Bathroom Takeaway
Bathroom Takeaway is a UK online and showroom bathroom retailer, founded in 2014 and headquartered in Wythenshawe, selling complete bathroom suites, individual fixtures, heating, and tile products to homeowners, DIY consumers, and trade professionals across England via its website and three regional showrooms.
- Company typePrivate
- Founded2014
- HeadquartersWythenshawe, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bathroom Takeaway does
Bathroom Takeaway is a UK-based online and showroom bathroom retailer that sells complete bathroom suites and individual fixtures, furniture, heating, and tile products direct to consumers and trade professionals. Founded in 2014 and headquartered in Wythenshawe, Manchester, the company operates an e-commerce storefront at bathroomtakeaway.com alongside three physical showrooms in Manchester, Birmingham, and Lincoln. Its catalog spans bathroom suites (Bath, Shower Bath, Furniture, Cloakroom, and Toilet & Basin configurations), individual categories including showers, enclosures, taps, toilets, basins, baths, furniture and mirrors, plus heating products such as designer radiators, heated towel rails, and electric heating solutions, alongside tiles and decor accessories. The company carries 1,599+ suite SKUs across multiple named ranges and styles (modern and traditional) and supports buyers with a 10-year Fit & Forget furniture guarantee, up to 20-year product guarantees, a 30-day money-back guarantee, free delivery over £399, and Klarna installment financing at checkout.
The underlying technology is a standard e-commerce retail platform with category, range, price, style, and color filtering and SEO-optimized product pages; no proprietary technical assets, patents, APIs, SDKs, or AI/ML capabilities are disclosed. The business model is one-time product sales (unit pricing) with no subscription or recurring revenue component, supplemented by a Trade Program offering bulk discounts to plumbers, bathroom fitters, contractors, and property developers. Customer segments are split between primary homeowners and DIY consumers undertaking renovations and secondary trade professionals purchasing for client installations, with a horizontal segmentation approach. The marketing mix relies on content marketing, organic SEO, email newsletters, and Trustpilot reputation (2,500+ reviews rated Excellent) rather than paid acquisition. The company is privately held, employs 51–100 staff, and serves customers across England via its website and three regional showrooms.
Bathroom Takeaway firmographics
Firmographics- Name
- Bathroom Takeaway
- Website
- https://bathroomtakeaway.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bathroom Takeaway is a UK online and showroom bathroom retailer, founded in 2014 and headquartered in Wythenshawe, selling complete bathroom suites, individual fixtures, heating, and tile products to homeowners, DIY consumers, and trade professionals across England via its website and three regional showrooms.
- Ownership category
- akta.pro rank
Bathroom Takeaway industry classification
Industry- Product category
- Bathroom Retail / Home Improvement
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)
Keywords
Where Bathroom Takeaway is headquartered
LocationHeadquarters
- HQ city
- Wythenshawe
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Bathroom Takeaway business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Bathroom Product Sales: One-time product sales of bathroom suites, furniture, fixtures, tiles, and heating products through e-commerce and showrooms. Products include baths, showers, toilets, basins, taps, enclosures, radiators, towel rails, tiles, and accessories. Customers can also finance purchases through Klarna.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget bathroom suites under £300 |
| Unit Pricing | Pay-as-you-go | Mid-range bathroom suites £300-£500 |
| Unit Pricing | Pay-as-you-go | Premium/furniture suites over £500 |
| Transaction based/ take rate | Pay-as-you-go | Trade accounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Bathroom Takeaway product offering
Product offeringCore offering
Bathroom Takeaway is an online and in-store UK retailer selling bathroom products directly to consumers. The core offering consists of complete bathroom suites (baths, toilets, basins, and furniture combinations) plus individual categories including showers, enclosures, taps, toilets, basins, baths, furniture, accessories, radiators, towel rails, electric heating, and tiles. Sales are made through bathroomtakeaway.com with fulfillment supported by three physical showrooms and a dedicated Trade Program for professional installers.
Product overview
Bathroom Takeaway is an online and in-store UK bathroom retailer offering a comprehensive portfolio of bathroom products. The core offering centers on Bathroom Suites (complete package solutions combining baths, toilets, basins, and sometimes furniture) available in multiple configurations including Bath Suites, Shower Bath Suites, Furniture Suites, Cloakroom Suites, and Toilet & Basin Suites. Supporting the suite products is an extensive range of individual product categories including Furniture (vanity units, storage cabinets, WC units), Showers (mixer, electric, thermostatic), Enclosures (quadrant, rectangular, walk-in), Taps, Toilets, Basins, Baths, and Accessories. Additional categories include Radiators and Towel Rails (both heated and standard), Electric Heating solutions, and Tiles & Decor products. The company also offers a Trade Program for business customers and operates physical showrooms in Manchester, Birmingham, and Lincoln. The product portfolio spans both modern and traditional styles across all categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Bathroom Suites Complete bathroom package solutions combining baths, toilets, basins, and furniture. Available in Bath Suites, Shower Bath Suites, Furniture Suites, Cloakroom Suites, and Toilet & Basin Suites configurations, priced from under £300 to over £500.
