Stadacone Distillery

What Stadacone Distillery does

Stadacone Distillery (Distillerie Stadaconé) is a privately held craft distillery founded in 2019 and based in the Limoilou district of Quebec City, Canada. The company produces and sells a portfolio of artisanal gins, liqueurs, and ready-to-drink (RTD) cocktails, marketed under sub-brands including Stadaconé bleu (a color-changing boreal gin with butterfly pea flower), Stadaconé rouge (the first cranberry gin), Stadaconé noir (featuring Tasmanian berries), Vieux Tom Gin (bourbon barrel-aged with Floramiel honey), Saronia (aronia berry liqueur), Gingrias and Sungrias (RTD gin- and malt-based cocktails), and Piñatas (candy-flavored liqueurs). Three founders with backgrounds in pharmaceutical packaging anchor the operation, applying pharma-grade cleanliness, traceability, and process documentation to spirit production.

The business operates three revenue streams: (1) wholesale and retail spirit sales through the SAQ government liquor monopoly and IGA grocery stores across Quebec, plus on-site boutique sales; (2) immersive guided tour experiences priced at $26.10+tax per adult, combining a 20-minute escape game designed by partner À Double Tour, a 20-minute distillery tour, and a 30-minute tasting; and (3) corporate gifting via a 2025 downloadable catalog. Capacity per tour is capped at eight people, and bilingual (French/English) tours target both craft spirit consumers and experience-seeking tourists and families.

The company's go-to-market is direct-to-consumer-led, with physical and digital sales concentrated in Quebec. Differentiation rests on first-of-kind product claims, Jacques Cartier-themed historical storytelling, and a globally unique escape-game-plus-distillery-tour format. Distribution is single-country (Quebec/Canada), with no disclosed funding, no external capital activity, and no expansion signals beyond product-line additions and the formalized corporate gifting channel.

Name

Stadacone Distillery

Legal name

Distillerie Stadaconé

Website

https://stadacone.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Stadacone Distillery is a private Quebec City-based craft distillery producing artisanal gins, liqueurs, and ready-to-drink cocktails sold through SAQ and IGA, paired with a unique immersive escape-game distillery tour for consumers, families, and corporate gift buyers in Quebec.

Ownership category

akta.pro rank

Product category

Craft Distillery / Premium Spirits

NAICS

Distilleries (31214), Distilleries (312140), Beer, Wine, and Liquor Retailers (4453)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYCRADAIAC

Spirits Distilling & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYTHAFALAG

Distilleries (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAJAGAF

Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka)

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYTHAJAGAE

Beer, Brewery & Craft Beverage Tastings

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

Keywords

• Craft spirit production
• Artisanal gin distillery
• Ready-to-drink cocktails
• Immersive distillery tours
• Quebec craft beverages

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Spirit product sales: Sales of artisanal gins (Stadaconé Bleu, Rouge, Noir), ready-to-drink beverages (Gingrias, Sungrias), liqueurs (Piñatas, Saronia), and barrel-aged spirits through SAQ liquor stores, IGA grocery stores, and the distillery boutique
2. Immersive tour experiences: Guided distillery tours featuring escape game elements, historical storytelling, and spirit tastings. Tour includes escape game (20 min), guided tour (20 min), and tasting (30 min). Revenue from tour tickets and gift certificates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Stadacone Distillery produces and sells artisanal Quebec craft spirits — primarily a portfolio of signature gins (Stadaconé bleu, rouge, noir), Vieux Tom barrel-aged gin, Saronia aronia liqueur, Gingrias and Sungrias ready-to-drink beverages, and Piñatas candy liqueurs — through SAQ, IGA, and its Limoilou boutique. It also operates a paid immersive distillery tour that combines an À Double Tour-designed escape game, a guided production tour, and spirit tastings, themed around Jacques Cartier's 1535 arrival in North America.

Product overview

Distillerie Stadaconé is an artisanal distillery in Limoilou, Quebec City, producing a portfolio of craft gins and liqueurs. The core product line consists of three signature gins (Stadaconé bleu, rouge, and noir), complemented by specialty spirits including Vieux Tom Gin (bourbon barrel-aged) and Saronia (aronia berry liqueur). The distillery also offers ready-to-drink products under the Gingrias and Sungrias brands, and festive candy liqueurs called Piñatas. All products are distributed through SAQ and IGA retailers, with boutique-only offerings. The distillery pairs its spirits with an immersive experiential offering combining escape game gameplay with guided tours and tastings.

