Affilimate
Affilimate is a Berlin-based SaaS platform that aggregates affiliate revenue data from 100+ networks for digital publishers, providing unified analytics, content-level attribution, and AI-powered campaign automation. It serves premium publishers, brands, agencies, and professional creators globally.
- Company typePrivate
- Founded2019
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Affilimate does
Affilimate, operated by Adaero Software GmbH and headquartered in Berlin, is a SaaS platform that aggregates and analyzes affiliate revenue data for digital publishers. Founded in 2019 by Lynda Mann (ex-Wirecutter, ex-Digital Trends SVP Commerce) and Monica Lent (ex-SumUp, experienced affiliate publisher), the company integrates with 100+ affiliate networks—including Awin, CJ Affiliate, Rakuten, ShareASale, Partnerize, Impact, and Skimlinks—to unify commission, performance, rate, and payout data into a single dashboard with APIs for warehouse integration. The platform is built on Google Cloud infrastructure and processed by a lightweight client-side tracking snippet (465 bytes / 21KB gzipped) that enables features like conversion-aware heatmaps without mouse-tracking dependencies.
The product suite comprises three core layers. Unify aggregates affiliate data from 100+ networks into trusted revenue intelligence with a unified dashboard, payout reconciliation, and APIs. Optimize extends Unify by attributing clicks and revenue to specific content, traffic sources, audience segments, and offsite channels (email, app, syndication, LLMs), with features including in-article analytics, author benchmarking, and rate tracking. Amplify, launched in 2024, adds an AI-powered layer that analyzes portfolio-wide data to surface incremental revenue opportunities and automates sponsorship campaign execution with link swaps and mid-campaign insights. A separate Amplify for Brands product enables brands and agencies to discover and fund high-intent commerce placements across Affilimate's publisher network.
Affilimate operates a dual go-to-market: enterprise field sales via SavvyCal demo booking targeting premium publishers and brands (quote-based pricing, annual contracts with 30-day payment terms), and a self-serve product-led growth motion for professional creators with monthly and annual subscriptions. The company reports 200+ premium publishers on the platform and $3B+ in annual GMV delivered for brands. It remains bootstrapped and privately held, with a lean team of 1-10 employees.
Affilimate firmographics
Firmographics- Name
- Affilimate
- Legal name
- Adaero Software GmbH
- Website
- https://affilimate.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Affilimate is a Berlin-based SaaS platform that aggregates affiliate revenue data from 100+ networks for digital publishers, providing unified analytics, content-level attribution, and AI-powered campaign automation. It serves premium publishers, brands, agencies, and professional creators globally.
- Ownership category
- akta.pro rank
Affilimate industry classification
Industry- Product category
- Affiliate Marketing Analytics Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)
- akta.pro secondary industries
- Shopping/Deal & Affiliate Content Aggregators (MPACAKAK), Creator Analytics, Measurement & Attribution Platforms (MPACABAJ)
Keywords
Where Affilimate is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Affilimate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Publisher SaaS Subscriptions: Subscription-based SaaS platform for premium publishers providing affiliate data aggregation, analytics, and optimization tools. Tiered plans for creators, premium publishers, and enterprise customers with monthly and annual billing options. Enterprise customers pay via Order Form with 30-day payment terms.
- Brand & Agency Solutions: Amplify for Brands platform enabling brands and agencies to scale high-intent commerce placements across premium publishers. Provides market intelligence, campaign execution tools, and access to publisher network for sponsorship campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Creators - Self-service subscription for professional creators |
| Subscription | Annual | Premium publishers - Enterprise-grade solutions for media companies |
| Subscription | Monthly | Merchants & Agencies - Brand and agency campaign tools |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Affilimate product offering
Product offeringCore offering
Affilimate is a cloud-based SaaS platform that aggregates affiliate revenue data from 100+ networks and platforms into a unified revenue intelligence layer for digital publishers, brands, and agencies. Its three core publisher products — Unify (data unification and APIs), Optimize (content and offsite channel attribution), and Amplify (AI-driven opportunity identification and automated sponsorship execution) — enable publishers to track, attribute, and grow affiliate commissions, while a separate Amplify for Brands offering helps brands and agencies scale high-intent commerce placements across premium publisher networks.
Product overview
Affilimate is a commerce growth engine for publishers and brands. The platform consists of three core products — Unify, Optimize, and Amplify — built on top of an aggregated affiliate data layer. Unify aggregates and unifies affiliate revenue from 100+ networks into trusted revenue intelligence, providing a unified dashboard, APIs, and payout reconciliation. Optimize extends Unify by tying clicks and revenue to content, traffic sources, audience segments, and offsite channels (email, app, syndication, LLMs), featuring in-article analytics, conversion-aware heatmaps, author insights, and rate tracking. Amplify adds an AI-powered layer that analyzes portfolio-wide affiliate data to surface incremental revenue opportunities and automates sponsorship campaign execution at scale with live insights and automated link swaps. A separate Amplify for Brands product enables brands and agencies to discover and scale high-intent commerce placements across the publisher network. The platform is accessible via a web application, browser extensions, API, and a lightweight tracking snippet.
