Stop Go Networks

What Stop Go Networks does

Stop Go Networks is a Glasgow, Scotland-headquartered online loan lead generation affiliate network founded in 2010. The firm operates a two-sided marketplace connecting traffic-generating affiliates with a network of 80+ lenders and financial offers across the USA, the UK, and Canada, spanning short-term (payday), installment, and personal loan verticals. Self-reported scale metrics include 800,000+ leads processed per day and a 95% redirect-to-buyer rate. The company is a member of the Consumer Credit Trade Association (CCTA), the Online Lenders Alliance (OLA), and the Canadian Lenders Association (CLA), and is directly authorized by the UK Financial Conduct Authority (firm reference 729572), with ICO data-handling licensing (Z2282935) and Cyber Essentials certification. It is privately held as Stop Go Networks Limited (company number SC380072, Scotland) with no disclosed institutional funding, parent company, or acquisition activity.

The platform's technical architecture centers on a proprietary affiliate platform with a real-time reporting dashboard (quotes, clicks, conversions, commissions, application-level detail, Excel export), a mobile-first customizable JavaScript/iFrame lead capture form, and a pingtree routing system that distributes leads to the optimal lender. Integration modes span self-serve affiliate onboarding, dedicated advertiser buyer panel access with account management, direct offer traffic routing, embedded forms, and XML post-back, supporting both SMB/individual affiliates and enterprise lenders. The team operates remotely across the UK, Canada, and the USA in a 1-10 person configuration, an asset-light footprint consistent with marketplace intermediation rather than in-house lead production.

Revenue is generated primarily through affiliate referral economics: lenders pay for qualified leads while affiliates receive commissions across CPL, CPA, CPC, and CPF structures (highest disclosed payout $320 per lead); advertiser-side pricing is quote-based and varies by lead volume, quality, and geography. Customer logos publicly featured include Loanza.co.uk, Brighter.loans, LoanzaPlus, and Maple Loans Canada. Distribution combines a website and content-marketing presence, LinkedIn, email, industry events (Affiliate Summit, Lend360), and digital advertising creative support.

Name

Stop Go Networks

Legal name

Stop Go Networks Limited

Website

https://stopgonetworks.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Stop Go Networks operates a loan lead generation affiliate network connecting affiliates with 80+ lenders across the USA, UK, and Canada. The Glasgow-based firm routes 800,000+ daily leads through its proprietary pingtree platform, monetizing short-term, installment, and personal loan demand.

Ownership category

akta.pro rank

Product category

Loan Lead Generation Platform

akta.pro primary industry

Affiliate & Partner Lead Generation Networks (BPAFAKAL)

Keywords

• Loan lead generation
• Affiliate marketing network
• Lead monetization
• Consumer credit leads
• Lender advertising services

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Affiliate Lead Monetization: Stop Go Networks generates revenue by connecting affiliates who generate loan leads with lenders seeking borrowers. The network processes over 800,000 leads per day with 95% of leads redirected to buyers. The company pays affiliates on a commission basis (CPL, CPA, CPC, CPF structures) and monetizes the spread and transaction volume.
2. Lead Generation Services for Lenders: Provides lenders with a steady stream of qualified borrowers through their lead generation network. Lenders pay for access to high-quality, pre-qualified leads across multiple loan verticals (payday, installment, personal loans) in the US, UK, and Canada markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Stop Go Networks operates a loan lead generation affiliate network that connects affiliate traffic generators with a buyer panel of 80+ lenders across the USA, UK, and Canada. It provides affiliates with real-time reporting, customizable mobile-first lead capture forms, pingtree routing, and a range of marketing creatives, while delivering lenders high-volume, pre-qualified, fraud-checked leads in the short-term, installment, and personal loan verticals.

