Careport Group

What Careport Group does

Careport Group is a privately held UK care home owner, operator and investor (legal entity Careport Advisory Services Ltd., registered in England, founded 2009, headquartered in Matlock, Derbyshire). The group operates across two wholly owned delivery brands: Mariposa Care, which provides nursing, residential and memory care for older people across County Durham, Cumbria, Leeds, Newcastle upon Tyne, and Oxfordshire; and Papillon Care, which provides specialist adult care for individuals with learning disabilities, autism and complex needs in Middlesbrough and Newcastle upon Tyne. The portfolio comprises 10 Mariposa homes and 2 Papillon homes, supplemented by one management services contract (Lady of the Vale in Altrincham), totalling 11 assets under management and 427 registered beds with reported portfolio occupancy above 95%.

The business operates three revenue streams. Owned care home operations generate fee-based recurring revenue from residents, families and local authority commissioners (subscription/recurring model). Management services contracts provide operational oversight and turnaround support to care home owners, banks and insolvency practitioners (managed services model). An acquisitions and investment arm deploys growth capital into care businesses and develops purpose-built facilities, generating returns through operational ownership and estate appreciation (asset-driven model). New digital care management systems are being rolled out across owned homes to support clinical decision-making and family communication; no AI or ML features are disclosed in the source data. CQC ratings are a central quality signal, with 9 Mariposa homes rated Good and one Outstanding in Caring, and both Papillon homes rated Good.

Careport's go-to-market is hybrid: direct-to-consumer acquisition via Mariposa and Papillon websites, family testimonials, and CQC ratings drives consumer placements; enterprise field sales targets care home owners, investors, lenders and insolvency practitioners for management services; and a parallel investment-led channel acquires established care homes and funds development. Historically the group managed more than 60 care homes via management contracts simultaneously for major advisory firms and lenders; it has since transitioned deliberately toward ownership, retaining Lady of the Vale as a B2B reference contract. £40 million has been cumulatively invested across acquisitions, developments and estate improvements, though annual revenue, current headcount and external ownership are not disclosed.

Name

Careport Group

Legal name

Careport Advisory Services Ltd.

Website

https://careportgroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Careport Group is a UK care home owner, operator and investor running Mariposa Care (elderly nursing, residential and memory care) and Papillon Care (specialist adult learning disability and autism services), serving residents, families, local authorities and NHS commissioners across 7 UK counties.

Ownership category

akta.pro rank

Product category

Elderly and Specialist Adult Care Services

NAICS

Nursing and Residential Care Facilities (623), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL)

akta.pro secondary industries

Chronic Care & Complex Care Management (HSABAIAD), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Dementia Care Coordination & Care Planning (HSABAEAJ)

Keywords

• Elderly care services
• Specialist adult care
• Care home management
• Nursing and memory care
• Care home investment

Headquarters

HQ city

Matlock

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Care Home Operations (Own Brands): Operating owned care homes through Mariposa Care (elderly care) and Papillon Care (specialist adult care). Revenue generated from resident care fees, typically funded by residents, families, and local authorities.
2. Management Services Contracts: Full operational and management services for care home owners, investors, lenders, and insolvency practitioners. Careport Group steps into care homes to stabilise operations, protect residents, and restore quality of care. Fee-based operational management.
3. Acquisitions & Investment Returns: Careport Group acquires care homes and develops purpose-built facilities. Growth capital invested in care businesses with strong teams and shared values. Returns generated through operational ownership and appreciation of care estate.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Careport Group owns, operates and invests in UK care homes, delivering elderly nursing, residential and memory care through its Mariposa Care brand (8 homes) and specialist adult care for learning disabilities, autism and complex needs through its Papillon Care brand (2 homes). The group also provides full operational management services for third-party care home owners, investors, lenders and insolvency practitioners, and actively acquires care homes and deploys growth capital into the care sector. At its peak, the group managed more than 60 care homes simultaneously via management contracts and has invested approximately £40 million across acquisitions, developments and estate improvements.

Product overview

Careport Group is a UK care home owner, operator, and investor operating through two primary care delivery brands: Mariposa Care (elderly care offering nursing, residential, and memory care) and Papillon Care (specialist adult care for learning disabilities, autism, and complex needs). The company complements its ownership model with Management Services (operational oversight for third-party owners, investors, and lenders) and a growth-oriented Acquisitions & Investment arm. At peak, Careport managed over 60 care homes via management contracts; today it operates 10 Mariposa Care homes, 2 Papillon Care homes, and 1 management services contract (Lady of the Vale), spanning 7 UK counties with 427 registered beds.