- Bathroom Furniture
- Showers
- Shower Enclosures
- Taps
- Toilets
- Basins
- Baths
- Bathroom Accessories
- Radiators
- Heated Towel Rails
- Electric Heating
- Tiles & Decor
- Trade Program
Quantifiable outcome
- Up to 20-year product guarantee
- +2 more outcomes
Companies that use Bathroom Takeaway
Customer profileSegments2 records
Ideal customer profiles2 records
Bathroom Takeaway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Bathroom Takeaway partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KlarnasupportingPayment financing partner enabling customers to spread the cost of bathroom purchases through installment payments at checkout.
Scale indicators3 records
Expansion highlights5 records
Bathroom Takeaway competitors and assessment
Company assessmentDirect peers
- Better Bathrooms: UK online and showroom bathroom retailer selling bathroom suites, furniture, showers, and accessories to homeowners and trade. Directly comparable to Bathroom Takeaway in product range, omnichannel model, target customer, and price tier.
- Victoria Plum: Long-standing UK online bathroom retailer offering suites, showers, furniture, and tiles with own-brand ranges. Same product category, customer base, and predominantly online GTM as Bathroom Takeaway.
- Drench: UK online bathroom retailer specializing in designer suites, brassware, and enclosures. Direct competitor in the bathroom suite category with similar online-only GTM and overlapping product depth.
- Frontline Bathrooms: UK bathroom distributor and retailer serving both consumers and trade with broad suite, brassware, and accessory ranges. Comparable in trade-channel emphasis and product breadth.
- Heat and Plumb: UK online bathroom, heating, and plumbing retailer selling radiators, towel rails, suites, and showers. Comparable in the heating and bathroom cross-category positioning that Bathroom Takeaway is building toward.
- Plumbworld: UK online retailer of bathrooms, plumbing, and heating products with strong trade account focus. Directly competes with Bathroom Takeaway in suites, showers, radiators, and trade pricing.
- QS Supplies: UK online retailer of bathrooms, heating, and plumbing supplies serving both consumers and trade professionals. Comparable in product scope, online-first model, and trade account offering.
- Tile Mountain: UK online tile and bathroom retailer with showrooms, offering tiles, bathroom suites, and accessories. Comparable in omnichannel mix and overlap in tiles/decor plus bathroom suites.
Broad incumbents
- Wickes: Major UK home improvement retailer with significant bathroom category presence across showrooms and online. Overlaps in suites, showers, and tiles but operates across a much broader home improvement portfolio.
- B&Q: Largest UK home improvement retailer offering bathrooms, tiles, and heating as part of a broader DIY portfolio. Competes for the same DIY/consumer bathroom renovation spend but at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Bathroom Takeaway social profiles
Digital presenceBathroom Takeaway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bathroom Takeaway leadership team
Management profileNumber of profiles
Bathroom Takeaway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bathroom Takeaway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bathroom Takeaway
What does Bathroom Takeaway do?
Bathroom Takeaway is an online and in-store UK retailer selling bathroom products directly to consumers. The core offering consists of complete bathroom suites (baths, toilets, basins, and furniture combinations) plus individual categories including showers, enclosures, taps, toilets, basins, baths, furniture, accessories, radiators, towel rails, electric heating, and tiles. Sales are made through bathroomtakeaway.com with fulfillment supported by three physical showrooms and a dedicated Trade Program for professional installers.
Is Bathroom Takeaway a public or private company?
Bathroom Takeaway is a private company. It is classified as unknown and is currently operating.
When was Bathroom Takeaway founded?
Bathroom Takeaway was founded in 2014. It employs 51 to 100 people.
Where is Bathroom Takeaway based?
Bathroom Takeaway is headquartered in Wythenshawe, United Kingdom, in the Europe region.
How does Bathroom Takeaway make money?
One revenue line is on record: bathroom Product Sales.
Who are Bathroom Takeaway's main competitors?
Direct peers on record are Better Bathrooms, Victoria Plum, Drench, Frontline Bathrooms, Heat and Plumb, Plumbworld, QS Supplies and Tile Mountain. Broad incumbents are Wickes and B&Q.
Does Bathroom Takeaway have an API?
No public API is recorded for Bathroom Takeaway.
What industry is Bathroom Takeaway in?
Bathroom Takeaway's product category is Bathroom Retail / Home Improvement. Its primary akta.pro industry code is CRAIAFAD, Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms. Its SIC code is 5700.