Robertson Electric Company,

What Robertson Electric Company, does

Robertson Electric Company (legal entity RBPS, LLC) is a multi-trade residential and light-commercial home services contractor headquartered at 2131 Berkmar Drive in Charlottesville, VA. Founded in 1968, the company provides HVAC (heating, cooling, mini-splits, zoning, smart thermostats), plumbing (water heaters, tankless, repiping, gas lines, drains, sewer, leak detection, water treatment), electrical (wiring, panels, EV chargers, surge protection, lighting), indoor air quality, and home generator installation/repair/maintenance. The customer base is primarily residential homeowners across 20+ Central Virginia communities (Charlottesville, Crozet, Keswick, Earlysville, Ruckersville, Palmyra, Scottsville, Louisa, Gordonsville, Orange, and others), with secondary commercial work.

The commercial model is a hybrid of professional-services fees for one-time service calls and installations, maintenance contracts, and a differentiated 10-year Worry-Free subscription that bundles installation, annual maintenance, parts/labor warranty, annual cleanings, remote monitoring, and transferability for a fixed upfront cost. Pricing is quote-based with financing options, and same-day phone scheduling plus online booking drive lead capture. GTM is direct-to-consumer through local SEO (20+ service-area pages), Google Business Profile, earned media (4.8-star Google rating on 1,319 reviews), social, blog content, and promotional coupons.

Robertson Electric was acquired in 2024 by ADPD Holdings, LLC d/b/a NearU, a multi-brand home services platform, and now operates as a wholly-owned subsidiary powered by NearU's resources, training, and tooling while retaining the Robertson brand and existing personnel. The company holds Trane Comfort Specialist and Ductless Pro certifications, a BBB A+ rating, and multiple local awards (Daily Progress Readers' Choice, Best of C-Ville, Charlottesville Family Favorite).

Name

Robertson Electric Company,

Legal name

RBPS, LLC

Website

https://robertsonelectric.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Robertson Electric Company is a Charlottesville, VA-based multi-trade home services contractor founded in 1968 that delivers HVAC, plumbing, electrical, indoor air quality, and home generator services to residential homeowners (and select commercial clients) across 20+ Central Virginia communities; since 2024 it operates as a subsidiary of NearU (ADPD Holdings).

Ownership category

akta.pro rank

Product category

Residential HVAC, Plumbing, and Electrical Home Services

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Electrical Equipment Manufacturing (33531)

SIC

Electrical Work (1731), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)

Keywords

• Residential HVAC services
• Electrical contracting
• Plumbing services
• Home generator installation
• Indoor air quality

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. HVAC Services: Installation, maintenance, and repair services for heating and cooling systems including furnaces, boilers, heat pumps, air conditioning, mini splits, and smart thermostats. Revenue generated through service fees, installation costs, and annual maintenance contracts.
2. Plumbing Services: Full-service plumbing including water heaters (tank and tankless), leak detection, drain cleaning, sewer line services, pipe repair/repiping, gas lines, kitchen/bathroom plumbing, sump pumps, and water treatment. Revenue from service calls, repairs, and installations.
3. Electrical Services: Electrical services including wiring/rewiring, EV charger installation, ceiling fans, circuit panels, safety inspections, surge protection, and lighting. Revenue generated through service fees and installation charges.
4. Home Generator Services: Installation, repair, and maintenance of home generators for backup power solutions.
5. Indoor Air Quality Services: Air quality assessment, air scrubbers, humidifiers, dehumidifiers, and smoke/CO detection services.
6. Worry-Free Service Program: 10-year comprehensive HVAC protection program bundling installation, maintenance, repairs, parts and labor coverage for a fixed cost. Includes annual preventative maintenance, parts and labor warranty, system cleanings, remote monitoring capabilities, and transferability to new homeowners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Robertson Electric provides residential and light-commercial HVAC, plumbing, electrical, indoor air quality, drain, and home generator installation, repair, and maintenance services across Central Virginia, with field-service technicians dispatched from its Charlottesville headquarters. The company sells these as individual service engagements and bundles them through a 10-year Worry-Free Service Program that combines new HVAC installation with preventative maintenance and parts/labor coverage for a fixed multi-year fee.

