WellO2
WellO2 is a privately held Finnish company that sells a steam-and-resistance respiratory training device directly to consumers across seven country storefronts, targeting people with breathing difficulties, seniors, athletes, singers, and sleep-seekers.
- Company typePrivate
- Founded2000
- HeadquartersKuopio, Finland
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
WellO2 firmographics
Firmographics- Name
- WellO2
- Legal name
- WellO2
- Website
- https://wello2.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WellO2 is a privately held Finnish company that sells a steam-and-resistance respiratory training device directly to consumers across seven country storefronts, targeting people with breathing difficulties, seniors, athletes, singers, and sleep-seekers.
- Ownership category
- akta.pro rank
Where WellO2 is headquartered
LocationHeadquarters
- HQ city
- Kuopio
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
WellO2 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- WellO2 Device Sales: One-time hardware sales of the WellO2 Steam Breathing Trainer device at €249.00 EUR. The device is the primary product generating revenue, with optional accessories and smart mouthpiece sold separately.
- Accessories and Add-ons: Sales of complementary products including the MyBreath™ digital mouthpiece (sold separately), carrying bag (€44.90 EUR), and replacement parts such as hygienic mouthpieces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | WellO2 Device (Standard) |
| Unit Pricing | Pay-as-you-go | MyBreath™ Smart Mouthpiece (Add-on) |
| Unit Pricing | Pay-as-you-go | WellO2 Carrying Bag (Accessory) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
WellO2 product offering
Product offeringCore offering
WellO2 manufactures and sells a Steam Breathing Trainer device that combines adjustable resistance training with warm steam therapy to strengthen respiratory muscles (diaphragm, intercostal, abdominal). The ecosystem includes the core hardware device (€249) plus a separately sold MyBreath smart mouthpiece for digital tracking and a companion mobile app for guided exercises and progress monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- WellO2 Steam Breathing Trainer
Quantifiable outcome
- 20% increase in breathing power in one month with regular use
- +2 more outcomes
Companies that use WellO2
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
WellO2 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
WellO2 partnerships and signals
Strategic signalScale indicators5 records
WellO2 competitors and assessment
Company assessmentBroad incumbents
- ResMed: Global leader in sleep apnea and respiratory care devices (CPAP, ventilators). Comparable as the dominant incumbent in clinical respiratory hardware — a ceiling and potential acquirer for consumer respiratory trainers.
- Philips Respironics: Major clinical respiratory and sleep therapy division of Philips. Comparable as a broad incumbent whose hospital-grade respiratory portfolio dwarfs the consumer wellness category where WellO2 operates.
- Omron Healthcare: Global consumer medical device maker with strong presence in nebulizers and respiratory care. Comparable as an incumbent selling into the same end-user OTC respiratory category through retail and pharmacy channels.
- Beurer: German wellness and home-health device maker with nebulizers, inhalers, and respiratory wellness products in retail distribution. Comparable as a broader European wellness brand competing for the same shelf and consumer wallet share.
Direct peers
- POWERbreathe: UK-based market leader in inspiratory/expiratory muscle trainers used by athletes, COPD patients, and rehab clinics. Directly comparable to WellO2 as a respiratory muscle training device, though POWERbreathe is resistance-only without steam.
- Airofit: Danish app-connected breathing trainer targeting athletes, musicians, and wellness consumers. Closely comparable to WellO2 on the smart-mouthpiece-plus-app, product-led-growth model — both combine hardware with a coaching app.
- PN Medical (The Breather): US maker of The Breather respiratory muscle trainer, clinically validated and used in pulmonary rehab. Comparable as a prescription-adjacent respiratory muscle training device with health-professional channel sales.
- AirPhysio: Australian OPEP (oscillating positive expiratory pressure) device for mucus clearance and lung expansion. Comparable to WellO2 on the consumer-grade airway-clearance category and DTC-direct marketing playbook.
- MyPurMist: US maker of a consumer steam inhaler for sinus/respiratory relief. Comparable to WellO2 on the warm-steam-inhalation mechanism for congestion and airway comfort, though without resistance training.
- Expand-A-Lung: US-based basic breathing resistance trainer sold direct-to-consumer. Comparable as an inexpensive entry-level respiratory muscle trainer competing with WellO2 on price.
Market position
Customer concentration
WellO2 social profiles
Digital presenceWellO2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
WellO2 leadership team
Management profileNumber of profiles
Profiles2 records
WellO2 funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WellO2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WellO2
What does WellO2 do?
WellO2 manufactures and sells a Steam Breathing Trainer device that combines adjustable resistance training with warm steam therapy to strengthen respiratory muscles (diaphragm, intercostal, abdominal). The ecosystem includes the core hardware device (€249) plus a separately sold MyBreath smart mouthpiece for digital tracking and a companion mobile app for guided exercises and progress monitoring.
Is WellO2 a public or private company?
WellO2 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WellO2 founded?
WellO2 was founded in 2000. It employs 1 to 10 people.
Where is WellO2 based?
WellO2 is headquartered in Kuopio, Finland, in the Europe region.
How does WellO2 make money?
Two revenue lines are on record. WellO2 Device Sales are the primary driver. The others are accessories and Add-ons.
Who are WellO2's main competitors?
Broad incumbents on record are ResMed, Philips Respironics, Omron Healthcare and Beurer. Direct peers are POWERbreathe, Airofit, PN Medical (The Breather), AirPhysio, MyPurMist and Expand-A-Lung.
Does WellO2 have an API?
No public API is recorded for WellO2.