Gunter Financial Services

What Gunter Financial Services does

Raymond James Financial, Inc. is a diversified, publicly traded financial services firm (NYSE: RJF) headquartered in St. Petersburg, Florida, founded in 1962. It serves three primary constituencies: individual investors seeking wealth management, retirement, and estate planning; corporations and institutions requiring investment banking, capital markets, public finance, and research; and financial advisors seeking affiliation with a full-service platform. The firm operates through wholly-owned subsidiaries including Raymond James & Associates (NYSE/SIPC member), Raymond James Financial Services (FINRA/SIPC member), Raymond James Bank (FDIC member), Raymond James Trust, Raymond James Investment Management, and Raymond James Ltd. (Canadian operations).

The product set is structured as a platform-plus-modules architecture. The core is Wealth Management, supported by Investment Solutions (asset management, fixed income, equity research, mutual funds, closed-end funds, unit investment trusts, convertibles, options, and private markets and alternatives), Financial and Retirement Planning, Estate and Trust Services (Raymond James Trust, Raymond James Charitable), Banking and Lending (Raymond James Bank), Insurance (Raymond James Insurance Group), and Private Wealth Services for high-net-worth clients. Institutional clients are served through Investment Banking (M&A, capital markets, private capital, private credit), Public Finance, Global Equities, and Fixed Income Capital Markets. Advisor affiliation is offered across Employee Advisor, Advisor Select, Independent Advisor, and Independent RIA and Custody models, backed by inclusion networks. Supporting digital tools include Client Access, eFolio, Commission Management, and Goal Planning and Monitoring, with an embedded ecosystem of third-party partnerships for Medicare, caregiving, fraud monitoring, and estate planning.

Raymond James earns revenue through a mix of recurring fee-based advisory income tied to assets under management, transaction-based investment banking and trading commissions, net interest income from the bank balance sheet, and managed services in trust and lending. Distribution is primarily direct-sales through financial advisors and institutional sales teams, with self-serve account access for existing clients. The firm reports $1.92 trillion in client assets as of June 30, 2026, claims 154 consecutive quarters of profitability since 1988, and maintains 2x the required regulatory capitalization, signaling a mature, stable, broker-dealer-led franchise.

Name

Gunter Financial Services

Legal name

Raymond James Financial, Inc.

Website

https://raymondjames.com

Company type

Public

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

Raymond James Financial (NYSE: RJF) is a diversified financial services firm founded in 1962 serving individual investors, corporations and institutions, and financial advisors through wealth management, investment banking, capital markets, banking, and trust services across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Wealth Management & Investment Banking

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

akta.pro secondary industries

Comprehensive Financial Planning (FSAEAAAA), Financial Planning–Led RIAs (FSAAACAB), Corporate Finance & Capital Advisory (BPAHADAB)

Keywords

• Wealth management services
• Investment banking
• Capital markets advisory
• Asset management solutions
• Financial advisory services

Headquarters

HQ city

Belton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Wealth Management Fees: Revenue generated through financial advisory services provided to individual clients, including investment management fees, financial planning fees, and advisory fees based on assets under management.
2. Investment Banking Revenue: Fees from capital markets services including mergers and acquisitions advisory, equity capital markets, debt capital markets, and other corporate finance services.
3. Trading and Commissions: Commissions and trading revenues from executing securities transactions for clients across equities, fixed income, and other financial instruments.
4. Banking and Lending: Interest income and fees from Raymond James Bank, providing banking and lending services to clients including securities-based lending and commercial banking.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Gunter Financial Services, operating as Raymond James, delivers personalized wealth management and investment advisory services to individual clients through a national network of financial advisors, supported by banking, trust, insurance, and retirement planning products. For corporations and institutions, the firm provides investment banking, capital markets, public finance, equity research, and fixed income services through dedicated institutional sales teams. The combined platform spans wealth, banking, insurance, trust, and capital markets activities under one holding company.

