What Videocation does

Videocation is a Norwegian cloud-based learning management platform founded in 2020 and headquartered in Oslo, targeting corporate competence development across Norwegian enterprises and public-sector organizations. The platform delivers more than 350 video courses taught by 130+ Norwegian experts, covering AI, leadership, HSE, communication, Microsoft Office, and sustainability, anchored in Norwegian work culture and regulatory requirements. The core product combines streaming video (using technology comparable to Amazon Prime Video), SSO-based user management, playlists for assembling competence programs, custom course creation tools, and analytics dashboards. An AI Learning Agent layer is positioned directly inside learning workflows (e.g., Excel, Power BI) to provide in-context guidance.

The company operates a subscription-based revenue model with annual billing for individuals and teams/organizations (pricing gated behind /priser), paired with higher-margin services for structured "Kompetanseprogram" engagements and bespoke "Egne kurs" productions. Go-to-market is consultative enterprise field sales ("Book en prat"), supported by free competence-mapping assessments, content marketing, customer case studies, and the proprietary annual "Norsk Kompetansekompass" research report. Distribution is augmented through a white-label channel partnership with NHO Elektro (Elflix) in the electrical trades vertical. The customer base spans 200+ Norwegian organizations including SpareBank 1 SMN, Sparebanken Møre, Møller Mobility Group, Fremtind, Amedia, Hero Norge, Bauda, Equinor, and Forskningsrådet, with internal team scale of approximately 13 people, founder-led CEO Håvard Helgesen, and no external funding evidenced.

Name

Videocation

Legal name

Videocation

Website

https://videocation.no

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Videocation is an Oslo-based cloud learning platform, founded in 2020, that delivers 350+ Norwegian-language video courses and competence programs to 200+ Norwegian enterprises, combining streaming video, SSO, playlists, custom course creation, and embedded AI learning agents under a subscription model.

Ownership category

akta.pro rank

Product category

Corporate Learning Management Software

NAICS

Professional and Management Development Training (611430), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

akta.pro secondary industries

Interactive Video & Video-Based Learning Authoring (EDAFAHAC), Multimedia Learning Production (Video, Animation, Interactive) (EDAGAKAG)

Keywords

• Digital corporate training
• Video learning platform
• Competency development
• E-learning courses
• Employee upskilling

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription-based Training Platform Access: Companies pay for access to the Videocation platform with a library of 350+ courses and competence programs. Revenue is subscription-based, likely per seat or organization-level, with plans and pricing tiers available at videocation.no/priser.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Videocation provides a cloud-based digital learning platform that delivers 350+ Norwegian-language video courses taught by 130+ Norwegian industry experts, covering HSE, leadership, communication, AI, Microsoft Office, and sustainability. It supplements the on-demand course library with structured Kompetanseprogram (competence programs) that combine digital courses with practical workshops, and with a bespoke course creation service that captures internal company expertise. Customers access the offering via an SSO-enabled streaming platform with playlists, reporting dashboards, and administration tools, sold primarily on subscription to Norwegian enterprises.

Product overview

Videocation offers a cloud-based learning platform as its core product, supplemented by structured competence programs, custom course development services, and an extensive library of 350+ Norwegian-language courses taught by 130+ experts. The platform combines video streaming with administrative tools for managing training, tracking learner progress, and measuring business impact. The main LMS integrates playlist-based learning paths, reporting dashboards, and user management features, while competence programs add structured blended learning with workshops. All content is in Norwegian with Norwegian experts, targeting Norwegian businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Videocation Learning Platform (Læringsplattform) A cloud-based digital learning management system sold to Norwegian enterprises that streams 350+ video courses taught by Norwegian experts, with SSO login, customizable playlists, reporting dashboards, and a central administration console for managing users and programs.
• Kompetanseprogram (Competence Programs) Structured blended-learning programs that combine digital courses with preparation, practical exercises, and targeted follow-up over typically 3-6 months to address specific organizational competence challenges for Norwegian businesses.
• Egne kurs (Custom / Bespoke Courses) A service that captures and shares a customer's internal expertise through professionally produced video courses tailored to that organization's specific business needs.
• Digital Kursbibliotek (350+ Digital Courses Library) An extensive library of more than 350 Norwegian-language video courses taught by 130+ leading Norwegian experts across categories including AI, leadership, HSE, communication, Microsoft Office, sustainability, and career/motivation.

Quantifiable outcome

• 17.6% average total profitability vs 8.6% industry average for Videocation's 227 analyzed customers
• +2 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• NHO Elektro (Elflix)coreChannel Partner/ Reseller/ DistributorVideocation partnered with NHO Elektro to produce and distribute Elflix, a streaming service for the Norwegian electrical industry. Videocation produces courses while NHO Elektro distributes them through its channel. Elflix has grown rapidly and is described as 'vokser så det knaker' (growing rapidly).

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sana Labs: Swedish AI learning platform combining an LMS with AI tutors and enterprise knowledge delivery. Closely comparable on AI-in-learning differentiation and Nordic enterprise positioning, though operating at larger scale and backed by venture capital.
• Docebo: AI-powered enterprise LMS platform with similar architecture (course library, playlists, AI-driven learning). Comparable as a direct functional competitor to Videocation's core platform, though Docebo operates globally and at much larger scale.

Broad incumbents

• Skillsoft: Global enterprise learning provider offering course libraries, compliance training, and AI coaching (Skillsoft CAISY). Comparable as a broad incumbent in the same competitive set for Norwegian enterprise L&D budgets.
• Udemy Business: Marketplace-based enterprise learning platform with broad course catalog. Comparable as a budget enterprise alternative, with a fundamentally different content model (open marketplace vs. curated Norwegian expert network).
• Cornerstone OnDemand: Large enterprise talent and learning platform used by global corporations. Comparable as a broad incumbent that may compete for the same enterprise compliance and upskilling spend, though typically deployed in larger multinational environments.
• Kahoot: Norwegian-origin learning engagement platform that has scaled globally across education and enterprise. Comparable as a Norwegian-rooted learning platform that expanded internationally, illustrating both Videocation's heritage and the scale ceiling the company would need to break.
• Pluralsight: Enterprise technology skills platform with deep IT and cloud course catalogs. Comparable as a global incumbent in tech-focused upskilling, relevant given Videocation's growing AI and Microsoft Office categories.
• Coursera (for Business): Global online learning platform with a large enterprise arm. Comparable as a broad incumbent that Norwegian corporates may evaluate against Videocation, though lacking Norwegian language, regulatory, and cultural localization.
• LinkedIn Learning: Enterprise learning offering embedded in LinkedIn's professional network. Comparable as a default enterprise LMS alternative; limited Norwegian content and absence of localized regulatory expertise are key gaps Videocation exploits.

Regional players

• Braathe: Norwegian training and course provider offering enterprise learning in IT, project management, and certifications. Comparable as a domestic Norwegian alternative competing for the same enterprise training budget, but with a more traditional instructor-led model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/Videocationno
• Facebookfacebook.com/videocation.no
• LinkedInlinkedin.com/company/videocation.no
• Xx.com/videocation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Videocation