What The Property Software Group does

The Property Software Group operates Zoopla, one of the UK's leading property advertising portals, serving estate agents, housebuilders, and property-seeking consumers. Founded in 2007 and headquartered in Luton, United Kingdom, the company runs a two-sided digital marketplace connecting 9 million monthly unique users searching for property with a supply base of UK estate agents and housebuilders paying subscription fees to advertise listings, generate leads, and access prospect intelligence. Its core platform is built around the consumer-facing Zoopla portal, the MyHome subscription service (6 million homeowner subscribers tracking home values and requesting agent valuations), the Prospect Plus premium add-on that surfaces competitor intelligence and price expectations on high-intent sellers, the ZooplaPro partner portal, and tiered subscription advertising packages. The underlying technology stack combines a digital property listing and advertising platform with proprietary valuation tooling and behavioral data from the MyHome user base, supporting advertising, lead generation, and bespoke brand-marketing solutions.

The business model is predominantly subscription-recurring, with estate agents and housebuilders paying for tiered advertising packages billed annually, plus premium add-on modules such as Prospect Plus. Go-to-market runs through a direct enterprise sales team (contact line 020 3641 9005), the self-serve ZooplaPro partner portal, and multi-channel marketing including research publications, events, and educational content. Customers are segmented into two primary verticals — Estate Agents and Housebuilders — with both flagged as primary segments. Value to agents is anchored on access to active buyers, valuation lead flow, and 43% prospect-to-instruction conversion on MyHome-sourced prospects. Reported scale metrics include £2 billion+ in commission value brought to market from MyHome sellers annually, 90% UK brand familiarity, and 4 billion minutes of annual platform engagement, indicating a mature but operationally significant platform with deep consumer brand equity.

Name

The Property Software Group

Legal name

Zoopla Limited

Website

https://propertysoftwaregroup.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

The Property Software Group operates Zoopla, a UK digital property marketplace serving estate agents and housebuilders with subscription advertising packages, MyHome homeowner subscription leads, Prospect Plus prospect intelligence, and the ZooplaPro partner portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Luton

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Property Advertising Packages: Subscription-based packages for estate agents and housebuilders to advertise properties on Zoopla's platform, featuring different tiers with varying levels of visibility and lead access

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Property Software Group operates Zoopla, a UK property portal platform that enables estate agents and housebuilders to advertise property listings to 9 million monthly unique users. Its core offering combines subscription-based advertising packages with the MyHome homeowner subscription service and the Prospect Plus add-on, which delivers real-time prospect insights and high-converting valuation leads to subscribed agents.

Product overview

The Property Software Group operates Zoopla as a unified property platform comprising the core Zoopla portal for advertising properties to 9 million monthly users, the MyHome homeowner subscription service for generating valuation leads and connecting serious sellers, and the Prospect Plus premium add-on for accessing high-converting prospects before competitors. Additional offerings include ZooplaPro professional tools and resources portal, tiered Packages for estate agents, and the Masterclass educational series for industry training. The platform also supports bespoke advertising solutions for brand marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Zoopla Property Portal Primary UK property portal platform where estate agents and housebuilders advertise properties for sale and rent, reaching 9 million monthly unique users with 4 billion minutes of annual engagement. Targeted at UK estate agencies and residential property developers.
• MyHome Homeowner Subscription Homeowner subscription service with 6 million subscribers that enables property owners to track home values and generates high-converting valuation leads delivered to subscribed estate agents. Connects serious sellers with estate agents on the Zoopla platform.
• Prospect Plus Premium add-on service providing access to serious property sellers ahead of competitors, with visibility into prospect price expectations, property searches, and competing agents. Achieves a 43% prospect-to-instruction conversion rate among subscribed estate agents.
• ZooplaPro Partner Portal Professional portal for Zoopla partners, providing tools, resources, and educational content to help estate agents and housebuilders manage listings, access leads, and improve sales techniques. Includes the Masterclass educational series hosted by industry expert Ian Preston.
• Zoopla Advertising Packages Tiered annual subscription packages for estate agents offering varying levels of property listing visibility and lead access. Includes standard and premium tiers designed to help agents win listings, convert sales, and grow their business.

Quantifiable outcome

• Valuation leads increased by 42% in February 2026
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• HalifaxminorStrategic or Co-development PartnerHalifax partnership displayed in marketing materials showing collaboration between Zoopla and Halifax bank for property-related services

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rightmove: Rightmove is the UK's largest property portal and Zoopla's primary direct competitor. Both platforms sell advertising subscriptions to estate agents and housebuilders, operate two-sided marketplaces of property listings and consumer demand, and compete for the same UK customer base.
• OnTheMarket: OnTheMarket is a UK property portal selling advertising memberships to estate agents and housebuilders. It competes directly with Zoopla on UK listing distribution, agent subscriptions, and audience reach for property seekers.

Broad incumbents

• Zillow Group: Zillow operates the leading US property portal with a broad portfolio spanning consumer search, agent advertising, and adjacent services (mortgages, rentals). It is comparable to Zoopla in business model and platform approach, though with a much larger market and broader product scope.
• REA Group: REA Group operates realestate.com.au, Australia's dominant property portal, and also owns Rightmove in the UK. Comparable to Zoopla in subscription-based portal monetization to agents and developers, but operates at greater scale and across multiple geographies.
• Domain Holdings: Domain operates one of Australia's largest property portals, selling agent and developer advertising subscriptions. Directly comparable to Zoopla's portal-led, subscription-driven model serving residential real estate professionals and consumers.

Regional players

• Hemnet: Hemnet is Sweden's leading property portal, monetizing through agent and broker advertising subscriptions. Highly comparable to Zoopla's portal-and-subscription model, but focused exclusively on the Swedish residential market.
• Idealista: Idealista operates leading property portals in Spain, Portugal, and Italy, selling advertising subscriptions to real estate agents. Closely comparable to Zoopla's vertical portal model serving agents and consumers, but focused on Southern European markets.
• Immobilienscout24: Immobilienscout24 is Germany's largest property portal, monetizing through agent subscription packages and advertising. Operates a near-identical portal model to Zoopla, but serves the German residential and commercial real estate market.
• Property Finder: Property Finder is the leading property portal in the UAE and broader MENA region, selling subscriptions to real estate agents and brokers. Directly comparable to Zoopla's portal-led, agent-paid subscription model, but operates across Middle East markets.
• SeLoger: SeLoger is one of France's largest property portals, monetizing through agent subscription packages and premium listing products. Comparable to Zoopla's portal business model and estate agent customer focus, but operates in the French residential market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/272053286281886
• LinkedInlinkedin.com/company/the-property-software-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Property Software Group