NAI Northern California
- Company typePrivate
- Founded2004
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
NAI Northern California firmographics
Firmographics- Name
- NAI Northern California
- Legal name
- NAI Northern California
- Website
- https://nainorcal.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
NAI Northern California industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Manufacturing & Heavy Industrial Facilities Brokerage (BPAJACAB)
- akta.pro secondary industry
- Industrial Land & Build-to-Suit Site Brokerage (BPAJACAJ)
Keywords
Where NAI Northern California is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
NAI Northern California business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Commercial Real Estate Commissions: Revenue from broker fees on property sales, purchases, leasing, and subleasing transactions. The firm represents both buyers and sellers, landlords and tenants across commercial real estate transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Transaction-based commercial real estate services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
NAI Northern California product offering
Product offeringCore offering
NAI Northern California is a full-service commercial real estate brokerage firm providing acquisitions, dispositions, leasing, subleasing, landlord and tenant representation, built-to-suit, site analysis, due diligence, sale/leaseback, market research, marketing, and property management for office, retail, industrial, and multifamily properties across the San Francisco Bay Area. The firm operates three offices (San Francisco, Oakland, San Jose) and leverages the NAI Global network for international reach.
Product overview
NAI Northern California is a full-service commercial real estate brokerage firm offering a comprehensive suite of property services through its core brokerage platform and specialized service modules. The firm operates as a unified service offering rather than a modular software product, providing commercial real estate brokerage (acquisitions, dispositions, leasing), market research and analytics, marketing services, property management, receivership/REO, green certification, financial analysis, and medical services real estate. The firm maintains three Bay Area offices in San Francisco, Oakland, and San Jose, and leverages the NAI Global network for international transactions. Key digital platforms include a property listings database and LOI submission portal. The company is recognized as a CoStar Power Broker Award recipient and Top 10 CRE Firm by the San Francisco Business Times and East Bay Business Times.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Real Estate Brokerage Services Full-service commercial real estate brokerage providing acquisitions, dispositions, leasing, subleasing, landlord representation, tenant representation, user purchases, built-to-suit, site analysis, due diligence, and sale/leaseback services for office, retail, industrial, and multifamily properties across the Bay Area.
- Market Research & Analytics Market research services providing quarterly and annual market reports for multifamily, office, industrial, and retail sectors across East Bay, San Francisco, and South Bay markets, with data on vacancy rates, absorption, construction pipelines, and rent trends.
- Property Management Property management services for commercial real estate assets in the Bay Area.
- Marketing Services Marketing support including modernized collateral, video production, email campaigns, social media management, direct mail, signage, and advertising for property listings.
- Receivership & REO Services Receivership and real estate owned (REO) property handling services.
- Green/LED Certification Services Environmental certification services helping properties achieve green building and LED lighting certifications.
- Financial Analysis Financial analysis and consulting services for property investments and transactions.
- Medical Services Real Estate Specialized commercial real estate services for medical and healthcare facility locations.
- NAI Global Network Access Access to NAI Global's network of over 300 offices worldwide with more than 5,100 professionals managing 1.15 billion square feet of property, enabling international property transactions and referrals.
- Property Listings Database Online searchable database of available commercial properties for sale and lease across office, retail, industrial, and multifamily categories in the Bay Area.
- Letter of Intent (LOI) Submission Portal Online portal for submitting letters of intent for commercial property transactions.
Quantifiable outcome
- Top Retail Leasing Broker award for James Kilpatrick and Seth Hubbert in East Bay for 2025
- +1 more outcomes
Companies that use NAI Northern California
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles6 records
NAI Northern California technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
NAI Northern California partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- Apple CinemasflagshipApple Cinemas signed a long-term lease for the landmark 1000 Van Ness movie theater, a three-level 92,724-square-foot entertainment venue with 14 auditoriums, IMAX, and Dolby Atmos sound. This was recognized as the Top Lease in San Francisco for Q2 2025 by CoStar.
- CoStar GroupcoreCoStar Group provides commercial real estate market data, analytics, and research. NAI NorCal references CoStar data in market reports and has been recognized in multiple CoStar Power Broker Awards for transaction volume and market leadership.
- NAI GlobalcoreNAI NorCal is an affiliate of NAI Global, the world's largest commercial real estate brokerage network with over 300 offices in North America, Latin America, Europe, Africa, and Asia Pacific. The partnership provides access to 5,100+ local market professionals managing 1.15 billion square feet of property and handling over $20 billion in annual transactions.
- NikeminorOne of the multinational corporations served by NAI Global offices for local and global commercial real estate needs.
- Coca-Cola EnterprisesminorOne of the multinational corporations served by NAI Global offices for local and global commercial real estate needs.
