What Tile Mountain does

Tile Mountain is a UK-based specialty retailer of ceramic, porcelain, and natural stone tiles, alongside a growing flooring category that includes LVT, laminate, engineered wood, SPC, herringbone, and parquet products. Founded in 2013 and headquartered in Stoke-on-Trent, the company sells primarily to three customer segments: UK homeowners undertaking renovations, trade professionals (tilers, fitters, and contractors) purchasing for client projects, and DIY installers handling self-fit jobs. Operations combine a national network of physical showrooms (currently 20, with a stated plan to reach 50) with a full e-commerce storefront at tilemountain.co.uk, supported by a centralized state-of-the-art warehouse in Stoke-on-Trent.

The core product set spans wall, floor, bathroom, kitchen, outdoor, mosaic, metro/subway, and porcelain tiles in multiple effects (marble, stone, wood, concrete, patterned), finishes (matt, gloss, polished, anti-slip), and sizes, priced per square metre from approximately £5 to £171. The flooring line carries the same per-square-metre unit pricing at £3-£100 across categories. Differentiated service features include three free cut samples delivered to the customer's door, next-day delivery on stocked items, and free delivery on orders over £299. The company runs an in-house content programme featuring tiling tutorials with UK DIY expert Craig Phillips and maintains an "Excellent" 4.7/5 Trustpilot rating across more than 39,000 reviews. A related sub-brand, Bathroom Mountain, extends the Tile Mountain Group into adjacent bathroom products.

The business model is direct-to-consumer one-time product sales with no disclosed subscription or recurring revenue streams. Pricing is unit-based (per square metre) and transparent across the catalogue, supported by PayPal's "Pay in 3" instalment option at checkout. As of 2024 the company reported annual turnover above £100M with increased profits, alongside a stated plan to double turnover within two years. The company is privately held (Tile Mountain Ltd), incorporated in the United Kingdom, and has executed at least one acquisition — Capitol Tile Group in November 2018 — to consolidate UK tile distribution.

Name

Tile Mountain

Legal name

Tile Mountain Ltd

Website

https://tilemountain.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Tile and Flooring Retail

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industries

Laminate Flooring Retail (CRAIAGAC), Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF)

Keywords

• Wall and floor tiles
• Tile retailing
• Flooring products
• Home improvement retail
• Trade tile supplies

Headquarters

HQ city

Stoke-on-trent

HQ country

United Kingdom

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tile and Flooring Product Sales: Tile Mountain generates revenue through one-time product sales of tiles and flooring materials. Products include porcelain, ceramic, natural stone, laminate, LVT, vinyl, engineered wood, and SPC flooring. Pricing is unit-based (per square metre), with free delivery on orders over £299 and next-day delivery options available. The company has surpassed £100 million in annual turnover.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Tile Mountain is a UK tile and flooring retailer selling wall tiles, floor tiles, bathroom tiles, kitchen tiles, outdoor tiles, mosaic tiles, and a range of flooring products (laminate, engineered wood, vinyl, LVT) directly to consumers and trade customers through its website, showrooms, and warehouse delivery service. The company supports purchases with free tile samples, brochures, an online tile visualizer, a price match promise, and free delivery on orders over £299.

Product overview

Tile Mountain is a UK-based tile and flooring retailer offering a comprehensive portfolio of surface covering products through both online and physical showroom channels. The core product offering centers on an extensive tiles collection (ceramic and porcelain wall/floor tiles for bathroom, kitchen, outdoor, and specialty applications) complemented by a growing flooring division (luxury vinyl tile/LVT, laminate, engineered wood, SPC, parquet, and herringbone flooring). The company operates a multi-channel model combining e-commerce with 20 nationwide showrooms, supported by distribution infrastructure in Stoke-on-Trent. Additional services include free sample delivery and installation guidance. The product range spans multiple price points from budget to premium, with effects including marble, stone, wood, concrete, and patterned designs across various sizes and finishes.

Differentiator

Problem solved

Functional benefit

Brands

• Bathroom Mountain: A related bathroom products brand operated under the Tile Mountain Group.

Products and services

• Wall Tiles

Quantifiable outcome

• Surpassed £100 million in annual turnover
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Topps Tiles: The UK's largest specialist tile retailer, with ~300 stores. The most direct comparable to Tile Mountain: same core product (ceramic, porcelain, stone tiles), same specialist positioning, same trade and DIY customer base. Tile Mountain competes primarily on price and digital experience while Topps competes on store density and trade programme depth.
• Walls and Floors: UK online specialist retailer of tiles and flooring with showrooms. Closely comparable omnichannel model (e-commerce plus physical), broad tile/flooring range, and trade-customer focus. Competes head-to-head with Tile Mountain in the online tile space.
• Direct Tile Warehouse: UK online tile specialist selling ceramic, porcelain, mosaic, and natural stone tiles direct to consumers and trade. Closely comparable value-pricing and online-led GTM to Tile Mountain, though with a smaller showroom footprint.
• Flooring Superstore: UK-based online flooring specialist offering laminate, LVT, engineered wood, vinyl, and SPC flooring alongside a smaller tile assortment. Direct competitor in Tile Mountain's flooring division with similar price-led value proposition and nationwide delivery model.
• Topps Tiles (trade: Tile Direct/Pro Tiler Tools): Beyond retail, Topps Tiles' trade arm serves the same professional fitter and installer segment that Tile Mountain identifies as its secondary customer. Comparable B2B/trade dynamics in bulk pricing, account credit, and repeat purchasing behaviour.
• Carpetright / Flooring Hut: UK flooring retailer (Carpetright brand and successor entities) specialising in carpet, vinyl, laminate, and LVT flooring. Directly comparable to Tile Mountain's flooring division, particularly on LVT and laminate ranges sold to the same UK homeowner customer base.

Broad incumbents

• B&Q (Kingfisher plc): The UK's largest home improvement retailer and part of Kingfisher group. Sells tiles and flooring as part of a much wider DIY assortment, competing on convenience and store scale rather than specialist tile expertise. Overlaps with Tile Mountain on price-conscious DIY customers.
• Wickes: UK home improvement retailer (Travis Perkins subsidiary) selling tiles, flooring, and kitchens to DIY and trade customers. Comparable trade and DIY customer base to Tile Mountain, though tiles are a sub-category within a broader home improvement offer.
• Travis Perkins: UK's largest builders' merchant group, serving trade professionals across general building materials including tiles. Comparable trade customer overlap, especially with Tile Mountain's secondary 'Trade Professionals' segment.

Emerging players

• Victorian Plumbing: UK online bathroom specialist with a vertically integrated e-commerce model. Comparable in being a UK-based, online-led, vertically focused home improvement retailer; overlaps with Tile Mountain's bathroom tile customers and is a potential adjacency if Tile Mountain deepens its bathroom offering via Bathroom Mountain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tilemountain1
• Facebookfacebook.com/tilemountain
• LinkedInlinkedin.com/company/tile-mountain-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tile Mountain