Gemba Advantage
Gemba Advantage is a UK-based professional services firm that delivers high-impact software, digital transformation consulting, and product management to public and private sector clients. Operating as a subsidiary of the Actica Group, it serves government agencies and enterprises primarily within the United Kingdom.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Gemba Advantage does
Gemba Advantage Ltd is a UK-based professional services firm that designs, builds, and maintains software for public and private sector clients. Incorporated in England and Wales (company number 11682283), the company was founded in 2018 and operates as a subsidiary of the Actica Group of companies. Its offering is organised around three interconnected services: High-impact Software Delivery (building and maintaining mission-focused software products), Digital Transformation Services (guiding organisations through technology adoption based on the team's lived experience), and Supercharged Product Management (user research, design, and product management to accelerate delivery). The company emphasises that it succeeds "inside and alongside our customers' exacting operational environments," indicating a deeply embedded consulting model rather than a packaged product play.
The firm serves both public sector bodies (notably HM Government) and private sector enterprises, and maintains preferred-bidder access to UK government technology procurement through the Crown Commercial Service framework. It is also a CyberFirst Partner recognised by the National Cyber Security Centre (renewed for 2025-26) and a recipient of the Armed Forces Covenant Employer Recognition Scheme Bronze Award. No proprietary technology stack, API, mobile application, patents, or AI/ML capabilities are disclosed; revenue is generated purely through time-and-materials or fixed-price consulting engagements delivered by in-house teams. The firm operates from offices in Cheltenham, London, and a registered office in Guildford, with no evidence of operations outside the United Kingdom.
Pricing, revenue, headcount figures, and contract values are not publicly disclosed, though the company self-describes as an "expanding team," suggesting organic headcount growth. Distribution is exclusively direct enterprise sales into a narrow UK public-sector buyer base, and the company has not raised external venture or private equity capital. The business model is best characterised as a small, specialist, security-cleared software delivery consultancy operating within the procurement channels and reputational framework of its parent group, Actica.
Gemba Advantage firmographics
Firmographics- Name
- Gemba Advantage
- Legal name
- Gemba Advantage Ltd
- Website
- https://gembaadvantage.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gemba Advantage is a UK-based professional services firm that delivers high-impact software, digital transformation consulting, and product management to public and private sector clients. Operating as a subsidiary of the Actica Group, it serves government agencies and enterprises primarily within the United Kingdom.
- Ownership category
- akta.pro rank
Gemba Advantage industry classification
Industry- Product category
- IT Consulting and Software Delivery Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)
- akta.pro secondary industry
- Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)
Keywords
Where Gemba Advantage is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Gemba Advantage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Software Delivery: The company generates revenue through providing highly experienced software development teams that build and maintain high-quality software products for clients. Services include high-impact software delivery, digital transformation consulting, and product management.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Gemba Advantage product offering
Product offeringCore offering
Gemba Advantage supplies experienced software engineering teams that design, build, and maintain secure, scalable, and sustainable software products for clients operating in demanding operational environments. Its work spans high-impact software delivery, digital transformation consulting, and product management supported by user research and design, primarily serving UK public sector and private sector organisations. The company embeds within or alongside clients to deliver mission-focused software outcomes rather than selling packaged software products.
Product overview
Gemba Advantage offers a portfolio of three interconnected software and consulting services: High-impact Software Delivery (building and maintaining mission-focused software products), Digital Transformation Services (guiding organisations through technology adoption), and Supercharged Product Management (user research, design, and product management to accelerate delivery). The company positions these services as a unified offering focused on making 'high-impact software that is secure, scalable and sustainable' for customers in demanding operational environments, primarily serving public and private sector organisations.
Differentiator
Problem solved
Functional benefit
Products and services
- High-impact Software Delivery Experienced software engineering teams that build and maintain high-quality software products for clients operating in demanding environments, maximising positive impact on the customer's mission through a 'build the right thing, and build it right' approach.
- Digital Transformation Consulting Consulting engagement that guides organisations to make the most of technology investments by embracing the latest technologies and working practices, drawing on the firm's lived experience in delivering digital transformation.
- Supercharged Product Management Product management service employing proven techniques in user research, design, and product management to ensure products deliver desired impact and to safeguard customer investments by kick-starting delivery.
