LITS Services
LITS Services is a Dubai-headquartered Microsoft Direct Tier-1 Solutions Partner founded in 2007 that implements and supports Microsoft Dynamics 365 ERP and CRM, Power Platform, Azure, and Copilot AI for 300+ enterprise and mid-market customers across 90+ countries, with proprietary vertical and GCC e-invoicing solutions.
- Company typePrivate
- Founded2007
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingServices
What LITS Services does
LITS Services is a Dubai-headquartered IT solutions firm founded in 2007 that operates as a Microsoft Direct Tier-1 Solutions Partner specializing in Microsoft Dynamics 365 ERP and CRM implementations. The company operates through 11 legal entities with physical offices in the UAE, Saudi Arabia, Qatar, Germany, the United Kingdom, the United States, Canada, Kenya, Pakistan, and India, plus remote-first delivery across additional European countries, serving more than 300 Dynamics customers in over 90 countries. Its portfolio spans Dynamics 365 Finance & Operations, Business Central, Sales, Customer Service, Marketing, Field Service, Project Operations, Human Resources, Supply Chain Management, Commerce, and Customer Insights, alongside the Microsoft Power Platform (Power BI, Power Apps, Power Automate, Power Pages, Fabric), Azure cloud and AI services (including Microsoft Copilot, Copilot Studio, and Azure AI Foundry Agent Service), and Microsoft 365.
The firm layers proprietary LITS Vertical Solutions on top of Dynamics 365 — including Property & Real Estate Management, Equipment Rental, Project Management, Localized Payroll, Employee Self Service, VAN Sales, PDC Management, RFQ Management, Document Expiry Automation, E-Commerce, Foodics Connector, and Retail — plus jurisdiction-specific e-invoicing compliance solutions for the UAE (FTA), Saudi Arabia (ZATCA Phase 1 & 2), Jordan (JoFotara), and Oman (Fawtara). It also resells Odoo ERP and 3CX telephony and runs an IT Distribution arm. LITS is ISO 27001:2022 certified.
Revenue is generated across six streams: implementation and consultancy services (project-based), 24x7 support and annual maintenance contracts (recurring), Microsoft training, IT distribution of hardware and software licenses, and an in-house R&D center. Go-to-market is direct enterprise field sales supplemented by Microsoft co-sell, with primary customers being large enterprises and mid-market businesses, and targeted verticals in real estate, retail, manufacturing, finance/insurance, and GCC compliance-driven deployments.
LITS Services firmographics
Firmographics- Name
- LITS Services
- Legal name
- LITS Services
- Website
- https://lits.services
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LITS Services is a Dubai-headquartered Microsoft Direct Tier-1 Solutions Partner founded in 2007 that implements and supports Microsoft Dynamics 365 ERP and CRM, Power Platform, Azure, and Copilot AI for 300+ enterprise and mid-market customers across 90+ countries, with proprietary vertical and GCC e-invoicing solutions.
- Ownership category
- akta.pro rank
LITS Services industry classification
Industry- Product category
- Enterprise IT Consulting and ERP/CRM Implementation Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Applications User/Admin Training (ERP/CRM/ITSM platforms) (BPAEANAK)
- akta.pro secondary industries
- ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN), Collaboration & Productivity Platforms (M365/Google Workspace, Email, Chat/Meetings) (BPAEAIAD), Workplace Migration & Refresh Programs (Win11/M365 migrations, device refresh/IMAC) (BPAEAIAL), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)
Keywords
Where LITS Services is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices12 records
Markets served
LITS Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Implementation and Consultancy Services: Core revenue stream providing Microsoft Dynamics 365 implementation, customization, configuration, and consulting services. This includes Dynamics 365 Finance and Operations, Business Central, CRM applications, and related Microsoft solutions. Services include business analysis, solution design, system integration, data migration, and user training.
- 24X7 Support Center: Ongoing technical support and maintenance services for deployed Microsoft Dynamics 365 solutions. Includes system optimization, troubleshooting, updates, and continuous support to ensure optimal performance.
- IT Distribution: Distribution of IT products and solutions as a value-added distributor. The company maintains a strong distribution portfolio allowing it to quickly adapt to changing technological needs by inducting new technologies.
- Annual Maintenance Contracts: Recurring maintenance contracts for Microsoft Dynamics 365 and related Microsoft solutions covering updates, support, and system health monitoring.
- Microsoft Training: Training services for Microsoft Dynamics 365 and Microsoft solutions, helping customers maximize utilization of deployed systems.
