HBI Group

What HBI Group does

HBI Group (legal entity HOLDING BADEY INVESTISSEMENTS, doing business as Groupe HBI) is a Saint-Priest, France-headquartered, family-owned equipment distribution and rental group founded in 1991 and led by Christian and Ludovic Badey. The group operates 13 wholly-owned subsidiaries — 9 distribution companies (Framateq Rhône Alpes, Framateq Manutention, Framateq Île-de-France, Savim Manutention, Camuc, Tecmat Service, RAE, W41 Environnement, Green Industry) and 4 rental companies (Badeyloc, Locamuc, Locamuc Partéo, Locamuc Ferrière) — through a network of 40 sites spanning 22 French departments across Auvergne-Rhône-Alpes, Bourgogne, Franche-Comté, Île-de-France, Languedoc and Tours.

The company's offering centers on four revenue streams: new equipment sales (authorized distributor for Mecalac, Manitou, Toyota, Liebherr, Kubota, Bomag, Thwaites, Euromach, Kaiser, Wacker Neuson, PowerBully and Pollutex, plus exclusive French/DOM-TOM import rights for Doppstadt and Allreco), used equipment sales, short- and long-term rentals through a fleet of more than 4,000 machines across 400 equipment types, and spare/wear parts supply (over 2,000 references in commercial stock and 12,000 manufacturer references held for after-sales). After-sales service is delivered by 150 specialized technicians operating 130 mobile intervention vehicles, supported by an in-house training center. Disclosed revenue was €270 million in fiscal 2022, with no proprietary technology platform disclosed and operations conducted via direct field sales through the agency network.

Name

HBI Group

Legal name

HOLDING BADEY INVESTISSEMENTS

Website

https://groupe-hbi.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

HBI Group is a family-owned French equipment distributor and rental operator serving construction, agriculture, industry and recycling customers through 13 subsidiaries, 40 agency sites across 22 departments, a 4,000+ machine rental fleet and 150 after-sales technicians.

Ownership category

akta.pro rank

Product category

Construction Equipment Distribution & Rental

NAICS

Industrial Supplies Merchant Wholesalers (423840), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Machinery, Equipment & Supplies (5080), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

akta.pro secondary industries

Lifting & Hoisting Rental & Leasing (IMAHAJAN), Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Construction equipment distribution
• Equipment rental services
• Material handling equipment
• Agricultural machinery distribution
• Waste processing equipment

Headquarters

HQ city

Saint-priest

HQ country

France

HQ region

Europe

Offices36 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. New Equipment Sales: Sale of new construction, agricultural, and industrial equipment from major brands including Mecalac, Manitou, Toyota, Liebherr, Kubota, Bomag, Thwaites, Euromach, Kaiser, Wacker Neuson, Doppstadt, Allreco, Pollutex, and PowerBully.
2. Used Equipment Sales: Sale of refurbished and prepared used equipment from all brands. Machines are reviewed and prepared in workshops before resale.
3. Short and Long-term Rentals: Rental operations through entities Badeyloc, Locamuc, and Locamuc Partéo. Rental fleet of over 4,000 machines with 400 different equipment types available for short or extended durations.
4. Spare Parts and Wear Parts: Specialist in wear parts and equipment for all brands for maintenance and repair. Stock of over 2,000 references available.
5. After-Sales Service: Service, maintenance, and troubleshooting services provided through a network of 150 specialized technicians with 130 intervention vehicles.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Groupe HBI distributes new and used construction, agricultural, and industrial equipment from major brands through nine distribution subsidiaries and operates a fleet of over 4,000 machines for short and long-term rentals through four rental companies. The group provides after-sales service, maintenance, troubleshooting, spare parts supply, supply store products, financing solutions, and integrated training across 40 sites covering 22 departments in eastern and central France.

