POWERbreathe
POWERbreathe International Ltd. is a UK-based, privately-held manufacturer of respiratory muscle training devices (IMT/EMT), mucus clearance devices and hypoxic air generators, selling primarily through direct-to-consumer e-commerce to athletes, patients with respiratory conditions, performing artists and wellness consumers across more than 50 countries.
- Company typePrivate
- Founded1996
- HeadquartersSoutham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What POWERbreathe does
POWERbreathe International Ltd. is a privately-held UK medical device company headquartered in Southam, Warwickshire, founded in 1996. The company designs, manufactures and sells respiratory muscle training (RMT) equipment built around pressure-threshold loading technology, covering inspiratory muscle trainers (IMT — Classic, Plus, K-Series, KH-Series), an expiratory muscle trainer (EX1), oscillating positive expiratory pressure mucus clearance devices (Shaker range), Flow-Ball breath-control accessories, and hypoxic air generators for altitude training (Apex Pro, Summit Series). Its K-Series adds electronic auto-adjusting tapered flow resistance, while the December 2024-launched £275 Smart Adaptor and ActiBreathe mobile app retro-fit Bluetooth connectivity and personalised training plans to existing Plus and EX1 units, with Breathe-link desktop software serving professional users.
The company's revenue model is predominantly one-time hardware sales through direct-to-consumer e-commerce stores in the UK and US, supplemented by NHS prescription availability for the Medic and Shaker Deluxe lines and recommendation-driven sales into clinical settings. Pricing spans from entry-level devices around $27.99 to electronic K-Series units at $599–$850 and clinical KH-Series at $349, with specialised altitude generators priced up to $4,500 — there is no subscription SaaS component. The customer base is horizontal across sports/fitness, healthcare (COPD, asthma, post-surgical rehabilitation, COVID/stroke recovery), performing arts and wellness end-users, with a documented reach of 1M+ users across 50+ countries and 200+ peer-reviewed studies cited as evidence base.
Differentiation rests on FDA registration, 2021 WHO recognition, NHS prescription status, the proprietary Tapered Flow Resistance mechanism on K-Series hardware, and an accumulating evidence library rather than on recurring software revenue. The firm operates with an 11–50 headcount, founder/management-owned per disclosed sources, with no reported external funding rounds. Recent strategic activity has been focused on extending the installed base via the Smart Adaptor digital retrofit and on building category authority through the 2024-launched Better Breathing Institute educational platform.
POWERbreathe firmographics
Firmographics- Name
- POWERbreathe
- Legal name
- POWERbreathe International Ltd.
- Website
- https://powerbreathe.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- POWERbreathe International Ltd. is a UK-based, privately-held manufacturer of respiratory muscle training devices (IMT/EMT), mucus clearance devices and hypoxic air generators, selling primarily through direct-to-consumer e-commerce to athletes, patients with respiratory conditions, performing artists and wellness consumers across more than 50 countries.
- Ownership category
- akta.pro rank
POWERbreathe industry classification
Industry- Product category
- Respiratory Muscle Training Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)
- akta.pro secondary industries
- Chest Physiotherapy & Airway Clearance Devices (PEP, Oscillatory PEP, HFCWO, Cough Assist) (HLAHAGAJ), Strength & Conditioning / Athletic Performance Training (HSADAEAB)
Keywords
Where POWERbreathe is headquartered
LocationHeadquarters
- HQ city
- Southam
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
POWERbreathe business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Hardware Device Sales: Sale of respiratory muscle training devices including IMT devices (Classic, Plus, K-Series, KH-Series), EMT devices (EX1), mucus clearance devices (Shaker), altitude training systems, and accessories. One-time purchase model with products ranging from entry-level to professional-grade devices.
