Cowboy Tack
Cowboy Tack is a privately held, Kinston, USA-based direct-to-consumer e-commerce retailer of western riding gear — bits, spurs, leather tack, stirrups, and Wintec saddles — serving professional rodeo athletes, working ranchers, and everyday western riders through pro-rider-endorsed and designer collections.
- Company typePrivate
- Founded-
- HeadquartersKinston, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cowboy Tack does
Cowboy Tack is a privately held, Kinston, USA-based e-commerce retailer of western equestrian tack, operating with a headcount of 1-10 employees and selling exclusively through its own DTC website, cowboytack.com. The company sells bits, spurs, leather goods, stirrups, and accessories, and additionally distributes Wintec branded saddles as an authorized retailer. Product pricing spans from sub-$10 accessories (spur pins starting at $0.85, curb straps from $4.19) to roughly $350 premium leather pieces and $800 Wintec saddles, with the majority of SKUs concentrated in the $50-$150 band and no subscription or recurring component to the model.
Cowboy Tack's go-to-market is built on a product-led and event-driven strategy centered on a roster of seven professional rider ambassadors — including NRHA Two Million Dollar Rider Bernard Fonck, nine-time NFR qualifier Tyler Magnus, and NFR-qualifying breakaway roper Jordan Jo — who co-design and endorse pro-rider signature collections spanning reining, team roping, barrel racing, and breakaway roping disciplines. The brand is the official bits and spurs sponsor of USTRC, WSTR, and NTR, three of the largest North American team roping organizations, with marketing concentrated on Instagram, Facebook, and an email newsletter offering 20% off first order. Distribution is single-channel direct-to-consumer with no disclosed retail partners.
Revenue mechanics consist of one-time hardware sales across six core product categories (Bits, Spurs, Leather, Stirrups, Saddles/Wintec, Accessories) and three sub-brand lines (Pro-Rider Collections, ~15 Designer Collections, and Leather & Tack Collections featuring proprietary stamp treatments). No revenue, funding, or ownership data is disclosed in the input; the company appears independently owned with no parent, institutional investors, or public listing indicated.
Cowboy Tack firmographics
Firmographics- Name
- Cowboy Tack
- Legal name
- Cowboy Tack
- Website
- https://cowboytack.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cowboy Tack is a privately held, Kinston, USA-based direct-to-consumer e-commerce retailer of western riding gear — bits, spurs, leather tack, stirrups, and Wintec saddles — serving professional rodeo athletes, working ranchers, and everyday western riders through pro-rider-endorsed and designer collections.
- Ownership category
- akta.pro rank
Cowboy Tack industry classification
Industry- Product category
- Western Equestrian Tack
- NAICS
- Leather and Allied Product Manufacturing (316), Sporting Goods Retailers (45911), Other Leather and Allied Product Manufacturing (3169)
- SIC
- Leather & Leather Products (3100)
- akta.pro primary industry
- Leather Belts & Straps (CRAKAEAD)
- akta.pro secondary industry
- Equine Working Ranch & Trail Operations (non-tourism) (AFAEAGAL)
Keywords
Where Cowboy Tack is headquartered
LocationHeadquarters
- HQ city
- Kinston
- HQ country
- United States
- HQ region
- North America
Markets served
Cowboy Tack business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Product Sales: Direct-to-consumer online retail sales of western riding gear including bits, spurs, leather products, stirrups, and saddles. One-time purchase model with no subscription component.
- Wintec Saddle Distribution: Distribution of Wintec branded saddles and related products including cinches, fenders, and accessories as an authorized retailer
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories and Hardware (Under $50) |
| Unit Pricing | Pay-as-you-go | Mid-Range Bits and Spurs ($50-$150) |
| Unit Pricing | Pay-as-you-go | Premium Leather Products ($100-$350) |
| Unit Pricing | Pay-as-you-go | Wintec Saddles and Components ($120-$800) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Cowboy Tack product offering
Product offeringCore offering
Cowboy Tack is a western riding gear e-commerce retailer selling premium equestrian products including bits, spurs, leather tack, stirrups, and saddles. The company sells own-brand handcrafted leather goods under multiple designer and pro-rider collections, and also distributes Wintec branded synthetic saddles as an authorized retailer. Products target professional rodeo athletes, working cowboys, and everyday western riders across team roping, barrel racing, and reining disciplines.
Product overview
Cowboy Tack is a western riding gear company offering a comprehensive portfolio of premium equestrian products built for the rugged and functional cowboy. The core offering centers on bits and spurs, supplemented by extensive leather goods, stirrups, and saddles. The company operates three main sub-brand lines: (1) Pro-Rider Collections featuring professional rider-endorsed products from champions like Bernard Fonck, Walt Woodard, Tyler Magnus, and Emilie Veilette; (2) Designer Collections with themed designs like Black Rasp, Daisy, Turquoise, and Spider; and (3) Leather & Tack Collections offering specialty leather products with unique stamps and finishes. The company also resells Wintec saddles and offers accessories including breast collars, headstalls, reins, spur straps, and protective boots. Products are sold through their e-commerce platform with a focus on both everyday riders and professional competitors in rodeo, reining, barrel racing, and team roping sports.
