Konecto
Konecto provides AI-driven people counting, video analytics, and data analytics solutions to retail and smart building operators, primarily in Colombia, via a subscription-based enterprise sales model with CRM and parking system integrations.
- Company typePrivate
- Founded2011
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Konecto does
Konecto is a private technology company founded in 2011 that provides people counting, video analytics, and data analytics solutions primarily to retail and smart building operators in Colombia. The company offers three core products under a unified platform: a high-precision People Counting system (Conteo de Personas) using multi-sensor hardware capable of installation at heights of 2.2m to 6m, with AI-based staff detection, child filtering by height, gender statistics, and four levels of privacy protection; an AI-powered Video Analytics solution (Analítica de Video) leveraging computer vision for person and object detection, flow route tracking, and forensic review of recordings; and a proprietary Data Analytics software platform (Analítica de Datos) that consolidates counting data, supports real-time and historical queries, integrates with CRM and parking systems, and delivers monthly technical management reports.
The company operates a sales-led, enterprise-focused go-to-market motion with quote-based, subscription-priced annual contracts delivered through expert consultations, often initiated via WhatsApp, complemented by a self-service account and booking portal. Konecto generates revenue through recurring software subscriptions, professional consulting services, and platform access, serving customers across three primary segments: retail commerce, smart buildings, and large surface retail. Konecto is incorporated in the United States as Konecto INC with operational presence in Bogotá, Colombia, and operates with 11–50 employees. The company has not disclosed revenue, funding, named enterprise customers, or management team details in the available source material, and its website's partner section renders as empty placeholders, limiting visibility into customer logos or channel relationships.
Konecto firmographics
Firmographics- Name
- Konecto
- Legal name
- Konecto INC
- Website
- https://konecto.co
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Konecto provides AI-driven people counting, video analytics, and data analytics solutions to retail and smart building operators, primarily in Colombia, via a subscription-based enterprise sales model with CRM and parking system integrations.
- Ownership category
- akta.pro rank
Konecto industry classification
Industry- Product category
- People Counting and Video Analytics Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Dashboarding & KPI/Performance Management (HDAEAMAF)
- akta.pro secondary industries
- Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where Konecto is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Konecto business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel
Revenue model
- Data Analytics Software Platform: Proprietary software platform for people counting data collection and analytics. Provides real-time data, historical analysis, and integration with CRM and parking systems. Includes consulting services, training, and monthly technical management reports.
- Video Analytics Solutions: AI-powered video analysis solutions including forensic review and real-time monitoring. Modular structure for easy installation.
- Platform Access Services: Account-based platform providing booking management and customer portal access.
- Consulting Services: Consulting services evaluating efficiency, effectiveness, and security of existing counting systems. Delivers vulnerability reports, risk analysis, and database performance analysis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Customized enterprise solutions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Konecto product offering
Product offeringCore offering
Konecto provides three core solutions: People Counting (Conteo de Personas) using high-precision multisensor technology, AI-powered Video Analytics (Analítica de Video) for flow tracking and forensic review, and Data Analytics (Analítica de Datos) via a proprietary software platform that aggregates visitor metrics, integrates with CRM and parking systems, and delivers hourly, daily, and historical indicators. The offering is targeted at retail, commercial, and smart building operators seeking to convert foot traffic into business intelligence.
Product overview
Konecto offers a unified platform consisting of three core solutions: Conteo de Personas (People Counting), Analítica de Video (Video Analytics), and Analítica de Datos (Data Analytics). The platform transforms visitor data into actionable business intelligence, enabling retail, commercial, and smart building operations to measure foot traffic, analyze video footage, and leverage data analytics for improved profitability, sales optimization, and customer service enhancement.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Real-time visitor counting and comparison of behavior parameters
- +3 more outcomes
Companies that use Konecto
Customer profileSegments3 records
Ideal customer profiles2 records
Konecto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature7 records
Konecto partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Konecto competitors and assessment
Company assessmentDirect peers
- RetailNext: RetailNext provides in-store analytics including people counting, traffic patterns, and conversion analytics for retailers. It is the most direct global peer to Konecto, offering a comparable AI-driven retail analytics SaaS platform with similar KPIs (foot traffic, conversion, dwell).