Product overview

Robertson Electric is a traditional service company offering HVAC, plumbing, electrical, and home generator services through multiple interconnected service lines. The core offering consists of Heating Services (furnaces, boilers, heat pumps, smart thermostats, dual fuel hybrid systems, gas packs), Cooling Services (air conditioning, mini-split systems, HVAC zoning), Indoor Air Quality Services (air scrubbers, humidifiers, dehumidifiers, IAQ assessments, smoke/CO detection), Plumbing Services (water heaters, tankless water heaters, pipe repair, gas lines, drainage, water treatment, well pumps, sewer lines, leak detection, fixture repair, repiping), Electrical Services (EV chargers, ceiling fans, circuit panels, safety inspections, surge protection, lighting, wiring), and Home Generators. The company differentiates through its Worry-Free Service Program—a 10-year comprehensive HVAC protection package bundling installation, maintenance, repairs, and coverage. Additional offerings include maintenance plans, financing options, and 24/7 emergency services for plumbing, heating, and cooling. The company has operated since 1968 and serves the Charlottesville, VA area and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Heating Services Installation, repair, and maintenance of residential heating systems including furnaces, boilers, heat pumps, dual fuel hybrid systems, gas packs, and smart thermostats for homeowners in Central Virginia.
• Cooling Services Air conditioning installation, repair, and maintenance, plus mini-split ductless systems, HVAC zoning services, and gas pack service for residential customers in Central Virginia.
• Plumbing Services Full-service residential plumbing including water heater installation and repair (tank and tankless), leak detection, pipe repair and repiping, gas lines, kitchen and bathroom plumbing, sump pumps, well pumps, sewer line service, water treatment and filtration, and drain cleaning.
• Electrical Services Residential electrical services including EV car charger installation, ceiling fan installation, circuit panel service, electrical safety inspections, home surge protection, lighting, switches and outlets, and wiring/rewiring.
• Indoor Air Quality Services Residential indoor air quality solutions including air scrubbers, dehumidifiers, humidifiers, IAQ assessments, smoke and carbon monoxide detection installation, and air duct cleaning.
• Home Generators Installation, repair, and maintenance of residential home generators providing backup power solutions for Central Virginia homeowners.
• Drains Services Residential drain cleaning, water line service, and trap and pipe cleaning to maintain proper plumbing function.
• Worry-Free Service Program 10-year comprehensive HVAC protection program combining new high-efficiency system installation, annual preventative maintenance, parts and labor warranty, annual system cleanings, remote monitoring capabilities, and transferability to new homeowners for a fixed multi-year fee.
• Maintenance Plans Preventive maintenance plans covering HVAC, plumbing, electrical, and other home systems to extend equipment lifespan, improve energy efficiency, ensure safety, and minimize unexpected breakdowns for residential customers.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NearU (ADPD Holdings, LLC)coreOthersRobertson Electric is operated by RBPS, LLC under parent company ADPD Holdings, LLC d/b/a NearU. NearU provides resources, training, and tools to support service delivery. Robertson Electric joined the NearU family of brands to enhance reliability, convenience, and customer care while maintaining company culture and personnel.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• F.H. Furr Plumbing, Heating, Cooling & Electrical: Regional multi-trade home services company operating across the Mid-Atlantic (Virginia, Maryland, DC, Delaware) offering HVAC, plumbing, and electrical services — directly comparable in service mix, residential focus, and geographic overlap with Robertson Electric.
• Horizon Services: Mid-Atlantic residential HVAC, plumbing, and electrical services provider with strong local brand recognition and multi-trade offering — directly comparable in service portfolio, customer segment, and regional footprint.
• Hiller Plumbing, Heating, Cooling & Electrical: Multi-trade residential HVAC, plumbing, and electrical services provider in the Southeast U.S. — closely comparable in service mix, direct-to-consumer model, and emphasis on technician quality.

Broad incumbents

• NearU (ADPD Holdings): Parent company of Robertson Electric operating a multi-brand home services platform across HVAC, plumbing, drains, IAQ, and generators — directly comparable as the broader portfolio player that owns and supports Robertson.
• One Hour Heating & Air Conditioning: National franchise network providing residential HVAC services with strong branding and standardized service delivery — comparable in residential HVAC focus, though broader and franchise-driven versus Robertson's local ownership.
• Roto-Rooter: National plumbing and drain services provider with established brand recognition — comparable as a plumbing/drains offering within Robertson's portfolio, though operating at national scale versus Robertson's regional focus.
• Benjamin Franklin Plumbing: National plumbing franchise brand with standardized service and punctuality guarantees — comparable in plumbing service delivery to residential homeowners, though operating as a national franchise.
• ARS / Rescue Rooter: National residential HVAC, plumbing, and drain services provider — comparable in multi-trade service portfolio and residential customer focus, though operating at significantly larger scale than Robertson.

Regional players

• CoolToday: Regional residential HVAC, plumbing, and electrical services company operating across the Southeast U.S. — comparable in service mix and target customer, though geographically centered in Florida/Georgia rather than Virginia.

Emerging players

• HomeServe USA: Home repair services and warranty provider offering subscription-style coverage for plumbing, electrical, and HVAC — comparable in the recurring-revenue/warranty model to Robertson's Worry-Free Program, though operating as a warranty/membership platform rather than direct service provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/209083955784571
• LinkedInlinkedin.com/company/robertson-electric-company-inc.
• Instagraminstagram.com/robertson___electric

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robertson Electric Company,