Airofit

What Airofit does

Airofit A/S is a Copenhagen-based company that designs and sells smart respiratory muscle training systems combining Bluetooth-connected hardware devices with a companion mobile app for iOS and Android. The company was originally developed under AMBU as an aid for asthma and COPD before being spun out as a standalone consumer brand focused initially on sports performance and now extending into sleep, stress, anxiety, and blood pressure use cases. The product portfolio spans four device tiers — Airofit ELITE ($349), PRO 2.0 ($244 on sale from $349), Essential ($174 on sale from $249), and the standalone Active ($129) — plus accessories (mouthpieces, carry cases, magnetic charging cables, cleaning tablets) and replacement parts.

Revenue is generated through a mix of one-time hardware sales via direct-to-consumer e-commerce at airofit.com, wholesale bulk sales through wholesale.airofit.com to authorized retail partners (minimum 15 units), accessory sales, and a recently introduced ELITE Premium subscription offering advanced programs, leaderboards, and insights. Distribution covers approximately 200 countries/currencies with explicit market presence across Europe (DNK, GBR, DEU, FRA, NLD), North America (USA, CAN), Asia Pacific (JPN, AUS, NZL), and the Middle East (ARE), reinforced by professional sports partnerships with cycling teams Lotto Soudal and Team Novo Nordisk and endorsements from Olympic athletes such as speed skater Viktor Thorup.

The company operates with a lean team (1–10 employees) from its Titanhus, Titangade 11 headquarters in Copenhagen and reports a global installed base of more than 180,000 users, supported by 20+ independent peer-reviewed studies and claims of 15,000+ related respiratory training studies. The only disclosed funding event is an approximately $82,941 grant from EISMEA in September 2018; ownership is described as founder-controlled with no institutional venture backing identified.

Name

Airofit

Legal name

Airofit A/S

Website

https://airofit.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Airofit is a Copenhagen-based company that designs Bluetooth-connected respiratory muscle training devices paired with mobile apps. It sells through direct-to-consumer e-commerce, wholesale, and retail partners worldwide, targeting athletes, sports teams, and wellness consumers.

Ownership category

akta.pro rank

Product category

Respiratory Training Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)

akta.pro secondary industries

Endurance & Running/Cycling Training (HSADAAAG), Home Ventilation, Oxygen Therapy & Respiratory DME Clinical Management (HLAKANAM)

Keywords

• Respiratory muscle training
• Smart breathing trainer
• Lung capacity device
• Breathing exercise equipment
• Respiratory fitness hardware

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hardware Device Sales: One-time purchase of breathing training devices (ELITE, PRO 2.0, Essential, Active) sold directly to consumers and through wholesale channels. Devices range from $129 (Active) to $349 (ELITE).
2. ELITE Premium Subscription: Monthly subscription service for ELITE users providing access to +22 training programs, advanced statistics, peer comparison, custom leaderboards, training insights, and program difficulty override. Offered at $349/month.
3. Wholesale/B2B Sales: Bulk sales to authorized retail partners through dedicated wholesale platform. Minimum order quantity of 15 devices for bulk orders at discounted wholesale pricing.
4. Accessories: Sale of replacement parts and accessories including mouthpieces, carry cases, magnetic charging cables, and cleaning tablets.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Airofit designs, manufactures, and sells Bluetooth-enabled smart respiratory muscle training devices (ELITE, PRO 2.0, Essential, Active) priced from $129 to $349. The hardware pairs with iOS/Android mobile apps that deliver personalized training programs, real-time feedback, and lung function measurement. An optional ELITE Premium subscription adds advanced programs and analytics. Accessories and replacement parts complement the device portfolio.