- CitibankminorOne of the multinational corporations served by NAI Global offices for local and global commercial real estate needs.
- Dow ChemicalminorOne of the multinational corporations served by NAI Global offices for local and global commercial real estate needs.
- SteelcaseminorOne of the multinational corporations served by NAI Global offices for local and global commercial real estate needs.
- BombardierminorOne of the multinational corporations served by NAI Global offices for local and global commercial real estate needs.
- Ashland OilminorOne of the multinational corporations served by NAI Global offices for local and global commercial real estate needs.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
NAI Northern California competitors and assessment
Company assessmentDirect peers
- CBRE Group: The world's largest commercial real estate services and investment firm, providing the same brokerage, advisory, and property management services as NAI NorCal across all asset classes, with a major Bay Area presence that directly competes for institutional and enterprise mandates.
- JLL (Jones Lang LaSalle): Global commercial real estate services firm offering brokerage, leasing, property management, and advisory — directly comparable to NAI NorCal across office, industrial, retail, and multifamily in the Bay Area with significantly larger scale.
- Cushman & Wakefield: Major global CRE services competitor offering transaction, advisory, and management services across the same asset classes as NAI NorCal, with strong Bay Area brokerage operations and direct overlap in tech-tenant representation.
- Colliers International: Global commercial real estate services and investment management firm competing head-to-head with NAI NorCal on brokerage and advisory mandates, with comparable office, industrial, retail, and multifamily coverage in the Bay Area.
- Newmark Group: Global CRE services firm competing directly with NAI NorCal in leasing, investment sales, and advisory, formed in part from legacy Bay Area brokerage Cornish & Carey — a particularly relevant direct competitor in the San Francisco market.
- Avison Young: Global commercial real estate services firm offering brokerage, advisory, and property management closely comparable to NAI NorCal's service mix, with significant Bay Area presence competing for the same corporate and investor clients.
- Marcus & Millichap: Specialist CRE investment sales brokerage with deep multifamily focus — directly comparable to NAI NorCal's multifamily segment and competes for similar Bay Area investor/developer clients on property dispositions.
- Kidder Mathews: Largest independent West Coast commercial real estate firm, headquartered in Seattle with a major Bay Area presence — comparable in size and regional focus to NAI NorCal, competing for the same office, industrial, retail, and multifamily assignments.
- Lee & Associates: Privately held commercial real estate brokerage with a similar franchise/affiliate structure to NAI Global; directly comparable to NAI NorCal in terms of size, services, and ownership model, with California offices competing for the same Bay Area clients.
- SVN International: Commercial real estate brokerage franchised network — structurally comparable to NAI NorCal's affiliation with NAI Global and competes with it for similar regional CRE mandates, franchise brand recognition, and cross-market referrals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NAI Northern California social profiles
Digital presenceNAI Northern California compliance and trust
Trust signalCompliance2 records
NAI Northern California financial estimates
Financial estimateRevenue estimate
Valuation estimate
NAI Northern California leadership team
Management profileNumber of profiles
Profiles6 records
NAI Northern California funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NAI Northern California M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NAI Northern California
What does NAI Northern California do?
NAI Northern California is a full-service commercial real estate brokerage firm providing acquisitions, dispositions, leasing, subleasing, landlord and tenant representation, built-to-suit, site analysis, due diligence, sale/leaseback, market research, marketing, and property management for office, retail, industrial, and multifamily properties across the San Francisco Bay Area. The firm operates three offices (San Francisco, Oakland, San Jose) and leverages the NAI Global network for international reach.
Is NAI Northern California a public or private company?
NAI Northern California is a private company. It is classified as unknown and is currently operating.
When was NAI Northern California founded?
NAI Northern California was founded in 2004. It employs 11 to 50 people.
Where is NAI Northern California based?
NAI Northern California is headquartered in San Francisco, United States, in the North America region.
How does NAI Northern California make money?
One revenue line is on record: commercial Real Estate Commissions.
Who are NAI Northern California's main competitors?
Direct peers on record are CBRE Group, JLL (Jones Lang LaSalle), Cushman & Wakefield, Colliers International, Newmark Group, Avison Young, Marcus & Millichap, Kidder Mathews, Lee & Associates and SVN International.
Does NAI Northern California have an API?
No public API is recorded for NAI Northern California.
What industry is NAI Northern California in?
NAI Northern California's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is BPAJACAB, Manufacturing & Heavy Industrial Facilities Brokerage, with a secondary code of BPAJACAJ, Industrial Land & Build-to-Suit Site Brokerage. Its NAICS code is 5312 and its SIC code is 6531.