- R&D Center: Research and development activities focused on innovation and continuous improvement of vertical solutions and service delivery capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Dynamics 365 Commerce - Core retail operations management |
| Per seat | Monthly | Dynamics 365 Sales Professional - Core sales automation |
| Per seat | Monthly | Dynamics 365 Sales Enterprise - Advanced sales with contextual insights |
| Per seat | Monthly | Dynamics 365 Sales Premium - Sales intelligence solutions |
| Per seat | Monthly | Microsoft Relationship Sales - LinkedIn integration |
| Subscription | Monthly | Dynamics 365 Business Central Essentials - Core business processes |
| Subscription | Monthly | Dynamics 365 Business Central Premium - Extended capabilities |
| Per seat | Monthly | Dynamics 365 Business Central Team Members |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
LITS Services product offering
Product offeringCore offering
LITS Services implements, customizes, integrates, and supports Microsoft Dynamics 365 ERP and CRM solutions for enterprises and mid-market businesses. The company also distributes IT products, provides 24/7 support, develops proprietary vertical solutions (e.g., property management, GCC-localized payroll, e-invoicing), and offers training and managed services across 90+ countries.
Product overview
LITS Services is a Microsoft Direct Tier-1 Solutions Partner offering a comprehensive portfolio of Microsoft Dynamics 365 solutions and services. The core offerings center on Microsoft Dynamics 365 ERP (including Finance and Operations, Business Central, Supply Chain Management, Commerce, Project Operations, Human Resources) and CRM applications (Sales, Customer Service, Marketing, Field Service, Customer Insights), supplemented by Microsoft Power Platform (Power BI, Power Apps, Power Automate, Power Pages, Fabric), Azure cloud services, Microsoft 365, and Copilot AI. The company also provides proprietary LITS Vertical Solutions built on Dynamics 365, including Property & Real Estate Management, Equipment Rental, Payroll solutions (GCC-localized), E-Commerce, VAN Sales, and various automation modules (RFQ Management, Document Expiry Automation, User Data Restriction). Additionally, LITS offers regional e-invoicing solutions (UAE, Saudi Arabia ZATCA Phase 1 & 2, Jordan JoFotara, Oman Fawtara), Odoo implementation services, 3CX telephony solutions, IT managed services, and Microsoft training. The architecture follows a platform-plus-modules approach where Microsoft Dynamics 365 serves as the core ERP/CRM platform with specialized vertical solutions, e-invoicing connectors, and industry-specific add-ons extending its capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- LITS Vertical Solutions: Proprietary vertical solutions including Property & Real Estate Management, Project Management System, Equipment Service Module, Equipment Rental Vertical, Localized Payroll, Employee Self Service, LITS VAN Sales, LITS PAY AND HR, LITS E-Commerce Platform, LITS PDC Management, LITS RFQ Management, LITS Document Expiry Automation, LITS User Data Restriction, LITS Foodics Connector, and Retail System.
Products and services
- Microsoft Dynamics 365 Finance and Operations Implementation Enterprise-grade ERP implementation, customization, and integration for Microsoft Dynamics 365 Finance and Operations, serving large organizations with complex financial, supply chain, and operational requirements.
- Microsoft Dynamics 365 Business Central Implementation Implementation and consulting services for Dynamics 365 Business Central, delivering integrated ERP and CRM for finance, sales, customer service, supply chain, and project management with embedded AI for mid-market businesses.
- Microsoft Dynamics 365 CRM Implementation Implementation of Microsoft Dynamics 365 CRM suite (Sales, Customer Service, Marketing, Field Service, Customer Insights) for lead management, pipeline tracking, customer engagement, and AI-driven sales intelligence.
- Microsoft Power Platform Implementation Implementation and consulting services for Microsoft Power Platform including Power BI analytics, Power Apps low-code development, Power Automate workflow automation, Power Pages portals, and Microsoft Fabric unified analytics.
- Microsoft Azure Cloud and AI Implementation Implementation, migration, and consulting services for Microsoft Azure cloud infrastructure, Azure AI Foundry Agent Service, Azure OpenAI, and Azure Machine Learning services for enterprises.
- Microsoft Copilot and AI Integration Integration and deployment of Microsoft Copilot AI, Copilot Studio custom copilots, and Dynamics 365 AI capabilities including predictive analytics, recommendation engines, and fraud protection.
- LITS Vertical Solutions (Proprietary) Proprietary industry-specific solutions built on Microsoft Dynamics 365 covering property and real estate management, equipment rental and services, localized payroll for GCC, retail operations, VAN sales, e-commerce, and various automation modules.
- GCC E-Invoicing Compliance Solutions Regional e-invoicing compliance solutions for UAE (Federal Tax Authority), Saudi Arabia (ZATCA Phase 1 and Phase 2 with real-time reporting and CTC integration), Jordan (JoFotara), and Oman (Fawtara), integrated with Microsoft Dynamics 365 ERP.
- 24/7 Support and IT Managed Services Ongoing technical support, maintenance contracts, and IT managed services including infrastructure management, system optimization, troubleshooting, updates, and continuous support for deployed Microsoft Dynamics 365 and related solutions.
- Microsoft Training Services Professional training services for Microsoft Dynamics 365, Microsoft Azure, Microsoft Power Platform, and other Microsoft technologies, helping customers maximize system utilization and develop internal capabilities.