Differentiator

Problem solved

Functional benefit

Brands

• Mariposa Care: Elderly care brand delivering nursing, residential and memory care in homes designed around quality of life, dignity and independence.
• Papillon Care

Products and services

• Mariposa Care (Elderly Care Brand) Careport Group's elderly care brand delivering nursing, residential and memory care in homes designed around quality of life, dignity and independence. Operates 8 Mariposa Care homes across County Durham, Cumbria, Leeds, Newcastle upon Tyne, and Oxfordshire, with 9 homes rated Good and 1 Outstanding in Caring by the CQC.
• Papillon Care (Specialist Adult Care Brand) Careport Group's specialist adult care brand supporting individuals with learning disabilities, autism and complex needs (including those who may present with challenging behaviour) in tailored, person-centred environments. Operates 2 homes in Middlesbrough and Newcastle upon Tyne, both rated Good by the CQC.
• Management Services for Care Homes Full operational and management services for care home owners, investors, lenders and insolvency practitioners seeking a proven operator, drawing on experience across more than 50 contracts. Currently operating Lady of the Vale in Altrincham as its sole active management services contract.
• Acquisitions & Investment in Care Businesses Careport Group's growth arm that acquires established care homes, develops purpose-built facilities and invests growth capital in care businesses demonstrating innovation, strong management teams and sustainable growth potential. To date, 10 care homes have been brought into the Mariposa and Papillon portfolio with approximately £40 million invested across acquisitions, developments and estate improvements.
• Lady of the Vale (Management Services Care Home) Person-centred nursing care home operated by Careport Group under a management services contract in Altrincham, providing warm and dedicated care services.

Quantifiable outcome

• 95%+ occupancy rate across portfolio
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor.

• Begbies TraynorminorOthersInsolvency practitioner for whom Careport Group has provided management services for care homes. Represents experience in operational turnaround situations.
• DeloitteminorOthersProfessional services firm for whom Careport Group has provided management services for care homes.
• PwC (PricewaterhouseCoopers)minorOthersProfessional services firm for whom Careport Group has provided management services for care homes.
• Grant ThorntonminorOthersAccounting and advisory firm for whom Careport Group has provided management services for care homes.
• FRP AdvisoryminorOthersRestructuring advisory firm for whom Careport Group has provided management services for care homes.
• RSM TenonminorOthersAccounting and business advisory firm (now part of RSM) for whom Careport Group has provided management services.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HC-One: Largest UK care home operator with ~270+ homes delivering nursing, residential, dementia, and specialist care. Directly comparable to Careport in operating model, UK regulatory exposure, and resident segments, though at substantially greater scale.
• Barchester Healthcare: Major UK private care home operator with ~240 homes focused on older people and specialist dementia care. Closely comparable business model to Mariposa Care, with similar quality-tier positioning and CQC-rated delivery.
• Care UK: Operates ~120+ UK care homes and is one of the largest providers of nursing and residential care. Direct competitor across most of Careport's elderly care segments, with significant overlap in commissioning relationships.
• Avery Healthcare: UK private care home operator with ~60+ homes providing residential, dementia, nursing and respite care. Highly comparable mid-market positioning to Careport, with similar quality-led brand strategy and regional clustering.
• Sanctuary Care: UK care home division of Sanctuary Group operating residential, dementia, nursing and respite care homes. Direct peer given similar service mix, CQC-regulated operating model, and similar target resident demographics.
• Advinia Health Care: UK care home operator with a focus on dementia and complex elderly care. Comparable to Careport's Mariposa offering, especially in dementia care delivery and CQC-rated operating approach.

Broad incumbents

• Anchor: One of England's largest not-for-profit providers of housing and care for older people, operating retirement living and care homes. Broader incumbent spanning housing plus care, comparable in elderly segment but with hybrid housing-and-care model.

Emerging players

• Hamberley Care Homes: Quality-led, mid-sized UK care home operator building a growing portfolio of luxury elderly care homes. Comparable to Mariposa Care's positioning at the higher-quality and design-led end of the elderly care spectrum.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/careport-advisory-services-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Careport Group