Product overview

Stop Go Networks operates as a premier loan affiliate network with a platform-plus-services architecture. The core offering is the Partner Platform, which provides affiliates with real-time reporting, performance tracking, and access to their Mobile-First iFrame Form for lead capture. For advertisers/lenders, the Lead Generation Platform delivers high-quality, fraud-checked loan leads. The ecosystem also includes Marketing Tools Suite (email creatives, banners, templates, XML integration) and Pingtree Integration for buyer routing. The company connects affiliates generating leads across short-term loans, installment loans, and personal loans verticals with over 80 lenders across the USA, Canada, and UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Loan Affiliate Network Two-sided marketplace that aggregates loan leads from affiliate traffic generators and distributes them to a buyer panel of 80+ lenders across short-term, installment, and personal loan products in the US, UK, and Canada.
• Advertiser / Lender Lead Generation Panel Onboarding and delivery platform for direct lenders and financial institutions who pay per lead to receive a high-volume, pre-qualified, fraud-checked stream of consumer loan applications via direct traffic, iFrame, or pingtree integration.
• Partner Platform (Affiliate Program) Affiliate-facing program and dashboard that gives digital marketers and media buyers access to short-term, installment, and personal loan offers, real-time performance reporting (clicks, conversions, commissions, applications), customizable lead capture forms, marketing creatives, and multiple payout structures.

Quantifiable outcome

• 800,000+ leads processed per day
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Consumer Credit Trade Association (CCTA)coreOthersStop Go Networks is a member of the Consumer Credit Trade Association, adhering to the highest standards of responsible lending and industry best practices.
• Online Lenders Alliance (OLA)coreOthersMember of OLA, participating in shaping and adopting industry best practices for responsible lending in the online lending space.
• Canadian Lenders Association (CLA)coreOthersMember of the Canadian Lenders Association, demonstrating commitment to responsible lending standards in the Canadian market.
• Financial Conduct Authority (FCA)coreOthersStop Go Networks Limited is directly authorized by the UK Financial Conduct Authority (firm reference number 729572) to operate in the financial services sector.
• Information Commissioner's Office (ICO)minorOthersLicensed by the ICO (registration number Z2282935) to hold and process personal data on behalf of customers, ensuring data protection compliance.

Scale indicators8 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• NetRefer: Affiliate marketing software and network platform serving regulated verticals including finance and iGaming. Comparable to Stop Go Networks in two-sided affiliate/buyer marketplace model and emphasis on compliance-grade tracking, with more vertical breadth including gaming.
• QuinStreet: Public performance-marketing company specializing in online lead generation across financial services, insurance, and education verticals. Directly comparable to Stop Go Networks in business model (lead aggregation, pingtree/buyer routing) and target lender/financial services buyers, though operating at significantly larger scale and in broader verticals.
• Perform[cb]: Affiliate network with a focus on financial services, e-commerce, and subscription verticals. Comparable marketplace model to Stop Go Networks, providing affiliates with offers, payouts, tracking, and compliance tools across similar lead categories.
• Even Financial: Financial product search and lead generation platform connecting consumers with banks, lenders, and fintechs. Highly comparable to Stop Go Networks' lender-facing value proposition, with overlap in product categories (personal loans, credit cards) and integration-driven distribution.
• Adcombo: Performance affiliate network with a strong presence in financial and nutra verticals globally. Comparable to Stop Go Networks in CPA/CPL payout structures, affiliate supply acquisition, and multi-market operations including UK and North America.
• ClickDealer: Global performance marketing network with a substantial financial services vertical offering affiliate programs, smartlink routing, and multi-vertical monetization. Directly comparable to Stop Go Networks' affiliate-network business model and global operational footprint.
• Credible: Loan comparison and lead generation marketplace focused on student loan refinancing, personal loans, and mortgages. Comparable in loan-vertical lead aggregation and lender monetization model, though with consumer-facing brand and U.S.-only focus.
• EverQuote: Online insurance lead generation marketplace operating a similar consumer-to-provider lead aggregation model. Adjacent rather than overlapping vertical (insurance vs. loans), but highly comparable in marketplace dynamics, lead routing technology, and provider monetization.

Broad incumbents

• LendingTree: Established online loan marketplace that connects consumers with multiple lenders. Overlaps with Stop Go Networks' core function of routing loan demand to lender supply, but operates as a consumer-facing brand and at materially larger scale, plus its own exchange and creditor panel.

Others

• CAKE (by TUNE): Affiliate tracking and performance marketing SaaS used by affiliate networks and advertisers. Comparable technology layer to Stop Go Networks' Partner Platform and pingtree infrastructure, though positioned as a software vendor to networks rather than operating a network itself.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stop-go-networks
• Xx.com/stopgonetworks
• Facebookfacebook.com/398913543529956

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stop Go Networks