letsrecycle
letsrecycle.com is a UK B2B digital media and events platform for the recycling and waste management sector, combining a news portal, multi-decade material price indices, annual recycling league tables, supplier directory, jobs board and the RWM Expo at NEC Birmingham serving waste professionals and local authorities.
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What letsrecycle does
letsrecycle.com is a UK-based B2B digital media, data and events platform serving the recycling and waste management sector, operated by the legal entity Roar B2B Ltd from its registered office at 3 Tyers Gate, London SE1 3HX. The platform combines a category-rich news portal (more than 20 verticals spanning glass, metals, plastics, paper, organics, PRNs, textiles, wood, WEEE, hazardous waste, construction, vehicles, legislation, local authority and others), a multi-decade Price Index for recyclable materials with historical data from 2000, annual Recycling League Tables tracking English local-authority performance from 2002/03 to 2024/25, a Supplier Directory, a sector Jobs & Careers portal, an editorial Opinions and Features section, and a video hub.
Its revenue model is anchored on advertising and sponsorship (banner sponsors include Ecosurety, Clarity.eco, Wastepack Group, Sutco UK, Panda Recycling, FCC Environment, Contenur, Grundon, Geminor and Ward), paid event tickets and conference fees (anchored by the RWM Expo at NEC Birmingham, part of the Environmental Services & Solutions Expo, drawing 15,000+ visitors), paid supplier directory listings and paid job postings on its careers portal. Marketing is executed primarily through content marketing, SEO, newsletters, video/YouTube and event-driven demand generation. The core technology is a web-based content management and event management platform; no API, SDK, AI features, or proprietary data products are disclosed.
letsrecycle.com employs 11–50 staff, has been active since at least the early 2000s, and has no disclosed institutional ownership, funding rounds, M&A activity, regulatory actions or leadership changes. Its primary customers are waste management professionals, UK local authorities and environmental services firms; secondary customers include job seekers in the sector.
letsrecycle firmographics
Firmographics- Name
- letsrecycle
- Legal name
- Roar B2B Ltd
- Website
- https://letsrecycle.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- letsrecycle.com is a UK B2B digital media and events platform for the recycling and waste management sector, combining a news portal, multi-decade material price indices, annual recycling league tables, supplier directory, jobs board and the RWM Expo at NEC Birmingham serving waste professionals and local authorities.
- Ownership category
- akta.pro rank
letsrecycle industry classification
Industry- Product category
- B2B Trade Media & Events
- NAICS
- Administrative and Support and Waste Management and Remediation Services (56)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
Keywords
Where letsrecycle is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
letsrecycle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising and sponsorship: The website displays sponsored content, banner advertisements, and promotional materials from various companies in the waste management sector including Ecosurety, Clarity.eco, Wastepack Group, Sutco UK, and others.
- Event tickets and conferences: Revenue generated from industry conferences and events including the Resource & Waste Management Expo (RWM), The Environment 100 awards, 35 Under 35 ceremony, and various sector-specific conferences.
- Job postings and careers: The careers section provides a platform for job listings in the waste and recycling sector with contact information for posting vacancies.
- Directory listings: The directory contains details of suppliers offering recycling and waste management services, with a note that suppliers can pay to appear in the Directory.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
letsrecycle product offering
Product offeringCore offering
letsrecycle.com operates a UK-focused B2B media and events platform for the waste management and recycling sector, delivering industry news across 20+ material and topic categories, monthly market price indices for recyclable commodities, a calendar of conferences and expos including the Resource & Waste Management Expo (RWM), industry awards programs, a jobs board, and a supplier directory. The platform is operated by Roar B2B Ltd and serves as the primary information hub for waste management professionals, local authorities, and environmental services companies across the United Kingdom.
Product overview
letsrecycle.com is a unified content and data platform for the UK recycling and waste management sector, offering multiple integrated product lines: a news portal with 20+ category-specific news feeds covering materials from glass to WEEE; a Price Index providing monthly market prices for 8 material categories plus historical data from 2000; an Events & Conferences calendar spanning 15+ annual events; Recycling League Tables tracking 20+ years of UK council performance; a Supplier Directory of waste management service providers; a Jobs & Careers portal for sector recruitment; Market Analysis Reports with sector-specific intelligence; and an Opinions/Editorial section for expert commentary. The platform serves as a primary information hub for industry professionals, local authorities, and waste management businesses seeking news, data, and networking opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- letsrecycle News Portal A news aggregation and reporting platform covering recycling, waste management, and environmental sector news with category-specific sections across materials (glass, metals, plastics, paper, etc.) and topics (legislation, local authority, circular economy, etc.) for UK waste management professionals.
