What Mediacle does

Mediacle is a UK-headquartered, Sweden-listed digital marketing and software group focused on the iGaming sector, founded in 2013 and operated through its publicly listed parent Mediacle Group AB (publ) on Nordic Growth Market Stockholm (ticker: MEGR). The company serves online casino and sportsbook operators — a customer base of 250+ brands across 20+ countries including US-licensed operators — alongside iGaming affiliates. Its offering is structured around four integrated business divisions: proprietary software (MAP™, iGAP™, TAP™, RAP™), traffic and lead generation through two owned affiliate networks (Excel Affiliates and Galaxy Affiliates with over 5,000 affiliates), digital marketing services (SEO, PPC, social, email, content), and design/development (web, iOS/Android apps, video). It also owns and operates B2C gaming portals (JackpotMobileCasino.co.uk, Vegasmobilecasino.co.uk, CosmicSpins.com) with associated mobile apps on iOS and Android.

The flagship product is MAP™ iGaming Affiliate Software, a cloud-based affiliate management platform built on ASP.NET with proprietary MasterPostback™ server-to-server postback tracking, an in-house dynamic ad-server, multi-currency and 20+ language support, and AI/ML-based fraud detection for anomalous conversions. The platform supports flexible commission structures (CPA, RevShare, hybrid, multi-tier MLM-style master/sub-affiliate), exposes APIs for partner BI integrations, and offers native iOS/Android apps. Adjacent products — iGAP™ (aggregator), TAP™ (ticketing automation), and RAP™ (retention automation) — extend the footprint across iGaming back-office operations. Mediacore's technology is internally maintained rather than assembled from third-party affiliate platforms, enabling vertical-specific integrations that horizontal SaaS affiliate tools typically lack.

Mediacle operates a hybrid revenue model: MAP is sold on a custom-quoted, multi-year subscription basis with a free demo and 7-day trial; affiliate marketing services, lead generation, digital marketing, and design/development are billed as professional services or performance-based arrangements; B2C portals generate transaction-based revenue from end-user play. Q1 2026 (most recently disclosed) showed net revenue of 14.4 MSEK versus 13.3 MSEK Q1 2025 (~8% YoY) and EBITDA of 6.1 MSEK at a ~42% margin, with net profit of 4.8 MSEK. The company is profitable, declared no dividend for 2025, and operates with 51–100 employees across London, Stockholm, and India.

Name

Mediacle

Legal name

Mediacle Group AB (publ)

Website

https://mediacle.com

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Mediacle is a UK-based, Sweden-listed digital marketing and software group serving iGaming operators with its MAP™ affiliate platform, two affiliate networks of 5,000+ affiliates, digital marketing services, design/development, and owned B2C casino portals. Profitable at roughly 42% EBITDA margin.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Software

NAICS

Media Buying Agencies (541830)

akta.pro primary industry

Paid Media/Media Buying Networks for Betting Leads (MPAEAMAF)

Keywords

• IGaming affiliate software
• Affiliate marketing platform
• IGaming aggregator services
• Digital marketing services
• Lead generation networks

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing / SaaS: MAP™ iGaming Affiliate Software is offered as a cloud-based platform with custom pricing plans tailored to each customer's budget and specific requirements. Revenue is generated through software licensing/subscription fees for the affiliate management platform, with free upgrades for life included.
2. Affiliate Marketing Services: Mediacle offers affiliate marketing management services to iGaming operators, including program setup, affiliate recruitment, relationship management, and campaign optimization. Revenue comes from professional services fees for managing affiliate programs.
3. Lead Generation & Traffic Generation: Through affiliate networks (Excel Affiliates and Galaxy Affiliates), Mediacle generates high-quality leads and traffic for iGaming operators. Revenue is earned through performance-based arrangements with operators, likely through CPA, RevShare, or hybrid commission models.
4. Digital Marketing Services: Mediacle provides digital marketing services including Affiliate Marketing, SEO, Social Media Marketing, PPC, Display, Email Marketing, and SMS Marketing to online businesses. Revenue is earned through professional service fees.
5. Design & Development Services: Mediacle offers web design and development, native app development (iOS and Android), CMS development, e-commerce development, and video production services. Revenue is generated through project-based professional service fees.
6. B2C Portal Operations: Mediacle owns and operates B2C portals in iGaming and Ecommerce including JackpotMobileCasino.co.uk, Vegasmobilecasino.co.uk, and CosmicSpins.com, generating revenue through player activity on these platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Mediacle is a full-stack iGaming ecosystem provider that builds and sells proprietary software platforms — MAP™ iGaming Affiliate Software, iGAP™ Aggregator Platform, TAP™ Ticketing Automation, and RAP™ Retention Automation — and complements them with lead generation via owned affiliate networks (Excel Affiliates, Galaxy Affiliates), digital marketing services, design and development services, and consumer-facing B2C casino portals.

