Sapphire Partners
Sapphire Partners is a Seattle-based, bootstrapped executive assistance firm that matches founders, C-Suite executives, and neurodivergent entrepreneurs with vetted virtual assistants ("Sapphires") via subscription, supplemented by a paid training Academy and a community.
- Company typePrivate
- Founded2018
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sapphire Partners does
Sapphire Partners is a Seattle-based, bootstrapped private company founded in 2018 that operates in the executive assistance services market. It matches founders, C-Suite executives, advisors, consultants, and explicitly neurodivergent entrepreneurs with vetted virtual assistants branded as "Sapphires," delivered through a quote-based subscription model. The company has 1-10 employees, serves a globally distributed client base across multiple time zones, and is founder-led by Eryn Anitavi with a visible thought-leadership presence across social and speaking channels.
The core product is a matchmaking service augmented by three proprietary extensions: Sapphire Academy, a 40-hour paid training/certification course priced at $1,347 that formalizes the "Sapphire" assistant pipeline; High Impact Solutions, a 9-module curriculum; and the G.E.M. community, which functions as a recurring engagement layer. The company maintains multiple registered trademarks around the "Sapphire" brand identity and has established minor Tool Partnerships with software vendors whose products are bundled into client recommendations. There is no proprietary technology platform disclosed beyond standard website/CRM infrastructure.
The business model combines recurring service revenue from EA matchmaking subscriptions (quote-based, no public pricing) with one-time license revenue from the Academy course. Go-to-market is primarily organic and founder-led, including a 2025 push into event-driven PR and speaking engagements, supported by community-led GTM through G.E.M. and a multi-channel social media presence. There are no disclosed funding rounds, making the company fully bootstrapped, and customer evidence is concentrated in SMB/mid-market testimonials across at least five verticals.
Sapphire Partners firmographics
Firmographics- Name
- Sapphire Partners
- Legal name
- Sapphire Partners
- Website
- https://choosesapphire.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sapphire Partners is a Seattle-based, bootstrapped executive assistance firm that matches founders, C-Suite executives, and neurodivergent entrepreneurs with vetted virtual assistants ("Sapphires") via subscription, supplemented by a paid training Academy and a community.
- Ownership category
- akta.pro rank
Where Sapphire Partners is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sapphire Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Executive Assistant Services: Recurring subscription-based executive assistant support services where clients are matched with dedicated Sapphires. Services can be customized with various support levels including part-time, full-time, or on-demand arrangements.
- Sapphire Academy Course Sales: One-time purchase of the 40-hour comprehensive Executive Assistant training course at $1,347 for individual enrollment. Group rates available for team training. Course includes 14 modules, expert feedback, and certificate of completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full Course access to 14 modules of essential Executive Assistant lessons with dedicated point of contact, bonus Sapphire Community access, custom feedback and grading, and certificate of completion |
| Other | Multi-year contract | Group training option for teams or organizations |
| Subscription | Monthly | Custom executive assistant support services tailored to individual client needs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Sapphire Partners product offering
Product offeringCore offering
Sapphire Partners matches visionary leaders and executives with dedicated virtual assistants (called Sapphires) who provide strategic, administrative, and operational executive support across multiple time zones. The company complements its core matching service with the proprietary Sapphire Academy™ training program and a suite of branded High Impact Solutions methodologies (Clarity Matrix™, Spark Profile™, Time Budget™, etc.) tailored for executives and neurodivergent entrepreneurs.
Product overview
Sapphire Partners is an executive assistance company offering a platform-plus-modules architecture. The core service is personalized executive assistant matching, pairing clients with 'Sapphires' (virtual assistants) who function as strategic collaborators. The proprietary Sapphire Academy™ provides a 40-hour certification course for EA training and development. The High Impact Solutions suite includes nine named modules: Clarity Matrix™ (goal strategy), Sent-Box Recovery™ (email review), Spark Profile™ (workstyle assessments), Daily Intentions™ (commitment tracking), Time Budget™ (time analysis), Calendar Zombie™ (schedule maintenance), Body Doubling (neurodivergent focus strategies), Fire Suppression (urgent task tracking), and Text Reminders (personalized reminder services). Custom tailored services are also available for specific client requirements.
Differentiator
Problem solved
Functional benefit
Brands
- Sapphire Academy: A premiere 40-hour self-guided course for aspiring and improving Executive Assistants to level up in their careers, covering skills such as email management, calendar management, writing, task management, travel planning, AI/automation, and more.
