Alicorn

What Alicorn does

Alicorn Consulting Ltd, trading as Alicorn Digital, is a London-headquartered Salesforce consulting firm founded in 2016 by Pritesh Lodhia and Jonny Ward. The company operates exclusively as a professional services partner for the Salesforce platform, with no proprietary software product. Its headcount sits in the 11–50 bracket and it serves customers across the United Kingdom and Ireland under Salesforce's UKI partner programme, registered in England and Wales (Company Number 10074596) at 10 Devonshire Square, London, EC2M 4YP.

The firm's delivery surface spans the full Salesforce suite — Sales Cloud, Service Cloud, Commerce Cloud, Order Management System (OMS), Field Service (FSL), Revenue Cloud/CPQ, Marketing Cloud and Pardot, and Experience Cloud — organised into four service stages: Consultancy (workshops, roadmaps, solution design), Implementation (agile design-build-test-deploy), Re-engineering (health-checks and remediation of failed prior rollouts), and Managed Services (ongoing enhancement, reporting and admin support). Coverage is verticalised across High Tech, Financial/Business/Professional Services, Retail, Memberships/Education, Healthcare/Life Sciences, Manufacturing/Engineering, Media/Publishing, Public Sector, Real Estate/Construction and Travel/Hospitality, with named case-study customers across each including Ripjar, PCPI, Dr. Martens, Fujikura, Constructionline, Virgin Wines and AlphaBiolabs. The firm cites 300+ delivered projects and 60+ years of combined Salesforce experience; it does not develop its own IP, APIs or packaged software.

Go-to-market is sales-led, direct-to-business, with discovery workshops as the typical entry point and multi-year professional services engagements thereafter. Pricing follows a blended day-rate model with no seniority-based tiering, billed against multi-year contracts. Distribution relies on direct enterprise sales, the company's own content marketing (website, blog, organic social across LinkedIn/Facebook/Twitter/Instagram/YouTube), Salesforce ecosystem referrals (Salesforce itself recommends Alicorn to customers as an implementation partner), and sub-partner relationships with specialist Systems Integrators for capabilities outside its direct coverage (Salesforce Billing, Mulesoft). The firm won the 2023 Salesforce UKI Partner Awards (Regatta) 'Outstanding New Logo Partner' recognition alongside Deloitte, PWC, IBM and Accenture. No external funding rounds, M&A activity, or institutional investors are disclosed; the business is founder-owned and -operated.

Name

Alicorn

Legal name

Alicorn Consulting Ltd

Website

https://alicorn.digital

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alicorn is a London-based, founder-owned Salesforce consulting firm (11–50 staff) that delivers consultancy, implementation, re-engineering and managed services across the full Salesforce suite to start-ups through enterprise clients in the UK and Ireland.

Ownership category

akta.pro rank

Product category

Salesforce Consulting Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

akta.pro secondary industries

Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK), iPaaS / Cloud Data Integration (HDAEACAD)

Keywords

• Salesforce consulting services
• Cloud implementation services
• Crm platform integration
• Digital transformation consulting
• Managed it services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Consultancy: Consulting services including workshops, strategy, roadmaps, and solution design for businesses considering or undergoing Salesforce digital transformation. Uses a blended day-rate pricing model.
2. Implementation Services: Design, build, test, and deploy Salesforce solutions using agile methodology. Focus on adoption and keeping customers at the heart of the solution.
3. Managed Services: Ongoing support services to reduce need for full-time System Administrators. Includes enhancements, reports/dashboards, automation, and training for new starters. Certified consultants with deep Salesforce experience across multiple industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Alicorn is a Salesforce consulting firm that designs, implements, and supports Salesforce cloud solutions for businesses ranging from start-ups to enterprises. It delivers end-to-end professional services including strategy consulting, agile implementation, re-engineering, and ongoing managed services across the full Salesforce suite (Sales Cloud, Service Cloud, Commerce Cloud, OMS, Field Service, Revenue Cloud/CPQ, Marketing Cloud, Pardot, and Experience Cloud).

Product overview

Alicorn is a Salesforce consulting firm offering a portfolio of Salesforce cloud products and professional services. Their core product offering consists of the full Salesforce Cloud suite: Sales Cloud (CRM and sales automation), Service Cloud (customer service), Commerce Cloud and Order Management System (digital commerce and order fulfillment), Field Service (workforce scheduling), Revenue Cloud/CPQ (configure-price-quote), Marketing Cloud and Pardot (B2B/B2C marketing automation), and Experience Cloud (community portals). These Salesforce products are offered as integrated solutions across 9 industry verticals (High Tech, Financial Services, Retail, Memberships/Education, Healthcare, Manufacturing, Media, Public Sector, Real Estate, Travel/Hospitality). Complementing the product portfolio, Alicorn provides professional services including Consultancy (strategy and workshops), Implementation (agile delivery), Re-engineering (health checks and optimization), and Managed Services (ongoing support and enhancements).