Differentiator
Problem solved
Functional benefit
Brands
- Pro-Rider Collections: Collections created and endorsed by professional riders including Bernard Fonck, Emilie Veillette, Gauthier Legacy, Jordan Jo, Nellie Miller, Tyler Magnus, and Walt Woodard
- Designer Collections
- Leather & Tack Collections
- Wintec
Products and services
- Bits
Quantifiable outcome
- Products endorsed by 7 professional champions including NFR qualifiers and world-ranked riders
- +1 more outcomes
Companies that use Cowboy Tack
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Cowboy Tack technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cowboy Tack partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- USTRC (United States Team Roping Championship)coreOfficial bits and spurs sponsor of USTRC. Cowboy Tack invests in keeping roping traditions alive by partnering with this major team roping organization and presenting awards to competitors.
- WSTR (World Super Series of Team Roping)coreOfficial bits and spurs sponsor of WSTR. Partnership involves presenting awards to hardworking and skilled competitors at WSTR events.
- NTR (National Team Roping)coreOfficial bits and spurs sponsor of NTR. Cowboy Tack shows up for the team roping community through this partnership, investing to keep history and traditions alive.
- WintecminorAuthorized retailer and distributor of Wintec saddles and related products including cinches, fenders, and accessories. Products sold include Wintec Full Quarter Horse Synthetic Saddle, Wintec Full Quarter Frontier Saddle, and Wintec New Generation Close Contact Saddle.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cowboy Tack competitors and assessment
Company assessmentDirect peers
- Professional's Choice: Equestrian performance gear brand offering western boots, spurs, and protective leg products built around professional rodeo athlete endorsements, paralleling Cowboy Tack's pro-rider-led positioning.
- Myler Bits: Specialized manufacturer of western and English bits with strong pro-rider affiliations and a similar emphasis on horse-rider communication, directly competing in Cowboy Tack's signature bit category.
- Classic Equine: Specializes in western performance bits, spurs, and protective leg gear for roping, reining, and barrel racing — overlapping directly with Cowboy Tack's core bit/spur assortment and rodeo-athlete focus.
- Billy Cook Saddlery: Custom western saddle and tack manufacturer serving ropers and working cowboys with handcrafted leather products, directly comparable in craftsmanship positioning and end-customer profile.
- Weaver Leather: Long-established U.S. manufacturer of leather tack, harnesses, and equestrian leather goods serving the same western riding and rodeo customer base as Cowboy Tack, with a broader catalog and heritage brand equity.
- Martin Saddlery: Heritage maker of western saddles and tack, including headstalls, breast collars, and related leather goods, competing with Cowboy Tack for premium western leather customers and rodeo/working cowboy buyers.
- Reinsman Equestrian: Manufacturer of western tack including bits, spurs, headstalls, and saddle components, sharing Cowboy Tack's pro-rider endorsement model and direct-to-consumer western rider focus.
Broad incumbents
- SmartPak Equine: Large-scale equestrian e-commerce retailer carrying a much broader assortment (supplements, apparel, tack) — relevant as a much larger DTC competitor and benchmark for scaling a western/equestrian online storefront.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Cowboy Tack social profiles
Digital presenceCowboy Tack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cowboy Tack leadership team
Management profileNumber of profiles
Cowboy Tack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cowboy Tack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cowboy Tack
What does Cowboy Tack do?
Cowboy Tack is a western riding gear e-commerce retailer selling premium equestrian products including bits, spurs, leather tack, stirrups, and saddles. The company sells own-brand handcrafted leather goods under multiple designer and pro-rider collections, and also distributes Wintec branded synthetic saddles as an authorized retailer. Products target professional rodeo athletes, working cowboys, and everyday western riders across team roping, barrel racing, and reining disciplines.
Is Cowboy Tack a public or private company?
Cowboy Tack is a private company. It is classified as unknown and is currently operating.
When was Cowboy Tack founded?
Cowboy Tack was founded in -1. It employs 1 to 10 people.
Where is Cowboy Tack based?
Cowboy Tack is headquartered in Kinston, United States, in the North America region.
How does Cowboy Tack make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are wintec Saddle Distribution.
Who are Cowboy Tack's main competitors?
Direct peers on record are Professional's Choice, Myler Bits, Classic Equine, Billy Cook Saddlery, Weaver Leather, Martin Saddlery and Reinsman Equestrian. SmartPak Equine is listed as a broad incumbent.
Does Cowboy Tack have an API?
No public API is recorded for Cowboy Tack.
What industry is Cowboy Tack in?
Cowboy Tack's product category is Western Equestrian Tack. Its primary akta.pro industry code is CRAKAEAD, Leather Belts & Straps, with a secondary code of AFAEAGAL, Equine Working Ranch & Trail Operations (non-tourism). Its NAICS code is 316 and its SIC code is 3100.