- Smart Adaptor and App: Sale of Smart Adaptor hardware (£275) that enables Bluetooth connectivity for existing Plus and EX1 devices, with included ActiBreathe app access providing enhanced training guidance and analytics
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | K-Series Electronic Devices (K1-K5) |
| One time/ perpetual license | Pay-as-you-go | Plus Inspiratory Muscle Trainer |
| One time/ perpetual license | Pay-as-you-go | Classic Inspiratory Muscle Trainer |
| One time/ perpetual license | Pay-as-you-go | EX1 Expiratory Muscle Trainer |
| One time/ perpetual license | Pay-as-you-go | Smart Adaptor with ActiBreathe App |
| One time/ perpetual license | Pay-as-you-go | KH-Series Digital Healthcare |
| One time/ perpetual license | Pay-as-you-go | Shaker Mucus Clearance Devices |
| One time/ perpetual license | Pay-as-you-go | Breath Builder |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
POWERbreathe product offering
Product offeringCore offering
POWERbreathe designs, manufactures, and sells respiratory muscle training (RMT) devices including mechanical and electronic inspiratory muscle trainers (IMT), expiratory muscle trainers (EMT), oscillating positive expiratory pressure (OPEP) mucus clearance devices, and hypoxic air generators for altitude training. The hardware portfolio is supported by the Bluetooth-enabled Smart Adaptor with the ActiBreathe mobile app and Breathe-link desktop software for personalized training, strength testing, and progress tracking.
Product overview
POWERbreathe offers a comprehensive portfolio of respiratory muscle training devices designed for sports performance, medical conditions, and wellness applications. The core product lines include mechanical IMT devices (Classic, Plus), electronic IMT devices (K-Series for consumers and KH-Series for healthcare), and expiratory muscle trainers (EX1). Digital enhancement is achieved through the Smart Adaptor with ActiBreathe mobile app and Breathe-link desktop software, which add Bluetooth connectivity and personalized training guidance to mechanical devices. Medical-grade products include the KH-Series for clinical settings and Shaker mucus clearance devices using oscillating positive expiratory pressure technology. Specialty offerings encompass altitude training systems with hypoxic air generators and inflatable training modules, plus Flow-Ball breath control devices for performing arts. Accessories include Trysafe filters, cleansing tablets, valve heads, mouthpieces, and USB charging components. The company positions IMT as 'dumbbells for the diaphragm' using pressure threshold loading technology.
Differentiator
Problem solved
Functional benefit
Brands
- ActiBreathe: Mobile application for breathing training with Bluetooth connectivity, personalized training feedback, and progress tracking
- Breathe-Link
- The Better Breathing Institute
- Shaker
- Flow-Ball Ultra
Products and services
- POWERbreathe K-Series (K1-K5) Electronic inspiratory muscle training devices with dynamically adjusted tapered flow resistance that auto-optimises training level based on breathing patterns; priced $599.00–$850.00.
- POWERbreathe Plus Mechanical inspiratory muscle trainer with manually adjustable resistance (Light, Medium, Heavy, Medic); uses pressure threshold loading to strengthen diaphragm and intercostals; priced $84.95.
- POWERbreathe Classic Entry-level mechanical inspiratory muscle trainer with manually adjustable resistance; priced $69.95.
- POWERbreathe EX1 Expiratory muscle trainer using pressure threshold loading to improve cough strength, swallow function, and breath control; available in Light, Medium, Heavy, and Medic resistances.
Quantifiable outcome
- Increase inspiratory muscle strength by approximately 34%
- +3 more outcomes
Companies that use POWERbreathe
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles5 records
POWERbreathe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature5 records
POWERbreathe partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights6 records
POWERbreathe competitors and assessment
Company assessmentDirect peers
- Airofit: Airofit makes consumer-facing inspiratory/expiratory muscle training devices with Bluetooth connectivity and a companion app, directly competing with POWERbreathe's Plus and K-Series product lines across sports and general wellness users.
- AirPhysio: AirPhysio manufactures oscillating positive expiratory pressure (OPEP) devices for mucus clearance and lung expansion, directly competing with POWERbreathe's Shaker Classic, Shaker Deluxe, and Shaker Medic Plus product family in both consumer and clinical channels.