- Odoo ERP Implementation Services Implementation, consulting, customization, and support services for Odoo ERP as an Odoo solutions partner, providing an alternative ERP option to Microsoft Dynamics 365.
- 3CX IP PBX Telephony Solution Implementation and support services for 3CX IP PBX telephony system, providing business communication and unified communications capabilities.
- IT Distribution Value-added distribution of IT products and software licenses as one of the company's four core segments, enabling rapid technology adoption for customers and channel partners.
Quantifiable outcome
- 300+ Dynamics ERP and CRM customers served globally
- +2 more outcomes
Companies that use LITS Services
Customer profileSegments7 records
Ideal customer profiles4 records
LITS Services technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability9 records
Feature4 records
LITS Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftflagshipLITS Services is a Microsoft Direct Tier-1 Solutions Partner (top 10% globally), Microsoft Gold Partner, and Microsoft Cloud Solution Partner. The partnership covers the complete Microsoft solutions portfolio including Dynamics 365 ERP and CRM, Microsoft Power Platform, Azure, Microsoft 365, and Copilot AI. LITS provides implementation, customization, integration, support, and training services for Microsoft solutions across 90+ countries with physical presence in UAE, KSA, Qatar, Germany, UK, USA, Canada, Kenya, Pakistan, and India.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
LITS Services competitors and assessment
Company assessmentDirect peers
- Avanade: Joint venture between Accenture and Microsoft, focused on Microsoft technology services including Dynamics 365 ERP/CRM implementations — the closest large-scale peer to LITS' core Dynamics practice across enterprise and mid-market.
- Hitachi Solutions: Global Microsoft Dynamics 365 Gold/Tier-1 partner offering ERP, CRM, and Power Platform implementations with proprietary vertical solutions, directly comparable to LITS' enterprise field-sales go-to-market.
- Slalom: Technology and business consulting firm with a large dedicated Microsoft practice spanning Dynamics 365, Azure, and Power Platform — a comparable regional-to-global implementation partner.
- BDO Digital: The digital advisory arm of BDO focused on ERP/CRM modernization including Microsoft Dynamics 365 implementations, serving mid-market and enterprise clients with similar vertical specializations.
- Arbela Technologies: Microsoft Dynamics 365 Finance and Operations Gold Partner specialized in ERP implementations for manufacturing and distribution, comparable as a focused mid-sized Dynamics partner.
- Sunrise Technologies: Microsoft Dynamics 365 partner providing ERP, CRM, and supply chain implementations with industry-specific solutions, a comparable mid-sized partner with vertical specializations.
Broad incumbents
- DXC Technology: Global IT services giant with a substantial Microsoft Dynamics 365 practice offering implementation, managed services, and migration support across enterprise customers at much larger scale.
- HCLTech: Large global IT services firm with a Microsoft-focused delivery practice covering Dynamics 365, Azure, and Power Platform implementations for enterprise and mid-market customers.
- Cognizant: Multinational IT services provider with a Microsoft Business Applications practice delivering Dynamics 365 ERP/CRM implementations and managed services at global scale.
- Wipro: Global IT services and consulting company with a dedicated Microsoft practice for Dynamics 365 implementations, cloud migration, and managed services for enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
LITS Services social profiles
Digital presenceLITS Services compliance and trust
Trust signalCompliance1 record
LITS Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
LITS Services leadership team
Management profileNumber of profiles
LITS Services subsidiaries and ownership
Company hierarchySubsidiaries3 records
LITS Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LITS Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LITS Services
What does LITS Services do?
LITS Services implements, customizes, integrates, and supports Microsoft Dynamics 365 ERP and CRM solutions for enterprises and mid-market businesses. The company also distributes IT products, provides 24/7 support, develops proprietary vertical solutions (e.g., property management, GCC-localized payroll, e-invoicing), and offers training and managed services across 90+ countries.
Is LITS Services a public or private company?
LITS Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LITS Services founded?
LITS Services was founded in 2007. It employs 51 to 100 people.
Where is LITS Services based?
LITS Services is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does LITS Services make money?
Six revenue lines are on record. Implementation and Consultancy Services are the primary driver. The others are 24X7 Support Center, IT Distribution, annual Maintenance Contracts, microsoft Training and R&D Center.
Who are LITS Services's main competitors?
Direct peers on record are Avanade, Hitachi Solutions, Slalom, BDO Digital, Arbela Technologies and Sunrise Technologies. Broad incumbents are DXC Technology, HCLTech, Cognizant and Wipro.
Does LITS Services have an API?
No public API is recorded for LITS Services.
What industry is LITS Services in?
LITS Services's product category is Enterprise IT Consulting and ERP/CRM Implementation Services. Its primary akta.pro industry code is BPAEANAK, Enterprise Applications User/Admin Training (ERP/CRM/ITSM platforms), with a secondary code of BPAEAJAN, ITSM Managed Services (Run/Operate/Optimize). Its NAICS code is 541511 and its SIC code is 7370.