What Pet Pro Supply Co. does

Pet Pro Supply Co. is an online specialty retailer of pet supplies, professional grooming equipment, veterinary instruments, kennels, and pet doors, serving individual pet owners as well as professional pet groomers, trainers, veterinarians, and veterinary clinics. The company was founded in 2014 and is based in Miramar Beach, Florida. It transacts primarily through its owned e-commerce website (petprosupplyco.com) and an Amazon Marketplace storefront, with related retail properties at petschoicesupply.com and petliftsupply.com extending the offering into consumer and veterinary segments respectively.

The core product is the e-commerce platform itself, which aggregates professional-grade brands across grooming (Andis, Poly Pet Tubs, PetLift tubs, Air Force dryers), veterinary equipment (VetLift table transporters, stainless steel wet tables, Hug-U-Vac surgical positioning sets), pet doors (PlexiDor, Hale Pet Doors, Patio Pacific Endura Flap), kennels (TK Products, Lucky Dog, Aleko), and consumables (shampoos, conditioners, feeders, play pens, dog houses). No proprietary technology platform or custom-built software is described; the technical backbone is a standard online retail storefront. Differentiated content is the more substantive asset: an expert-authored blog featuring board-certified veterinarians (Dr. Shadi Ireifej, DACVS), professional groomers (Sasha Riess), and veterinary nutritionists (Lisa Weeth, DACVN), supported by SEO-optimized articles, social media presence, and email outreach. Partnerships with VetTriage (telemedicine co-marketing), PlayCore/BarkPark (dog park operators), and authorized-reseller relationships with three pet door brands provide additional credibility and demand-generation channels.

Revenue is generated almost exclusively through one-time e-commerce product sales to a fragmented long-tail of SMB buyers and individual consumers, with no disclosed subscription pricing or subscription plans. The go-to-market is direct-to-consumer content marketing supplemented by marketplace listing (Amazon) and a network of partner/related storefronts. No revenue figures, funding history, or ownership structure are disclosed; leadership comprises CEO Russ Medina and COO/CFO/Brand Manager Robb Hagestad. Pricing is not publicly disclosed on the site, and the firm employs 11–50 people, consistent with a niche, capital-light, content-led e-commerce operator.

Name

Pet Pro Supply Co.

Legal name

Pet Pro Supply Co.

Website

https://petprosupplyco.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Pet Pro Supply Co. is an online specialty retailer aggregating professional-grade pet supplies, grooming equipment, veterinary instruments, kennels, and pet doors for pet owners, groomers, trainers, and veterinarians across multiple e-commerce storefronts.

Ownership category

akta.pro rank

Product category

Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (459910)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Pet Supplies Inventory-led Online Retailers (CRAFADAH)

akta.pro secondary industries

Pet Supplies Omnichannel (CRAFAEAJ), General Pet Supplies Retail (Multi-category) (CRALAHAA)

Keywords

• Pet supplies retail
• Professional grooming equipment
• Veterinary equipment supplies
• Pet doors kennels
• Online pet care retailer

Headquarters

HQ city

Miramar Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Pet Pro Supply Co. generates revenue through direct online sales of pet supplies, grooming tools, veterinary equipment, kennels, pet doors, and accessories to individual consumers and professional pet care businesses. The primary transaction model is one-time product purchases through the company's website and Amazon storefront, supplemented by a curated product catalog featuring professional-grade brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pet Pro Supply Co. is an online retailer that sells professional-grade pet supplies, grooming tools, veterinary equipment, pet doors, kennels, and pet care products. The company curates products from multiple third-party manufacturers and serves both professional pet care businesses (groomers, veterinarians, trainers) and individual pet owners through its e-commerce storefront and an expert-authored content platform.

Product overview

Pet Pro Supply Co. operates an e-commerce retail platform offering professional-grade pet supplies and veterinary equipment. The product portfolio includes pet doors (PlexiDor, Hale Pet Doors, Patio Pacific Endura Flap), veterinary equipment (VetLift Table Transporter, VetLift All Stainless Steel Veterinary Wet Table with Drawers Cabinet, Hug-U-Vac Surgical Body Positioning Set), kennel products (TK Products Pro Series kennels, Lucky Dog Pet Resort Kennel, Aleko Chain Link Kennel), professional grooming tools (Andis Dematting Rake, 401 Power Clipper, Poly Pet Tubs Bath Master, PetLift Tub Classic, Air Force Quick Draw Portable Pet Dryer), pet care products (AMC Pet Temp Instant Animal Ear Thermometer), home/yard products (New Age Pet Rustic Lodge Dog House, PetSafe Automatic Two-Meal Pet Feeder, Lucky Dog Modular Pet Play Pen, New Age Pet Piedmont Pet Diner), and professional grooming shampoos/conditioners (Green Groom Odor Eliminator, Bark2Basics DeShedding, Petology Sensitive Therapeutic, The Coat Handler Undercoat Control). The company serves pet owners, groomers, trainers, and veterinarians.

