MoovIT
MoovIT is a German system integrator and software developer building video-IT workflow automation tools (Helmut4, helmut.cloud) for broadcasters, sports organizations, and corporate media teams across Europe and selectively in the US.
- Company typePrivate
- Founded2012
- HeadquartersCologne, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MoovIT does
MoovIT GmbH is a Cologne-based system integrator and software developer founded in 2012 that builds video-IT workflow solutions for broadcasters, sports organizations, and corporate media teams. The company's core offering centers on Helmut4, a proprietary project management and media orchestration platform that acts as a PAM (production asset management) layer on top of Adobe Premiere Pro, Avid, EVS, EditShare, Octopus Newsroom, HMS, and Dalet systems, using a unique ID Workflow Engine to maintain a single project ID with consistent metadata across all integrated systems. Adjacent products include helmut.cloud (a multi-tenant cloud collaboration platform hosting High5 and the newly launched COSMO review/approval tool), Vulcano (automated After Effects graphic insertion), TitleTool (video localization with DeepL integration), RevApp, ConsoliMate, and RoxyProxy. MoovIT operates as a full-service provider delivering consulting, custom software development, hardware procurement (Apple, HP, Blackmagic, EditShare, Avid NEXIS through partner Teltec), and managed services alongside its own software portfolio.
The company generates revenue through a mix of recurring software subscriptions (Helmut4, helmut.cloud), one-time hardware and perpetual licenses, professional services for major event deployments (e.g., UEFA Euro 2020 hosting), and managed support services. Its go-to-market combines direct enterprise field sales across Hamburg, Munich, and Cologne offices with channel partnerships (Teltec for Avid, Chesa in the US, Hiscale, Netorium), event-led demand generation at NAB, IBC, and PostPro MeetUps, and inbound via the moovit.de and moovit-sp.com web properties. Customer concentration is anchored in German and European public broadcasters (SWR, WDR, NDR, MDR, rbb, ORF) and sports federations (UEFA, HBS, DFL, Philadelphia Eagles), with growing penetration into corporate marketing (ZWILLING, swissinfo) and non-DACH geographies via US reseller Chesa.
MoovIT firmographics
Firmographics- Name
- MoovIT
- Legal name
- MoovIT GmbH
- Website
- https://moovit.de
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MoovIT is a German system integrator and software developer building video-IT workflow automation tools (Helmut4, helmut.cloud) for broadcasters, sports organizations, and corporate media teams across Europe and selectively in the US.
- Ownership category
- akta.pro rank
MoovIT industry classification
Industry- Product category
- Video Post-Production Workflow Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Application Lifecycle Management (ALM) Platforms (HDAEAKAJ)
- akta.pro secondary industries
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
Keywords
Where MoovIT is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
MoovIT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Software Licensing and Subscriptions: Revenue from Helmut4 project management software licenses, helmut.cloud platform subscriptions (PaaS), and other proprietary tools (RevApp, Vulcano, TitleTool, ConsoliMate, RoxyProxy). Helmut4 originated as in-house solution for Euro 2016 and evolved into commercial product.
- Hardware Sales: Sales of professional video hardware including workstations (Mac Studio, MacBook Pro), monitors (HP, ASUS, LG, Dell), audio equipment, storage (HP ProLiant, Avid NEXIS), editing peripherals, and network infrastructure from partners Apple, HP, Blackmagic, EditShare, Quantum, Synology.
- Professional Services: System integration, consulting, custom software development, and implementation services for video-IT workflows. Includes workflow design, implementation, and operational support for major sporting events.
- Managed Services / Support: Managed services including desktop security, remote data backup, hosting, and technical support. Remote support resolves 95% of cases; on-site support available when needed. Provides RustDesk support clients for Windows, Mac, and Linux systems.
- Avid Reseller (Channel): Reseller of Avid products including NEXIS storage, Media Composer | Ultimate, and Pro Tools families through partner Teltec, earning margin on hardware and software subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Avid NEXIS Pro+ Shared Storage - Enterprise shared storage for broadcast and postproduction environments |
| One time/ perpetual license | Multi-year contract | Avid NEXIS E-F Series - Scalable central storage |
| Subscription | Annual | Avid Media Composer | Ultimate (APA) - Professional editing software |
| Subscription | Annual | Pro Tools Ultimate (APA) - Professional audio workstation |
| Subscription | Annual | Pro Tools Studio (APA) - Mid-range audio production |
| Subscription | Annual | Pro Tools Artist (APA) - Entry-level audio software |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
MoovIT product offering
Product offeringCore offering
MoovIT develops, integrates, and supports video-IT workflow solutions for broadcasters, newsrooms, and sports event organizers. The company sells its proprietary software suite (Helmut4 project management, helmut.cloud collaboration platform, Vulcano automated graphics, TitleTool video localization, RevApp and COSMO review and approval) and delivers end-to-end system integration services combining hardware procurement, custom software development, and 24/7 managed support for professional video production environments.
