Drykorn

What Drykorn does

DRYKORN is a German contemporary fashion brand operating as DRYKORN Modevertriebs GmbH & Co. KG, headquartered in Kitzingen, Germany, and founded in 1996. The company designs, manufactures, and sells men's and women's apparel and accessories — including dresses, blouses, shirts, knitwear, jeans, trousers, jackets, coats, suits, knitwear, swimwear, and accessories — through its DTC e-commerce storefront at drykorn.com, supplemented by an Amazon EU marketplace presence and physical retail touchpoints. Managing directors are Marco Götz, Gerrit Voss, and Marino Edelmann, and the company operates with 101-250 employees. The company ships to 23+ European countries plus worldwide via DHL Express, with same-day dispatch on orders placed before 1 pm and free shipping on orders over €300.

The platform is built on Shopware e-commerce infrastructure with third-party components for CDN (Cloudflare), search (Algolia), email/SMS marketing (Klaviyo, Voyado), size-and-fit personalization (SAIZ GmbH), customer reviews (reviews.io), A/B testing (ABlyft), and analytics (Google Analytics, Microsoft Clarity, Klar Insights). Payment processing is offered through PayPal, Apple Pay, Klarna, Mastercard, Visa, Mollie, iDEAL, TWINT, and Amazon Pay. Manufacturing is primarily in Europe and Türkiye, with approximately one-third of collections produced across Asia and North Africa, a positioning formalized through the WE_MIND sustainability initiative.

Revenue is generated through one-time apparel and accessories sales at fixed retail prices (with shipping fees added), digital gift card sales in €25-€500 denominations redeemable across multiple orders, and a smaller affiliate/partner commission stream via AWIN, retailAds, and Corporate Benefits. Customer segments are split between primary consumer personas (Women and Men) and a secondary use-case segment (Gift Card Purchasers). Marketing is executed across Klaviyo/Voyado email, Meta (Facebook/Instagram), TikTok, Google, Microsoft Advertising, Pinterest, LinkedIn, and YouTube, with paid, organic, and affiliate channels weighted toward mid- and bottom-funnel conversion.

Name

Drykorn

Legal name

DRYKORN Modevertriebs GmbH & Co. KG

Website

https://drykorn.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

DRYKORN is a German contemporary fashion brand that designs, manufactures, and sells men's and women's apparel and accessories through its DTC e-commerce storefront drykorn.com and Amazon EU, shipping to 23+ European countries plus worldwide.

Ownership category

akta.pro rank

Product category

Contemporary Fashion Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industry

Fashion Accessories Wholesale (Belts, Hats, Scarves, Gloves, Ties) (CRAOADAC)

Keywords

• Contemporary fashion apparel
• Men's clothing
• Women's clothing
• Fashion accessories
• Direct-to-consumer fashion

Headquarters

HQ city

Kitzingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Apparel and Accessories Sales: Primary revenue stream from direct sale of men's and women's fashion including clothing (dresses, blouses, skirts, trousers, jeans, t-shirts, knitwear, blazers, suits, jackets, coats, sweats), underwear, socks, and accessories (bags, caps, scarves, belts, ties, care products). Products sold at fixed retail prices with shipping costs added.
2. Gift Cards: Digital gift cards sold in denominations of €25, €50, €100, €150, €200, €250, and €500. Gift cards can be split across multiple orders and retain remaining balance. One-time purchase with no recurring revenue.
3. Affiliate Commissions: Revenue from affiliate marketing programs including AWIN (formerly Zanox/Affilinet), retailAds, and Corporate Benefits employee benefits platform. Commissions earned when users click affiliate links or purchase through partner referrals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Drykorn designs, manufactures, and sells contemporary men's and women's fashion apparel and accessories through its direct-to-consumer e-commerce platform at drykorn.com, complemented by physical retail stores. The brand offers seasonal F/W and S/S collections, linen collections, matching sets, accessories, and digital gift cards in denominations of €25 to €500, shipping to 23+ European countries plus worldwide via DHL Express with same-day shipping on orders placed before 1 pm.

