Handle With Care

What Handle With Care does

Handle With Care is a privately held behavior management and crisis intervention training organization founded in 1984 and headquartered in Gardiner, New York. The company delivers an integrated curriculum that combines verbal de-escalation with physical intervention, anchored by the patented Primary Restraint Technique (PRT), the Modified PRT for Smaller Children (ages 3-8), and proprietary methodology frameworks including the Tension/Tension Reduction Cycle (T/TRC) and the Solid Object Relationship Model (SORM). The firm reports having trained over 1 million practitioners across 6,000+ organizations in all 50 US states and internationally, with primary end markets in healthcare, K-12 education, and human/social services, and secondary exposure to juvenile justice, security and first responders, private/retail corporations, and families and caregivers. The program is recognized by Joint Commission, CARF, COA, CMS (42 CFR Part 482), Department of Education, IDEA, ADA, OSHA, and HHS, which is central to its value proposition in regulated buyer environments.

The company monetizes through four revenue streams: per-person seminar fees, custom onsite training engagements, instructor certification and annual re-certification (effectively a licensing/recurring model that creates embedded trainers inside each client), and ancillary merchandise. Per-person pricing ranges from $350 (Early Childhood Basic) to $625 (Instructor Certification), with the standard Full Program bundle (Verbal + Physical + Instructor Certification) priced across these tiers. Distribution is led by a field sales-and-delivery team of 3 Senior Master Trainers and 16 Master Trainers who run both the public seminar network (across 25+ states) and onsite engagements; the Train-the-Trainer model is the primary channel for scaling within large client organizations. An LMS-based online learning platform is slated for Fall 2025 as a third delivery format.

Handle With Care is led by Founder Bruce Chapman (40 years with the company) and CEO Hilary Adler, ESQ. (27 years), supported by approximately 27 total staff across training, administration, and finance functions. The legal entity is identified as Handle With Care Behavior Management System, Inc., operating in some materials as Handle With Care, LLC. No institutional investors, private equity ownership, or change of control is disclosed, and the company has no recorded funding rounds or M&A activity in the source material. The economic model is a mature, founder-led professional services franchise rather than a venture-backed growth business.

Name

Handle With Care

Legal name

Handle With Care Behavior Management System, Inc.

Website

https://handlewithcare.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Handle With Care is a privately held, 40-year-old crisis intervention and behavior management training organization that delivers verbal de-escalation and physical intervention programs (anchored by the patented Primary Restraint Technique) to healthcare, education, human services, juvenile justice, and security organizations across the United States.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Severe Behavior Treatment & Crisis/De-escalation Services (ABA) (EDAKAHAK)

akta.pro secondary industries

Family Caregiver Coaching, Education & Support (HSABAIAI), Family Caregiver Support, Training & Coaching (HLADAGAK), ADHD & Executive Function Support Childcare (HSAAAIAB), Caregiver Support, Coaching & Training (HLADALAG)

Keywords

• Crisis intervention training
• Behavior management training
• Verbal de-escalation services
• Physical intervention training
• Train-the-trainer certification

Headquarters

HQ city

Gardiner

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Training Seminars: In-person training seminars held across most US states where participants pay per-person fees to attend multi-day training programs. Programs include Verbal Intervention, Physical Intervention, and Instructor Certification.
2. Onsite Training: Direct training delivery at client locations by HWC Master Trainers. Customized to organizational needs with flexible scheduling and participant limits.
3. Certification Programs: Annual Instructor Certification and Re-Certification programs that organizations pay for to certify internal trainers who can then train their own staff.
4. Merchandise Sales: Sale of branded merchandise including apparel, equipment (tripod stands), and mugs through their online store.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Handle With Care provides in-person and planned-online behavior management and crisis intervention training services, selling seminar seats, onsite training engagements, and Train-the-Trainer instructor certification programs to organizations in healthcare, education, juvenile justice, human services, security, and corporate settings. Its integrated curriculum combines verbal de-escalation with physical intervention techniques (anchored by the patented Primary Restraint Technique) and is delivered via Master Trainers at seminars, on client sites, and through certified in-house instructors.

Product overview

Handle With Care is a training organization offering an integrated behavior management system with multiple delivery formats. Their core portfolio consists of Verbal De-escalation Training, Physical Intervention Training (featuring the patented Primary Restraint Technique), Early Childhood Program, and Instructor Certification (Train-the-Trainer). Add-on offerings include the PLUS Tactical Response System for high-risk environments and Consulting & Expert Witness Services. Training is delivered through Onsite Training at client locations, Seminars across most US states, and upcoming Online Learning via LMS. The company serves diverse sectors including healthcare, education, juvenile justice, human services, and private security.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 50%+ reduction in physical interventions and number of injuries
• +4 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Crisis Prevention Institute (CPI): CPI is the largest direct competitor to HWC, offering the widely adopted Nonviolent Crisis Intervention program covering verbal de-escalation and physical intervention for healthcare, education, and human services. Both compete for the same enterprise training budgets with similar Train-the-Trainer and seminar delivery models.
• The Mandt System: The Mandt System provides crisis intervention and physical intervention training similar to HWC's PRT, focused on healthcare, intellectual/developmental disabilities, and education. Both compete for the same regulated customer base and use Train-the-Trainer and onsite delivery formats.
• Pro-Act Systems: Pro-Act provides crisis intervention training emphasizing de-escalation and least-restrictive physical techniques, serving behavioral health, education, and corrections — directly overlapping HWC's primary verticals with similar onsite and Train-the-Trainer delivery.
• NAPPI (National Association for Practical Training & Instruction): NAPPI offers behavior management training for healthcare, human services, and corrections with similar de-escalation and physical intervention curriculum. Competes head-to-head with HWC for the same regulated facility and agency budgets.
• Therapeutic Crisis Intervention (TCI) — Cornell University: TCI is the leading crisis intervention curriculum for child welfare, residential, and juvenile justice settings — a core HWC vertical. Both are Train-the-Trainer programs competing for the same agency training dollars.
• Management of Aggressive Behavior (MOAB): MOAB Training International provides crisis intervention and physical restraint training primarily for healthcare and corrections; overlaps directly with HWC's PLUS Tactical Response and Physical Intervention programs.

Emerging players

• Safe Crisis Management (SCM): SCM is a smaller but recognized crisis intervention training program focused on special education and behavioral health; competes with HWC's Early Childhood and physical intervention curriculums for the same school district and human services clients.
• TEAM (Techniques for Effective Aggression Management): TEAM provides aggression management training for healthcare and human services, focused on verbal de-escalation; competes with HWC's Verbal De-escalation and SORM methodology in similar hospital and social service settings.

Broad incumbents

• Vistelar: Vistelar provides conflict and crisis communication training for security, healthcare, and customer service sectors — overlapping HWC's verbal de-escalation and Security & First Responder segments, with a wider corporate/private security focus.

Regional players

• ALICE Training (ALICE LLC): ALICE Training provides active shooter and workplace violence response training primarily to US schools and businesses. Overlaps HWC's Security & First Responders and Schools segments but focused on active threat scenarios rather than de-escalation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Hand1eWithCare
• Facebookfacebook.com/HandleWithCareInc
• LinkedInlinkedin.com/company/handle-with-care-behavior-management-system-inc-

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Handle With Care