Foreign Cars Italia

What Foreign Cars Italia does

Foreign Cars Italia, now operating as Hendrick Cars Greensboro, is a factory-authorized luxury automobile dealership located on Roanne Way in Greensboro, North Carolina. Founded in 1978, the dealership holds exclusive franchise agreements with Ferrari, Maserati, and Porsche, selling new vehicles from those three marques alongside certified pre-owned and used luxury inventory. The current live new-vehicle roster comprises 6 units, with the pre-owned inventory at 42 units spanning price points from approximately $44,000 to $378,000.

The business operates four revenue streams: new vehicle sales, pre-owned vehicle sales, a service and parts department staffed by factory-trained technicians (offering genuine OEM parts with a 2-year installation warranty), and an in-house financing department that arranges loans, leases, and trade-in evaluations through manufacturer-affiliated and third-party lenders. Leasing is formalized with published multi-year contract terms — for example, a 48-month lease on a 2026 Maserati Grecale Modena at $1,706.20 per month — alongside service-department promotions such as tiered spend discounts and complimentary safety-recall inspections.

The customer base is concentrated in high-net-worth individual buyers across the North Carolina Triad region — Greensboro, Raleigh, Winston-Salem, Durham, and High Point. The franchise has been owned and operated by Hendrick Automotive Group, publicly identified as the #1 rated dealer group in the United States, since its integration into that parent. There is no proprietary technology product, no app or API layer, and no disclosed AI/ML capability; the technology footprint is limited to a conventional dealership website with online inventory browsing, credit applications, and service scheduling.

Name

Foreign Cars Italia

Legal name

Foreign Cars Italia

Website

https://foreigncarsitalia.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Foreign Cars Italia (now Hendrick Cars Greensboro) is a factory-authorized Ferrari, Maserati, and Porsche dealership in Greensboro, NC, selling new and pre-owned luxury vehicles, service, parts, and financing to high-net-worth individual buyers across the North Carolina Triad region.

Ownership category

akta.pro rank

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sale of new luxury vehicles including Ferrari, Maserati, and Porsche models. Revenue generated from MSRP and dealer markup pricing on new inventory.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used luxury vehicles. Includes CPO vehicles with extended warranty options and standard used car sales.
3. Service and Parts Department: Maintenance, repairs, and genuine OEM parts for Ferrari, Maserati, and Porsche vehicles. Includes 2-year warranty on replacement parts installed by factory-authorized technicians.
4. Financing Services: Auto loan financing, lease arrangements, and trade-in evaluation services. Works with manufacturer financing programs and local/national lenders to provide competitive rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Foreign Cars Italia (now Hendrick Cars Greensboro) is a factory-authorized luxury car dealership selling new and pre-owned Ferrari, Maserati, and Porsche vehicles. It also provides vehicle service and maintenance, genuine OEM parts, financing, and leasing.

Product overview

Foreign Cars Italia (now Hendrick Cars Greensboro) operates as a factory-authorized luxury car dealership offering a unified portfolio of automotive products and services. The core offering centers on new and pre-owned Ferrari, Maserati, and Porsche vehicles, supported by a comprehensive service and parts department staffed by factory-trained technicians. Additional services include auto financing, leasing options, genuine OEM parts with warranty coverage, and vehicle specials. The dealership has served the Greensboro, NC community since 1978.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ferrari, Maserati, Porsche Vehicles Factory-authorized dealership offering new luxury and high-performance vehicles from Ferrari, Maserati, and Porsche brands, including sedans, SUVs, and sports cars.
• Pre-Owned Vehicles Selection of certified pre-owned and used luxury vehicles including Ferrari, Maserati, Porsche, and other premium brands at competitive prices.
• Vehicle Service and Maintenance Factory-trained technicians providing maintenance and repair services for Ferrari, Maserati, and Porsche vehicles including oil changes, alignments, brake service, transmission service, and electrical repairs.
• Auto Financing Financial services including auto loans, credit applications, competitive rates from manufacturer and local banks, and extended warranty programs.
• Genuine OEM Parts 100% genuine OEM replacement parts and accessories for Ferrari, Maserati, and Porsche vehicles, with a 2-year warranty on all parts installed by factory-authorized technicians.
• Vehicle Leasing Flexible leasing options for new luxury vehicles with competitive monthly payments and terms.