Differentiator

Problem solved

Functional benefit

Brands

• Pet Lift Supply: Referenced as #1 online retailer for pet supplies, grooming tools, and veterinary essentials - appears to be an alternate brand name or closely associated entity operating under the Pet Pro Supply umbrella.

Products and services

• Pet Pro Supply Co. Online Retail Platform
• PlexiDor Pet Doors
• Hale Pet Doors
• Patio Pacific Endura Flap Pet Doors
• VetLift Table Transporter
• VetLift All Stainless Steel Veterinary Wet Table with Drawers Cabinet
• Hug-U-Vac Surgical Body Positioning Set
• TK Products Pro Series Backless Multi-Run Dog Kennels
• Lucky Dog Pet Resort Kennel with Sunbrella Canopy Cover
• Aleko DIY Chain Link Dog Kennel with Roof
• Andis Dematting Rake
• 401 Power Clipper
• Poly Pet Tubs Bath Master
• PetLift Tub Classic
• Air Force Quick Draw Portable Pet Dryer
• AMC Pet Temp Instant Animal Ear Thermometer
• New Age Pet Rustic Lodge Dog House
• PetSafe Automatic Two-Meal Pet Feeder
• Lucky Dog Modular Pet Play Pen
• New Age Pet Piedmont Pet Diner
• Green Groom Odor Eliminator Dog Shampoo
• Bark2Basics DeShedding Conditioner
• Petology Sensitive Therapeutic Conditioner
• The Coat Handler Undercoat Control Deshedding Dog Shampoo

Quantifiable outcome

• Sells thousands of pet doors across three major brands, with over 5 years of reseller experience