Product overview

Raymond James Financial Services operates as a diversified financial services company with a platform-plus-modules architecture. The core offering is Wealth Management, which provides personalized financial planning and investment advisory services through a network of financial advisors. This core is supported by multiple integrated modules including Investment Solutions (asset management, fixed income, equity research, mutual funds, closed-end funds, unit investment trusts, convertible securities, options, and private markets), Financial and Retirement Planning (IRAs, 401(k) plans, retirement calculators, college planning), Estate and Charitable Giving (through Raymond James Trust and Raymond James Charitable), Banking and Lending (through Raymond James Bank including deposits, credit, and margin), Insurance Solutions (through Raymond James Insurance Group), and Private Wealth Services for high-net-worth clients. For corporations and institutions, the company offers Investment Banking (mergers and acquisitions, capital markets, private capital), Public Finance, Global Equities and Investment Banking, and Fixed Income Capital Markets. The company also provides advisor affiliation models (Employee Advisor, Advisor Select, Independent Advisor, Independent RIA) and inclusion networks. Supporting digital tools include Client Access (online account management), eFolio (portfolio management), and Commission Management. The firm also offers longevity planning resources integrating third-party services for Medicare planning, fraud protection (EverSafe), caregiving support (Cariloop, Broadspire), health advisory (PinnacleCare), and legacy planning (Everplans).

Differentiator

Problem solved

Functional benefit

Brands

• Raymond James Stadium: Named stadium property in Tampa, Florida associated with the company
• eFolio
• Raymond James Stadium
• Power of Personal
• Raymond James Trust
• Raymond James Insurance Group

Products and services

• Wealth Management Full-service wealth management platform providing personalized financial planning, investment management, and advisory services through a network of affiliated financial advisors for individual clients.
• Investment Banking Corporate investment banking services for corporations and institutions including mergers and acquisitions advisory, capital markets, capital structure advisory, private capital advisory, and private credit.
• Public Finance Public finance services covering specialty areas including airports, healthcare, higher education, housing, K-12 schools, state and local government, student housing, transportation, utilities, and USDA financing.
• Global Equities and Investment Banking Global equity research, sales and trading, corporate and executive services, and corporate access services for institutional clients.
• Fixed Income Capital Markets Fixed income services including institutional sales, trading, research and strategies, and the RIA partnership group.
• Raymond James Bank Deposit Program FDIC-insured deposit program enabling cash sweeps to Raymond James Bank with FDIC insurance coverage through the affiliated bank.
• Banking and Lending Services Banking services through Raymond James Bank including cash management, debit cards, cash sweeps, credit cards, margin lending, and capital access for clients.
• Insurance Solutions Insurance products including life insurance, long-term care protection, and annuities delivered through Raymond James Insurance Group.
• Raymond James Trust Trust company offering trust consultations, working with attorneys, Raymond James Charitable, and trust administration for estate and legacy planning clients.
• Raymond James Charitable Philanthropic vehicle enabling clients to support charitable causes while achieving tax planning objectives.
• Private Wealth Services High-net-worth services including investment management solutions, estate and charitable planning, lending and cash management, intergenerational wealth strategies, and risk mitigation.
• Raymond James Investment Management Investment management services for institutional clients delivered through the dedicated subsidiary.
• Retirement Plan Solutions for Businesses Business retirement plan services including plan sponsor and institutional investment advisor support.
• Depository Institution Services Services for banks and credit unions including fixed income capital markets, investment banking, equity sales and trading, wealth management, trust, and affordable housing investments.
• Affordable Housing Investments Tax credit and impact investment products supporting affordable housing development for institutional and qualified investors.

Quantifiable outcome

• $1.92 trillion in client assets as of June 30, 2026
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Nine partnerships are on record, tiered minor.

