LocalRoofs
LocalRoofs is a privately held California roofing contractor founded in 1972 providing roof replacement, repair, solar roofing, gutters, and attic insulation to residential and commercial property managers across Southern California and the East Bay.
- Company typePrivate
- Founded1972
- HeadquartersThousand Oaks, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What LocalRoofs does
LocalRoofs is a privately held, full-service residential and commercial roofing contractor founded in 1972 from the merger of three family businesses — Konrad Roof Co, Statewide Roofing, and Skyline Roofing. The company is headquartered in Thousand Oaks / Newbury Park, California, and currently operates regional offices in Newport Beach (Orange County) and Pleasanton (East Bay), serving Ventura, Los Angeles, Santa Barbara, Orange County, and the East Bay (Alameda and Contra Costa counties). It is led by CEO Branden Dickey and Chairman Robin Richards, with Linda Souza serving as Chief Marketing Officer.
The company executes roof replacement, roof repair, gutter installation (with on-site custom fabrication), attic insulation, and integrated solar shingle roofing using CertainTeed, Taylor Metal, Westlake Royal, Davinci, and Boral materials. Differentiated operational capabilities include drone-powered roof assessments with guided tours for homeowners, a proprietary 'LocalRoofs Way' service methodology with daily quality assurance, on-site gutter fabrication, and a white-glove concierge model with dedicated project managers. Certifications include CertainTeed Select ShingleMaster, Solar Roofing Specialist (held since 2023), and Master Craftsman; the company also holds California CSLB license #1095477, an A+ BBB rating, and was named a Top 100 Roofing Contractor and CertainTeed Best of the Best Contractor in 2025.
LocalRoofs monetizes primarily through project-based, quote-driven revenue with upfront payment upon completion, supplemented by a Synchrony partnership offering 0% APR financing for 18 months and recurring commercial maintenance contracts. Go-to-market combines direct-to-consumer field sales (in-home inspections plus drone tours), 24/7 inbound phone, online self-service booking, and a commercial property-manager motion with dedicated account managers and multi-property discounts. Marketing relies on content/SEO, customer reviews, and referrals, with a community manager hire signaling intent to scale organic social presence.
LocalRoofs firmographics
Firmographics- Name
- LocalRoofs
- Legal name
- LocalRoofs
- Website
- https://localroofs.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LocalRoofs is a privately held California roofing contractor founded in 1972 providing roof replacement, repair, solar roofing, gutters, and attic insulation to residential and commercial property managers across Southern California and the East Bay.
- Ownership category
- akta.pro rank
LocalRoofs industry classification
Industry- Product category
- Roofing Services
- NAICS
- Roofing Contractors (23816), Roofing Contractors (238160)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Storm, Wind & Hail Damage Roof Repair (Emergency/Tarping) (HSAGAKAI)
- akta.pro secondary industry
- Small Exterior Repairs (Trim, Fascia, Soffit, Siding Patches) (HSAGAAAJ)
Keywords
Where LocalRoofs is headquartered
LocationHeadquarters
- HQ city
- Thousand Oaks
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
LocalRoofs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Roof Replacement and Installation: One-time revenue from full roof replacement services for residential and commercial properties. Covers removal of existing roof, deck repairs if needed, and installation of new roofing materials (asphalt shingles, metal, tile, slate, flat roofs). Revenue is project-based with upfront payment upon completion.
- Roof Repair Services: One-time and recurring revenue from roof repair services including leak repairs, shingle/tile replacement, tile resets, flat roof patching, and emergency tarping. Revenue is project-based per repair scope.
- Gutter Installation: Revenue from new gutter installation, replacement, and repair. Includes custom on-site fabrication of K-style gutters and related sheet metal work.
- Attic Insulation: Revenue from attic insulation installation using fiberglass blown-in, fiberglass batts/rolls, and cellulose loose-fill insulation. May qualify homeowners for federal tax credits under the IRA Energy Efficient Home Improvement Credit.
- Solar Roofing: Revenue from integrated solar shingle roofing systems combining roofing replacement with photovoltaic technology. Includes CertainTeed Solstice Shingle installations. Eligible for 30% federal residential solar tax credit and 25-year warranty.
- Financing Intermediation: LocalRoofs facilitates financing through Synchrony, offering 0% interest for 18 months and other low-interest payment plans. While not a direct revenue stream, financing options enable higher-value project sales and may generate referral benefits.
- Commercial Property Management Services: Ongoing revenue from property managers handling multiple commercial and residential properties. Includes roof tune-ups, maintenance, repairs, replacements, and coatings. Volume discounts and preventative maintenance packages are offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free roof diagnostic and estimate |
| Subscription | Monthly | 0% interest financing for 18 months |
| Unit Pricing | Monthly | Roof replacement from $198/month |
| Other | Pay-as-you-go | FireShield Upgrade — included free for wildfire areas |
| Freemium | Pay-as-you-go | Solar assessment — free |
| Unit Pricing | Pay-as-you-go | Attic insulation — federal tax credit eligible |
| Other | Pay-as-you-go | Black Friday — up to $1,000 off |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
LocalRoofs product offering
Product offeringCore offering
LocalRoofs is a full-service residential and commercial roofing contractor that installs and repairs roofs using asphalt shingles, metal, tile, slate, and flat roof systems. The company also provides integrated solar shingle roofing, custom on-site gutter fabrication and installation, attic insulation, and drone-based roof inspections. It sells these services directly to homeowners and property managers across Southern California (Ventura, Los Angeles, Santa Barbara, Orange Counties) and the East Bay area.