Quantifiable outcome

• 45+ years of dedicated service to the Greensboro community

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Hendrick Automotive GroupcoreStrategic or Co-development PartnerHendrick Automotive Group brings its trusted reputation, experienced leadership, and commitment to exceptional guest experiences to this collection of luxury and performance brands. As the number one rated dealer group in the country, Hendrick Automotive Group has built its reputation on long-standing relationships, exceptional service, and commitment to excellence at every level.
• Ferrari (Factory-Authorized Dealer)coreChannel Partner/ Reseller/ DistributorFactory-authorized Ferrari dealership providing new and pre-owned Ferrari sales, service, and parts. Access to Ferrari's certified technician training and genuine Ferrari parts supply chain.
• Maserati (Factory-Authorized Dealer)coreChannel Partner/ Reseller/ DistributorFactory-authorized Maserati dealership providing new and pre-owned Maserati sales, service, and parts. Includes Maserati Connect services and genuine Maserati parts and accessories.
• Porsche (Factory-Authorized Dealer)coreChannel Partner/ Reseller/ DistributorFactory-authorized Porsche dealership providing new and pre-owned Porsche sales, service, and parts. Access to Porsche's factory training, genuine parts, and certified pre-owned program.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hendrick Automotive Group: Parent conglomerate and the largest privately held automotive dealer group in the US, with ~140 dealerships. It owns Foreign Cars Italia directly, so it is the closest comparable operating structure and strategic umbrella — same operational playbook, same back-office, same OEM relationships, just at massive scale.
• Penske Automotive Group: Public US dealer group (PAG) with a luxury-heavy portfolio including many Ferrari, Maserati, Porsche, Bentley, and Rolls-Royce rooftops. Operates branded luxury dealerships in multiple US metros, providing directly comparable luxury-retail economics and a publicly disclosed benchmark for performance.
• Sonic Automotive: Public dealership group (SAH) with a meaningful luxury franchise base and the EchoPark used-vehicle platform. Comparable in operating model (franchised new, used, F&I, service/parts) and a direct competitor for OEM allocations and talent in the southeastern US.
• Asbury Automotive Group: Public dealer group (ABG) with luxury franchise exposure (Mercedes-Benz, BMW, Lexus, Land Rover, etc.) across the Southeast. Offers a directly comparable business model — franchised luxury retail with attached service operations — and similar exposure to brand volatility and EV transition.
• Holman Automotive: Family-owned, large private dealer group with a luxury-focused retail arm (Holman Luxury) and parallel fleet services. Directly comparable retail dealership operation, scaled-up and multi-rooftop.
• AutoNation: Largest US public dealer group by revenue (AN), with national footprint and a meaningful luxury franchise count (Mercedes-Benz, BMW, Audi, Porsche select stores, etc.). Most-scaled comparable to the franchised-dealership operating model, though tilted more toward volume than exotic.

Direct peers

• Miller Motorcars: Family-owned luxury/exotic dealership in Greenwich, CT, factory-authorized for Ferrari, Maserati, Rolls-Royce, Bentley, Aston Martin, and others. Very close peer to Foreign Cars Italia: same multi-brand luxury-authorized business model, same target HNW buyer, same factory-trained service backbone.
• Rusnak Auto Group: Multi-brand luxury dealership group in Pasadena/LA area, with Porsche, Audi, Mercedes-Benz, BMW, Bentley, and Rolls-Royce rooftops. Highly comparable operating model to a multi-brand luxury dealer like Foreign Cars Italia, including factory-authorized service.
• Berkeley Motor Works / Boardwalk Ferrari (Plano): Single-rooftop or small multi-rooftop US dealers focused specifically on the Ferrari/Maserati/luxury mix. Comparable in franchise exclusivity, HNW customer profile, service-driven economics, and small-headcount footprint. Provides a true exotic-only comparable.

Regional players

• Maserati of Wilmington / Porsche Wilmington: Single-rooftop or small NC/VA-area authorized luxury dealer serving the Carolinas. Same OEM franchises and similar HNW customer pool — the dealership competes with these rooftops for OEM allocations and buyers in the Greensboro catchment area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/foreigncarsint
• Facebookfacebook.com/foreign-cars-italia-greensboro-nc-154666677893203
• LinkedInlinkedin.com/company/foreign-cars-italia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foreign Cars Italia