Pangaea
Pangaea Holdings is a Los Angeles-based digital-first brand builder that creates and grows direct-to-consumer personal care brands. It operates Lumin, a men's skincare line, and Meridian, an inclusive body-hair grooming brand, through owned e-commerce storefronts.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pangaea does
Pangaea Holdings, founded in 2018 and headquartered in Los Angeles, is a digital-first brand builder that creates, acquires, and grows direct-to-consumer personal-care brands. The company operates a portfolio of two wholly-owned sub-brands: Lumin, a men's skincare line positioned on simple, science-backed formulations and creative marketing; and Meridian, a radically-inclusive body-hair grooming brand targeting consumers regardless of gender, race, orientation, or grooming preferences. Both brands are sold through owned e-commerce storefronts (luminskin.com and meridiangrooming.com) rather than through third-party retail or marketplace channels.
Pangaea is backed by $80.5 million of disclosed funding across three rounds (2019 seed, 2020 Series A, and a July 2021 $68 million round led by Eurazeo's $53 million investment). The July 2021 capital is explicitly earmarked for international expansion, entry into new personal-care product categories, and the build-out of a proprietary cross-brand e-commerce platform to support growth beyond the current United States footprint. Marketing is anchored on earned media, with brand placements across GQ, Forbes, Vanity Fair, Men's Journal, Esquire, Vogue, WWD, BuzzFeed, InStyle, Men's Health, and Marie Claire.
The company employs 101–250 people across brand, creative, engineering, and operations functions. Revenue is generated through one-time direct product sales on owned storefronts; no subscription, enterprise, wholesale, or app-based revenue streams are disclosed. The core technology asset is the proprietary e-commerce platform under development, intended to consolidate multi-brand commerce and enable international rollout. Customer concentration is inherently low given the D2C consumer model, while brand-level concentration favors Lumin as the more mature sub-brand.
Pangaea firmographics
Firmographics- Name
- Pangaea
- Legal name
- Pangaea
- Website
- https://pangaea.holdings
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pangaea Holdings is a Los Angeles-based digital-first brand builder that creates and grows direct-to-consumer personal care brands. It operates Lumin, a men's skincare line, and Meridian, an inclusive body-hair grooming brand, through owned e-commerce storefronts.
- Ownership category
- akta.pro rank
Pangaea industry classification
Industry- Product category
- Personal Care Products
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Other Detergent Manufacturing (325611)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
Keywords
Where Pangaea is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pangaea business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D
Revenue model
- Direct product sales: Revenue is generated through direct-to-consumer e-commerce sales of men's skincare (Lumin) and body-hair grooming (Meridian) products. Products are sold as one-time purchases through the company's own branded storefronts.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Pangaea product offering
Product offeringCore offering
Pangaea is a brand-building company that launches, operates, and scales direct-to-consumer personal care brands. Its current portfolio includes Lumin, a men's skincare brand offering cleansers, moisturizers, anti-aging treatments, and hair care, and Meridian, an inclusive body-hair grooming brand offering razors, trimmers, shave gel, and exfoliators. The company sells these products through its own brand websites and is building a proprietary e-commerce platform to host the portfolio.
Product overview
Pangaea builds innovative, disruptive, and iconic personal care brands. The portfolio consists of two sub-brands: Lumin, a men's skincare brand offering simple, innovative, and effective skincare solutions, and Meridian, a radically-inclusive personal grooming brand for body-hair care that celebrates diversity. Both brands operate under the Pangaea Holdings umbrella and have been featured in major publications including GQ, Forbes, Vanity Fair, and Vogue.
Differentiator
Problem solved
Functional benefit
Brands
- Lumin: Brilliant Men's Skincare Solutions - offering simple, innovative, and effective skincare solutions designed to solve men's top skincare concerns
- Meridian
Products and services
- Lumin Men's skincare brand offering cleansers, moisturizers, anti-aging treatments, and hair care products. Sold direct-to-consumer through luminskin.com to men seeking a complete, science-backed daily skincare routine.
- Meridian Inclusive body-hair grooming brand offering razors, trimmers, shave gel, and exfoliators designed for use on any body hair. Sold direct-to-consumer through meridiangrooming.com to consumers seeking body-positive grooming options.
Companies that use Pangaea
Customer profileSegments2 records
Ideal customer profiles2 records
Pangaea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pangaea partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights2 records
Pangaea competitors and assessment
Company assessmentDirect peers
- Dr. Squatch: DTC men's personal care brand (soap, deodorant, skincare) targeting men with bold, marketing-forward positioning. Direct peer to Lumin in men's grooming and to Pangaea's brand-builder approach.
- Bevel: DTC men's grooming brand built around shaving, skincare, and hair care for men of color. Closest direct peer to Lumin on men-specific skincare positioning.
- Tiege Hanley: Men's skincare DTC brand selling multi-step skincare systems via subscription. Directly comparable to Lumin on product, channel, and customer.
- Harry's: DTC men's grooming brand (shave, skincare, body) with multi-brand portfolio structure under a parent. Closest comparable to Pangaea's brand-portfolio model in men's personal care.
- Dollar Shave Club: Pioneer DTC men's grooming brand with subscription-based razor and personal care products. Comparable to Pangaea on channel strategy and target customer.
- Manscaped: DTC men's grooming brand focused on body-hair trimming and below-the-waist care. Direct comparable to Meridian's body-hair grooming focus.
- Billie: DTC women's body-hair and shaving brand that pioneered inclusive marketing in body care. Closest comparable to Meridian on inclusive body-grooming positioning.
Emerging players
- Geologie: Men's skincare DTC brand offering science-backed personalized regimens. Comparable to Lumin on product formulation approach and target male customer.
- Bulldog Skincare: Men's skincare brand with simple, ingredient-led formulations sold through DTC and retail. Comparable to Lumin on men-specific skincare positioning.
Broad incumbents
- Honest Company: Multi-brand consumer company building personal care, beauty, and household brands. Comparable to Pangaea at the portfolio-construction and capital-markets level as a public reference for the brand-builder model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pangaea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pangaea leadership team
Management profileNumber of profiles
Profiles5 records
Pangaea subsidiaries and ownership
Company hierarchySubsidiaries2 records
Pangaea funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pangaea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pangaea
What does Pangaea do?
Pangaea is a brand-building company that launches, operates, and scales direct-to-consumer personal care brands. Its current portfolio includes Lumin, a men's skincare brand offering cleansers, moisturizers, anti-aging treatments, and hair care, and Meridian, an inclusive body-hair grooming brand offering razors, trimmers, shave gel, and exfoliators. The company sells these products through its own brand websites and is building a proprietary e-commerce platform to host the portfolio.
Is Pangaea a public or private company?
Pangaea is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pangaea founded?
Pangaea was founded in 2018. It employs 101 to 250 people.
Where is Pangaea based?
Pangaea is headquartered in Los Angeles, United States, in the North America region.
How does Pangaea make money?
One revenue line is on record: direct product sales.
Who are Pangaea's main competitors?
Direct peers on record are Dr. Squatch, Bevel, Tiege Hanley, Harry's, Dollar Shave Club, Manscaped and Billie. Emerging players are Geologie and Bulldog Skincare. Honest Company is listed as a broad incumbent.
Does Pangaea have an API?
No public API is recorded for Pangaea.
What industry is Pangaea in?
Pangaea's product category is Personal Care Products. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils). Its NAICS code is 3256 and its SIC code is 2844.