Differentiator
Problem solved
Functional benefit
Products and services
- Unify Aggregator and dashboard product that unifies affiliate revenue data from 100+ networks and platforms into trusted revenue intelligence, including purchases, performance, rates, and payouts. Provides centralized insights and analytics, streamlined affiliate data management, financial reconciliation, modern APIs for linking, creator analytics, user attribution, and payouts, and robust data warehouse compatibility for premium publishers.
- Optimize Revenue attribution product that ties clicks and revenue to content, traffic sources, audiences, and offsite distribution, exposing where revenue is won, lost, and ready to scale across email, app, syndication, content placement, audience segments, and LLMs. Includes conversion-aware heatmaps, in-article analytics, author insights, smart labels, and rate tracking for premium publishers.
- Amplify (Publishers) AI-powered revenue opportunity analyzer that scans portfolio-wide affiliate data to surface incremental revenue opportunities, then uses sponsorship infrastructure to automate execution at scale with automated link swaps, campaign infrastructure, link-specific sponsorship intelligence, and live mid-campaign insights for publishers.
- Amplify for Brands Brand and agency product that increases GMV, first-party data, and brand visibility by scaling high-intent commerce placements across premium publishers, with AI-driven discovery of placement opportunities, measurable GMV growth, first-party data capture by becoming the linked seller, AI/LLM visibility, and automated campaign execution with 5-minute account setup.
Quantifiable outcome
- $3B+ GMV delivered annually for brands by publishers using the platform
- +3 more outcomes
Companies that use Affilimate
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Affilimate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability3 records
Feature16 records
Affilimate partnerships and signals
Strategic signalPartnerships
38 partnerships are on record, tiered core infrastructure, supporting and core.
- Google Cloud Platformcore infrastructurePrimary cloud infrastructure provider for hosting Affilimate's website and user application. All customer data including commission data and end user analytics data is stored and processed on Google Cloud. Data is encrypted in transit and at rest using 256-bit AES encryption. Infrastructure runs on fault-tolerant systems with daily backups.
- Stripecore infrastructurePayment service provider for processing customer subscriptions. Handles payment data including cardholder name, credit card details, and transaction information. PCI-compliant payment processing for the SaaS platform.
- Customer.iosupportingEmail messaging service for sending transactional and marketing emails to customers. Processes emails, user events, and aggregate account statistics for communication purposes.
- MixpanelsupportingProduct analytics service used for analyzing user behavior and product usage. Processes user data including names, emails, product usage events, and aggregate statistics.
- Help ScoutsupportingCustomer support platform used for maintaining user data and providing customer support services.
- Close (CRM)supportingCRM system for managing company names, contact information, contract details, and user data sent via email.
- AWSsupportingAdditional hosting infrastructure provider for processing some customer data alongside Google Cloud Platform.
- DigitalOceansupportingAdditional hosting provider for processing some customer data.
- ClickHousesupportingData storage service for analytics events and commission data.
- SavvyCalsupportingMeeting scheduling service for booking demos with the sales team. Processes names and emails for scheduling.
- SlacksupportingInternal communication platform where user data may be mentioned in Slack communication.
- LinearsupportingProject management tool where user data may be mentioned in tickets.
- VimeosupportingVideo hosting service for recorded video calls with customers or prospects.
- ZoomsupportingVideo conferencing service for meetings with names and email addresses of invited participants and potential recordings.
- Dropbox SignsupportingElectronic contract signing service for processing signatures, names, emails, and contract terms.
- ZapiersupportingProcess automation service for forwarding some user data to other subprocessors like Slack.
- GrainsupportingMeeting recordings service processing names, emails, and contents of recorded video calls with customers or prospects.
- Google WorkspacesupportingInternal communication and collaboration tools where user data may be discussed via email or documents.
- VitallysupportingCustomer success platform processing user data including names, emails, product usage events, and aggregate statistics.
- Plausible AnalyticssupportingWebsite analytics service for anonymous data of website visitors.
- AwincoreMajor affiliate network integration - Affilimate aggregates affiliate commission data from Awin for publishers tracking their revenue across this platform.
- CJ AffiliatecoreMajor affiliate network integration - Affilimate aggregates affiliate commission data from CJ Affiliate for publishers.
- ShareASalecoreMajor affiliate network integration - Affilimate aggregates affiliate commission data from ShareASale for publishers.
- RakutencoreMajor affiliate network integration - Affilimate aggregates affiliate commission data from Rakuten for publishers.
- PartnerizecoreMajor affiliate network integration - Affilimate aggregates affiliate commission data from Partnerize for publishers.
- SkimlinkscoreAffiliate aggregator integration - Affilimate aggregates data from Skimlinks for publisher revenue tracking.
- FlexOfferscoreAffiliate network integration - Affilimate aggregates affiliate commission data from FlexOffers.
- AvantLinkcoreAffiliate network integration - Affilimate aggregates affiliate commission data from AvantLink.
- Commission FactorycoreAffiliate network integration - Affilimate aggregates affiliate commission data from Commission Factory.
- EverflowcoreAffiliate network integration - Affilimate aggregates affiliate commission data from Everflow.
- PepperjamcoreAffiliate network integration - Affilimate aggregates affiliate commission data from Pepperjam.
- PartnerStackcoreAffiliate network integration - Affilimate aggregates affiliate commission data from PartnerStack.
- RefersioncoreAffiliate network integration - Affilimate aggregates affiliate commission data from Refersion.
- Red VenturescoreAffiliate network integration - Affilimate aggregates affiliate commission data from Red Ventures.
- Post Affiliate ProcoreAffiliate tracking software integration - Affilimate can aggregate data from Post Affiliate Pro installations.
- TUNE (HasOffers)coreAffiliate tracking software integration - Affilimate can aggregate data from TUNE platforms.
- CAKEcoreAffiliate tracking software integration - Affilimate can aggregate data from CAKE platforms.
- Affiliate WPcoreWordPress affiliate plugin integration - Affilimate can aggregate data from Affiliate WP installations.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Affilimate competitors and assessment
Company assessmentDirect peers
- Impact: Impact is a global affiliate, partnership, and performance-marketing platform with deep analytics and attribution. It is the largest direct competitor to Affilimate's Unify/Optimize product set, serving enterprise publishers and brands with multi-channel analytics.
- PartnerStack: PartnerStack is a partnership management platform for SaaS and ecommerce, with affiliate program management and analytics. Already integrated with Affilimate, it overlaps in affiliate program analytics but is more focused on the brand/merchant side.
- Levanta: Levanta is an Amazon affiliate operating system for brands and agencies, providing affiliate intelligence and analytics. It is a direct peer in the affiliate-analytics-for-publishers-and-brands space Affilimate targets.
- Refersion: Refersion is an affiliate and influencer marketing platform that tracks, manages, and pays partners. It overlaps with Affilimate's creator and SMB self-serve segment and is also listed as an integrated network.
- Skimlinks: Skimlinks is a publisher-focused affiliate monetization and content commerce platform. It is a direct competitor to Affilimate in affiliate-data aggregation for digital publishers and is also an Affilimate integration.
- Everflow: Everflow is an affiliate, partner, and performance marketing tracking platform with advanced analytics. It overlaps with Affilimate's attribution and link-tracking capabilities and is also an Affilimate integration.
- TUNE (HasOffers): TUNE is an enterprise partner-marketing platform offering affiliate tracking, attribution, and analytics. It directly competes with Affilimate's Unify and Optimize products and is also integrated.
- CAKE: CAKE is an affiliate and performance marketing platform providing real-time tracking, attribution, and analytics. It competes head-to-head with Affilimate's analytics layer and is also an Affilimate integration partner.
Broad incumbents
- CJ Affiliate (Commission Junction): CJ Affiliate is one of the largest global affiliate networks with first-party reporting tools. It is a broad incumbent whose own dashboards and APIs are an upstream dependency for Affilimate's data aggregation.
- Rakuten Advertising: Rakuten Advertising is a major global affiliate network offering its own analytics and insights. As a broad incumbent and existing Affilimate integration, it is both a data source and a potential long-term competitive threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Affilimate social profiles
Digital presenceAffilimate compliance and trust
Trust signalCompliance3 records
Affilimate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affilimate leadership team
Management profileNumber of profiles
Profiles2 records
Affilimate funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affilimate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affilimate
What does Affilimate do?
Affilimate is a cloud-based SaaS platform that aggregates affiliate revenue data from 100+ networks and platforms into a unified revenue intelligence layer for digital publishers, brands, and agencies. Its three core publisher products — Unify (data unification and APIs), Optimize (content and offsite channel attribution), and Amplify (AI-driven opportunity identification and automated sponsorship execution) — enable publishers to track, attribute, and grow affiliate commissions, while a separate Amplify for Brands offering helps brands and agencies scale high-intent commerce placements across premium publisher networks.
Is Affilimate a public or private company?
Affilimate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Affilimate founded?
Affilimate was founded in 2019. It employs 1 to 10 people.
Where is Affilimate based?
Affilimate is headquartered in Berlin, Germany, in the Europe region.
How does Affilimate make money?
Two revenue lines are on record. Publisher SaaS Subscriptions are the primary driver. The others are brand & Agency Solutions.
Who are Affilimate's main competitors?
Direct peers on record are Impact, PartnerStack, Levanta, Refersion, Skimlinks, Everflow, TUNE (HasOffers) and CAKE. Broad incumbents are CJ Affiliate (Commission Junction) and Rakuten Advertising.
Does Affilimate have an API?
Yes. Affilimate offers publisher API endpoints for pulling commission data, sending custom events, searching advertisers, and generating links. APIs are available to support custom warehouse integration, user attribution, and payouts. The Platform includes web application, tracking script (snippet), browser extensions, and API access. Developer documentation is at app.affilimate.com/docs.
What industry is Affilimate in?
Affilimate's product category is Affiliate Marketing Analytics Software. Its primary akta.pro industry code is MPACAFAF, Creator Commerce & Affiliate Monetization Platforms, with a secondary code of MPACAKAK, Shopping/Deal & Affiliate Content Aggregators. Its NAICS code is 5132 and its SIC code is 7311.