Apilo

What Apilo does

Apilo is a Polish SaaS Order Management System (OMS) that centralizes multichannel e-commerce operations for online sellers, connecting 600+ pre-built integrations across marketplaces (Allegro, Amazon, eBay, TikTok Shop, Kaufland, AliExpress, Temu, Erli, Cdiscount, Media Expert, Castorama), online stores (Shoper, WooCommerce, PrestaShop, Shopify, Magento, IdoSell), couriers (InPost, DPD, DHL, UPS, FedEx, GLS, Poczta Polska, plus regional Polish carriers), and back-office systems (Subiekt GT/NEXO, Comarch ERP XL/Optima, Enova365, Symfonia, wFirma, Fakturownia, inFakt, multiple WMS platforms including Asiston, BNS Magazyn, Expert WMS, NuboWMS, and AVOCADO Packing). The platform is hosted on Google Cloud with 2FA, daily backups, and a public API at developer.apilo.com, and it is operated as a subsidiary of Shoper Group, one of Poland's leading e-commerce platform providers. The company is headquartered in Kraków with a branch office in Kozy, and serves primarily Polish SMB and mid-market sellers, with operational reach into Czechia, Slovakia, Germany, and Austria.

The product is structured as a modular platform around a core OMS engine: Order Manager 3.0 consolidates orders from all sales channels into a single dashboard, the Picking & Packing Assistant (free in every plan) automates warehouse fulfillment, Automatic Tasks provide event-based workflow automation, and Inventory & Pricing Management synchronizes stock levels and prices across channels. A built-in invoicing module supports VAT OSS for cross-border EU sales and exports to Poland's mandatory KSeF National e-Invoice System. The Opisy AI module uses OpenAI's ChatGPT to generate unique product descriptions for marketplace listings. Beyond core software, Apilo offers Apilo Individual (custom-priced enterprise tier with dedicated account management, SLA, and staff training), Wdrożenia Apilo professional implementation services, a proprietary online store builder, and a partner program for agencies and consultants.

Apilo monetizes exclusively through subscription SaaS fees with no commission on sales turnover. Public pricing tiers range from Starter at 29 PLN net/month (up to 100 orders, 2,000 listings) through Basic, Professional, and Advanced (699 PLN/month, up to 10,000 orders and 200,000 listings), up to Apilo Individual from 1,119 PLN/month with custom pricing for operations exceeding 10,000 orders. Annual billing yields a 20% discount and a 21-day free trial with no credit card requirement serves as the primary acquisition mechanism. Since 2017 the platform has processed a cumulative 60 million orders and 12 billion PLN in GMV, and Apilo is an Official Certified Partner of both Allegro and Amazon.

Name

Apilo

Legal name

Apilo Sp. z o.o.

Website

https://apilo.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Apilo is a Polish SaaS Order Management System that centralizes multichannel e-commerce sales across 600+ marketplace, store, courier, and ERP integrations, serving primarily Polish SMB and mid-market sellers as a subsidiary of Shoper Group.

Ownership category

akta.pro rank

Product category

E-commerce Order Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

akta.pro primary industry

Order Management & Inventory Orchestration (OMS) (CRAFAMAC)

akta.pro secondary industries

Dropship & Supplier Fulfillment Coordination (TLAEACAG), Order-to-Cash Integration (Invoicing, Tax, Payments) for Logistics OMS (TLAEACAJ), Slotting, Wave/Batch Planning & Release-to-Warehouse (TLAEACAI)

Keywords

• Order management system
• Multichannel e-commerce
• Marketplace integration
• Inventory synchronization
• E-commerce automation

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Basic Modules): Monthly or annual subscription tiers (Starter, Basic, Professional, Advanced, Individual) providing access to core OMS platform. No commission on sales turnover. Revenue based on order volume and listing quantity limits per tier.
2. Additional Modules and Add-ons: Optional paid modules including ERP/accounting integrations (Sellintegro), advanced features, and support plans (Premium Hotline, SLA, Dedicated Account Manager, Staff Training). Individual modules automatically upgrade account to Individual tier.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Apilo sells a cloud-based Order Management System (OMS) delivered as SaaS that centralizes multichannel e-commerce sales across marketplaces (Allegro, Amazon, eBay, TikTok Shop), online stores (Shopify, WooCommerce, PrestaShop, Shoper), couriers, and ERP/WMS systems via 600+ integrations. It provides automated order processing, real-time inventory and price synchronization, warehouse picking and packing, invoicing with KSeF compliance, and AI-generated product descriptions, offered through tiered monthly or annual subscriptions starting at 29 PLN with no commission on sales.