Product overview

Airofit is a Danish company offering a portfolio of respiratory muscle training devices and associated software services. The product line consists of four breathing trainer devices: Airofit ELITE (flagship, $349), Airofit PRO 2.0 ($244), Airofit Essential ($174), and Airofit Active ($129). ELITE, PRO 2.0, and Essential connect to companion mobile apps providing personalized training programs, live feedback, and progress tracking, while Active operates as a standalone device with basic guidance. The portfolio is supported by accessories (carry case, mouthpieces, charging cables, cleaning tablets), replacement parts (E-units, O-rings), and an optional ELITE Premium subscription service. The company positions its products for sports performance, wellness, and respiratory health applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Airofit ELITE Flagship smart breathing trainer with Bluetooth-enabled sensors, app connectivity, personalized training programs, real-time adaptive difficulty, offline training mode, built-in positional sensor for posture feedback, and up to 14 days of battery life. Priced at $349.
• Airofit PRO 2.0 Smart and data-driven respiratory trainer with companion app providing 17 adaptable breathing exercises, intelligent app guidance, personalized training plans, and live feedback and progress tracking. Sale price $244 (original $349).
• Airofit Essential Entry-level smart respiratory trainer with free interactive app guidance, lung function measurement, 4 adaptable training sessions, adjustable difficulty level, and training overview. Sale price $174 (original $249).
• Airofit Active Simplified entry-level breathing trainer offering adjustable resistance levels to the breathing muscles without smartphone support, with guidelines for 3 main training programs. Priced at $129.
• ELITE Premium Subscription Premium membership tier for Airofit ELITE users unlocking +22 training programs, advanced statistics, peer comparison, custom leaderboards and groups, training insights and feedback, and program difficulty override.
• Carry Case Hard-shell protective carry case with internal net and ventilation holes to keep the Airofit trainer safe during transport.
• Extra Mouthpieces Advanced Replacement mouthpieces available in three sizes (small, medium, large) for the perfect fit and better training experience.
• Magnetic Charging Cable Extra long 120cm magnetic charging cable compatible with Airofit PRO 2.0 and Essential breathing trainers; sold in packages of 15.
• Cleaning Tablets Specially formulated cleaning tablets for safe and effective maintenance of Airofit breathing trainers; each package contains 32 tablets.
• E-Unit Replacement Replacement electronic unit for Airofit PRO 2.0 and ELITE devices, available under warranty or for purchase.
• O-Ring Replacement Replacement O-ring for PRO 2.0 and Essential breathing trainers to ensure proper seal and prevent moisture from entering the electronic unit.

Quantifiable outcome

• +50% peak inspiratory muscle strength gain
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lotto SoudalcoreStrategic or Co-development PartnerProfessional cycling team partnership where Airofit serves as the official breathing training partner. The team uses Airofit devices for respiratory conditioning and performance optimization.
• Team Novo NordiskcoreStrategic or Co-development PartnerProfessional cycling team partnership announcement through PRWeb. Team uses Airofit breathing trainers as part of their training regimen.
• AMBUminorStrategic or Co-development PartnerOriginal developer of Airofit technology. Airofit was originally designed by AMBU as an asthma and COPD aid before becoming a standalone product.
• Lepszaforma.comminorChannel Partner/ Reseller/ DistributorRetail partner in Poland featured in Airofit's B2B success story. Partner achieved quick sales success after ambassador social media review.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• POWERbreathe: POWERbreathe is the longest-established manufacturer of inspiratory muscle trainers and the most direct head-to-head competitor to Airofit, selling both basic resistance devices and app-connected 'Smart' models to athletes, clinical users and wellness consumers globally.
• The Breather / PN Medical: PN Medical's The Breather is a clinician-developed respiratory muscle trainer sold to healthcare providers, athletes and consumers; it directly overlaps Airofit's RMT (respiratory muscle training) value proposition and targets similar sports, wellness and respiratory-rehab use cases.
• TrainingMask: TrainingMask sells resistance/elevation breathing training devices aimed at endurance athletes and combat sports, occupying the same sports-performance breathing category as Airofit and competing for the same athlete customer base.
• Expand-A-Lung: Expand-A-Lung makes a range of breathing exercisers used by singers, athletes and rehab patients, representing a lower-cost direct alternative to Airofit's hardware-only Active tier in the consumer respiratory muscle training category.

Broad incumbents

• Whoop: Whoop is a venture-backed recovery/HRV/sleep wearable with a built-in breathing coach and a subscription-first model, representing the broader connected-fitness-and-wellness category Airofit competes in for consumer mindshare and recurring revenue.
• Garmin: Garmin offers multi-sport watches and chest-based devices with breathing/stress metrics and sports performance tracking, targeting the same endurance athlete and fitness enthusiast buyers as Airofit at a much larger scale.
• Oura: Oura's smart ring focuses on sleep, recovery, stress and respiratory rate tracking, and is increasingly used as a wellness wearable by the same consumers Airofit targets in its sleep, stress and general-wellness positioning.
• Apple Watch: Apple Watch integrates native breathwork, respiratory rate, HRV, sleep and workout features at massive scale, providing a free or already-paid alternative to Airofit's app-based breathing and wellness functionality for mainstream consumers.

Emerging players

• Therabody (Theragun): Therabody sells percussive therapy and recovery devices and has expanded into wellness/breath training content and tools, putting it in the broader sports-recovery-and-wellness basket where Airofit competes for share of consumer spending.
• Hyperice: Hyperice produces recovery and performance technology (percussive, heat, contrast, compression) used by professional athletes and teams, overlapping Airofit's elite-athlete and pro-team partnerships and competing for the same sports-recovery TAM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/airofitsolution
• LinkedInlinkedin.com/company/airofit

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airofit