- Clarity Matrix
- Sent-Box Recovery
- Spark Profile
- Daily Intentions
- Time Budget
- Calendar Zombie
- Body Doubling
- Fire Suppression
- Text Reminders
- G.E.M. (Grow. Empower. Master.)
Products and services
- Executive Assistant Matching Services Core subscription-based service that matches visionary leaders with a dedicated Sapphire (virtual executive assistant) who provides administrative, operational, calendar, email, and strategic support across multiple time zones.
- Sapphire Academy™
Quantifiable outcome
- Clients report saving approximately 10 hours per week on project work
- +2 more outcomes
Companies that use Sapphire Partners
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Sapphire Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Sapphire Partners partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights6 records
Sapphire Partners competitors and assessment
Company assessmentDirect peers
- Magic: Magic provides on-demand dedicated virtual assistants for executives and entrepreneurs with a global workforce, offering a flexible subscription-based EA service that overlaps with Sapphire Partners' matching model.
- Boldly: Boldly (formerly Worldwide 101's premium brand) provides dedicated, US-based virtual assistants and executive support for entrepreneurs and executives, competing head-to-head with Sapphire Partners in subscription dedicated-EA staffing for founders and C-suite leaders.
- BELAY: BELAY is the largest US-based virtual assistant and executive support services firm, matching dedicated remote assistants with executives and founders - essentially the same subscription-based dedicated-EA model that Sapphire Partners operates, but at significantly greater scale.
- Wing Assistant: Wing Assistant is a managed virtual assistant provider offering dedicated remote EAs globally, targeting founders and executives - same subscription dedicated-assistant model with global delivery similar to Sapphire Partners.
- Time Etc: Time Etc matches executives with trained virtual assistants on a flexible subscription model and serves founders and small business owners - a direct comparable to Sapphire Partners' core EA-matching service.
- Worldwide 101: Worldwide 101 provides remote executive assistants sourced from the Philippines and Latin America for US-based founders and executives, with a comparable global delivery model to Sapphire Partners' across-time-zone approach.
- Prialto: Prialto provides managed virtual assistant services with a dedicated primary assistant plus team backup model, directly comparable to Sapphire Partners' matched-assistant offering for executives and leadership teams.
Broad incumbents
- Fiverr: Fiverr is a global freelance services marketplace where buyers can purchase executive assistance and virtual admin services, representing a lower-cost substitute to Sapphire Partners' curated dedicated-assistant model.
- Robert Half - Administrative & Office Support: Robert Half is a large established staffing firm with dedicated executive assistant and administrative support divisions, providing traditional (and increasingly remote) EA placement as part of a broader portfolio - a broad incumbent competing for the same executive customers.
- Upwork: Upwork is the largest freelance marketplace where executives can directly hire virtual executive assistants, serving as a broader incumbent that some prospects could use instead of a curated service like Sapphire Partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Sapphire Partners social profiles
Digital presenceSapphire Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sapphire Partners leadership team
Management profileNumber of profiles
Profiles8 records
Sapphire Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sapphire Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sapphire Partners
What does Sapphire Partners do?
Sapphire Partners matches visionary leaders and executives with dedicated virtual assistants (called Sapphires) who provide strategic, administrative, and operational executive support across multiple time zones. The company complements its core matching service with the proprietary Sapphire Academy™ training program and a suite of branded High Impact Solutions methodologies (Clarity Matrix™, Spark Profile™, Time Budget™, etc.) tailored for executives and neurodivergent entrepreneurs.
Is Sapphire Partners a public or private company?
Sapphire Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sapphire Partners founded?
Sapphire Partners was founded in 2018. It employs 1 to 10 people.
Where is Sapphire Partners based?
Sapphire Partners is headquartered in Seattle, United States, in the North America region.
How does Sapphire Partners make money?
Two revenue lines are on record. Executive Assistant Services are the primary driver. The others are sapphire Academy Course Sales.
Who are Sapphire Partners's main competitors?
Direct peers on record are Magic, Boldly, BELAY, Wing Assistant, Time Etc, Worldwide 101 and Prialto. Broad incumbents are Fiverr, Robert Half - Administrative & Office Support and Upwork.
Does Sapphire Partners have an API?
No public API is recorded for Sapphire Partners.