LatinBrand
LatinBrand is a US-Mexico full-service marketing agency, founded in 2004, that delivers culturally driven multicultural campaigns for Fortune 1000 brands targeting Hispanic and Latin American audiences via a 50-person team of bicultural experts.
- Company typePrivate
- Founded2004
- HeadquartersSan Antonio, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What LatinBrand does
LatinBrand is a privately held, full-service marketing agency headquartered in San Antonio, Texas, that specializes in culturally driven campaigns for multicultural, Hispanic, and Latin American audiences. Founded in 2004, the firm operates from three offices across the United States and Mexico and fields a team of approximately 50 bicultural experts. The agency's service offering combines creative strategy, cultural-relevance consulting, and multichannel campaign management, executed across digital, social, in-store, and emerging channels.
The company's core differentiator is a research-driven "Cultural Insights" methodology that emphasizes hyper-local cultural codes — positioning that "culture is local before it is national" with cities such as Houston, Miami, Chicago, and Los Angeles each requiring distinct creative approaches. LatinBrand maintains a portfolio of 50-plus documented client engagements spanning food and beverage (Constellation Brands, Pepsi, Frito Lay, Danone, Dole, Quaker), alcohol (Jim Beam, Tito's Vodka, Stoli, Freixenet, Proximo/José Cuervo), retail (HEB, Aldi, Food 4 Less, Mercado Libre, Soriana, Éxito, OXXO), streaming and entertainment (Netflix, OnDemand Latino), sports (Tigres FC), financial services (WorldRemit, Viamericas, Transnetwork, Uniteller), and education (UTSA).
LatinBrand monetizes through project-based and retainer engagements priced custom for each client, with disclosed multi-year contract cadences. There is no public revenue disclosure, no external funding rounds, and no parent company. The go-to-market is direct enterprise sales targeting Fortune 1000 brands and companies of all sizes, supported by organic social and content marketing through YouTube, Facebook, Instagram, and LinkedIn. The agency does not document an API, proprietary AI/ML systems, or third-party platform integrations in the available sources.
LatinBrand firmographics
Firmographics- Name
- LatinBrand
- Legal name
- LatinBrand
- Website
- https://latinbrand.us
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LatinBrand is a US-Mexico full-service marketing agency, founded in 2004, that delivers culturally driven multicultural campaigns for Fortune 1000 brands targeting Hispanic and Latin American audiences via a 50-person team of bicultural experts.
- Ownership category
- akta.pro rank
LatinBrand industry classification
Industry- Product category
- Multicultural Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro industry
- Multicultural & Diversity Marketing Creative AgenciesMedia, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)Cultural Consulting & Market Suitability ReviewMedia, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Localization & Transcreation ServicesMarketing Localization (Campaign, Web, App, Social)Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Localization & Transcreation Services
Keywords
Where LatinBrand is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
LatinBrand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Agency Services: Full-service marketing agency providing culturally-driven campaign development and execution services to brands targeting multicultural, Hispanic, and Latin American audiences. Revenue generated through professional services engagements with enterprise and mid-market clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
LatinBrand product offering
Product offeringCore offering
LatinBrand is a full-service marketing agency that develops and executes culturally relevant, multichannel campaigns for brands targeting multicultural, Hispanic, and Latin American audiences across the US and Mexico. The agency delivers creative strategy, cultural relevance consulting, and multichannel campaign management as integrated service components, supported by a team of bicultural experts and a Cultural Insights Methodology focused on hyper-local cultural codes.
Product overview
LatinBrand operates as a full-service marketing agency with a unified service offering centered on multicultural, Hispanic, and Latin American market expertise. The company provides Creative Strategy, Cultural Relevance Consulting, and Multichannel Campaign Management as integrated service components. Their portfolio demonstrates work across 60+ client brands including Constellation Brands, Pepsi, Netflix, Frito Lay, HEB, Mercado Libre, and others, with a team of 50 bicultural experts operating from 3 offices in the US and Mexico. The agency emphasizes results-driven campaigns with 20 years of experience serving Fortune 1000 clients and companies of all sizes.
Differentiator
Problem solved
Functional benefit
Products and services
- Multicultural Marketing Services Full-service marketing agency specializing in culturally relevant campaigns for multicultural, Hispanic, and Latin American audiences across the US and Mexico markets.
- Creative Strategy Tailored marketing solutions designed to resonate with target audiences and drive measurable results for Fortune 1000 clients and companies of all sizes.
- Cultural Relevance Consulting Crafting culturally resonant messages that connect with diverse audiences through hyper-local cultural codes, emphasizing that culture is local before it is national.