Product overview
MoovIT operates as a system integrator and software developer offering a unified product portfolio centered on video-IT workflow automation. The core offering consists of Helmut4 (flagship project management and PAM software) and helmut.cloud (cloud collaboration platform), supplemented by specialized tools including Vulcano (automated graphics), TitleTool (video localization), RevApp/COSMO (review and approval), ConsoliMate, and RoxyProxy. Helmut4 modules (HelmutFX, HelmutIO, Helmut Cosmo, Helmut Housekeeper) provide automated project creation, media handling, web ingest, and archiving. The product ecosystem integrates with Adobe Premiere Pro, Avid, EVS broadcast systems, EditShare MAM, Octopus newsroom, HMS playout, and third-party AI services for face/audio recognition and translation. MoovIT also provides custom software development and hardware integration services as a full-service provider.
Differentiator
Problem solved
Functional benefit
Products and services
- Helmut4 Helmut4 is the flagship project management and workflow automation software for large video production environments. It acts as a production asset management (PAM) layer orchestrating Adobe Premiere Pro, EVS, EditShare, Octopus, HMS, and Dalet systems with automated project creation, media import/export (HelmutIO), graphic automation (HelmutFX), web ingest (Helmut Cosmo), archiving (Helmut Housekeeper), and cross-system transfers for broadcasters, sports event organizers, and production houses.
- helmut.cloud helmut.cloud is a multi-tenant cloud platform (PaaS) enabling scalable, location-independent collaboration in post-production. It hosts applications including High5 for workflow orchestration and Cosmo for asset handling and distributed team collaboration, and supports cloud-based media storage, playback, AI integration capabilities, and review and approval workflows for enterprise video teams.
- Vulcano Vulcano (also known as 'Easy Insert 2') is an automated graphic engine that inserts lower thirds, banners, and subtitles from Adobe After Effects into newsroom and editing systems. It enables automated or manual graphic assignment to projects, maintaining brand consistency without requiring After Effects expertise, and is used by broadcasters such as NDR for automated graphic insertion.
- TitleTool TitleTool is a video localization tool enabling automated text translation in video content, including logos, graphics replacement, audio swap, and right-to-left localization for Arabic. It integrates with BrandHub and Digital Asset Management systems and with DeepL for automatic translation. Used by SWI swissinfo.ch to publish in up to 10 languages and by ZWILLING BrandHub across 700+ users in 20 countries.
- RevApp RevApp is a review and approval application for video clips that works standalone or integrated with Helmut4. It supports MP4 upload, dashboard management, playback, status tracking, and metadata annotation for collaborative feedback workflows across distributed production teams.
- COSMO COSMO is a next-generation review and approval solution on the helmut.cloud platform featuring intelligent workflows, cloud-based media storage and playback, AI-supported insights, and integration with existing postproduction environments. It enables distributed team collaboration, version-controlled feedback collection, and embedding of AI services such as DeepVA into review workflows.
- ConsoliMate ConsoliMate is a console management solution for video workflows that provides a unified interface for workflow control and monitoring, supporting consolidation and configuration of production workflows.
- RoxyProxy RoxyProxy is a proxy workflow tool for managing proxy media in video production environments, supporting efficient proxy-based collaborative editing and review across distributed teams.
- ChunkNorris ChunkNorris (Recording Limiter) is software for controlling multiple Flow SDI ingest channels with calendar-scheduled recording, template-based recording filters (excluding test patterns), and cross-point switcher control for automated recording management in broadcast environments.
- System Integration Services System integration services covering workflow design, implementation, and operational support for video-IT environments. MoovIT acts as general contractor for complex projects such as the WDR Crossmediale Produktionsplattform (CPP) and the Telebasel complete system migration, integrating Adobe Premiere Pro, Avid, EVS, EditShare, Octopus, HMS, and Dalet environments.
- Hardware Resale Resale of professional video and IT hardware including Apple workstations (Mac Studio, MacBook Pro), HP and ASUS monitors, audio equipment, HP ProLiant and Avid NEXIS storage, editing peripherals, and network infrastructure from partners Apple, HP, Blackmagic, EditShare, Quantum, and Synology, alongside Avid products (NEXIS, Media Composer, Pro Tools) through partner Teltec.
- Managed Services and Support Managed services including desktop security, remote data backup, hosting, and 24/7 technical support with RustDesk support clients for Windows, Mac, and Linux. Remote support resolves 95% of cases, with on-site support available when needed, providing ongoing operational peace of mind for video production environments.