Product overview

Apilo is a unified SaaS OMS (Order Management System) and multichannel e-commerce automation platform built around its core Apilo Platform. The platform is delivered as a single integrated system with multiple functional modules, including: the core sales and order management hub with 600+ integrations; built-in modules for Sales & Shipping Automation, Order Manager 3.0, Picking & Packing Assistant (free in all plans), Inventory & Pricing Management, Invoicing Module with KSeF support, AI Product Description Generator (Opisy AI powered by ChatGPT), Scanner Support, Warehouse & Shipping, Reports & Analytics, and Wholesale & Dropshipping. Additional offerings include a proprietary Online Store Builder, the enterprise-level Apilo Individual plan with dedicated SLA and account management, professional Wdrożenia (Implementation) services, and a Partner Program for resellers. The platform also exposes a public API for developer customizations. Pricing spans from Starter (€6.90/month, up to 100 orders) to Individual (custom pricing for 10,000+ orders), with 21-day free trial and no commission on sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Apilo Platform (core SaaS OMS) Central SaaS Order Management System for multichannel e-commerce sales management, connecting 600+ integrations including marketplaces, online stores, couriers, and accounting/ERP systems. Handles order management, inventory sync, pricing automation, shipping, and invoicing from a single panel. Built for SMB and enterprise e-commerce sellers.
• Manager Zamówień 3.0 (Order Manager 3.0) Centralized order processing hub that consolidates orders from all sales channels into one view, enabling efficient fulfillment without switching between platforms.
• Asystent Zbierania i Pakowania (Picking & Packing Assistant) Warehouse automation tool that streamlines order picking and packing workflows, reduces fulfillment errors, and accelerates shipment preparation.
• Zarządzanie Stanami i Cenami (Inventory & Pricing Management) Synchronizes stock levels and prices across all sales channels with configurable update frequencies, including real-time live sync, ensuring consistent data across marketplaces and stores.
• Moduł Fakturowania (Invoicing Module) Built-in invoicing module for generating invoices, corrections, and VAT OSS settlements for cross-border EU sales, with automatic export to KSeF (Polish National e-Invoice System). Included at no extra cost.
• Opisy AI (AI Product Description Generator) AI-powered tool that generates unique product descriptions using ChatGPT for listings on Allegro, Amazon, and online stores, reducing content creation time and costs.
• Automatyzacja Sprzedaży i Wysyłki (Sales & Shipping Automation) Event-based automation engine that handles recurring e-commerce tasks such as order processing, shipment generation, status updates, and customer notifications without manual intervention.
• Zadania Automatyczne (Automatic Tasks) Workflow automation builder with hundreds of configurable automation rules that run 24/7, reportedly saving up to 80% of time on repetitive tasks.
• Magazyn i Wysyłka (Warehouse & Shipping) Integrated warehouse and shipping management module covering packing, label generation for 20+ courier services, and order fulfillment automation.
• Obsługa Skanera (Scanner Support) Barcode scanner integration for warehouse operations, enabling fast product scanning, automated tasks, and streamlined inventory management.
• Marketplace Manager Central management interface for controlling listings, pricing, and offers across multiple marketplaces from a single panel.
• Raporty i Analizy (Reports & Analytics) Built-in reporting and analytics module providing sales data, performance metrics, and business insights for multichannel e-commerce operations.
• Hurtownie i Dropshipping (Wholesale & Dropshipping) Integration module connecting to 350+ wholesalers via XML feeds, enabling dropshipping operations and automated product listing from wholesale catalogs.
• Sklep Internetowy (Online Store Builder) Proprietary online store builder integrated within Apilo, allowing users to create and manage a modern e-commerce website alongside their marketplace operations.
• Apilo Individual (Enterprise Plan) Enterprise-tier plan for large-scale e-commerce operations requiring individual pricing, dedicated support (Dedicated Account Manager, SLA, Premium Hotline), staff training, and custom feature development.
• Wdrożenia Apilo (Apilo Implementation Services) Professional onboarding and implementation service with dedicated specialists who configure accounts, set up integrations, and train staff for immediate operational readiness.
• Apilo Partner Program Partner program for agencies and consultants to resell or recommend Apilo to their e-commerce clients, including referral benefits and certification.
• Apilo API Public API enabling developers to build custom integrations and automate workflows with the Apilo platform, accessible via developer.apilo.com/api/.

Quantifiable outcome

• Up to 80% time savings on repetitive tasks through automation
• +6 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration90 records

AI capability2 records

Feature9 records

Partnerships

25 partnerships are on record, tiered flagship and core.

