Creative Care for Reaching Independence

What Creative Care for Reaching Independence does

Creative Care for Reaching Independence (CCRI) is a Moorhead, Minnesota-based nonprofit organization founded in 1977 that provides comprehensive disability support services to more than 450 individuals across Clay and Wilkin Counties. The organization operates six core service lines: 24-hour Supported Living Services (SLS) delivered across 36 owned or rented residential properties, the technology-enabled Independent by Design (IBD) program, hourly Options for Independent Living supports, Adult Rehabilitative Mental Health Services (ARMHS) and psychotherapy, Positive Support Services (PSS) for behavioral intervention, and a Life Enrichment program including Camp HERO. CCRI employs more than 500 team members led by Executive Director Shannon Bock, with average core management tenure exceeding 16 years.

The organization's technology stack centers on the Independent by Design remote monitoring system, which uses proprietary configurations of contact sensors, bed sensors, motion sensors, and emergency pendants to enable independent apartment living with sub-10-minute staff response times, reducing per-client care costs from roughly $85,000 in traditional foster care to about $41,000 in the IBD model. Supporting infrastructure includes CaraSolva for point-of-care medication management, Sandata's DataPlus cloud scheduling platform, Relias for staff training and compliance, and Handle with Care evidence-based de-escalation training delivered by an internal certified instructor.

CCRI's business model is a hybrid of government contract revenue and charitable contributions. Service revenue flows primarily through Minnesota Medicaid waiver programs (CADI, CAC, DD), mental health service billing, and county contracts for housing stabilization and behavioral health. Philanthropic revenue is diversified across individual and corporate donations, recurring giving, planned gifts and legacy bequests (channeled through The Impact Foundation), in-kind contributions, and an active calendar of community fundraisers including Everyday Extraordinary Luncheons, Designer Purse Bingo, the FM Crusaders Bike Show, and participation in Dakota Medical Foundation's Giving Hearts Day. Service pricing is not publicly disclosed and is determined through individual care plans, insurance coverage, and county funding agreements.

Name

Creative Care for Reaching Independence

Legal name

CCRI, Inc.

Website

https://ccrimoorhead.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Creative Care for Reaching Independence is a Moorhead, Minnesota-based nonprofit founded in 1977 that delivers 24-hour residential support, technology-enabled independent living, mental health, and behavioral services to more than 450 individuals with disabilities across Clay and Wilkin Counties, funded primarily through Medicaid waivers and donations.

Ownership category

akta.pro rank

Product category

Disability Support Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Residential Intellectual and Developmental Disability Facilities (623210), Other Residential Care Facilities (62399)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)

akta.pro secondary industry

Disability Services & Independent Living Support (BPAGAEAG)

Keywords

• Disability support services
• Supported living services
• Independent living programs
• Mental health services
• Community-based care

Headquarters

HQ city

Moorhead

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government-Funded Disability Services: CCRI receives reimbursement through Medicaid waiver programs (CADI, CAC, DD), mental health services billing, and housing support services contracts with county governments for providing supported living, independent living, and mental health services to people with disabilities.
2. Individual and Corporate Donations: Monetary gifts from individuals, families, former board members, and corporate sponsors donated through the website, Giving Hearts Day, donor-advised funds, and direct mail. Includes recurring donations and one-time contributions.
3. Fundraising Events: Revenue from hosted fundraising events including Everyday Extraordinary Luncheons, Designer Purse Bingo, FM Crusaders Bike Show Auctions, and community events like the Candy Crawl. Events generate direct ticket sales, auction proceeds, and corporate sponsorships.
4. In-Kind Donations: Donations of food, personal care items, equipment, and property from individuals and businesses. Farmers may donate commodities for tax benefits.
5. Planned Giving and Legacy Gifts: Bequests through wills and living trusts, charitable remainder trusts, stock gifts, and real estate donations facilitated through The Impact Foundation partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

CCRI provides comprehensive disability support services including 24-hour Supported Living Services in residential settings, technology-enabled Independent by Design (IBD) programs using sensor-based remote monitoring, Positive Support Services for behavioral interventions, hourly Options for Independent Living care, and Mental Health Services (ARMHS, therapy, diagnostic assessment, aftercare). The organization also runs Life Enrichment programs and Camp HERO summer camp for community engagement.

Product overview

CCRI offers a comprehensive suite of disability support services organized around six core programs: Supported Living Services (SLS) providing 24-hour residential support, Independent by Design (IBD) offering technology-enabled independent living through sensor monitoring systems, Positive Support Services (PSS) for behavioral interventions, Options for Independent Living providing hourly care services, Mental Health Services including ARMHS and therapy, and a Life Enrichment Program featuring community activities and Camp HERO summer camp. The IBD program is the primary technology-enabled service, utilizing sensors and alert systems to monitor individuals living independently.

Differentiator

Problem solved

Functional benefit

Products and services

• Supported Living Services (SLS)
• Independent by Design (IBD)
• Positive Support Services (PSS)
• Options for Independent Living
• Mental Health Services Programs including Adult Rehabilitative Mental Health Services (ARMHS), Individual Psychotherapy, Diagnostic Assessment, and Aftercare services for adults with Serious Mental Illness or Serious and Persistent Mental Illness.
• Life Enrichment Program Community involvement program offering local activities such as bowling leagues and birthday clubs, day trips, extended travel, and participation in events like the Mark Knutson 5K and Camp HERO.
• Camp HERO Annual three-day summer camp for individuals with disabilities offering boating, fishing, horseback riding, swimming, crafts, and other outdoor activities, accommodating over 100 campers per session.