- Price Index Market price guides for recyclable materials including Glass, Metals, Organics (composting/AD), Paper, Plastics, PRNs (Packaging Recovery Notes), Textiles, Wood, and EfW/Landfill/RDF categories, with historical price data available from 2000 onwards. Serves as pricing benchmark for the UK recycling industry.
- Events & Conferences Calendar and listings for waste and recycling sector events including the RWM Expo (Resource & Waste Management Expo), LARAC Conferences, NCAS Conference, National Waste Crime Conference, MRF & Markets Conference, Collection Conference, EPR Conference, RDF Conference, webinars, and sporting events, serving industry professionals seeking networking and professional development.
- Recycling League Tables Annual performance data tracking council recycling rates and performance across England from 2002/03 through 2024/25, allowing comparison of local authority recycling performance for councils, policymakers, and industry analysts.
- Supplier Directory B2B directory listing recycling and waste management service providers, equipment suppliers, vehicle manufacturers, and professional services including consultants, compliance schemes, and legal services, organized by category. Suppliers can pay to appear in the directory.
- Jobs & Careers Portal Job board for waste management and recycling sector vacancies including roles in waste management and contract management, with search by company or category, plus graduate schemes, apprenticeships, and training opportunities. Targeted at job seekers and recruiters in the environmental sector.
- Video Content Hub Video library featuring interviews with industry leaders, conference recordings, explainer content on waste management topics, expert interviews from ESS Expo, and sector-specific video reports distributed via the website and YouTube channel.
Companies that use letsrecycle
Customer profileSegments4 records
Ideal customer profiles3 records
letsrecycle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
letsrecycle partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- EcosuretyminorAdvertising sponsor on letsrecycle.com, providing packaging compliance and recyclability assessment services. Appears as banner advertiser and content sponsor for market analysis and RAM poll sections.
- Clarity.ecominorAdvertising sponsor providing packaging compliance scheme services. Appears as banner advertiser on the website.
- Wastepack GroupminorAdvertising sponsor providing packaging compliance services. Appears as banner advertiser on the website.
- Sutco UKminorAdvertising sponsor providing recycling equipment and solutions. Regular banner advertiser on the website.
- Environmental Services & Solutions Expo (ESS Expo)coreRWM Expo is part of ESS Expo, the UK's largest event dedicated to environmental services and technology. ESS Expo unites seven co-located shows and attracts 15,000+ visitors annually.
- Panda RecyclingminorWaste management company advertising on letsrecycle.com platform. Formerly known as Beauparc in the UK.
- FCC EnvironmentminorWaste management company advertising on letsrecycle.com platform with regular banner advertisements.
- ContenurminorBins and waste management equipment supplier advertising on letsrecycle.com.
- GrundonminorWaste management and environmental services company advertising on letsrecycle.com. Sponsor of 35 Under 35 awards.
- GeminorminorWaste management company advertising on letsrecycle.com, specialising in RDF and waste-derived fuels.
- Smart SolutionsminorWaste management technology company advertising on letsrecycle.com.
- WardminorMetals recycling company advertising on letsrecycle.com with regular banner placements.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
letsrecycle competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
letsrecycle social profiles
Digital presenceletsrecycle financial estimates
Financial estimateRevenue estimate
Valuation estimate
letsrecycle leadership team
Management profileNumber of profiles
letsrecycle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
letsrecycle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about letsrecycle
What does letsrecycle do?
letsrecycle.com operates a UK-focused B2B media and events platform for the waste management and recycling sector, delivering industry news across 20+ material and topic categories, monthly market price indices for recyclable commodities, a calendar of conferences and expos including the Resource & Waste Management Expo (RWM), industry awards programs, a jobs board, and a supplier directory. The platform is operated by Roar B2B Ltd and serves as the primary information hub for waste management professionals, local authorities, and environmental services companies across the United Kingdom.
Is letsrecycle a public or private company?
letsrecycle is a private company. It is classified as unknown and is currently operating.
When was letsrecycle founded?
letsrecycle was founded in 2000. It employs 11 to 50 people.
Where is letsrecycle based?
letsrecycle is headquartered in London, United Kingdom, in the Europe region.
How does letsrecycle make money?
Four revenue lines are on record. Advertising and sponsorship is the primary driver. The others are event tickets and conferences, job postings and careers and directory listings.
Does letsrecycle have an API?
No public API is recorded for letsrecycle.
What industry is letsrecycle in?
letsrecycle's product category is B2B Trade Media & Events. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR. Its NAICS code is 56 and its SIC code is 4950.