Drykorn
DRYKORN is a German contemporary fashion brand that designs, manufactures, and sells men's and women's apparel and accessories through its DTC e-commerce storefront drykorn.com and Amazon EU, shipping to 23+ European countries plus worldwide.
- Company typePrivate
- Founded1996
- HeadquartersKitzingen, Germany
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Drykorn does
DRYKORN is a German contemporary fashion brand operating as DRYKORN Modevertriebs GmbH & Co. KG, headquartered in Kitzingen, Germany, and founded in 1996. The company designs, manufactures, and sells men's and women's apparel and accessories — including dresses, blouses, shirts, knitwear, jeans, trousers, jackets, coats, suits, knitwear, swimwear, and accessories — through its DTC e-commerce storefront at drykorn.com, supplemented by an Amazon EU marketplace presence and physical retail touchpoints. Managing directors are Marco Götz, Gerrit Voss, and Marino Edelmann, and the company operates with 101-250 employees. The company ships to 23+ European countries plus worldwide via DHL Express, with same-day dispatch on orders placed before 1 pm and free shipping on orders over €300.
The platform is built on Shopware e-commerce infrastructure with third-party components for CDN (Cloudflare), search (Algolia), email/SMS marketing (Klaviyo, Voyado), size-and-fit personalization (SAIZ GmbH), customer reviews (reviews.io), A/B testing (ABlyft), and analytics (Google Analytics, Microsoft Clarity, Klar Insights). Payment processing is offered through PayPal, Apple Pay, Klarna, Mastercard, Visa, Mollie, iDEAL, TWINT, and Amazon Pay. Manufacturing is primarily in Europe and Türkiye, with approximately one-third of collections produced across Asia and North Africa, a positioning formalized through the WE_MIND sustainability initiative.
Revenue is generated through one-time apparel and accessories sales at fixed retail prices (with shipping fees added), digital gift card sales in €25-€500 denominations redeemable across multiple orders, and a smaller affiliate/partner commission stream via AWIN, retailAds, and Corporate Benefits. Customer segments are split between primary consumer personas (Women and Men) and a secondary use-case segment (Gift Card Purchasers). Marketing is executed across Klaviyo/Voyado email, Meta (Facebook/Instagram), TikTok, Google, Microsoft Advertising, Pinterest, LinkedIn, and YouTube, with paid, organic, and affiliate channels weighted toward mid- and bottom-funnel conversion.
Drykorn firmographics
Firmographics- Name
- Drykorn
- Legal name
- DRYKORN Modevertriebs GmbH & Co. KG
- Website
- https://drykorn.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DRYKORN is a German contemporary fashion brand that designs, manufactures, and sells men's and women's apparel and accessories through its DTC e-commerce storefront drykorn.com and Amazon EU, shipping to 23+ European countries plus worldwide.
- Ownership category
- akta.pro rank
Drykorn industry classification
Industry- Product category
- Contemporary Fashion Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industry
- Fashion Accessories Wholesale (Belts, Hats, Scarves, Gloves, Ties) (CRAOADAC)
Keywords
Where Drykorn is headquartered
LocationHeadquarters
- HQ city
- Kitzingen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Drykorn business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Apparel and Accessories Sales: Primary revenue stream from direct sale of men's and women's fashion including clothing (dresses, blouses, skirts, trousers, jeans, t-shirts, knitwear, blazers, suits, jackets, coats, sweats), underwear, socks, and accessories (bags, caps, scarves, belts, ties, care products). Products sold at fixed retail prices with shipping costs added.
- Gift Cards: Digital gift cards sold in denominations of €25, €50, €100, €150, €200, €250, and €500. Gift cards can be split across multiple orders and retain remaining balance. One-time purchase with no recurring revenue.
- Affiliate Commissions: Revenue from affiliate marketing programs including AWIN (formerly Zanox/Affilinet), retailAds, and Corporate Benefits employee benefits platform. Commissions earned when users click affiliate links or purchase through partner referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift Card - €25 |
| One time/ perpetual license | Pay-as-you-go | Gift Card - €50 |
| One time/ perpetual license | Pay-as-you-go | Gift Card - €100 |
| One time/ perpetual license | Pay-as-you-go | Gift Card - €150 |
| One time/ perpetual license | Pay-as-you-go | Gift Card - €200 |
| One time/ perpetual license | Pay-as-you-go | Gift Card - €250 |
| One time/ perpetual license | Pay-as-you-go | Gift Card - €500 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
Drykorn product offering
Product offeringCore offering
Drykorn designs, manufactures, and sells contemporary men's and women's fashion apparel and accessories through its direct-to-consumer e-commerce platform at drykorn.com, complemented by physical retail stores. The brand offers seasonal F/W and S/S collections, linen collections, matching sets, accessories, and digital gift cards in denominations of €25 to €500, shipping to 23+ European countries plus worldwide via DHL Express with same-day shipping on orders placed before 1 pm.
