Incredible Adventures
Incredible Adventures is a privately-held San Francisco tour operator founded in 1993 offering small-group guided adventure tours across California, the American Southwest, and Las Vegas, serving consumer tourists, corporate groups, and educational institutions via a biofuel-powered mini-coach fleet.
- Company typePrivate
- Founded1993
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Incredible Adventures does
Incredible Adventures is a privately-held, founder-owned adventure travel company founded in 1993 and headquartered in San Francisco. The company operates small-group guided tours, primarily in 13-15 passenger biofuel-powered mini-coaches, across California, the American Southwest, and Las Vegas/Los Angeles departure points. Its product portfolio spans nature tours (Yosemite, Muir Woods, Grand Canyon, Death Valley, Zion, Bryce), wine country tours (Napa/Sonoma), city and Alcatraz tours, sailing cruises, camping and lodging multi-day tours, and premium experiences including seaplane and helicopter combinations. The company also runs a Destination Management Company (DMC) division providing custom corporate retreats, incentive trips, and educational programs across all 50 U.S. states.
The business operates on a direct-to-consumer model with online booking powered by FareHarbor, supplemented by phone sales (toll-free and international lines), gift certificate sales, and partner-attraction bundling (Aquarium of the Bay, National Park Express, Greatland Adventures). Pricing is unit-based, with day tours ranging $65-$315 and multi-day tours up to $2,995. Promotional levers include a WEEKLYDEAL promo code (15% off tours departing within 7 days) and last-minute deals up to 20% off. The company's fleet runs on petroleum-free biofuel sourced from Dogpatch Biofuels (recycled cooking oil and renewable plant-based stocks), supporting its SF Green Business certification and 2026 SF Legacy Business designation.
Revenue mechanics are diversified across three streams: consumer tour ticket sales (transactional), gift certificates (transactional, non-expiring), and DMC corporate services (professional services / custom itineraries). The customer base is fragmented across individual tourists, corporate groups, and educational institutions, with no disclosed enterprise anchors. The company has 11-50 employees, is bootstrapped with no institutional funding, and is led by CEO Jolie Ginsburg. Its marketing approach combines content (blog, destination guides), email newsletters, organic social (Facebook, Instagram), and promotional pricing. There is no disclosed AI/ML capability, mobile app, or proprietary software beyond the FareHarbor booking integration.
Incredible Adventures firmographics
Firmographics- Name
- Incredible Adventures
- Legal name
- Incredible Adventures
- Website
- https://incadventures.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Incredible Adventures is a privately-held San Francisco tour operator founded in 1993 offering small-group guided adventure tours across California, the American Southwest, and Las Vegas, serving consumer tourists, corporate groups, and educational institutions via a biofuel-powered mini-coach fleet.
- Ownership category
- akta.pro rank
Incredible Adventures industry classification
Industry- Product category
- Adventure Tour Services
- NAICS
- Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)
- akta.pro secondary industries
- Adventure & Expedition Travel Agencies (THAKAFAB), Eco-Adventure Multi-Day Expeditions (Trekking, Hut-to-Hut, Pack Trips) (THAAAEAJ)
Keywords
Where Incredible Adventures is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Incredible Adventures business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tour Ticket Sales: One-time transaction revenue from guided tour packages including day tours, multi-day tours, camping tours, and lodging tours across destinations including Yosemite, Muir Woods, San Francisco, Las Vegas, Grand Canyon, Napa/Sonoma wine country, and various national parks.
- Gift Certificates: Digital gift certificates sold in any denomination, valid for any tour, never expiring.
- DMC Services: Custom group travel and corporate events services for organizations planning retreats, incentive trips, educational programs, and custom itineraries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Half-Day Nature Tours (Muir Woods and Sausalito) |
| Unit Pricing | Pay-as-you-go | Day Tours (Yosemite, Wine Country, City Tours) |
| Unit Pricing | Pay-as-you-go | Premium Day Tours (Seaplane, Helicopter) |
| Unit Pricing | Pay-as-you-go | Multi-Day Tours (Overnight) |
| Unit Pricing | Pay-as-you-go | Extended Multi-Day Tours |
| Unit Pricing | Pay-as-you-go | Las Vegas Tours |
| Other | Pay-as-you-go | Group/Private Tours |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Incredible Adventures product offering
Product offeringCore offering
Incredible Adventures is a small-group adventure tour operator that designs and sells guided day and multi-day tours to destinations across California and the American Southwest (Yosemite, Muir Woods, Napa/Sonoma, San Francisco city and Bay, Grand Canyon, Death Valley, Zion, Bryce, and others) using its own 13–15 passenger mini-coach fleet running on petroleum-free biofuel. The company also offers private/custom tours, camping and lodging multi-day tours, sailing cruises, and a separate Destination Management Company (DMC) division providing corporate retreats, incentive trips, and educational group itineraries across all 50 U.S. states.