Product overview

DRYKORN is a German fashion brand operating an e-commerce platform built on Shopware infrastructure, offering men's and women's clothing and accessories through its online shop at drykorn.com. The product portfolio consists of the core DRYKORN Online Shop (the primary e-commerce platform) complemented by dedicated Women's and Men's Fashion Collections spanning dresses, blouses, shirts, knitwear, jeans, trousers, jackets, coats, suits, and accessories. Additional offerings include the DRYKORN Gift Card (digital PDF cards in €25-€500 denominations), Sale/Discounted Items sections, seasonal Linen Collections, and Matching Sets for coordinated outfits. The brand also publishes seasonal Lookbooks (e.g., Men's and Women's F/W 2026 1st Drop) for shop-by-look functionality. The WE_MIND program represents the sustainability initiative focusing on European/Turkish manufacturing with partial production in Asia and North Africa. Supporting services include the Newsletter Service (managed via Klaviyo/Voyado for promotional communications), Customer Account management with wishlist functionality, and order tracking capabilities. The platform integrates with Shopware for e-commerce operations, multiple payment providers (PayPal, Apple Pay, Klarna, Mastercard, Visa, Mollie, iDEAL, TWINT, Amazon Pay), analytics tools (Google Analytics, Cloudflare, Microsoft Clarity), and marketing platforms (TikTok Ads, Meta Pixel, Facebook Conversions API, Google Ads, Pinterest Tag, LinkedIn Insight Tag).

Differentiator

Problem solved

Functional benefit

Products and services

• DRYKORN Online Shop Official DRYKORN e-commerce storefront at drykorn.com selling the brand's men's and women's fashion collections, accessories, and digital gift cards. Built on Shopware infrastructure with worldwide DHL Express shipping and free shipping on orders over €300.
• Women's Fashion Collection Contemporary women's clothing line including dresses, blouses, skirts, trousers, jeans, t-shirts, tops, shorts, knitwear, blazers, suits, jackets, coats, matching sets, sweatwear, socks, and accessories such as bags, caps, scarves, belts, ties, and care products. Sold through drykorn.com and physical retail stores to female consumers in Europe and worldwide.
• Men's Fashion Collection Contemporary men's clothing line including t-shirts, shorts, trousers, shirts, knitwear, jeans, jackets, poloshirts, suit jackets, suits, coats, sweatwear, underwear, vests, socks, and accessories such as beachwear, bags, caps, scarves, belts, ties, and care products. Sold through drykorn.com and physical retail stores to male consumers in Europe and worldwide.
• DRYKORN Gift Card

Quantifiable outcome

• Free shipping on orders over €300
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration36 records

Partnerships

14 partnerships are on record, tiered core and supporting.

• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the DRYKORN online store with features including online retail, community elements, purchase and payment transactions, and customer management.
• CloudflarecoreTechnology or IntegrationContent Delivery Network (CDN) service ensuring fast and secure delivery of website content, particularly large media files like images and scripts.
• Google AnalyticscoreTechnology or IntegrationWeb analytics service for measuring and analyzing website usage, including server-side tracking for enhanced privacy compliance.
• KlaviyocoreTechnology or IntegrationEmail and text message marketing automation platform for customer communication, newsletters, and promotional campaigns.
• VoyadosupportingTechnology or IntegrationMarketing automation and CRM platform for email/SMS campaigns and onsite personalization.
• Meta Platforms (Facebook/Instagram)coreGTM or Marketing PartnerJoint advertising partnership using Meta Pixel, Custom Audiences, and Conversions API for targeted advertising on Facebook and Instagram platforms.
• TikToksupportingGTM or Marketing PartnerSocial media advertising partnership with TikTok Pixel tracking and joint responsibility for data processing for video-based advertising campaigns.
• SAIZ GmbHsupportingTechnology or IntegrationSize and fit recommendation technology that collects body measurements (height, chest, hip, waist, weight) to provide personalized size recommendations for customers.
• AlgoliasupportingTechnology or IntegrationSearch platform that tracks and analyzes search queries to optimize and personalize search results and improve algorithm relevance.
• PayPalcoreTechnology or IntegrationPayment processing partner offering buyer protection and secure payment options for customers.
• KlarnasupportingTechnology or IntegrationPayment service provider for flexible payment options including buy now, pay later functionality.
• AWIN (formerly Zanox/Affilinet)supportingChannel Partner/ Reseller/ DistributorAffiliate marketing partner program for commission-based referrals from partner websites and influencers.
• Corporate Benefits GermanysupportingChannel Partner/ Reseller/ DistributorEmployee benefits platform providing access to DRYKORN products as workplace fringe benefits.
• DHL ExpresscoreTechnology or IntegrationWorldwide shipping partner for order delivery. Orders placed before 1 pm on working days shipped same day.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/drykorn
• Facebookfacebook.com/drykorn
• Pinterestpinterest.com/drykorn
• TikToktiktok.com/@drykorn
• YouTubeyoutube.com/drykorn
• Xx.com/DRYKORN_DE

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drykorn