DreamCommerce

What DreamCommerce does

DreamCommerce operates the Shoper S.A. business, a Polish SaaS e-commerce platform founded in 2005 and headquartered at ul. Pawia 9, Kraków, Poland. The company serves SMBs, entrepreneurs, and dropshippers in Poland and the broader Central and Eastern European region with a self-service e-commerce platform that enables online store creation, product management, payment processing, shipping integration, and multi-channel marketplace selling. Shoper self-describes as the leading e-commerce platform in Poland and employs approximately 700 specialists following its 2025 strategic merger with cyber_Folks S.A. The merged entity, branded 'Shoper by cyber_Folks,' is positioned as the largest e-commerce ecosystem in Central and Eastern Europe.

Name

DreamCommerce

Legal name

Shoper S.A.

Website

https://dreamcommerce.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

DreamCommerce operates Shoper S.A., a Polish SaaS e-commerce platform founded in 2005 serving SMBs, entrepreneurs, and dropshippers in Poland and Central-Eastern Europe with store-building tools, integrated payments, multi-channel marketplace integration, and AI-powered features.

Ownership category

akta.pro rank

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Fees: Monthly/annual subscription fees for SaaS e-commerce platform access with different tiers (Starter, Standard, Standard+, Premium)
2. Transaction Fees: Commission on payment transactions processed through integrated payment gateways (1.58%-2.59% depending on plan)
3. App Store Commissions: Revenue from third-party applications sold in Shoper App Store
4. Additional Services: Fees for graphic design services, SSL certificates, domain registration, premium support, and migrations
5. Shoper Rekomendacje Commission: 2.5% commission on sales generated through AI-powered product recommendations, minimum 59 PLN monthly

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

DreamCommerce operates Shoper, a SaaS e-commerce platform that enables entrepreneurs and small businesses to launch and manage online stores without coding. The platform bundles store builder templates, integrated payment processing (Przelewy24, Autopay, Stripe, BLIK), shipping carriers, multi-channel marketplace integrations (Allegro, Amazon via Apilo), AI-powered product recommendations, and a third-party app ecosystem under tiered monthly subscriptions.

Product overview

Shoper (DreamCommerce) operates as a SaaS e-commerce platform offering a tiered subscription model with three main plans: Shoper Starter (entry-level with 60 product/order limits), Shoper Standard (core platform for growing businesses), and Shoper Premium (advanced plan with priority support and custom pricing). The platform integrates core store management with modular add-ons including payment processing (Shoper Płatności with Przelewy24/Autopay/Stripe), multi-channel sales via Apilo for Allegro/Amazon integration, AI-powered product recommendations (Shoper Rekomendacje), advertising campaign management (Shoper Kampanie), and promotional tools. Additional services encompass invoicing (Shoper Faktury i Magazyn), graphic templates, gift cards, returns management, SSL certificates, and 24/7 technical support. Since 2025, Shoper operates under cyber_Folks as part of a strategic merger to build Central-Eastern Europe's largest e-commerce ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Apilo Multi-Channel & Dropshipping Module Multi-channel sales and dropshipping management platform that connects Shoper stores with Allegro, Amazon and 300+ wholesalers, enabling automated inventory synchronization, price management, mass listing creation and order processing for e-commerce merchants.
• Shoper Płatności (Payments Module) Integrated payment processing module offering Przelewy24, Autopay, Stripe, BLIK, cards, Apple Pay, Google Pay and other payment methods with consolidated reporting and simplified refund handling for online merchants.
• Shoper Rekomendacje (AI Recommendations) AI-powered product recommendation system that analyzes customer browsing and purchase behavior to surface relevant products, increasing cross-sell and average order value for online stores.
• Shoper Kampanie (Advertising Campaigns) Digital advertising management service that lets merchants run and optimize campaigns across Google Ads, Facebook Ads, TikTok Ads, Microsoft Advertising and WP Ads from within the platform.
• Shoper Faktury i Magazyn (Invoicing & Inventory) Integrated invoicing and inventory management software for e-commerce businesses to automate billing, stock tracking and warehouse operations alongside their storefront.
• Shoper Kody Rabatowe (Discount Codes) Promotional codes and discount management system for creating and managing sales campaigns, coupons, free-shipping offers and gifts with orders.
• Karty Podarunkowe (Gift Cards) Digital gift card functionality allowing merchants to sell and redeem gift cards within their Shoper storefronts for customer loyalty and sales promotion.
• Shoper Zwroty (Returns Management) Returns management service for handling product returns and refunds directly within the Shoper e-commerce platform.
• Shoper Regulaminy (Terms Generator) Terms and conditions generation service that produces legally compliant storefront policies for e-commerce merchants.
• Graphic Store Templates (Szablony Graficzne) Pre-designed store visual themes available in ready-made, standard, prestige and business packages; the new-generation Bloom, Aero, Sentia, Piccolo and Notea templates are optimized for performance and SEO.
• SSL Certificates Security certificate installation service for encrypted HTTPS connections on Shoper-hosted stores, priced at 145 PLN per year for a 1-year certificate.
• Domain Registration Services Domain registration and management services for Shoper-hosted stores, with pricing from 120 PLN per year for .pl, .com.pl and .eu extensions.
• 24/7 Premium Technical Support (Wsparcie techniczne 24/7) 24/7 round-the-clock technical support service for merchants needing continuous assistance, priced at 149 PLN per month and included free for Premium-tier merchants.
• Business Financing Services (Usługi finansowe) Business financing service for e-commerce merchants offering loans up to 150,000 PLN and associated banking products to support store operations and growth.
• AI Product Description Generator (Opisy AI) ChatGPT-powered product description generator integrated via Apilo that produces SEO-optimized marketing copy for e-commerce product listings, priced at 2.5 PLN for extended descriptions and 1.75 PLN for standard.
• Shoper Public API (developers.shoper.pl) Public REST API accessible via developers.shoper.pl providing programmatic access to store management, product catalog, orders and customers for integration and automation by developers.