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Cloud Salesforce Sales Cloud implementation providing CRM and sales automation with cloud-based tools for lead management, pipeline tracking, and sales productivity for businesses.
• Service Cloud Salesforce Service Cloud implementation providing 360-degree customer views, multi-channel support, and personalized service across call-center and self-service communities.
• Commerce Cloud Salesforce Commerce Cloud implementation providing unified digital commerce platform for B2C and B2B companies enabling conversion optimization through recommendations, livechat, mobile optimization and social extensions.
• Order Management System (OMS) Salesforce OMS implementation enabling automation of order fulfillment, payments and supply chain workflows with single source of truth for inventory across omni-channel operations.
• Field Service (FSL) Salesforce Field Service implementation providing workforce connectivity solution with scheduling optimizer allocating resources based on technician skill level, travel time, location and other factors for onsite services.
• Revenue Cloud (CPQ) Salesforce Revenue Cloud (CPQ) implementation unifying quote-to-cash process enabling scalable quoting with customizable discounts and contract lifecycle management with E-Sign.
• Marketing Cloud and Pardot Salesforce Marketing Cloud and Pardot implementation providing digital marketing platform enabling 1:1 customer journey management across email, mobile, social, web channels, B2B marketing automation, account-based marketing, lead nurturing, and ROI reporting.
• Experience Cloud Salesforce Experience Cloud implementation providing community portal solution enabling customers and partners to access processes, Salesforce environment and connect with each other through branded community spaces.
• Consultancy Services Strategic Salesforce consulting including workshops, business process analysis, strategy development, roadmaps, and solution design for businesses undertaking digital transformation journeys.
• Implementation Services Agile Salesforce implementation covering design, build, test and deploy phases with focus on adoption and customer-centric solutions for businesses.
• Re-engineering Services Salesforce health checks and re-engineering projects for businesses with poor adoption, implementation issues or evolving business processes post-initial implementation.
• Managed Services Ongoing Salesforce support reducing need for full-time System Administrator with certified consultants providing enhancements, reports, automation and training.

Quantifiable outcome

• 300+ successful projects delivered
• +1 more outcomes

Named customers31 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• SalesforcecoreTechnology or IntegrationPrimary technology partner. Alicorn is a Salesforce consulting partner that implements and delivers Salesforce solutions. They work across the full suite of Salesforce products. Salesforce recommended Alicorn to customers as a suitable implementation partner.
• Systems Integrators (for Billing and Mulesoft)minorImplementation/ SI/ Consulting PartnerPartner with expert Systems Integrators for Salesforce clouds that Alicorn does not directly cover, specifically Billing and Mulesoft. This is considered the best approach for those specific clouds and projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Persistent Systems: Global IT services firm with a dedicated Salesforce Business Unit offering implementation, CPQ, and managed services. Comparable multi-cloud Salesforce capability backed by much larger delivery capacity.
• Accenture: Global system integrator with a major Salesforce practice competing across all UKI enterprise and mid-market segments. A regular Salesforce UKI Partner Award winner alongside Alicorn, representing the upper bound of competitive threat.
• Deloitte Digital: Big 4 consultancy with substantial Salesforce implementation capability and the ability to bundle broader transformation services. A direct competitor for enterprise Salesforce engagements in UKI.

Direct peers

• Coastal Cloud: US-based Salesforce consulting partner with a multi-cloud delivery model and managed services offering. Comparable in being an independent implementation partner focused on full Salesforce suite coverage.
• Slalom: Mid-market-focused consulting firm with a large Salesforce practice serving UK and US clients. Comparable in targeting growth and enterprise customers with multi-cloud Salesforce implementations, though operating at significantly larger scale.
• Girikon: Salesforce consulting and implementation partner offering multi-cloud delivery with offshore leverage. Comparable service catalogue (Sales, Service, Marketing, Pardot, CPQ) and similar customer size focus.
• Simplus (Infosys): Salesforce platinum consulting partner (now part of Infosys) specialising in CRM, CPQ, and Field Service implementations. Comparable service-line mix to Alicorn but with significantly larger delivery footprint and offshore leverage.
• 4C: European Salesforce Summit Partner with multi-cloud expertise and similar vertical focus (manufacturing, retail, financial services). Operates across UK and mainland Europe, providing a scaled UK comparison point.
• Desynit: UK-based independent Salesforce consulting partner offering implementation, integration, and managed services. Closest direct comparable in size, geography, and full-suite Salesforce capability for SMB and mid-market customers.
• Torvol: European Salesforce consulting boutique focused on Sales Cloud, Service Cloud, and Pardot implementations. Similar size and positioning to Alicorn in the mid-market segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alicorn-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alicorn