Product overview

Mediacle is a digital marketing and IT solutions company serving the iGaming ecosystem with a comprehensive portfolio spanning proprietary software platforms, affiliate networks, digital marketing services, and design/development capabilities. The core software offering is MAP™ iGaming Affiliate Software—a cloud-based affiliate marketing platform—alongside iGAP™ (iGaming Aggregator Platform), TAP™ (Ticketing Automation Platform), RAP™ (Retention Automation Platform), and Customer Database Software. The company operates two affiliate networks (Excel Affiliates and Galaxy Affiliates) with access to over 5000 iGaming affiliates, plus B2C gaming portals (JackpotMobileCasino.co.uk, Vegasmobilecasino.co.uk, CosmicSpins.com). The service portfolio includes digital marketing (SEO, social media, content, paid search, affiliate marketing), design/development (web apps, iOS/Android apps, video production, motion graphics, 3D animation, game studio).

Differentiator

Problem solved

Functional benefit

Brands

• MAP™ (Mediacle Affiliate Platform): Advanced, cloud-based iGaming affiliate marketing software platform for managing affiliate programs, tracking, reporting, and commission management.
• iGAP™ (iGaming Aggregator Platform)
• TAP™ (Ticketing Automation Platform)
• RAP™ (Retention Automation Platform)
• Excel Affiliates
• Galaxy Affiliates
• JackpotMobileCasino.co.uk
• Vegasmobilecasino.co.uk
• CosmicSpins.com

Products and services

• MAP™ iGaming Affiliate Software Cloud-based affiliate marketing software platform for iGaming businesses with AI-based fraud detection, dynamic tracking parameters, multi-tiered commission plans (CPA, RevShare, CPL, Hybrid), built-in dynamic ad server, comprehensive reporting suite, and S2S postback tracking. Targeted at iGaming operators and affiliate programs.
• iGAP™ iGaming Aggregator Platform iGaming aggregator platform for the iGaming ecosystem, used to aggregate and distribute iGaming content to operators.
• TAP™ Ticketing Automation Platform Ticketing automation platform for iGaming operations, used to manage support tickets and back-office workflows.
• RAP™ Retention Automation Platform Retention automation platform for iGaming customer management, used to drive player retention and lifecycle engagement.
• Customer Database Software CRM software for contact syncing, e-marketing campaigns, accounting integration, and sales cycle management with easy export to PDF and web-based access for distributed teams.
• Excel Affiliates Affiliate network within the iGaming industry, operated by Mediacle, providing access to traffic from over 5,000 affiliates for operator lead generation.
• Galaxy Affiliates Affiliate network within the iGaming industry, operated by Mediacle, providing access to traffic from over 5,000 affiliates for operator lead generation.
• JackpotMobileCasino.co.uk B2C online casino portal in the iGaming industry, owned and operated by Mediacle, targeting individual end consumers.
• Vegasmobilecasino.co.uk B2C online casino portal in the iGaming industry, owned and operated by Mediacle, targeting individual end consumers.
• CosmicSpins.com B2C online casino portal in the iGaming industry, owned and operated by Mediacle, targeting individual end consumers.
• Affiliate Marketing Services Affiliate marketing services for iGaming brands including specialized verticals, people management, symbiotic program design, affiliate recruitment, and day-to-day affiliate program management.
• Search Engine Optimisation SEO services including keyword analysis, on-page optimisation, link building, and ethical white-hat practices for long-term results.
• Social Media Management Social media management services including strategy development, platform-specific optimization, and reporting with ROI tracking.
• Paid Search Marketing Paid search marketing services including keyword research, bid management, campaign setup, and analytics reporting.
• Content Marketing Content marketing services including content creation, amplification, and distribution across blogs, videos, and social networks.
• Web Design and Development Web application development services including responsive design, CMS implementation (WordPress, TYPO3), and e-commerce solutions (Magento, Prestashop, WooCommerce).
• Android Application Development Android mobile application development services including concept development, coding, QA, launch, and analytics.
• iOS Application Development iOS mobile application development services including app creation, publishing, marketing, monetization, and database management.
• Video Production Video production services including motion graphics, 3D animation, game studio, and corporate videos using Adobe Premiere, Maya, and other professional software.