Quantifiable outcome

• Launch store in 1 minute
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability5 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, flagship and major.

• Apilo Sp. z o.o.coreTechnology or Integration · 1 January 2025Strategic integration partner providing dropshipping and multi-channel selling automation. Apilo connects Shoper stores with 300+ wholesalers and enables selling on Allegro and Amazon. Deep product integration with automated inventory sync, order processing, and AI-generated product descriptions. Apilo is a subsidiary of Shoper ecosystem.
• cyber_Folks S.A.flagshipStrategic or Co-development Partner · 1 January 2025Major strategic partnership and merger creating the largest e-commerce ecosystem in Central and Eastern Europe. cyber_Folks invested in Shoper to accelerate product development, add AI capabilities, and expand internationally. Combined entity leverages shared technology, expertise, and customer base.
• Przelewy24coreTechnology or IntegrationPrimary payment gateway integration for Polish market via Shoper Płatności module. Processes BLIK, card payments, Apple/Google Pay, instant transfers.
• AutopaycoreTechnology or IntegrationSecondary payment gateway option integrated via Shoper Płatności. Offers similar payment methods as Przelewy24.
• StripecoreTechnology or IntegrationInternational payment processing for cross-border sales. Supports EUR, GBP, USD, CZK transactions with competitive foreign exchange rates.
• InPostmajorTechnology or IntegrationIntegration for InPost Pay and parcel locker shipping services for Polish and international deliveries.
• GooglemajorTechnology or IntegrationAnalytics, Tag Manager, Ads, Maps, and re-marketing integrations for store optimization and advertising.
• Meta (Facebook, Instagram)majorTechnology or IntegrationSocial media advertising integration, pixel tracking, Custom Audiences for targeted marketing campaigns.
• Morele XMLmajorChannel Partner/ Reseller/ DistributorMajor electronics wholesaler with nearly 1 million products integrated via XML for dropshipping.
• vidaXLmajorChannel Partner/ Reseller/ DistributorMulti-category wholesaler with 50,000+ products including furniture, toys, sporting goods, equipment.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/shoper
• Facebookfacebook.com/dreamcommercecom
• Xx.com/dream_commerce
• LinkedInlinkedin.com/company/shoper-pl

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DreamCommerce