Keller Williams Realty Partners New York

What Keller Williams Realty Partners New York does

Keller Williams Realty Partners New York is a franchise market center operating under the Keller Williams Realty, LLC brand, based in Yorktown Heights, New York, with 101-250 employees. The firm provides residential real estate services including property sales, construction support, and investment advisory to individual home buyers, sellers, and renters in the New York region. As part of the broader Keller Williams franchise network — which references 180,000+ agents globally — this market center draws on the parent brand's technology, training, and marketing infrastructure while operating as an independently owned local brokerage.

The underlying technology stack is the cloud-based KW.com platform, which provides property search by city, neighborhood, postal code, school district, and address; an agent directory searchable by city, postal code, or name; and a content marketing blog covering housing market updates and first-time homebuyer guides. The platform extends to iOS and Android mobile apps, 30+ language-localized websites, and a portfolio of dedicated sub-brand sites covering luxury (KW Luxury), commercial (KW Commercial), land (KW Land), and international transactions (KW Worldwide). Keller Home Loans, an integrated mortgage origination product, extends the platform into financing to strengthen buyer offers in competitive markets.

The business model combines franchise licensing and royalties from independently owned market centers with commission sharing from affiliated agents on closed transactions. Go-to-market is dual: a direct-to-consumer channel via KW.com, mobile apps, and SEO-driven blog content aimed at home buyers and sellers, and a channel-partner motion via thrive.kw.com aimed at recruiting real estate entrepreneurs to join the franchise. Pricing is not publicly disclosed; commissions and franchise fees are negotiated individually between the franchisor, the market center, and the consumer.

Name

Keller Williams Realty Partners New York

Legal name

Keller Williams Realty, LLC

Website

https://kwrp.yourkwoffice.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Keller Williams Realty Partners New York is a Yorktown Heights-based franchise market center of Keller Williams Realty, LLC, providing residential property sales, construction support, and investment advisory to home buyers, sellers, and renters across the New York region.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Retail Brokerage (BPAJABAB), Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)

Keywords

• Residential real estate
• Property search platform
• Real estate brokerage
• Home buying services
• Franchise real estate

Headquarters

HQ city

Yorktown Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Franchise Licensing: Keller Williams operates as a franchise company where independently owned and operated market centers pay franchise fees and royalties to use the KW brand, technology, and support systems
2. Agent Commission Sharing: Real estate agents affiliated with KW brokerages typically share transaction commissions with their franchise office under the brokerage model

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Keller Williams Realty Partners New York is a franchise market center delivering residential real estate brokerage services to home buyers, sellers, and renters in the New York region. Its core offering combines local agent representation with access to the broader Keller Williams ecosystem, including the KW.com property search platform, agent matching by location, specialized sub-brands (KW Luxury, KW Land, KW Commercial, KW Worldwide), and integrated mortgage services through Keller Home Loans.

Product overview

Keller Williams Realty operates a multi-platform real estate ecosystem centered on the KW.com platform for property search and agent discovery. The portfolio includes specialized sub-brands for different property segments: KW Luxury for high-end properties, KW Land for acreage, KW Commercial for business properties, and KW Worldwide for international transactions. Adjacent services include Keller Home Loans for mortgage financing and a mobile application. The platform enables consumers to search properties, find agents, access educational content, and explore financing options.

Differentiator

Problem solved

Functional benefit

Brands

• KW Luxury: Luxury real estate brand serving high-value property markets
• KW Land
• KW Commercial
• KW Worldwide
• Keller Home Loans
• KW Cares
• KW Next Gen
• KW Red Label

Products and services

• KW.com Platform Primary web platform offering property search, agent search, and blog content for home buyers, sellers, and renters. Enables search by city, neighborhood, postal code, and school district, and provides access to KW agents.
• KW Luxury Specialized platform for luxury real estate services connecting high-net-worth clients with KW agents specializing in luxury properties.
• KW Land Dedicated platform for land and acreage properties, serving buyers and sellers interested in undeveloped land transactions.
• KW Commercial Commercial real estate platform focused on commercial property transactions, serving business owners and investors.
• KW Worldwide International real estate services platform connecting clients with KW agents globally for cross-border property transactions.
• Keller Home Loans Home loan and mortgage services platform that helps buyers secure financing and strengthen purchase offers with faster loan approval.
• KW Buy Sell Real Estate Mobile Application Mobile application for iOS and Android providing on-demand real estate insights, property search, and agent connectivity.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Keller Home LoanscoreTechnology or IntegrationIntegrated home loan service (kwlends.com) that helps buyers stand out in competitive housing markets by providing faster loan approval and stronger purchase offers. Operates as part of the KW ecosystem to streamline the home buying process.
• Apple App StoreminorChannel Partner/ Reseller/ DistributorDistribution partner for KW Buy Sell Real Estate mobile app (iOS)
• Google Play StoreminorChannel Partner/ Reseller/ DistributorDistribution partner for KW Buy Sell Real Estate mobile app (Android)

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RE/MAX: RE/MAX is one of the largest global real estate franchise networks with a comparable franchise-and-agent model, recruiting entrepreneurs to operate market centers under the RE/MAX brand — directly analogous to KW's go-to-market.
• Coldwell Banker: Coldwell Banker is a major residential and luxury brokerage franchise with strong Northeast US presence and a comparable agent-franchise operating model targeting home buyers and sellers.
• Century 21: Century 21 operates a global franchise brokerage network with residential and commercial services, directly comparable to KW's franchise structure and consumer-facing property search platform.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a major US franchise real estate network with strong Northeast presence, offering residential brokerage and ancillary services under a branded franchise model.
• Compass: Compass is a technology-driven national residential brokerage with strong NY metro presence, directly competing for agents and listings in the same consumer segment as KW market centers.
• Sotheby's International Realty: Sotheby's International Realty is a luxury-focused global real estate franchise network, directly comparable to KW Luxury sub-brand and competing for high-net-worth NY buyers and sellers.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate operates a franchise brokerage model with affiliated agents and consumer-facing property search, structurally similar to KW's franchise-and-agent approach.
• HomeSmart: HomeSmart operates a national real estate franchise with technology-enabled agent support, comparable to KW's franchise model with a focus on agent productivity and consumer home search tools.

Emerging players

• Redfin: Redfin is a technology-led residential brokerage with consumer-direct search and salaried-plus-bonus agents, competing with KW's agent-mediated model particularly for digitally native consumers in the NY market.
• eXp Realty: eXp Realty is a cloud-based, agent-centric brokerage franchise with a low-overhead model that directly competes with KW for agent recruits and offers a comparable technology platform experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xtwitter.com/kwri
• YouTubeyoutube.com/@kellerwilliams
• Facebookfacebook.com/KellerWilliamsRealty
• LinkedInlinkedin.com/company/keller-williams-realty-partners
• Instagraminstagram.com/kellerwilliamsrealty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Realty Partners New York