Product overview
LocalRoofs is a full-service residential and commercial roofing contractor offering a comprehensive portfolio of roofing products and services. The core offering centers on roof replacement and repair services using multiple roofing material types: asphalt shingles (CertainTeed brand), metal roofing (Taylor Metal), tile roofing (Westlake Royal), slate roofing (Davinci, Boral), and flat roof systems. Adjacent services include solar roofing integration, gutter installation, attic insulation, and roof inspection using drone technology. The company serves Southern California (Ventura, Los Angeles, Santa Barbara, Orange Counties) and East Bay areas from headquarters in Thousand Oaks, CA. LocalRoofs differentiates through manufacturer certifications (CertainTeed Select ShingleMaster, Solar Roofing Specialist), up to 50-year warranties, in-house project management, 24/7 customer service, and drone-based roof assessments. Financing options are available through Synchrony, and specialized offerings include FireShield fire-resistant upgrades for wildfire-prone areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Roof Replacement Full roof replacement services for residential and commercial properties using asphalt shingles, metal, tile, slate, and flat roofing systems; covers removal of existing roof, deck repairs if needed, and installation of new roofing materials.
Quantifiable outcome
- Up to 50-year warranty on roofing products and workmanship
- +4 more outcomes
Companies that use LocalRoofs
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
LocalRoofs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LocalRoofs partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights6 records
LocalRoofs competitors and assessment
Company assessmentDirect peers
- Tecta America: National commercial roofing contractor serving property managers, HOAs, and building owners with new construction, replacement, repair, and maintenance. Closely comparable to LocalRoofs' commercial account-management motion for HOAs, warehouses, and multi-family clients.
- Power Home Remodeling: Direct-to-consumer home exterior remodeler specializing in roofing, windows, siding, and doors with aggressive in-home sales and financing. Comparable to LocalRoofs' D2C field-sales motion, financing-driven ticket growth, and homeowners as the primary buyer.
- Baker Roofing Company: Regional residential and commercial roofing contractor in the Southeastern U.S. with a similar multi-decade history, multi-product service mix (replacement, repair, gutters, insulation), and emphasis on quality workmanship and warranties.
- Mr. Roof: National residential roofing brand offering roof replacement, repair, and related exterior services to homeowners. Comparable as a consumer-facing roofing brand competing for the same replacement and storm-damage-driven homeowner demand.
- Bone Dry Roofing: Multi-state residential and commercial roofing contractor with a similar regional rollup model, in-home sales approach, and emphasis on warranties and service quality. Comparable to LocalRoofs in target customer (homeowners/property managers), service mix (roof replacement, repair, gutters), and DTC field-sales motion.
- CentiMark: Largest commercial roofing contractor in North America, offering roof replacement, repair, coatings, and maintenance programs for industrial, retail, and office properties. Directly comparable to LocalRoofs' commercial roofing line — including the 25,000 sq ft industrial warehouse acrylic coating work — but at far greater scale.
- Roofing Corp of America: PE-backed roofing rollup acquiring regional residential and commercial contractors across the U.S. Directly comparable to LocalRoofs as a regional roofing operator consolidating under a parent platform, with similar service offerings and customer profiles.
- Long Home Products: Direct-to-consumer exterior home remodeling company focused on roofing, windows, baths, and doors with a multi-state regional sales force. Closely mirrors LocalRoofs' D2C sales approach, financing emphasis, and roof-replacement-as-flagship offering.
- Renuity: Multi-regional home renovation company offering roofing, windows, baths, and doors with a focus on D2C sales and project-managed installations. Comparable to LocalRoofs on service breadth and the dedicated project-manager/concierge positioning.
Broad incumbents
- Authority Brands: Multi-brand home services franchise platform (e.g., Monster Home Services, The Grounds Guys) owned by The Riverside Company. Comparable to LocalRoofs as a broader home services consolidator, though it does not specialize in roofing and competes more as an adjacent incumbent in the home services category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LocalRoofs social profiles
Digital presenceLocalRoofs financial estimates
Financial estimateRevenue estimate
Valuation estimate
LocalRoofs leadership team
Management profileNumber of profiles
Profiles3 records
LocalRoofs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LocalRoofs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LocalRoofs
What does LocalRoofs do?
LocalRoofs is a full-service residential and commercial roofing contractor that installs and repairs roofs using asphalt shingles, metal, tile, slate, and flat roof systems. The company also provides integrated solar shingle roofing, custom on-site gutter fabrication and installation, attic insulation, and drone-based roof inspections. It sells these services directly to homeowners and property managers across Southern California (Ventura, Los Angeles, Santa Barbara, Orange Counties) and the East Bay area.
Is LocalRoofs a public or private company?
LocalRoofs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LocalRoofs founded?
LocalRoofs was founded in 1972. It employs 51 to 100 people.
Where is LocalRoofs based?
LocalRoofs is headquartered in Thousand Oaks, United States, in the North America region.
How does LocalRoofs make money?
Seven revenue lines are on record. Roof Replacement and Installation is the primary driver. The others are roof Repair Services, gutter Installation, attic Insulation, solar Roofing, financing Intermediation and commercial Property Management Services.
Who are LocalRoofs's main competitors?
Direct peers on record are Tecta America, Power Home Remodeling, Baker Roofing Company, Mr. Roof, Bone Dry Roofing, CentiMark, Roofing Corp of America, Long Home Products and Renuity. Authority Brands is listed as a broad incumbent.
Does LocalRoofs have an API?
No public API is recorded for LocalRoofs.
What industry is LocalRoofs in?
LocalRoofs's product category is Roofing Services. Its primary akta.pro industry code is HSAGAKAI, Storm, Wind & Hail Damage Roof Repair (Emergency/Tarping), with a secondary code of HSAGAAAJ, Small Exterior Repairs (Trim, Fascia, Soffit, Siding Patches). Its NAICS code is 23816 and its SIC code is 1520.