- Multichannel Campaign Management Bringing brands to life across digital, social, in-store, and other channels with multichannel excellence as a core competency.
Quantifiable outcome
- 20 years of building result-driven campaigns
- +2 more outcomes
Companies that use LatinBrand
Customer profileNamed customers51 records
Segments1 record
Ideal customer profiles2 records
LatinBrand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
LatinBrand partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
LatinBrand competitors and assessment
Company assessmentDirect peers
- Lopez Negrete Communications: Houston-based independent full-service Hispanic advertising agency serving Fortune 500 brands with culturally-driven creative. Most direct comparable to LatinBrand given both are Texas-rooted, independent, multicultural specialist agencies of similar scale serving similar client types.
- Alma: Independent Hispanic creative agency (formerly Alma DDB) serving major CPG, beverage, and tech brands with multicultural campaigns. Direct competitor for the same multicultural brand budgets and pitch opportunities as LatinBrand.
- Dieste: Dallas-based U.S. Hispanic and multicultural marketing agency within the Omnicom network. Direct peer - competes for the same Hispanic-targeted brand engagements that LatinBrand pursues, including major CPG, retail, and consumer brand accounts.
- Republica Havas: Miami-based multicultural creative agency within the Havas network serving U.S. Hispanic, Latin American, and pan-Latino audiences. Comparable service offering, target client base, and multicultural creative focus as LatinBrand.
- Acento: Independent Hispanic marketing and advertising agency serving major brands with culturally relevant creative campaigns. Directly comparable in offering and target market - both are independent multicultural creative specialists competing for the same enterprise client set.
- Founders 3: Independent full-service multicultural marketing agency with bicultural and bilingual capabilities across U.S. Hispanic, Asian American, and African American segments. Comparable multicultural creative agency model to LatinBrand, though broader than Hispanic-only.
- Wing (formerly Wing Latino): Latinx-focused creative and media agency serving major U.S. brands with Hispanic-targeted campaigns. Direct peer - comparable culture-first creative positioning, target audience, and Fortune-tier client work.
- Pangaea (Pangaea NY / Hispanic): Full-service advertising agency with deep U.S. Hispanic and multicultural capabilities serving major brands. Comparable in service mix (campaign management, creative strategy, cultural insights) and target enterprise client base as LatinBrand.
- Zubi Advertising: Miami-based multicultural advertising agency serving blue-chip clients across U.S. Hispanic, Latin American, and general-market segments. Directly comparable in service offering, target audience, and Fortune-grade client roster to LatinBrand.
Broad incumbents
- Omnicom Group: Global advertising holding company whose Omnicom Culture Group includes Dieste and other dedicated U.S. Hispanic agency brands. Indirect peer at the holding-company level - reflects the broader competitive context in which LatinBrand competes for multicultural and Hispanic brand budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LatinBrand social profiles
Digital presenceLatinBrand financial estimates
Financial estimateRevenue estimate
Valuation estimate
LatinBrand leadership team
Management profileNumber of profiles
LatinBrand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LatinBrand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LatinBrand
What does LatinBrand do?
LatinBrand is a full-service marketing agency that develops and executes culturally relevant, multichannel campaigns for brands targeting multicultural, Hispanic, and Latin American audiences across the US and Mexico. The agency delivers creative strategy, cultural relevance consulting, and multichannel campaign management as integrated service components, supported by a team of bicultural experts and a Cultural Insights Methodology focused on hyper-local cultural codes.
Is LatinBrand a public or private company?
LatinBrand is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LatinBrand founded?
LatinBrand was founded in 2004. It employs 11 to 50 people.
Where is LatinBrand based?
LatinBrand is headquartered in San Antonio, United States, in the North America region.
How does LatinBrand make money?
One revenue line is on record: marketing Agency Services.
Who are LatinBrand's main competitors?
Direct peers on record are Lopez Negrete Communications, Alma, Dieste, Republica Havas, Acento, Founders 3, Wing (formerly Wing Latino), Pangaea (Pangaea NY / Hispanic) and Zubi Advertising. Omnicom Group is listed as a broad incumbent.
Does LatinBrand have an API?
No public API is recorded for LatinBrand.
What industry is LatinBrand in?
LatinBrand's product category is Multicultural Marketing Services. Its primary akta.pro industry code is MPAAAAAK, Multicultural & Diversity Marketing Creative Agencies, with a secondary code of MPAAANAF, Cultural Consulting & Market Suitability Review. Its NAICS code is 5418 and its SIC code is 7311.