What My Baggage does

My Baggage, trading as Uni Baggage LTD, is a Belfast-based direct-to-consumer online platform that acts as a booking agent for door-to-door luggage, box, and sports equipment shipping. Founded in 2009, the company arranges collection from the customer's address and delivery to 200+ countries, with service tiers including Express 24, Express 48, and Economy 48 for UK domestic routes, and international shipments routed through partners Parcelforce, DHL, DPD, UPS, and FedEx. The platform supports a per-item weight allowance of up to 30 kg, free basic compensation cover (£100) with optional enhancement up to £1,000, full online tracking with SMS and email notifications, a generated label workflow, and add-ons including Carbon Neutral Shipping (via DHL and Gold Standard credits), Flexi and Super Flexi Booking, and a Price Promise match guarantee.

The core technology is a self-serve 24/7 web booking engine with quote, label generation, and tracking modules, plus a courier partner integration layer that allocates shipments to carriers by route, weight, and service level. No mobile app is offered; the website is multilingual (English, French) and is the sole booking channel. GTM is fully digital: SEO-driven blog content targeting students, expats, holidaymakers, and sports enthusiasts, supplemented by social channels (Twitter/X, Facebook, Instagram, LinkedIn, YouTube, TikTok), a £10 referral credit program, and a Trustpilot presence with 24,604 named customers and 200,000+ reviews.

The revenue model is transaction-fee based: My Baggage charges customers per shipment and pays courier partners for the underlying physical delivery, with incremental revenue from enhanced compensation cover, surcharges on oversized/overweight items, and premium flexi-booking options. Customer support runs through phone, email, and live chat, with the company reporting 92% of emails answered within two hours over the past three years and a 97% on-time delivery rate across the courier network. The company is privately held, with no disclosed funding, headcount of 11-50, and operations concentrated at its Belfast registered office.

Name

My Baggage

Legal name

Uni Baggage LTD

Website

https://mybaggage.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

My Baggage is a Belfast-based online booking platform that arranges door-to-door luggage, box, and sports equipment shipping to 200+ countries by aggregating Parcelforce, DHL, DPD, UPS, and FedEx, serving individual consumers including students, expats, holidaymakers, and sports enthusiasts via a self-serve website.

Ownership category

akta.pro rank

Product category

Logistics Services

NAICS

Freight Transportation Arrangement (488510), Couriers and Express Delivery Services (4921)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Air Courier Services (4513)

akta.pro primary industry

Baggage Services (Porters, Wrapping, Storage, Lost & Found) (THABALAG)

akta.pro secondary industries

Baggage, Shipping & Storage Services (EDAIANAL), Secure / High-Value (Valuables) Air Cargo Carriers (TLADAAAJ)

Keywords

• Luggage shipping services
• International box shipping
• Door-to-door courier services
• Sports equipment shipping
• Student shipping services

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Luggage and Box Shipping Services: My Baggage acts as a booking agent for national and international couriers, charging customers for shipping services. Revenue is generated through transaction fees on shipments. The company offers various service levels including Express 24, Express 48, Economy 48, and international services. Additional revenue comes from enhanced compensation cover upgrades and potential surcharges for oversized/overweight items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

My Baggage (legal entity: Uni Baggage LTD) operates a door-to-door luggage, box, and sports equipment shipping service to over 200 countries worldwide. The company acts as a booking agent that arranges collection from a customer's address and delivery to the destination via partner courier networks (Parcelforce Worldwide, DHL, DPD, UPS, and FedEx). Customers book online, print shipping labels, and monitor progress through a full online tracking system with SMS and email notifications.

Product overview

My Baggage is a door-to-door luggage and box shipping platform that acts as a booking agent for major international couriers. The core offering includes three main service types: Luggage Shipping, Box Shipping, and specialized sports equipment shipping (Golf Club Shipping and Bike Shipping), all delivering to over 200 countries worldwide. The platform layers on Student Shipping and International Removals as targeted use cases. Service tiers include Express 24 (1-2 days UK), Express 48 (2-3 days UK), and Economy 48 (1-3 days UK) for domestic routes, with international services using DHL, UPS, FedEx, and DPD. Value-added features include Carbon Neutral Shipping, Compensation Cover (£100 free, up to £1,500 enhanced), Flexi/Super Flexi booking options, Price Promise matching, and full online tracking. The company generates revenue through shipping bookings while outsourcing physical delivery to Parcelforce Worldwide, DHL, DPD, UPS, and FedEx.