- Expand-A-Lung: Expand-A-Lung produces respiratory muscle training devices targeting singers, athletes, and patients, offering direct competition to POWERbreathe's Classic and Plus IMT devices in the performing arts and sports segments.
- Threshold IMT (Respironics): Threshold IMT by Respironics (now Philips) is one of the original inspiratory muscle trainers and a direct clinical competitor to POWERbreathe's Medic-grade IMT devices in pulmonary rehabilitation and hospital settings.
- Hypoxico: Hypoxico manufactures hypoxic air generators and altitude training systems for elite athletes and sports teams, directly competing with POWERbreathe's Apex Pro and Summit Series altitude training product lines.
- WellO2: WellO2 produces combined inspiratory/expiratory breathing trainers with steam inhalation for sports performance and respiratory wellness, competing directly with POWERbreathe's IMT/EMT offerings in European consumer markets.
- GaleMed: GaleMed manufactures clinical-grade incentive spirometers, OPEP devices, and respiratory therapy products competing with POWERbreathe's Shaker Medic Plus and KH-Series in hospital and pulmonary rehabilitation channels.
Broad incumbents
- ResMed: ResMed is a global leader in sleep and respiratory care devices (CPAP, ventilators), with overlapping distribution channels into clinicians and sleep labs that POWERbreathe could leverage or face competition from in the clinical RMT category.
- Philips Respironics: Philips Respironics is a major respiratory care incumbent offering CPAP, ventilators, and airway clearance devices, providing both a competitive threat and potential partnership/distribution opportunity for POWERbreathe's clinical products.
Emerging players
- Breathwrk: Breathwrk is a digital-first breathing app and content platform that competes with POWERbreathe's wellness and performance positioning through smartphone-based guided breathing rather than hardware — an emerging player in adjacent but overlapping territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
POWERbreathe social profiles
Digital presencePOWERbreathe compliance and trust
Trust signalCompliance2 records
POWERbreathe financial estimates
Financial estimateRevenue estimate
Valuation estimate
POWERbreathe leadership team
Management profileNumber of profiles
Profiles1 record
POWERbreathe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POWERbreathe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POWERbreathe
What does POWERbreathe do?
POWERbreathe designs, manufactures, and sells respiratory muscle training (RMT) devices including mechanical and electronic inspiratory muscle trainers (IMT), expiratory muscle trainers (EMT), oscillating positive expiratory pressure (OPEP) mucus clearance devices, and hypoxic air generators for altitude training. The hardware portfolio is supported by the Bluetooth-enabled Smart Adaptor with the ActiBreathe mobile app and Breathe-link desktop software for personalized training, strength testing, and progress tracking.
Is POWERbreathe a public or private company?
POWERbreathe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was POWERbreathe founded?
POWERbreathe was founded in 1996. It employs 11 to 50 people.
Where is POWERbreathe based?
POWERbreathe is headquartered in Southam, United Kingdom, in the Europe region.
How does POWERbreathe make money?
Two revenue lines are on record. Hardware Device Sales are the primary driver. The others are smart Adaptor and App.
Who are POWERbreathe's main competitors?
Direct peers on record are Airofit, AirPhysio, Expand-A-Lung, Threshold IMT (Respironics), Hypoxico, WellO2 and GaleMed. Broad incumbents are ResMed and Philips Respironics. Breathwrk is listed as an emerging player.
Does POWERbreathe have an API?
No public API is recorded for POWERbreathe.
What industry is POWERbreathe in?
POWERbreathe's product category is Respiratory Muscle Training Devices. Its primary akta.pro industry code is HLAHAMAG, Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices), with a secondary code of HLAHAGAJ, Chest Physiotherapy & Airway Clearance Devices (PEP, Oscillatory PEP, HFCWO, Cough Assist). Its NAICS code is 334510 and its SIC code is 3845.