• AllegroflagshipTechnology or IntegrationOfficial Certified Partner of Allegro, the largest Polish marketplace. Provides deep integration with Allegro including over 100 dedicated features, bulk listing management, price automation, and Allegro-specific workflows.
• AmazonflagshipTechnology or IntegrationOfficial Certified Partner of Amazon marketplace. Enables integration with Amazon for multi-channel sellers operating on the platform.
• ShopercoreTechnology or IntegrationOfficial technology partner providing integration with Shoper online store platform, one of the leading Polish e-commerce platforms.
• Google CloudcoreTechnology or IntegrationInfrastructure partner providing cloud hosting on Google Cloud servers, ensuring reliable service with daily security backups.
• TikTok ShopcoreTechnology or IntegrationIntegration with TikTok Shop marketplace for reaching new audiences through social commerce.
• DataConsult (NuboWMS)coreTechnology or IntegrationPartner providing NuboWMS warehouse management system integration, enabling synchronized inventory and order management.
• SellintegrocoreImplementation/ SI/ Consulting PartnerImplementation partner providing integration connectors for Subiekt GT, Subiekt NEXO Pro, Comarch ERP Optima, and other ERP/accounting systems.
• AsistoncoreTechnology or IntegrationWMS integration partner providing Asiston WMS for warehouse and logistics management, suitable for medium and large organizations.
• Expert WMScoreTechnology or IntegrationIntegration with Expert WMS warehouse management system for optimizing warehouse operations and inventory control.
• WMS AVOCADO PackingcoreTechnology or IntegrationIntegration with AVOCADO Packing WMS system maintained by authorized partner YOSI, providing advanced warehouse and packing automation.
• BNS Magazyn WMScoreTechnology or IntegrationIntegration with BNS Magazyn WMS providing real-time inventory synchronization, multi-warehouse support, and automated shipment list generation.
• eBaycoreTechnology or IntegrationIntegration with eBay marketplace enabling multi-channel selling on this international platform.
• WooCommercecoreTechnology or IntegrationIntegration with WooCommerce WordPress e-commerce platform for online store connectivity.
• PrestaShopcoreTechnology or IntegrationIntegration with PrestaShop open-source e-commerce platform.
• ShopifycoreTechnology or IntegrationIntegration with Shopify e-commerce platform for store connectivity.
• IdoSellcoreTechnology or IntegrationIntegration with IdoSell (Base.com) e-commerce platform providing comprehensive sales channel management.
• MagentocoreTechnology or IntegrationIntegration with Adobe Magento e-commerce platform for enterprise-level store connectivity.
• InPost PaczkomatycoreTechnology or IntegrationIntegration with InPost parcel lockers, the dominant Polish last-mile delivery network.
• DPD PolskacoreTechnology or IntegrationIntegration with DPD courier for domestic and international shipments.
• KauflandcoreTechnology or IntegrationIntegration with Kaufland marketplace across multiple countries: PL, CZ, SK, AT, DE.
• AliExpresscoreTechnology or IntegrationIntegration with AliExpress international marketplace.
• Subiekt GT / NEXO Pro (Insert)coreTechnology or IntegrationIntegration with Insert Subiekt GT and Subiekt NEXO Pro accounting/ERP systems widely used in Polish SMB market.
• Comarch ERPcoreTechnology or IntegrationIntegration with Comarch ERP Optima and Comarch ERP XL enterprise resource planning systems.
• Enova365 (Soneta)coreTechnology or IntegrationIntegration with Enova365 ERP system including WMS4enova365 warehouse management.
• H88 S.A.coreTechnology or IntegrationData processing subcontractor (sub-processor) providing cloud infrastructure services. Registered in Poznań, Poland.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Base.com (IdoSell): Polish multichannel e-commerce OMS that directly competes with Apilo in the Polish SMB and mid-market segment. IdoSell/Base.com provides marketplace integrations and order management for Polish merchants, overlapping Apilo's core SMB and Allegro-anchored offering.
• Tradebyte: European OMS focused on marketplace integrations for brands and retailers. Operates in the same broader European OMS space as Apilo, targeting multichannel commerce and marketplace connectivity for mid-market and enterprise sellers.
• ChannelEngine: Dutch marketplace integration and OMS platform serving brands across Europe. Directly comparable to Apilo's core competency: connecting merchants to multiple marketplaces with centralized order and inventory management.
• Shoppingfeed: French multichannel OMS and marketplace integration platform widely used by European e-commerce sellers. Competes with Apilo for sellers operating across multiple European marketplaces and online stores.
• Linnworks: Multichannel order management and inventory platform for SMB and mid-market e-commerce sellers globally. Shares Apilo's SMB PLG positioning, multi-channel order/inventory sync, and broad marketplace integration catalog.
• Sellery: European e-commerce SaaS suite (formerly Sellics) for Amazon and marketplace sellers, including repricing, analytics, and order tooling. Comparable to Apilo for multi-marketplace seller operations across Europe.
• Brightpearl: Retail-first OMS and ERP platform competing for multichannel commerce merchants. Overlaps with Apilo on order management, inventory sync, and integrations with marketplaces and shipping carriers.
• CedCommerce: Multichannel e-commerce integration and OMS provider with extensive marketplace and store connector catalog. Directly comparable to Apilo for sellers needing multi-channel order/listing management at SMB and mid-market scale.

Broad incumbents

• ShipStation: Established shipping and order management platform owned by Stamps.com/Avalara with a broader international footprint. Overlaps with Apilo's courier and shipping-automation functionality as part of a wider multichannel commerce portfolio.
• Mirakl: Marketplace and OMS platform serving enterprise retailers and brands. Adjacent to Apilo's OMS capabilities but broader in scope, with deeper enterprise resources and a global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikTokapilo.com/pl/integracje/tiktok-shop
• Facebookfacebook.com/ApiloCOM
• LinkedInlinkedin.com/company/apilocom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apilo