Sapphire Partners

What Sapphire Partners does

Sapphire Partners is a Seattle-based, bootstrapped private company founded in 2018 that operates in the executive assistance services market. It matches founders, C-Suite executives, advisors, consultants, and explicitly neurodivergent entrepreneurs with vetted virtual assistants branded as "Sapphires," delivered through a quote-based subscription model. The company has 1-10 employees, serves a globally distributed client base across multiple time zones, and is founder-led by Eryn Anitavi with a visible thought-leadership presence across social and speaking channels.

The core product is a matchmaking service augmented by three proprietary extensions: Sapphire Academy, a 40-hour paid training/certification course priced at $1,347 that formalizes the "Sapphire" assistant pipeline; High Impact Solutions, a 9-module curriculum; and the G.E.M. community, which functions as a recurring engagement layer. The company maintains multiple registered trademarks around the "Sapphire" brand identity and has established minor Tool Partnerships with software vendors whose products are bundled into client recommendations. There is no proprietary technology platform disclosed beyond standard website/CRM infrastructure.

The business model combines recurring service revenue from EA matchmaking subscriptions (quote-based, no public pricing) with one-time license revenue from the Academy course. Go-to-market is primarily organic and founder-led, including a 2025 push into event-driven PR and speaking engagements, supported by community-led GTM through G.E.M. and a multi-channel social media presence. There are no disclosed funding rounds, making the company fully bootstrapped, and customer evidence is concentrated in SMB/mid-market testimonials across at least five verticals.

Name

Sapphire Partners

Legal name

Sapphire Partners

Website

https://choosesapphire.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Sapphire Partners is a Seattle-based, bootstrapped executive assistance firm that matches founders, C-Suite executives, and neurodivergent entrepreneurs with vetted virtual assistants ("Sapphires") via subscription, supplemented by a paid training Academy and a community.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Executive Assistant Services: Recurring subscription-based executive assistant support services where clients are matched with dedicated Sapphires. Services can be customized with various support levels including part-time, full-time, or on-demand arrangements.
2. Sapphire Academy Course Sales: One-time purchase of the 40-hour comprehensive Executive Assistant training course at $1,347 for individual enrollment. Group rates available for team training. Course includes 14 modules, expert feedback, and certificate of completion.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Sapphire Partners matches visionary leaders and executives with dedicated virtual assistants (called Sapphires) who provide strategic, administrative, and operational executive support across multiple time zones. The company complements its core matching service with the proprietary Sapphire Academy™ training program and a suite of branded High Impact Solutions methodologies (Clarity Matrix™, Spark Profile™, Time Budget™, etc.) tailored for executives and neurodivergent entrepreneurs.

Product overview

Sapphire Partners is an executive assistance company offering a platform-plus-modules architecture. The core service is personalized executive assistant matching, pairing clients with 'Sapphires' (virtual assistants) who function as strategic collaborators. The proprietary Sapphire Academy™ provides a 40-hour certification course for EA training and development. The High Impact Solutions suite includes nine named modules: Clarity Matrix™ (goal strategy), Sent-Box Recovery™ (email review), Spark Profile™ (workstyle assessments), Daily Intentions™ (commitment tracking), Time Budget™ (time analysis), Calendar Zombie™ (schedule maintenance), Body Doubling (neurodivergent focus strategies), Fire Suppression (urgent task tracking), and Text Reminders (personalized reminder services). Custom tailored services are also available for specific client requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Sapphire Academy: A premiere 40-hour self-guided course for aspiring and improving Executive Assistants to level up in their careers, covering skills such as email management, calendar management, writing, task management, travel planning, AI/automation, and more.
• Clarity Matrix
• Sent-Box Recovery
• Spark Profile
• Daily Intentions
• Time Budget
• Calendar Zombie
• Body Doubling
• Fire Suppression
• Text Reminders
• G.E.M. (Grow. Empower. Master.)

Products and services

• Executive Assistant Matching Services Core subscription-based service that matches visionary leaders with a dedicated Sapphire (virtual executive assistant) who provides administrative, operational, calendar, email, and strategic support across multiple time zones.
• Sapphire Academy™

Quantifiable outcome

• Clients report saving approximately 10 hours per week on project work
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Magic: Magic provides on-demand dedicated virtual assistants for executives and entrepreneurs with a global workforce, offering a flexible subscription-based EA service that overlaps with Sapphire Partners' matching model.
• Boldly: Boldly (formerly Worldwide 101's premium brand) provides dedicated, US-based virtual assistants and executive support for entrepreneurs and executives, competing head-to-head with Sapphire Partners in subscription dedicated-EA staffing for founders and C-suite leaders.
• BELAY: BELAY is the largest US-based virtual assistant and executive support services firm, matching dedicated remote assistants with executives and founders - essentially the same subscription-based dedicated-EA model that Sapphire Partners operates, but at significantly greater scale.
• Wing Assistant: Wing Assistant is a managed virtual assistant provider offering dedicated remote EAs globally, targeting founders and executives - same subscription dedicated-assistant model with global delivery similar to Sapphire Partners.
• Time Etc: Time Etc matches executives with trained virtual assistants on a flexible subscription model and serves founders and small business owners - a direct comparable to Sapphire Partners' core EA-matching service.
• Worldwide 101: Worldwide 101 provides remote executive assistants sourced from the Philippines and Latin America for US-based founders and executives, with a comparable global delivery model to Sapphire Partners' across-time-zone approach.
• Prialto: Prialto provides managed virtual assistant services with a dedicated primary assistant plus team backup model, directly comparable to Sapphire Partners' matched-assistant offering for executives and leadership teams.

Broad incumbents

• Fiverr: Fiverr is a global freelance services marketplace where buyers can purchase executive assistance and virtual admin services, representing a lower-cost substitute to Sapphire Partners' curated dedicated-assistant model.
• Robert Half - Administrative & Office Support: Robert Half is a large established staffing firm with dedicated executive assistant and administrative support divisions, providing traditional (and increasingly remote) EA placement as part of a broader portfolio - a broad incumbent competing for the same executive customers.
• Upwork: Upwork is the largest freelance marketplace where executives can directly hire virtual executive assistants, serving as a broader incumbent that some prospects could use instead of a curated service like Sapphire Partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Eryn_Anitavi-Sapphire_Partners/videos
• Facebookfacebook.com/ChooseSapphire
• LinkedInlinkedin.com/company/choose-sapphire-partners
• Instagraminstagram.com/eryn.anitavi_sapphire.partners
• TikToktiktok.com/@erynanitavi

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sapphire Partners