Product overview
DRYKORN is a German fashion brand operating an e-commerce platform built on Shopware infrastructure, offering men's and women's clothing and accessories through its online shop at drykorn.com. The product portfolio consists of the core DRYKORN Online Shop (the primary e-commerce platform) complemented by dedicated Women's and Men's Fashion Collections spanning dresses, blouses, shirts, knitwear, jeans, trousers, jackets, coats, suits, and accessories. Additional offerings include the DRYKORN Gift Card (digital PDF cards in €25-€500 denominations), Sale/Discounted Items sections, seasonal Linen Collections, and Matching Sets for coordinated outfits. The brand also publishes seasonal Lookbooks (e.g., Men's and Women's F/W 2026 1st Drop) for shop-by-look functionality. The WE_MIND program represents the sustainability initiative focusing on European/Turkish manufacturing with partial production in Asia and North Africa. Supporting services include the Newsletter Service (managed via Klaviyo/Voyado for promotional communications), Customer Account management with wishlist functionality, and order tracking capabilities. The platform integrates with Shopware for e-commerce operations, multiple payment providers (PayPal, Apple Pay, Klarna, Mastercard, Visa, Mollie, iDEAL, TWINT, Amazon Pay), analytics tools (Google Analytics, Cloudflare, Microsoft Clarity), and marketing platforms (TikTok Ads, Meta Pixel, Facebook Conversions API, Google Ads, Pinterest Tag, LinkedIn Insight Tag).
Differentiator
Problem solved
Functional benefit
Products and services
- DRYKORN Online Shop Official DRYKORN e-commerce storefront at drykorn.com selling the brand's men's and women's fashion collections, accessories, and digital gift cards. Built on Shopware infrastructure with worldwide DHL Express shipping and free shipping on orders over €300.
- Women's Fashion Collection Contemporary women's clothing line including dresses, blouses, skirts, trousers, jeans, t-shirts, tops, shorts, knitwear, blazers, suits, jackets, coats, matching sets, sweatwear, socks, and accessories such as bags, caps, scarves, belts, ties, and care products. Sold through drykorn.com and physical retail stores to female consumers in Europe and worldwide.
- Men's Fashion Collection Contemporary men's clothing line including t-shirts, shorts, trousers, shirts, knitwear, jeans, jackets, poloshirts, suit jackets, suits, coats, sweatwear, underwear, vests, socks, and accessories such as beachwear, bags, caps, scarves, belts, ties, and care products. Sold through drykorn.com and physical retail stores to male consumers in Europe and worldwide.
- DRYKORN Gift Card
Quantifiable outcome
- Free shipping on orders over €300
- +1 more outcomes
Companies that use Drykorn
Customer profileSegments3 records
Ideal customer profiles3 records
Drykorn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
Drykorn partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- ShopifycoreE-commerce platform provider powering the DRYKORN online store with features including online retail, community elements, purchase and payment transactions, and customer management.
- CloudflarecoreContent Delivery Network (CDN) service ensuring fast and secure delivery of website content, particularly large media files like images and scripts.
- Google AnalyticscoreWeb analytics service for measuring and analyzing website usage, including server-side tracking for enhanced privacy compliance.
- KlaviyocoreEmail and text message marketing automation platform for customer communication, newsletters, and promotional campaigns.
- VoyadosupportingMarketing automation and CRM platform for email/SMS campaigns and onsite personalization.
- Meta Platforms (Facebook/Instagram)coreJoint advertising partnership using Meta Pixel, Custom Audiences, and Conversions API for targeted advertising on Facebook and Instagram platforms.
- TikToksupportingSocial media advertising partnership with TikTok Pixel tracking and joint responsibility for data processing for video-based advertising campaigns.
- SAIZ GmbHsupportingSize and fit recommendation technology that collects body measurements (height, chest, hip, waist, weight) to provide personalized size recommendations for customers.
- AlgoliasupportingSearch platform that tracks and analyzes search queries to optimize and personalize search results and improve algorithm relevance.
- PayPalcorePayment processing partner offering buyer protection and secure payment options for customers.
- KlarnasupportingPayment service provider for flexible payment options including buy now, pay later functionality.
- AWIN (formerly Zanox/Affilinet)supportingAffiliate marketing partner program for commission-based referrals from partner websites and influencers.
- Corporate Benefits GermanysupportingEmployee benefits platform providing access to DRYKORN products as workplace fringe benefits.
- DHL ExpresscoreWorldwide shipping partner for order delivery. Orders placed before 1 pm on working days shipped same day.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Drykorn competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Drykorn social profiles
Digital presenceDrykorn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drykorn leadership team
Management profileNumber of profiles
Profiles3 records
Drykorn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drykorn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drykorn
What does Drykorn do?
Drykorn designs, manufactures, and sells contemporary men's and women's fashion apparel and accessories through its direct-to-consumer e-commerce platform at drykorn.com, complemented by physical retail stores. The brand offers seasonal F/W and S/S collections, linen collections, matching sets, accessories, and digital gift cards in denominations of €25 to €500, shipping to 23+ European countries plus worldwide via DHL Express with same-day shipping on orders placed before 1 pm.
Is Drykorn a public or private company?
Drykorn is a private company. It is classified as unknown and is currently operating.
When was Drykorn founded?
Drykorn was founded in 1996. It employs 101 to 250 people.
Where is Drykorn based?
Drykorn is headquartered in Kitzingen, Germany, in the Europe region.
How does Drykorn make money?
Three revenue lines are on record. Apparel and Accessories Sales are the primary driver. The others are gift Cards and affiliate Commissions.
Does Drykorn have an API?
No public API is recorded for Drykorn.
What industry is Drykorn in?
Drykorn's product category is Contemporary Fashion Apparel. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of CRAOADAC, Fashion Accessories Wholesale (Belts, Hats, Scarves, Gloves, Ties). Its NAICS code is 458110 and its SIC code is 5600.