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• VetTriagecoreStrategic or Co-development PartnerVetTriage is the world's first and only direct-to-pet-owner veterinary telehealth provider, offering on-demand video chat sessions with licensed veterinarians 24/7. Pet Pro Supply Co. features VetTriage and its co-founder Dr. Shadi Ireifej prominently across its blog through expert-authored articles, serving as a co-marketing and referral partnership. Dr. Shadi Ireifej is credited as a Co-founder and Chief Medical Officer at VetTriage and is featured as the company's Featured Veterinarian across multiple articles.
• ProGroomminorChannel Partner/ Reseller/ DistributorProGroom is featured in the Pet Pro Supply Co. partners section. Their products are sold through Pet Pro Supply Co. and linked via petschoicesupply.com/collections/progroom.
• PetLift Supply (petliftsupply.com)coreChannel Partner/ Reseller/ DistributorPetLift Supply is featured in the partners section and appears to be a closely related entity or sister company. The site redirects to petliftsupply.com for veterinary equipment purchases, and the company writes content promoting PetLift Supply's products (e.g., VetLift Table Transporter, VetLift Wet Table).
• PetsChoiceSupply (petschoicesupply.com)coreChannel Partner/ Reseller/ DistributorPetsChoiceSupply is referenced as a closely related retail entity. Multiple product links point to petschoicesupply.com. The company is described as an 'American Pet Supplies online retailer' and shares the same customer service email domain. Content cross-references are extensive between the two properties.
• BpetsminorChannel Partner/ Reseller/ DistributorBpets is featured in the partners section as a vendor brand, with products available through the Pet Pro Supply Co. collection page at vendors?q=Bpets.
• Lucky Kennels (Lucky Kennels USA)minorChannel Partner/ Reseller/ DistributorLucky Kennels (Etsy shop LuckyKennelsUSA) is featured in the partners section. The company sells Lucky Dog branded kennels and playsets.
• PlayCore / BarkPark Dog Park EquipmentminorStrategic or Co-development PartnerPlayCore's BarkPark dog park equipment is featured through content partnership. Madeline Dock, Sales Coordinator at PlayCore, authored a guest article on dog park maintenance published on Pet Pro Supply Co. This is a content co-development and GTM partnership targeting dog park operators and municipalities.
• PlexiDorminorChannel Partner/ Reseller/ DistributorPlexiDor is one of three major pet door brands carried by Pet Pro Supply Co. The company is an authorized reseller with over 5 years of experience and thousands of doors sold. PlexiDor manufactures high-quality shatterproof acrylic pet doors with a 10-year warranty.
• Hale Pet DoorsminorChannel Partner/ Reseller/ DistributorHale Pet Doors is an authorized reseller brand carried by Pet Pro Supply Co. with over 5 years of experience. Known for the most customization options in size, wall depth, and training flap. Hale offers a 5-year warranty.
• Patio Pacific – Endura FlapminorChannel Partner/ Reseller/ DistributorPatio Pacific (Endura Flap) is one of the three major pet door brands carried by Pet Pro Supply Co. as an authorized reseller. Known for easiest installation and wall-mounted pet doors as the top seller. Offers a 10-year warranty.
• Designer Pet ProductsminorChannel Partner/ Reseller/ DistributorDesigner Pet Products is featured in the partners section with an Amazon Store link. Pet Pro Supply Co. carries Designer Pet Products across its product assortment.
• Dr. Shadi Ireifej, DVM DACVScoreStrategic or Co-development PartnerDr. Shadi Ireifej is the Co-founder and Chief Medical Officer at VetTriage and is featured as Pet Pro Supply Co.'s Featured Veterinarian. He has authored or co-authored multiple articles on the site covering separation anxiety, pet vaccines, telemedicine, supplements, grooming safety, and more. His expertise elevates the company's content credibility.
• Sasha Riess – Professional Dog GroomerminorStrategic or Co-development PartnerSasha Riess, described as one of the world's foremost experts on dog grooming, is featured as a contributor on Pet Pro Supply Co. She has authored articles on coat care and grooming techniques. She has been a professional groomer for over 25 years and trains more than 3,000 groomers annually worldwide. Her own product line (Pure Love Dog Shampoo) is promoted through the site.
• Lisa Weeth, DVM DACVNminorStrategic or Co-development PartnerLisa Weeth, a Doctor of Veterinary Medicine and Diplomate of the American College of Veterinary Nutrition, authored a guest blog post on holiday pet travel and nutrition published on the site. She contributes expert nutrition content as part of the company's content strategy.
• Madeline Dock – PlayCore / BarkParkminorStrategic or Co-development PartnerMadeline Dock, Sales Coordinator at PlayCore (owner of BarkPark dog park equipment brand), authored an article on dog park maintenance published on the Pet Pro Supply Co. site. This content partnership targets municipal buyers and dog park operators.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Petco: National omnichannel pet retailer operating stores and an online storefront with grooming services and veterinary offerings. Broad incumbent covering the same general pet supplies category from a different go-to-market.
• Chewy: Largest pure-play online pet supplies retailer in the US. Competes with PPSC in general pet parent supplies but at vastly greater scale and with subscription logistics Chewy did not previously target the professional groomer/vet segment with curated deep catalogs the way PPSC does.
• Patterson Veterinary Supply: Major US distributor of veterinary supplies, equipment, and practice management software. Broad incumbent analogous to PPSC's veterinary equipment distribution but at much greater institutional scale.
• MWI Animal Health (now Covetrus): Large-scale distributor of veterinary pharmaceuticals, supplies, and equipment to veterinary practices. Represents the scaled wholesale version of the veterinary equipment category PPSC serves.
• Drs. Foster and Smith (PetSmart legacy): Large omnichannel pet retailer with veterinary and grooming categories. Listed because of the veterinary-supplies overlap PPSC pursues, though PPSC operates at a much smaller scale and niche professional focus.

Direct peers

• Groomer's Choice: Specialty retailer/distributor of professional pet grooming products, equipment, and education for working groomers. Directly comparable to PPSC's grooming-category offering and groomer customer segment.
• PetEdge: B2B-focused supplier of professional pet grooming equipment, supplies, and spa products to groomers, vets, and retailers. Closest functional peer to PPSC's professional-groomer-focused catalog and customer base.
• Vetcove: Online B2B marketplace and procurement platform for veterinary clinics to source medical supplies, equipment, and pharmaceuticals. Comparable to PPSC's veterinary-clinic equipment and supply offering.

Others

• Lynx DVM (Henry Schein Animal Health): Animal health distribution arm of Henry Schein supplying veterinary clinics with equipment, instruments, and consumables. Comparable as an institutional veterinary supply distributor that PPSC's professional segment competes against for veterinary equipment sales.

Regional players

• PetFood.Express / Petschoice: Online pet supplies and grooming equipment retailer. Adjacent peer given PPSC's cross-linked relationship with PetsChoiceSupply and overlapping grooming/pet supply catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/petprosupplyco
• Facebookfacebook.com/petprosupplyco
• LinkedInlinkedin.com/company/petprosupplyco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Pro Supply Co.