Spiritueux Alpha Tango

What Spiritueux Alpha Tango does

Spiritueux Alpha Tango is a privately held, family-owned microdistillery headquartered and operating from a single facility in Val-d'Or, Quebec. The company was founded in 2019 by father-and-son duo Daniel Corriveau and Alex Gaudreault, received its distiller's permit from the Régie de l'alcool, des courses et des jeux (RACJ) in July 2020, and entered commercial production in 2020 with its first retail listings in March 2021. Its core technology is a 600-liter copper pot still manufactured in British Columbia paired with an automated Italian bottling line; production is small-batch and centered on locally foraged Abitibi-Témiscamingue ingredients, including a globally proprietary use of cattail (quenouille) in gin. The product portfolio spans gin (Bravo Charlie, Echo Foxtrot, Ciel!), vodka (Mission Kosmos), liqueurs (Mayday, Valentine, Boîte Noire), spiced rum (Moonlight Rhum), barrel-aged gin variants, and ready-to-drink canned cocktails (Bravo Caesar, SMASH Basilic Framboise), retailing from approximately $34 to $60.75 per unit.

The company's go-to-market is dual-channel: direct-to-consumer through a pickup-only on-site boutique in Val-d'Or, and wholesale through provincial liquor retailers — primarily the SAQ in Quebec, with additional listings through the AGLC (Alberta), MBLL (Manitoba), and NB Liquor (New Brunswick). Revenue is generated through one-time product sales rather than recurring contracts. Marketing relies on community-driven social media, a blog of cocktail recipes, and the credibility generated by 2021 Double Gold and Silver medals at the San Francisco and New York World Wine & Spirits Competitions. The company is entirely bootstrapped via 2019 financing, with no disclosed external investors, parent company, M&A activity, or headcount beyond the founding duo and small support team.

Customer concentration is structurally low given a retail-consumer model distributed across provincial networks; there are no enterprise customers, channel partner dependencies outside provincial liquor boards, or B2B revenue concentration. The company's principal strategic vulnerabilities are its small production capacity, geographic limitation to four Canadian provinces, and key-person risk tied to the two co-founders.

Name

Spiritueux Alpha Tango

Legal name

Spiritueux Alpha Tango

Website

https://alphatango.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Spiritueux Alpha Tango is a Quebec-based microdistillery producing craft gin, vodka, liqueurs, rum, and ready-to-drink cocktails from locally foraged Abitibi-Témiscamingue ingredients, selling wholesale through Canadian provincial liquor boards and direct via an on-site boutique.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (312140), Distilleries (31214), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro industry

PRIMARYCRADAIAC

Spirits Distilling & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYTHAFALAH

Craft Distilleries & Microdistilleries

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYAFAFAAAE

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer)

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

SECONDARYTHAFALAG

Distilleries (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

Keywords

• Craft spirits
• Artisanal distillery
• Small-batch gin
• Craft vodka
• Spirits liqueurs

Headquarters

HQ city

Val-d'or

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct-to-consumer alcohol sales: Direct sales of spirits, liqueurs, rums, and related products to consumers through the on-site distillery boutique. Products available for online purchase with pickup only at the boutique.
2. Wholesale to liquor retailers: Products sold wholesale to the SAQ (Société des alcools du Québec) for retail distribution throughout Quebec, and to provincial liquor boards in Alberta, Manitoba, and New Brunswick.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Spiritueux Alpha Tango is a microdistillery based in Val-d'Or, Quebec, Canada, that produces craft spirits. The company manufactures and sells small-batch distilled beverages including gin, vodka, rum, liqueurs, and ready-to-drink cocktails, operating as a locally-rooted producer serving consumer and on-premise markets.

Product overview

Spiritueux Alpha Tango is a Quebec-based microdistillery operating as a single unified product portfolio of artisanal spirits and ready-to-drink (RTD) canned cocktails. The core offering consists of five main spirits: Gin Bravo Charlie (the first and only gin in the world using cattail/quenouille), Gin Echo Foxtrot (black raspberry gin), Vodka Mission Kosmos (award-winning vodka), Mayday (spruce and cinnamon liqueur), and Valentine (amaretto liqueur). Supporting products include aged gin variants of Bravo Charlie (aged in pinot noir and chardonnay/bourbon barrels), Ciel! gin (fruity gin with haskap and mandarin), Moonlight Rhum (spiced rum with banana and maple), Boîte Noire (Sambuca), and RTD canned cocktails including Bravo Caesar and SMASH Basilic Framboise. All spirits are crafted using local Abitibi-Témiscamingue ingredients with a focus on unique, unconventional botanicals.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Gin
• Craft Vodka
• Craft Rum
• Liqueurs
• Ready-to-Drink Cocktails

Quantifiable outcome

• Mission Kosmos won the Double Gold medal at the 2021 San Francisco World Spirits Competition, making it one of the few Canadian vodkas to receive this honor.
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Odd Society Spirits: Vancouver-based craft distillery producing gin, vodka, and whisky. Comparable to Alpha Tango in craft category positioning, small-batch production, and Canadian provincial distribution.
• Shelter Point Distillery: BC craft distillery on Vancouver Island producing whisky, vodka, gin, and liqueurs distributed through BC Liquor and select provincial boards. Comparable craft-distillery model with single-site production and broad SKU range similar to Alpha Tango.
• Pemberton Distillery: BC craft distillery producing award-winning organic spirits. Comparable to Alpha Tango as a small-batch Canadian craft producer focused on quality and distinctive local sourcing.
• Dixon's Distilled Spirits: Ontario craft distillery (Guelph) producing gin, vodka, and whisky distributed through LCBO. Comparable as a Canadian craft producer with multi-category SKU range and provincial liquor board distribution.

Direct peers

• Distillerie du Fjord: Quebec craft distillery in the Saguenay region producing gin, vodka, and liqueurs with local terroir-driven inputs. Directly comparable to Alpha Tango as another Quebec microdistillery emphasizing regional ingredients and SAQ listings.
• Cirka Distilleries: Montreal-based Quebec craft distillery producing gin, vodka, and other artisanal spirits. Highly comparable to Alpha Tango as a Quebec craft producer with provincial distribution and a focus on unique botanical expressions.
• Domaine Laforest: Quebec craft distillery producing a range of artisanal spirits. Comparable to Alpha Tango as a small Quebec-based producer distributing through SAQ with a craft-product positioning.
• Eau Claire Distillery: Alberta-based craft distillery (Turner Valley) producing gin, vodka, whisky, and liqueurs, distributed through AGLC. Comparable craft-distillery business model with similar multi-SKU portfolio and provincial distribution structure to Alpha Tango.

Broad incumbents

• Pernod Ricard: Global spirits major (Jameson, Absolut, Malibu, etc.). Relevant as the broad incumbent whose spirits brands compete for the same shelf space at SAQ and provincial liquor boards as Alpha Tango.
• Diageo: World's largest spirits company (Smirnoff, Tanqueray, Johnnie Walker, Captain Morgan). Operates in the same spirits categories as Alpha Tango and competes for the same retail buyer attention at provincial liquor boards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alphatango.ca
• LinkedInlinkedin.com/company/spiritueux-alpha-tango

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spiritueux Alpha Tango