Quantifiable outcome

• Q1 2026 net revenue of 14.4 MSEK with EBITDA of 6.1 MSEK (~42% EBITDA margin) and net profit of 4.8 MSEK
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Excel AffiliatescoreChannel Partner/ Reseller/ DistributorExcel Affiliates is one of Mediacle's owned affiliate networks operating within the iGaming industry. It has access to traffic from more than 5,000 affiliates and generates high-quality leads for iGaming operators, serving as a core lead generation channel for Mediacle's business.
• Galaxy AffiliatescoreChannel Partner/ Reseller/ DistributorGalaxy Affiliates is one of Mediacle's owned affiliate networks operating within the iGaming industry. It has access to traffic from more than 5,000 affiliates and generates high-quality leads for iGaming operators, serving as a core lead generation channel for Mediacle's business.
• iGaming Operators (250+ brands)coreStrategic or Co-development PartnerMAP runs the affiliate side for 250+ iGaming brands across 20+ countries, including US licensed operators. These operators use MAP software to manage their affiliate programs, track conversions, process commissions, and detect fraud — representing Mediacle's core customer base and strategic partnerships.
• Nordic Growth Market (NGM) StockholmcoreOthersMediacle Group AB (publ) is listed on the Nordic Growth Market (NGM) Stockholm with ticker symbol MEGR. This listing provides public market access for investors and serves as a mark of regulatory compliance and corporate governance.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Optimove: CRM/retention-marketing SaaS with iGaming as a key vertical — competes for the same retention and personalization wallet Mediacle targets with RAP™ and database tools.
• Smartico.ai: CRM, gamification and retention automation platform for iGaming operators; overlaps directly with Mediacle's RAP™ Retention Automation Platform product line and seeks the same operator tech-stack budgets.

Broad incumbents

• Catena Media: Global iGaming affiliate marketing company with owned affiliate sites and lead generation; competes for both operator marketing budgets and affiliate traffic that Mediacle channels through Excel/Galaxy Affiliates.
• Gambling.com Group: Publicly listed iGaming performance marketing operator with a portfolio of comparison and affiliate sites; overlaps Mediacle's lead-generation model via owned-and-operated consumer acquisition channels.
• Better Collective: Publicly listed iGaming performance-marketing and affiliate network operator; operates both affiliate software/network and owned sports media, overlapping Mediacle's lead-generation and affiliate-network activities at greater scale.
• Salesforce Affiliate Marketing (via partnerships/AppExchange): Large generalist CRM/marketing cloud that competes for broader operator martech budgets; relevant as the broad incumbent Mediacle would face if iGaming-only vendors are displaced by enterprise stacks.

Direct peers

• Cellxpert: Affiliate tracking platform serving iGaming and other verticals with server-to-server postback, multi-commission and reporting — a direct functional comparator to MAP™.
• NetRefer: iGaming-focused affiliate marketing software vendor providing tracking, commission management and reporting — directly overlapping with MAP™'s product scope and target operator base.
• Income Access (Paysafe): Long-standing iGaming affiliate and analytics platform owned by Paysafe; competes head-to-head with MAP™ for operator affiliate programs across regulated and US markets.
• Affiliate Software by TAG Media: White-label affiliate platform for iGaming and financial services, directly competing for the same operator budgets as MAP™.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MediacleInc
• YouTubeyoutube.com/channel/UC8cqeia_wa3Bt204UzatiyA
• Facebookfacebook.com/MediacleInc
• LinkedInin.linkedin.com/company/mediacle

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediacle