Mercury Sound & Lighting

What Mercury Sound & Lighting does

Mercury Sound & Lighting is a Wixom, Michigan-based audio-visual solutions provider founded in 2001 by Dave Johnson. The company operates two core service lines: live event production and equipment rentals, and commercial AV system design-build installation. Its customer base spans corporate enterprises, houses of worship, educational institutions, government entities, and experiential marketing agencies across Michigan and, via offices in Orlando and Coppell, Texas, across the broader United States. Named clients include Apple, Toyota, Dow Chemical, EY, Bosch, Blue Cross Blue Shield of Michigan, Greektown Casino, and Bedrock Detroit, alongside institutions such as Boy Scouts of America and multiple churches and universities.

The underlying technology stack is conventional AV integration rather than proprietary software. Mercury deploys certified expertise across AMX, Crestron, and Q-SYS control platforms; Microsoft Teams Rooms, Zoom Rooms, Google Meet, and Webex unified communications hardware; and Barco, Airtame, ClickShare, and Logitech presentation and collaboration devices. Installation services cover video, lighting (including DMX/theatrical systems), distributed audio with DSP programming, digital signage, wayfinding, menu boards, and live streaming capture. Live event production spans professional audio, LED walls, projection, staging, IMAG multi-camera systems, and on-site technical crew. There is no indication of proprietary software, patents, or AI/ML components; the business is services- and hardware-driven.

Revenue is generated through custom quote-based pricing on both event and installation engagements, with a 50% deposit required to confirm bookings and full balance due five business days before event. The revenue model combines one-time installation revenue with recurring service and maintenance contracts, plus equipment rental income. Go-to-market is direct B2B sales through field outreach, a quote request portal, and preferred-partner relationships with major Detroit venues including Huntington Place, Detroit Athletic Club, and Vibe Credit Union Showplace. The company is privately held, founder-owned, operates with 11–50 employees across three U.S. offices, and has no disclosed funding, M&A, or external institutional ownership.

Name

Mercury Sound & Lighting

Legal name

Mercury Sound and Lighting, Inc.

Website

https://mercurysl.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Mercury Sound & Lighting is a Michigan-based AV solutions provider offering live event production, equipment rentals, and design-build AV system installation for corporate, government, education, and house-of-worship clients across the United States.

Ownership category

akta.pro rank

Product category

Commercial Audio-Visual Integration & Event Production Services

akta.pro primary industry

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)

akta.pro secondary industries

Corporate Event Production & AV Services (HSACADAB), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Hybrid/Virtual Meetings Production & AV Services (THACAFAM)

Keywords

• Commercial AV installation
• Live event production
• AV equipment rental
• Design-build AV integration
• Audio visual services

Headquarters

HQ city

Wixom

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Live Event AV Production & Rentals: Equipment rental and full-service production for corporate events, conferences, galas, concerts, festivals, and public events. Includes delivery, setup, operation, and teardown. Pricing based on event scope, equipment needs, and technician requirements.
2. Commercial AV Installation: Design-build AV system installation for corporate offices, conference rooms, houses of worship, educational facilities, retail, and hospitality venues. Revenue from equipment sales, installation labor, programming, and ongoing maintenance contracts.
3. Equipment Rentals: Standalone equipment rentals including speakers, mixers, projectors, LED panels, staging, drape, and lighting fixtures for clients who prefer equipment-only service.
4. Service, Maintenance & Support: Ongoing support contracts for existing systems including troubleshooting, upgrades, and optimization. Same-day response on weekdays and after-hours emergency support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mercury Sound & Lighting is a full-service audio-visual solutions company that designs, sells, and rents professional AV equipment. The company operates two core service lines: (1) Live Event Production, providing equipment rental and on-site technical crew for corporate events, conferences, galas, and concerts; and (2) Commercial A/V Installation, delivering design-build integration of permanent AV systems for offices, conference rooms, houses of worship, educational facilities, and government venues. End-to-end project delivery spans consultation, system design, installation, programming, training, and ongoing support.

Product overview

Mercury Sound & Lighting is a full-service AV solutions provider specializing in both live event production rentals and commercial AV system installation. The company operates as a design-build integrator offering two core service lines: (1) Live Event Production including equipment rentals, on-site technicians, and full event execution for corporate events, conferences, galas, and live performances; and (2) A/V Installation providing custom system design and installation for corporate offices, conference rooms, houses of worship, educational facilities, and public spaces. Installation services encompass video installation, lighting installation, video conferencing systems, live streaming systems, AV automation/control (AMX, Crestron, Q-SYS), digital signage, wayfinding displays, and menu board systems. The company also provides creative event experiences including stage design, graphics, and event planning support. Equipment rentals are offered for speakers, mixers, projectors, LED panels, staging, and lighting fixtures.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Event Production

Quantifiable outcome

• 20+ years delivering professional AV solutions since 2001 founding
• +2 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature7 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Bluewater Technologies: Bluewater Technologies is a Michigan-based AV integration and event production company serving corporate, education, and entertainment clients across the Midwest. Comparable regional competitor with overlapping service lines to Mercury in its home Michigan market.

Direct peers

• CCS Presentation Systems: CCS Presentation Systems is a national AV integrator providing design, installation, and service of audio-visual, collaboration, and digital signage solutions for corporate, education, and government clients. Comparable scale and service mix to Mercury's installation business.
• Encore Global (formerly PSAV): Encore Global is the dominant event technology and AV rental partner for hotels, convention centers, and venues worldwide. Direct competitor to Mercury's live event production and rental business, particularly for venue-based and corporate event bookings.
• HB Communications: HB Communications is a commercial AV integrator specializing in unified communications, video conferencing, and control system design-build for enterprise and education clients. Closely comparable to Mercury's AV installation and UC integration capabilities.
• AVI-SPL: AVI-SPL is one of the largest commercial AV integrators in North America, providing design-build AV systems, video conferencing, digital signage, and managed services to enterprise, government, and education clients. Direct competitor to Mercury's installation business with overlapping UC platform certifications and similar end markets.
• Ford Audio-Video: Ford Audio-Video is a design-build AV integrator serving corporate, education, government, and worship clients across the central and western U.S. Comparable size and business model to Mercury's installation arm with similar design-build integration and UC platform expertise.
• Whitlock: Whitlock is an AV integrator and managed services provider serving corporate, government, and education clients with design-build AV, UC, digital media, and control systems. Direct competitor to Mercury on commercial AV installation projects of similar scope and customer type.

Broad incumbents

• PRG (Production Resource Group): PRG is a global leader in entertainment and event production technology, providing lighting, video, audio, and rigging for concerts, corporate events, and broadcast. Broader and larger than Mercury, but overlaps directly on corporate event AV production and large-scale live event execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mercurysl
• YouTubeyoutube.com/channel/UCExRb1AlnButt3FOuBuO5dg
• Facebookfacebook.com/mercurysl
• LinkedInlinkedin.com/company/mercury-sound-&-lighting
• Instagraminstagram.com/mercurysl/?hl=en
• Pinterestpinterest.com/mercurysl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercury Sound & Lighting