Product overview
Incredible Adventures is a tour operator offering small-group adventure travel experiences primarily in California and the American Southwest. The product portfolio centers on guided tour packages categorized by tour type: Nature Tours (national parks, forests, scenic landscapes), Wine Tasting Tours (Napa/Sonoma), City Tours (San Francisco, Alcatraz), Sailing Tours (Bay cruises), and specialized offerings including Private Tours, DMC/Corporate Services, Camping Tours, and Lodging Tours. Supporting services include Transportation Services (mini-coach transport), Gift Certificates, and Travel Insurance partnerships. All tours are conducted in small groups with a focus on sustainable travel using biofuel-powered vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- Nature Tours
- Wine Tasting Tours
- City and Alcatraz Tours
- Sailing Tours
- Private Tours
- Multi-Day Camping and Lodging Tours
- DMC (Destination Management Company) Services
- Gift Certificates
Companies that use Incredible Adventures
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Incredible Adventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Incredible Adventures partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Dogpatch BiofuelscoreProprietary fuel supplier providing sustainable petroleum-free biofuel made from recycled cooking oil and renewable plant-based stocks. Incredible Adventures operates their entire fleet on this biofuel and it is a key differentiator for their green business certification.
- Arch RoamRightminorTravel insurance partnership offering customers travel protection options including trip cancellation, interruption benefits, lost baggage, emergency medical coverage, and medical evacuation. Positioned as value-add for customers booking tours.
- FareHarborcoreBooking platform integration for online tour reservations, availability management, and payment processing embedded in the company website.
- Aquarium of the BayminorPartner attraction included in combo tour packages. Tickets are 100% refundable if cancelled 24 hours prior to booking.
- National Park ExpressminorPartner operator for Antelope Canyon and Horseshoe Bend tours from Las Vegas. Subject to their cancellation policy and tour conditions.
- Greatland AdventuresminorPartner operator for Matanuska Glacier and Northern Lights tours in Alaska. Subject to their specific cancellation policies.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Incredible Adventures competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Incredible Adventures social profiles
Digital presenceIncredible Adventures compliance and trust
Trust signalCompliance2 records
Incredible Adventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Incredible Adventures leadership team
Management profileNumber of profiles
Profiles1 record
Incredible Adventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Incredible Adventures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Incredible Adventures
What does Incredible Adventures do?
Incredible Adventures is a small-group adventure tour operator that designs and sells guided day and multi-day tours to destinations across California and the American Southwest (Yosemite, Muir Woods, Napa/Sonoma, San Francisco city and Bay, Grand Canyon, Death Valley, Zion, Bryce, and others) using its own 13–15 passenger mini-coach fleet running on petroleum-free biofuel. The company also offers private/custom tours, camping and lodging multi-day tours, sailing cruises, and a separate Destination Management Company (DMC) division providing corporate retreats, incentive trips, and educational group itineraries across all 50 U.S. states.
Is Incredible Adventures a public or private company?
Incredible Adventures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Incredible Adventures founded?
Incredible Adventures was founded in 1993. It employs 11 to 50 people.
Where is Incredible Adventures based?
Incredible Adventures is headquartered in San Francisco, United States, in the North America region.
How does Incredible Adventures make money?
Three revenue lines are on record. Tour Ticket Sales are the primary driver. The others are gift Certificates and DMC Services.
Does Incredible Adventures have an API?
No public API is recorded for Incredible Adventures.
What industry is Incredible Adventures in?
Incredible Adventures's product category is Adventure Tour Services. Its primary akta.pro industry code is THAKAEAF, Adventure & Outdoor Local Operators (Trekking/Safari/Diving), with a secondary code of THAKAFAB, Adventure & Expedition Travel Agencies. Its NAICS code is 561520 and its SIC code is 7990.