Product overview

HBI Group is a French equipment distribution and rental company operating 9 distribution companies and 4 rental companies with over 30 years of experience. The group offers a comprehensive portfolio centered on four core offerings: new equipment sales (distributing major brands including Mecalac, Manitou, Toyota, Liebherr, Kubota, Bomag, and others through regional subsidiaries like Framateq Rhône Alpes, Framateq Manutention, Framateq Ile de France, and Savim Manutention), equipment rental (operating under Badeyloc, Locamuc, Locamuc Parteo, and Locamuc Ferrière with a fleet of over 4,000 machines across 19 agencies), used equipment sales, and wear parts/equipment supply (with over 2,000 references). The group also includes specialized subsidiaries for after-sales service (Tecmat Service, RAE), environment/waste treatment equipment (W41 Environnement for Doppstadt mobile range, Green Industry for Allreco stationary range), and integrated training services. HBI Group serves construction, agriculture, industry, building, environment, special works, and recycling sectors across Auvergne-Rhône-Alpes, Bourgogne, and Franche-Comté regions.

Differentiator

Problem solved

Functional benefit

Brands

• Framateq Rhône Alpes: Distribution of Mecalac, Manitou and Toyota equipment in Rhône-Alpes region
• Framateq Manutention
• Framateq Ile de France
• Savim Manutention
• Locamuc
• Badeyloc
• W41 Environnement
• Green Industry

Products and services

• New Equipment Sales (Matériel neuf) Sale of new construction, agricultural, and industrial equipment — including mini-excavators, midi-excavators, wheeled and tracked excavators, handling excavators, wheeled loaders, telehandlers, forklifts, compaction equipment, and dumpers — distributed through regional subsidiaries (Framateq Rhône Alpes, Framateq Manutention, Savim Manutention, Framateq Île-de-France, Camuc) for construction, agricultural, industrial, building, environmental, and recycling operators.
• Equipment Rental (Location) Short and long-term equipment rental services operated under Badeyloc, Locamuc, Locamuc Parteo, and Locamuc Ferrière entities. Rental fleet of over 4,000 machines across 400 different equipment types, available through 19 agencies, covering earthmoving, elevation, compaction, specialty equipment, and green space categories.
• Used Equipment Sales (Matériel d'occasion) Sale of pre-owned construction and industrial equipment from all major brands, with each machine inspected and prepared in workshops before resale. Targets construction, agricultural, and industrial buyers seeking lower-cost equipment with refurbished quality assurance.
• Wear Parts & Equipment (Pièces d'usure & équipements) Specialist supplier of wear parts and equipment for maintenance and repair of all major equipment brands. Stock of over 2,000 references including buckets, demolition range, forestry range, ground attack tools, undercarriage, anti-abrasion steel, and pneumatic fuses, sold through the agency network.
• Supply Stores (Magasins fournitures & outillages) Retail supply stores offering construction site equipment, workshop equipment, facade projection, height access, power tools, hand tools, fasteners, lifting and handling accessories, personal protective equipment, and signage for construction professionals and trades.
• After-Sales Service (Service Après-Vente) Maintenance, troubleshooting, and repair services delivered through 150 specialized technicians, 130 mobile intervention vehicles, and a stock of 12,000 spare parts references. Covers all equipment brands distributed by the group and operates through the multi-agency service network.
• Financing Solutions (Simulateur de financement) Flexible financing solutions for equipment purchases, available through an online calculator tool that allows customers to simulate financing options for new and used equipment acquisitions.
• Integrated Training Center (Centre de formation intégré) Integrated training center providing professional development and equipment operation training for employees and customers of the group, supporting safe and effective use of distributed construction, agricultural, and industrial equipment.

Quantifiable outcome

• 40 sites covering 22 departments
• +4 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core.

• MecalaccoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Mecalac equipment including compact excavators and site dumpers across Auvergne-Rhône-Alpes, Bourgogne, and Franche-Comté.
• ManitoucoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Manitou telehandlers, forklifts, aerial work platforms, and compact equipment through Framateq Rhône Alpes, Framateq Manutention, and Savim Manutention subsidiaries.
• ToyotacoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Toyota material handling equipment including forklifts, reach trucks, and order pickers through Framateq Manutention and Savim Manutention.
• LiebherrcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Liebherr construction and material handling equipment including excavators and handling machines.
• KubotacoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Kubota compact equipment for construction and agricultural applications.
• BomagcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Bomag compaction equipment including rollers and landfill compactors.
• ThwaitescoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Thwaites dumpers and site equipment.
• EuromachcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Euromach equipment.
• KaisercoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Kaiser equipment.
• Wacker NeusoncoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Wacker Neuson compact equipment including mini excavators.
• DoppstadtcoreOEM/ Whitelabel/ Licensing PartnerExclusive importer for France and DOM-TOM of Doppstadt mobile thermal machines for waste treatment and material recovery. Part of environmental solutions strategy through W41 Environnement subsidiary.
• AllrecocoreOEM/ Whitelabel/ Licensing PartnerExclusive importer for France and DOM-TOM of Allreco stationary electric equipment for waste processing. Part of environmental solutions through Green Industry subsidiary.
• PollutexcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Pollutex equipment for recycling applications.
• PowerBullycoreChannel Partner/ Reseller/ DistributorAuthorized distributor of PowerBully tracked carriers for challenging terrain.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kiloutou: Kiloutou is a leading French equipment rental specialist operating a national network of branches. It is directly comparable to HBI as a competitor in short- and long-term equipment rentals across construction, public works, and industry, with overlapping customer segments in France.
• Loxam: Loxam is the largest equipment rental company in Europe with a substantial French branch network. It competes directly with HBI's Locamuc, Locamuc Parteo, and Badeyloc rental subsidiaries across construction and material handling equipment categories.
• Bergerat Monnoyeur: Bergerat Monnoyeur is the exclusive French dealer for Caterpillar construction equipment. It is directly comparable to HBI as a regional authorized heavy equipment distributor and rental provider serving construction, public works, and industry customers in France.
• Cobemat: Cobemat is a French distributor of Komatsu construction equipment. It is a direct comparable to HBI's Framateq Rhône Alpes and Camuc distribution subsidiaries, both serving the public works and construction sectors with premium Japanese OEM equipment in French regional markets.
• Locagri: Locagri is a French equipment rental company focused on construction and public works machinery. It directly overlaps with HBI's rental offerings (Locamuc, Badeyloc) in equipment categories like mini-excavators, telehandlers, and compaction equipment for contractors in France.
• Mateco: Mateco is a European leader in aerial work platform and material handling equipment rental with a significant French presence. It is directly comparable to HBI's material handling rental and distribution activities, particularly around Manitou and Toyota-branded equipment for industrial customers.
• Riwal: Riwal is a European aerial work platform rental specialist with operations in France. It overlaps with HBI's equipment rental fleet in elevation and material handling categories for construction and industrial customers.
• Tratel (formerly Locapro): Tratel is a French public works and construction equipment rental specialist. It is directly comparable to HBI's Locamuc and Badeyloc rental subsidiaries, serving similar contractor and public works customers with heavy and compact construction equipment.

Broad incumbents

• Manitou Group: Manitou Group is a major French OEM of telehandlers, forklifts, and aerial work platforms. It is both a key supplier and a broad-incumbent peer to HBI, which is one of Manitou's largest authorized distributors in eastern France and competes indirectly through the broader dealer ecosystem.

Regional players

• Ditch Witch (subsidiary of Toro): Ditch Witch is a North American manufacturer and distributor of underground construction equipment. While primarily U.S.-focused, it represents a comparable OEM distribution and dealer-network business model to HBI's authorized dealer operations for brands like Wacker Neuson and Doppstadt in France.

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Groupe-HBI-2241633942586162

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HBI Group