Quantifiable outcome

• IBD program reduces care costs from $85,000 (traditional foster care) to $41,000 while maintaining safety and independence
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• FM Crusaders Motorcycle ClubcoreGTM or Marketing Partner · 1 January 2009Annual bike show auctions raising funds for Camp HERO since 2009. The 2026 event raised nearly $13,000 to support CCRI's three-day summer camp for people with disabilities. The partnership provides essential funding to keep camp affordable for participants.
• Prairie TownhomescoreStrategic or Co-development PartnerCCRI provides case management services to Prairie Townhomes in Moorhead, a housing development for individuals who have experienced homelessness. CCRI case managers provide referrals, coordinate weekly food shelf distributions, and mediate tenant matters. Partnership with Clay County Housing and Redevelopment Authority.
• Altair (Accountable Care Organization)minorStrategic or Co-development PartnerAltair is a collaboration of 15 providers supporting more than 23,000 Minnesotans with disabilities. CCRI Executive Director Shannon Bock serves on the Altair board, and Finance Director Jennifer Brandt serves on the Altair steering committee.
• ARRM (Association of Residential Resources in Minnesota)coreStrategic or Co-development PartnerNonprofit association of nearly 200 provider organizations, businesses and advocates dedicated to supporting people with disabilities. CCRI Executive Director Shannon Bock served on ARRM board from 2011-2024 including term as president 2019-2022. Finance Director Jennifer Brandt serves on ARRM alternative pay model and industry survey advisory committees.
• Dakota Medical Foundation (Giving Hearts Day)coreGTM or Marketing PartnerPlatform for CCRI's annual Giving Hearts Day online fundraising campaign, providing secure donation processing and matching donation coordination for the nonprofit.
• Vic's Bar & GrillminorGTM or Marketing PartnerHost venue for CCRI Designer Purse Bingo fundraisers. Vic's donates 10% of all food and drink sales during the event to CCRI and provides the venue space for the annual designer purse bingo game.
• Rasmussen CollegeminorOthersProvides tuition grant partnership for CCRI team members pursuing higher education, along with Chris Loe & Jessica Rick Memorial Scholarship opportunities and Public Service Loan Forgiveness program access.
• Handle with Care (Training Program)minorOthersEvidence-based de-escalation training program where Melanie Eidsmoe serves as an instructor, providing CCRI staff with crisis intervention tools and relationship-building techniques.
• Best Life AlliancecoreOthersNonpartisan coalition of more than 130 organizations advocating for Home- and Community-Based Services in Minnesota, working to secure additional funding to ensure fair wages for disability care providers.
• Fergus Falls Community Behavioral Health HospitalminorChannel Partner/ Reseller/ DistributorMental health hospital that referred Elsie to CCRI Aftercare services upon discharge, demonstrating referral pathway for clients transitioning from inpatient psychiatric care to community-based services.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Residential Services of Northeastern Minnesota (RSN): Provides residential and community-based services for people with disabilities in northeastern Minnesota. Comparable service model to CCRI but operates in a different region of the state, illustrating how CCRI's Moorhead-centric footprint compares to multi-region Minnesota HCBS providers.

Others

• Best Life Alliance: Nonpartisan coalition of 130+ Minnesota organizations, including CCRI, advocating for Home- and Community-Based Services funding. Not a competitor; relevant as a policy ecosystem peer that shapes the regulatory and funding environment in which CCRI operates.
• Care.com: National marketplace connecting families with caregivers, including those supporting individuals with disabilities. Not a direct service competitor, but a useful adjacent reference point for how families search for disability and in-home care, relevant to CCRI's referral-driven GTM motion.

Direct peers

• Fraser: Minnesota nonprofit providing disability, mental health, and education services including residential, in-home, therapy, and autism services. Comparable to CCRI in offering an integrated HCBS + mental health portfolio across multiple Minnesota locations.
• The Phoenix Residence: Minnesota nonprofit operating group homes and supported living services for adults with disabilities. Closely comparable to CCRI's SLS and Options programs in size, geography (greater Minnesota), and Medicaid-waiver funding model.
• Living Well Disability Services: Minnesota nonprofit providing customized residential, in-home, and community-based services for people with disabilities. Comparable to CCRI in its 24-hour SLS model, community integration emphasis, and waiver-funded service delivery.
• Hammer & NER (Hammer Residences): Minnesota nonprofit providing residential, in-home, and day services for people with intellectual and developmental disabilities. Directly comparable to CCRI's SLS and community-based offerings, with similar funding mix and program structure.
• Lutheran Social Service of Minnesota: Faith-based nonprofit providing a broad range of disability, behavioral health, and community services across Minnesota, including 24-hour residential, in-home supports, and mental health programs. Highly comparable to CCRI in mission, funding mix (Medicaid waivers, county contracts, donations), and service breadth.
• Opportunity Partners: Minnesota-based nonprofit providing residential, employment, and day programs for people with disabilities. Comparable to CCRI as a regional HCBS provider serving I/DD populations through 245D-licensed residential and in-home services funded by Medicaid waivers.
• Sevita Health (REM Minnesota): National provider of home- and community-based services for people with intellectual and developmental disabilities, including residential, day, and behavioral services. Operates REM Minnesota, one of the largest disability services providers in the state, making it the most directly comparable competitor to CCRI in Minnesota.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ccrimoorhead
• Facebookfacebook.com/CreativeCare
• LinkedInlinkedin.com/company/ccrimoorhead
• Instagraminstagram.com/ccrimoorhead/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Care for Reaching Independence