- Custom Software Development Custom software development service covering individual integrations and proprietary panels where workflow gaps exist. MoovIT builds bespoke solutions tailored to specific customer workflow requirements, complementing its standard software products.
Quantifiable outcome
- CO2 reduction of ~10 tons per major sports event through decentralized delivery model
- +5 more outcomes
Companies that use MoovIT
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
MoovIT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability8 records
Feature10 records
MoovIT partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- HBS (Host Broadcast Services)coreLong-term collaboration since 2010 with HBS as part of tournament delivery structure. MoovIT provides end-to-end postproduction workflow management for major international football tournaments. Delivers Helmut4, Vulcano, and helmut.cloud High5 for EVS environment integration.
- AvidminorAuthorized reseller and promoter of Avid products including NEXIS shared storage, Media Composer | Ultimate, and Pro Tools family. Promotional campaigns with up to 40% discounts through partner Teltec.
- SWRcoreMigration to Adobe CC2020 and Helmut4 across 12 regional studios and 3 main locations. Helmut4 serves as central editing and media project management system for regional production workflows.
- UEFAcoreLong-standing partnership for technical workflow planning for European Football Championships. Served as Host Broadcast Supplier for Euro 2020 developing remote workflow concepts. Ongoing partner for major tournaments.
- EditSharecoreTechnology partnership for storage (Flow) and MAM integration with Helmut4. Jointly presented at industry events. Telebasel implementation demonstrates integration between EditShare Flow and Helmut4 project management.
- AdobecoreStrategic integration partnership for Adobe Premiere Pro, After Effects, and Creative Cloud. Helmut4 provides orchestration layer for Adobe workflows. MoovIT presents joint solutions at NAB and IBC. Helmut4 now includes Pro Tools integration.
- Octopus NewsroomcoreIntegration partnership for Octopus Newsroom system with Helmut4. Enables project creation, media assignment, and metadata communication to Playout and MAM systems. Used at Telebasel for complete newsroom workflow.
- HMS media solutionscoreIntegration with HMS DiSA Gridplanner and Playout systems. Unique ID workflow with MOS and RESTful API enables collaborative workflow from project management through 24/7 Playout. Used at Telebasel.
- DaletcoreHelmut4 integrated with Dalet Galaxy 4 MAM at Omroep Brabant. Middleware coupling enables clean interlock between production/project workflows and media asset management.
- EVScoreCore infrastructure partnership for EVS IP-Director database and XSquare orchestration. Helmut4 docked to EVS systems for clip management and automated workflow control at UEFA Euro 2020.
- VocasminorImplementation partner for Omroep Brabant Avid to Adobe migration. Introduced Helmut4 to customer and supported proof of concept.
- VideocationminorTeam addition since January 2025 strengthening MoovIT presence. Co-organizes PostPro MeetUp events in German cities.
- ChesaminorUS reseller partnership sharing booth with MoovIT at NAB Show for Helmut product sales in North America.
- HiscaleminorPartnership for joint NAB Show booth. US presence partnership for Helmut products.
- NetoriumminorJoint IBC booth partnership at 1.D07 for Media Fast Track solutions presentation.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
MoovIT competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights7 records
Customer concentration
MoovIT social profiles
Digital presenceMoovIT financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoovIT leadership team
Management profileNumber of profiles
Profiles5 records
MoovIT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoovIT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoovIT
What does MoovIT do?
MoovIT develops, integrates, and supports video-IT workflow solutions for broadcasters, newsrooms, and sports event organizers. The company sells its proprietary software suite (Helmut4 project management, helmut.cloud collaboration platform, Vulcano automated graphics, TitleTool video localization, RevApp and COSMO review and approval) and delivers end-to-end system integration services combining hardware procurement, custom software development, and 24/7 managed support for professional video production environments.
Is MoovIT a public or private company?
MoovIT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MoovIT founded?
MoovIT was founded in 2012. It employs 11 to 50 people.
Where is MoovIT based?
MoovIT is headquartered in Cologne, Germany, in the Europe region.
How does MoovIT make money?
Five revenue lines are on record. Software Licensing and Subscriptions are the primary driver. The others are hardware Sales, professional Services, managed Services / Support and avid Reseller (Channel).
Does MoovIT have an API?
No public API is recorded for MoovIT.
What industry is MoovIT in?
MoovIT's product category is Video Post-Production Workflow Software. Its primary akta.pro industry code is HDAEAKAJ, Enterprise Application Lifecycle Management (ALM) Platforms, with a secondary code of BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement. Its NAICS code is 54151 and its SIC code is 7371.