- FootfallCam: FootfallCam specializes in people counting hardware and analytics software for retail, malls, and smart buildings. It is a direct competitor with comparable 3D sensor technology, staff exclusion features, and analytics dashboards targeting the same retail and building segments as Konecto.
- V-Count: V-Count provides people counting and retail analytics solutions with 3D sensors and cloud-based dashboards. It directly competes with Konecto on people counting accuracy, integration with POS/CRM, and visitor analytics for retail environments across global markets.
- Xovis: Xovis offers 3D people counting sensors and analytics software for airports, retail, and smart buildings. It is a direct peer with comparable sensor accuracy, multi-sensor installation capability, and AI-based analytics positioned against Konecto in similar use cases.
- Irisys (Fluke Process Instruments): Irisys provides people counting and queue management solutions using thermal and infrared sensors, now part of Fluke. It directly competes with Konecto in retail foot-traffic and occupancy analytics with comparable sensor-based counting and dashboarding offerings.
- Density: Density provides people counting and space utilization analytics using proprietary sensors and SaaS dashboards for workplaces, retail, and commercial real estate. It is a direct peer targeting similar conversion and occupancy outcomes with a modern sensor-plus-software model.
Broad incumbents
- Sensormatic Solutions (ShopperTrak): Sensormatic Solutions, now part of Johnson Controls, includes the ShopperTrak retail traffic analytics platform. As a broad incumbent with deep enterprise retail relationships and global scale, it competes with Konecto for larger retail customers while offering a wider loss-prevention and operations portfolio.
Emerging players
- Dor Technologies: Dor Technologies delivers 3D people counting and in-store analytics solutions for retail and smart buildings. As an emerging player with partial overlap, it competes with Konecto on smaller deployments and represents a comparable niche analytics offering.
- Aislelabs: Aislelabs provides Wi-Fi-based people counting, dwell analytics, and marketing automation for retail and venues. It overlaps with Konecto on visitor analytics and conversion measurement but uses different (Wi-Fi) sensing technology, making it an emerging adjacent peer.
Regional players
- CXC Global: CXC provides retail execution and merchandising analytics across Latin America with significant regional footprint. It overlaps with Konecto on analytics for retail performance but focuses on field execution rather than foot traffic, positioning it as a regional analytics peer with thematic adjacency.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Konecto social profiles
Digital presenceKonecto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Konecto leadership team
Management profileNumber of profiles
Konecto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Konecto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Konecto
What does Konecto do?
Konecto provides three core solutions: People Counting (Conteo de Personas) using high-precision multisensor technology, AI-powered Video Analytics (Analítica de Video) for flow tracking and forensic review, and Data Analytics (Analítica de Datos) via a proprietary software platform that aggregates visitor metrics, integrates with CRM and parking systems, and delivers hourly, daily, and historical indicators. The offering is targeted at retail, commercial, and smart building operators seeking to convert foot traffic into business intelligence.
Is Konecto a public or private company?
Konecto is a private company. It is classified as unknown and is currently operating.
When was Konecto founded?
Konecto was founded in 2011. It employs 11 to 50 people.
Where is Konecto based?
Konecto is headquartered in Bogotá, Colombia, in the Latin America region.
How does Konecto make money?
Four revenue lines are on record. Data Analytics Software Platform is the primary driver. The others are video Analytics Solutions, platform Access Services and consulting Services.
Who are Konecto's main competitors?
Direct peers on record are RetailNext, FootfallCam, V-Count, Xovis, Irisys (Fluke Process Instruments) and Density. Sensormatic Solutions (ShopperTrak) is listed as a broad incumbent. Emerging players are Dor Technologies and Aislelabs. CXC Global is listed as a regional player.
Does Konecto have an API?
No public API is recorded for Konecto.
What industry is Konecto in?
Konecto's product category is People Counting and Video Analytics Software. Its primary akta.pro industry code is HDAEAMAF, Dashboarding & KPI/Performance Management, with a secondary code of BPAFAFAE, Data & Analytics for CRM (Attribution, BI, Predictive). Its NAICS code is 541511 and its SIC code is 7372.