Differentiator

Problem solved

Functional benefit

Products and services

• Luggage Shipping Door-to-door luggage collection and delivery service to over 200 countries worldwide with full online tracking, available to individual consumers booking through the website.
• Box Shipping International box shipping service to over 200 countries, suited to international removals with fast delivery times and competitive rates for individual customers shipping household items.
• Golf Club Shipping Specialized shipping service for golf clubs and equipment, offering golfers an alternative to transporting bags through airports.
• Bike Shipping Door-to-door bicycle collection and delivery service with full online tracking, available to cyclists needing to transport bikes in suitable boxes or hard travel cases.
• Student Shipping Luggage shipping service targeted at students moving to or from university, with affordable pricing for shipping belongings locally and internationally, including study abroad programs.
• International Removals Shipping service for international removals, allowing customers to ship personal effects and household items abroad through box and luggage shipments.
• Carbon Neutral Shipping Eco-friendly shipping add-on available on the majority of routes, offsetting carbon emissions through verified climate protection projects in partnership with DHL using Gold Standard traceable carbon credits.

Quantifiable outcome

• 97% on-time delivery success rate across courier network
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Parcelforce WorldwidecoreTechnology or IntegrationPrimary UK domestic courier partner for Express 24 and Express 48 services. Provides collection and delivery network across UK mainland, Northern Ireland, and Highlands and Islands. Standard 1-2 day (Express 24) and 2-3 day (Express 48) delivery services.
• DHLcoreTechnology or IntegrationPrimary courier for Northern Ireland Express 24 services and international shipments. Also partner for carbon neutral shipping options with Gold Standard carbon credit offsets. Provides global reach for international deliveries.
• DPDcoreTechnology or IntegrationUK domestic courier partner for Economy 48 service with 1-3 day delivery window. Provides cost-effective shipping option within UK.
• UPScoreTechnology or IntegrationInternational courier partner for shipments exceeding standard weight limits. Used for overweight/oversized international shipments up to 30kg+ per item.
• FedExcoreTechnology or IntegrationInternational courier partner alongside DHL, DPD, and UPS for worldwide shipments. Used for international deliveries with varying speed and cost options.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Send My Bag: Largest direct competitor in door-to-door luggage and sports-equipment shipping, serving students, expats, and holidaymakers on similar routes out of the UK. Operates the same booking-agent model with comparable UK and international courier partnerships and a comparable review-led acquisition engine.
• Luggage Free: Door-to-door luggage and excess-baggage shipping service focused primarily on US-origin customers and global routes. Closely overlaps My Baggage's student/holidaymaker/expat value proposition and competes for the same inbound and outbound personal-effects shipments.
• Luggage Forward: Door-to-door baggage shipping service for international travelers and relocating families. Targets the same holidaymaker, expat, and study-abroad segments with comparable integrated courier partnerships and a quote-based booking flow.
• Seven Seas Worldwide: Specialist international shipping and moving company for personal effects, boxes, and luggage. Directly competes with My Baggage's International Removals and box-shipping offerings on similar UK-based origins with global destinations.

Emerging players

• Ship Sticks: Specialty door-to-door shipping platform for golf clubs, skis, and other sports equipment. Directly overlaps My Baggage's Golf Club Shipping and Bike Shipping verticals, attracting the same sports-team and enthusiast segment My Baggage explicitly targets.
• Transglobal Express: UK freight and personal-effects shipping broker that books international courier capacity for boxes and luggage. Overlaps My Baggage on bookable international routes with a similar quote-based online experience but a less baggage-focused brand.

Broad incumbents

• ParcelHero: Established UK-headquartered parcel broker that arranges discounted shipping with major couriers across domestic and international lanes. Broader category than My Baggage but competes directly on the consumer personal-effects and small-parcel routes.
• Eurosender: European booking-agent platform for parcel and luggage shipping with multi-courier integrations. Overlaps My Baggage on UK-to-EU and intra-EU personal-effects routes and sports-equipment shipments.
• Parcel2Go: UK parcel broker with multi-courier pricing and bookable shipping to international destinations. Competes with My Baggage for the broader consumer shipping wallet, though without My Baggage's baggage-specific positioning.
• Mail Boxes Etc. (MBE): Global franchise network of shipping centers that prepare parcels and pack-and-ship personal effects internationally, including for relocations. Competes for the international removals and excess-baggage use cases with physical drop-off convenience that My Baggage's door-to-door model counters.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MyBaggageHQ
• YouTubeyoutube.com/user/UniBaggage
• Facebookfacebook.com/MyBaggage
• LinkedInlinkedin.com/company/my-baggage
• Instagraminstagram.com/MyBaggageHQ
• TikToktiktok.com/@mybaggage

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Baggage