Differentiator

Problem solved

Functional benefit

Brands

• Stadaconé bleu: Gin with boreal flavors featuring Labrador tea, wintergreen, dune pepper, and butterfly pea flower - turns violet when mixed with tonic
• Stadaconé rouge
• Stadaconé noir
• Vieux Tom Gin
• Gingria
• Sungria
• Piñatas
• Saronia
• Aronia Liquor

Products and services

• Stadaconé bleu gin Boreal gin featuring Labrador tea, wintergreen, dune pepper, juniper berries, coriander, angelica root, grains of paradise, butterfly pea flower, orange zest, and rose petal. Blue gin that turns violet when mixed with tonic water. Available at SAQ across Quebec.
• Stadaconé rouge gin Pink/coppery gin featuring cranberry macerated post-distillation, elderflower, pink peppercorn, juniper berries, coriander, angelica root, orange zest, combava leaf, cubeb pepper, bay leaf, and cardamom. Described as the first cranberry gin in the world. Available at SAQ.
• Stadaconé noir gin Exotic gin featuring Tasmanian berries, kaffir lime (combava), juniper berries, coriander, grains of paradise, cubeb pepper, galangal, rose petal, orange zest, and lavender. Described as the first distillery to feature Tasmanian berries in gin, inspired by Jacques Cartier's imagined route to Asia. Available at SAQ.
• Vieux Tom Gin (Old Tom Gin) Bourbon barrel-aged gin aged one year in bourbon barrels and sweetened with artisanal honey from Floramiel. Inspired by clandestine traditions and the black cat symbol of underground distilleries. Available in distillery boutique only.
• Saronia aronia liqueur Aronia berry liqueur made from Quebec blueberry distillate, flavored with aronia berries handpicked on Île d'Orléans, mixed with strawberries and rose water. Available at SAQ.
• Gingrias ready-to-drink beverages Gin-based ready-to-drink cocktails made with the distillery's own gins and real fruit juice. Available in three varieties: Classique, Rosée, and Blanche. Carefully balanced in sugar for a fresh, sparkling taste. Sold at SAQ.
• Sungrias ready-to-drink beverages Malt-based ready-to-drink cocktails using the same recipe as Gingrias but with a malt base. Available in four flavors: Classique, Rouge, Rosée, and Melon. Distributed through IGA Quebec grocery stores.
• Piñatas candy liqueurs Festive candy liqueurs replicating childhood candy flavors. Available in five flavors: Pamplemousse surette (Sour Grapefruit), Coeur à la cannelle (Cinnamon Heart), Guimauve à la banane (Banana Marshmallow), Cerise Atomique (Cherry Bomb), and Pêche surette (Sour Peach). Available at SAQ and at the distillery boutique.
• Immersive Distillery Tour Experience Immersive in-person tour combining a 20-minute escape game designed by À Double Tour, a 20-minute guided distillery tour, and a 30-minute spirit tasting, themed around first encounters in North America during Jacques Cartier's era. Tours offered in French and English, priced at $26.10+tx per adult and $7+tx per youth (ages 7-17). Capacity of 8 people per time slot; online booking required or walk-ins accepted at the distillery.

Quantifiable outcome

• First cranberry gin in the world
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• À Double TourcoreStrategic or Co-development PartnerExpert escape game designers and masters of realism who designed the immersive escape game experience at the distillery. Created the puzzle-based adventure where visitors play an escape game while learning about spirit production. The escape game activity is central to the distillery's unique tour offering.
• FloramielminorStrategic or Co-development PartnerArtisanal honey producer providing honey for the Old Tom Gin. The honey is used to sweeten the bourbon barrel-aged black gin, combining depth and complexity with woody notes subtly enhanced by the honey.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Diageo Canada: Global spirits major operating across Canada with broad Canadian distribution, including SAQ for many brands. Relevant incumbent competitor for shelf space and category mindshare in the Quebec gin market.

Regional players

• Âme Liège Distillerie (Cidrerie Bilodeau): Quebec craft producer of ciders, spirits, and liqueurs from Île d'Orléans. Comparable as a Quebec artisanal alcohol producer using local terroir ingredients and distributing through SAQ.

Direct peers

• Odd Society Spirits: British Columbia craft distillery focusing on gin and whisky with a tasting room. Comparable craft producer with a similar DTC + retail (BC Liquor) distribution and experiential tourism component.
• Dillon's Small Batch Distillers: Ontario craft distillery producing artisanal gin, vodka, and rye, with a distillery tasting room and tours. Directly comparable small-batch Canadian distillery combining spirit production with on-site experiential visitation.
• St. George Spirits: California craft distillery producing gin, vodka, absinthe, and liqueurs, with a tasting room and tours. Closest US analog: a craft distillery combining novel botanical spirits (including color-changing/absinthe-style experimentation) with an immersive tour and retail offering.
• Distillerie du Fjord: Quebec-based artisanal craft distillery producing terroir-driven spirits. Directly comparable as a regional Quebec craft distillery competing for the same SAQ shelf facings and small-batch craft consumer base.
• Spiritueux d'Harvey (Harvey's): Quebec artisanal distillery known for gin and other spirits made from local Quebec ingredients. Closest direct peer given overlapping regional distribution through SAQ, similar craft-positioning, and emphasis on Quebec terroir.
• Cirka Distillers: Montreal-based craft distillery specializing in gin and whisky. Comparable as a Quebec craft producer selling through SAQ with similar small-batch spirits and experimental botanical profiles.
• Distillerie du St. Laurent: Quebec craft distillery (Rimouski) producing gin and other artisanal spirits via a small-batch, locally-sourced ingredient model. Comparable craft distillery sharing SAQ distribution and Quebec terroir narrative.
• Eau Claire Distillery: Alberta-based craft distillery producing gin, whisky, and vodka with a tasting room and tour offering. Comparable as a Canadian craft distillery with a tourism/experience revenue stream alongside spirit sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/distilleriestadacone
• Instagraminstagram.com/distillerie_stadacone

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadacone Distillery