Companies that use Gemba Advantage
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Gemba Advantage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gemba Advantage partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- HM GovernmentcoreGemba Advantage provides software services to HM Government, as evidenced by their partnership logos and collaborative work in the public sector.
- Crown Commercial ServicecoreGemba Advantage is listed as a supplier/partner through Crown Commercial Service frameworks for public sector technology services.
- Actica GroupcoreGemba Advantage is part of the Actica Group of companies, operating as a subsidiary within this parent organization.
- National Cyber Security Centre (CyberFirst)coreGemba Advantage is a CyberFirst Partner recognised by the National Cyber Security Centre, supporting the programme that helps young people explore cyber and emerging tech. For 2025-26, Gemba is once again proud to be a CyberFirst Partner.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Gemba Advantage competitors and assessment
Company assessmentDirect peers
- Hippo Digital: UK digital consultancy specialising in user-centred software delivery for the public sector. Comparable on UK public-sector focus, agile delivery methods and product management emphasis.
- BJSS: UK enterprise software delivery and digital transformation consultancy serving both public and private sector. Comparable on delivery-led model, UK base, and focus on high-quality custom software for demanding clients.
- Made Tech: UK-based software delivery firm focused on the public sector, including HM Government departments. Directly comparable on customer base (UK government), service mix (software delivery, product, design) and consultative, mission-led positioning.
- AND Digital: UK-headquartered technology consultancy delivering custom software, digital transformation and product management to enterprise and public-sector clients. Closely comparable on service mix, UK footprint and product-led delivery approach.
- Fivium: UK software consultancy focused on building and maintaining custom software for government departments. Closely comparable on customer base, software delivery focus and UK-only footprint.
- Kainos: AIM-listed UK digital services group with strong UK and Irish public-sector software delivery and digital transformation practices. Highly comparable on customer segment, service portfolio and use of agile delivery for government.
Broad incumbents
- Thoughtworks: Global technology consultancy specialising in custom software delivery, digital transformation and product management. Overlaps with Gemba's service portfolio but operates at much greater scale and international reach.
- Capita: Large UK-listed outsourcing and digital services group with substantial public-sector software and transformation contracts. Competes for the same UK government framework business as Gemba but at significantly greater scale.
- Deloitte Digital UK: Digital and technology consulting arm of Deloitte UK, with significant public-sector and enterprise transformation work. Competes for similar mandates but as part of a much broader advisory and technology portfolio.
- Accenture UK: Global professional services firm with a large UK public-sector and digital transformation practice. Competes for the same transformation and software delivery mandates but offers a much broader capability portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Gemba Advantage social profiles
Digital presenceGemba Advantage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gemba Advantage leadership team
Management profileNumber of profiles
Gemba Advantage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gemba Advantage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gemba Advantage
What does Gemba Advantage do?
Gemba Advantage supplies experienced software engineering teams that design, build, and maintain secure, scalable, and sustainable software products for clients operating in demanding operational environments. Its work spans high-impact software delivery, digital transformation consulting, and product management supported by user research and design, primarily serving UK public sector and private sector organisations. The company embeds within or alongside clients to deliver mission-focused software outcomes rather than selling packaged software products.
Is Gemba Advantage a public or private company?
Gemba Advantage is a private company. It is classified as corporate owned and is currently operating.
When was Gemba Advantage founded?
Gemba Advantage was founded in 2018. It employs 11 to 50 people.
Where is Gemba Advantage based?
Gemba Advantage is headquartered in London, United Kingdom, in the Europe region.
How does Gemba Advantage make money?
One revenue line is on record: professional Services - Software Delivery.
Who are Gemba Advantage's main competitors?
Direct peers on record are Hippo Digital, BJSS, Made Tech, AND Digital, Fivium and Kainos. Broad incumbents are Thoughtworks, Capita, Deloitte Digital UK and Accenture UK.
Does Gemba Advantage have an API?
No public API is recorded for Gemba Advantage.
What industry is Gemba Advantage in?
Gemba Advantage's product category is IT Consulting and Software Delivery Services. Its primary akta.pro industry code is BPAEAGAK, Enterprise Application Reporting, BI & Analytics Enablement, with a secondary code of BPAAACAC, Software/Application Support (SaaS, Enterprise Apps). Its NAICS code is 541511 and its SIC code is 7371.