Star Produce

Name

Star Produce

Legal name

Star Produce Ltd.

Website

https://starproduce.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)

Keywords

• Fresh produce distribution
• Fruit and vegetable wholesale
• Refrigerated supply chain
• Grower direct sourcing
• Food safety logistics

Headquarters

HQ city

Saskatoon

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Fresh Produce Distribution: Star Produce distributes fresh fruits and vegetables year-round, sourcing from global growers and supplying to retailers across Canada and the US. Revenue is generated through the sale of produce with a focus on grower direct programs and 100+ offshore programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Star Produce distributes fresh fruits and vegetables year-round, sourcing directly from a worldwide network of more than 100 offshore grower programs and delivering to major grocery retailers across Canada and the US. The company operates over 200,000 square feet of refrigerated warehousing in Calgary AB and Vancouver BC and supports daily deliveries through in-house logistics, food safety protocols, and real-time inventory tracking. Through its wholly-owned subsidiaries BC Hot House, Sliced FC, CFP, Whole Leaf, and Inspired Greens, the company also supplies greenhouse vegetables, fresh-cut produce, Okanagan fruit, and leafy greens.

Product overview

Star Produce is a fresh produce distribution company operating as part of The Star Group of companies. It offers a portfolio of complementary brands covering the full produce supply chain: the core Star Produce distribution service (refrigerated warehousing and logistics across North America), BC Hot House (greenhouse vegetables), Sliced FC (fresh-cut produce), CFP (fruit packing and sourcing), and Whole Leaf (greenhouse leafy greens). Consumer-facing sub-brands include Big Taste® (flavor-focused produce), Just Picked® (Canadian-sourced produce), Inspired Greens® (leafy greens and salads), and Seedless Sweeties (seedless mini peppers). The company provides sales, marketing, logistics, quality assurance, and information systems services alongside its branded product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Big Taste: Fresh fruits and vegetables brand focusing on flavor and quality from around the globe, including citrus, pineapple, and greenhouse vegetables
• Just Picked
• Inspired Greens

Products and services

• Star Produce Fresh Produce Distribution Year-round wholesale distribution of fresh fruits and vegetables to grocery retailers across Canada and the US, including refrigerated warehousing, in-house logistics, real-time inventory tracking, and category management support.
• BC Hot House Greenhouse Produce

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Courchesne Larose GroupcoreStrategic or Co-development PartnerStar Produce has partnered with Courchesne Larose Group as a strategic partnership announced via Newswire to strengthen Canada's fresh produce distribution network. This partnership enhances distribution capabilities across Canada.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Oppenheimer Group (Oppy): Oppy is one of North America's largest fresh produce distributors, headquartered in BC, Canada, with vertically integrated growing, packing, and distribution operations across North America — directly comparable to Star Produce's geographic footprint, customer base, and vertically integrated seed-to-store model.
• FreshPoint (Sysco subsidiary): FreshPoint is the largest fresh produce distributor in North America, operating as Sysco's specialty produce arm with regional distribution centers serving retailers and foodservice — directly comparable to Star Produce's wholesale produce distribution model and large refrigerated distribution footprint.
• PRO*ACT: PRO*ACT is a North American produce distributor network supplying fresh fruits and vegetables to foodservice operators and retailers through member distributors — directly comparable to Star Produce's fresh produce wholesale and grower-direct sourcing approach.
• KeHE Distribution: KeHE is a large specialty/natural food distributor serving grocery retailers and foodservice across North America — comparable to Star Produce in B2B wholesale distribution to retailers, with overlapping cold-chain infrastructure and value-added product offerings.
• C.H. Robinson: C.H. Robinson is one of North America's largest 3PLs and freight brokers with a significant fresh produce sourcing and distribution arm serving retailers — comparable to Star Produce in fresh produce logistics, retailer relationships, and North American distribution scale.
• UNFI (United Natural Foods): UNFI is the largest publicly traded wholesale distributor of natural, organic, and specialty foods in North America serving grocery retailers — comparable to Star Produce in B2B distribution of fresh and specialty food products to retail banners with refrigerated infrastructure.
• Mucci Farms: Mucci Farms is a leading Canadian greenhouse grower and packer of tomatoes, peppers, cucumbers, and other produce — directly comparable to Star Produce's BC Hot House and Whole Leaf greenhouse subsidiaries on the growing side of the integrated business.

Broad incumbents

• Sysco: Sysco is the largest broadline foodservice distributor in North America with FreshPoint as its produce arm — comparable to Star Produce in fresh produce distribution and retailer/foodservice relationships but operating at massive scale across all food categories.
• Gordon Food Service: Gordon Food Service is one of North America's largest broadline foodservice distributors serving restaurants, schools, and retailers — comparable to Star Produce in refrigerated distribution and fresh food supply but with a broader product portfolio and foodservice focus.
• Bonduelle Group: Bonduelle is a global leader in processed and fresh vegetables with operations across North America — comparable to Star Produce in fresh-cut vegetable processing (Sliced FC) and retail distribution of branded vegetable products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StarProduce

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Produce