Segmento
- Company typePrivate
- Founded-
- HeadquartersRisskov, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
Segmento firmographics
Firmographics- Name
- Segmento
- Legal name
- Segmento Aps
- Website
- https://segmento.dk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Segmento industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industry
- Personalization, Segmentation & Customer Journey Orchestration (MPAAAIAI)
Keywords
Where Segmento is headquartered
LocationHeadquarters
- HQ city
- Risskov
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Segmento business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Performance Marketing Services: Full-service agency providing email marketing, paid social ads, content creation, and storytelling services. Revenue generated through professional services fees for managing marketing campaigns and strategies for e-commerce brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Segmento product offering
Product offeringCore offering
Segmento is a Danish performance marketing bureau that acts as a full-service marketing department for e-commerce brands. The firm delivers customized engagements spanning email marketing, paid social advertising, SMS marketing, creative strategy, campaign management, automation, lead generation, and customer segmentation, with services priced via bespoke quotes rather than fixed tiers.
Product overview
Segmento is a Danish performance bureau (service-based agency) covering the full customer journey for e-commerce brands. The company operates as a single, unified service offering rather than a modular software platform. Their portfolio consists of core marketing services including email marketing, paid social advertising, creative strategy, and campaign management, supported by automation, SMS marketing, lead generation, and customer segmentation capabilities—all designed to help e-commerce brands scale through targeted, data-driven communication and advertising campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Email Marketing (Email markedsføring) Customized email marketing service for e-commerce brands covering newsletters, targeted campaigns, and retention-focused communication to strengthen brand identity and create lasting customer connections.
- Paid Social Ads (Paid Ads)
- Creative Strategy (Kreativ strategi)
- SMS Marketing (SMS markedsføring)
- Lead Generation (Leadgenerering)
Quantifiable outcome
- 84% average revenue increase for clients
- +5 more outcomes
Companies that use Segmento
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Segmento technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Segmento partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Segmento competitors and assessment
Company assessmentDirect peers
- Peytz & Co: Danish digital marketing and e-commerce agency offering email marketing, paid social, and SEO services — operates in the same Danish SMB e-commerce market as Segmento.
- Latori: Norwegian e-commerce performance agency focused on email, paid social, and retention marketing for online stores — closest peer in terms of service mix and target SMB e-commerce segment.
- Makeable: Danish digital performance agency serving e-commerce and DTC brands with paid media, CRO, and creative — directly comparable in geography and client profile.
- Vaimo: Nordic digital commerce agency offering full-service e-commerce marketing, technology implementation, and customer journey services across email, paid media, and content — directly comparable to Segmento's full-funnel offering for e-commerce brands.
Broad incumbents
- Columbus (now part of Columbus A/S): Large Nordic digital and business consultancy with marketing services for e-commerce and retail — broader portfolio including ERP and commerce platforms, but overlapping with Segmento's performance marketing capabilities.
- Dept Agency: Large global digital agency with strong Nordic presence (acquired NetBooster) offering end-to-end digital marketing including performance, content, and CRM — broader portfolio and scale than Segmento but overlapping services.
- Valtech: Global digital agency with deep Nordic footprint offering experience design, commerce, and marketing services — comparable in digital marketing capabilities but at much larger scale.
Emerging players
- Klaviyo: Leading email and SMS marketing platform purpose-built for e-commerce — directly competes with Segmento's email/retention offering by enabling clients to execute similar campaigns in-house rather than via agency.
- Voyado: Nordic marketing automation and CRM platform focused on email, SMS, and loyalty for retail and e-commerce — competes for the same client wallets as Segmento's retention and email services, but as a SaaS vendor rather than agency.
- Triggerbee: Nordic marketing platform providing lead capture, segmentation, and email marketing automation for e-commerce and B2B — overlapping with Segmento's segmentation, lead gen, and automation services.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Segmento social profiles
Digital presenceSegmento financial estimates
Financial estimateRevenue estimate
Valuation estimate
Segmento leadership team
Management profileNumber of profiles
Profiles8 records
Segmento funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Segmento M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Segmento
What does Segmento do?
Segmento is a Danish performance marketing bureau that acts as a full-service marketing department for e-commerce brands. The firm delivers customized engagements spanning email marketing, paid social advertising, SMS marketing, creative strategy, campaign management, automation, lead generation, and customer segmentation, with services priced via bespoke quotes rather than fixed tiers.
Is Segmento a public or private company?
Segmento is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Segmento founded?
Segmento was founded in -1. It employs 1 to 10 people.
Where is Segmento based?
Segmento is headquartered in Risskov, Denmark, in the Europe region.
How does Segmento make money?
One revenue line is on record: performance Marketing Services.
Who are Segmento's main competitors?
Direct peers on record are Peytz & Co, Latori, Makeable and Vaimo. Broad incumbents are Columbus (now part of Columbus A/S), Dept Agency and Valtech. Emerging players are Klaviyo, Voyado and Triggerbee.
Does Segmento have an API?
No public API is recorded for Segmento.
What industry is Segmento in?
Segmento's product category is Performance Marketing Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of MPAAAIAI, Personalization, Segmentation & Customer Journey Orchestration. Its NAICS code is 5418 and its SIC code is 7311.