• ARAG (Legal Now)minorStrategic or Co-development PartnerPartnership providing legal document preparation and estate planning legal advice services to clients through ARAG Legal Now platform. Raymond James does not receive referral fees for this partnership.
• EverSafeminorStrategic or Co-development PartnerIdentity protection and fraud monitoring service partnership. EverSafe monitors accounts for unusual activity and alerts clients and designated trusted advocates to potential financial fraud.
• ChapterminorStrategic or Co-development PartnerMedicare plan comparison and enrollment guidance partnership. Chapter provides unbiased guidance through licensed advisors to help clients maximize benefits and minimize healthcare costs. Raymond James receives a one-time referral fee for each Medicare application submitted.
• ClearMatchminorStrategic or Co-development PartnerMedicare plan comparison service providing unbiased agents to help clients compare options and find cost-effective plans. Raymond James receives a one-time referral fee for each Medicare Advantage and Medicare Supplement application submitted.
• Broadspire Care ManagementminorStrategic or Co-development PartnerCare management services partnership helping clients plan for housing and healthcare needs in retirement. Services include home assessments, care facilitation, and memory care facility referrals.
• PinnacleCareminorStrategic or Co-development PartnerConcierge health service maintaining relationships with top-ranked medical centers. Helps clients source treatment options, schedule appointments, and seek second opinions from specialists.
• CariloopminorStrategic or Co-development PartnerCaregiving support and guidance partnership providing personalized assistance, expert support, and digital tools for making informed care decisions for children, aging parents, or other family members.
• EverplansminorStrategic or Co-development PartnerLegacy and estate document organization service. Everplans enables clients to organize important documents including wills, end-of-life wishes, and family information in a secure online database for sharing with family members.
• StrideminorStrategic or Co-development PartnerPre-Medicare (under 65) health insurance support partnership working with Chapter to provide comprehensive healthcare coverage guidance for clients not yet eligible for Medicare.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stifel Financial: Mid-sized US wealth management and investment bank with a national advisor network and institutional capital markets business. Comparable dual focus on advisor-led wealth and full-service investment banking.
• Edward Jones: Large US advisor-led wealth management firm with a primarily employee-advisor model focused on branch-based retail wealth. Comparable in advisor distribution philosophy and planning-led wealth offering, though narrower in investment banking.
• Ameriprise Financial: Large US diversified financial services firm with a national advisor-led wealth management franchise and asset management arm. Closely comparable in scale, advisor distribution model, and breadth of planning-led wealth offerings.
• Robert W. Baird: Privately held US financial services firm with advisor-led private wealth management and an investment banking / equity research franchise. Comparable mix of wealth, capital markets, and advisor relationships at similar mid-tier scale.
• LPL Financial: Leading independent broker-dealer and RIA custodian supporting thousands of affiliated financial advisors. Directly comparable independent advisor affiliation and RIA custody model that mirrors Raymond James's Independent Advisor and RIA Custody services.

Broad incumbents

• Fidelity Investments: Major US asset manager and brokerage with extensive retail wealth, workplace investing, and advisor custody businesses. Comparable in mutual fund, ETF, retirement, and brokerage offerings, but with a much larger direct-to-consumer orientation.
• Morgan Stanley Wealth Management: US wealth management franchise of a global bulge-bracket bank with massive AUM and advisor headcount. Overlaps heavily with Raymond James in advisor-led wealth and investment solutions, but at much larger scale and with greater international reach.
• Charles Schwab: One of the largest US retail brokerage and RIA custodians, with significant wealth management and asset management businesses. Comparable wealth and custody services but with a far larger, retail-driven scale and no traditional advisor-affiliation wholesale model.
• Goldman Sachs Wealth Management: Wealth and investment management division of a global bulge-bracket bank, with strong overlap in private wealth and capital markets. Comparable high-net-worth and institutional capabilities but with far broader global and bulge-bracket footprint.
• Wells Fargo Wealth & Investment Management: Wealth, brokerage, and retirement division of a major US bank with a large advisor network and significant AUM. Comparable in advisor-led wealth, banking, and trust services, but operating within a much larger diversified bank.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/RaymondJames
• YouTubeyoutube.com/user/raymondjames
• Facebookfacebook.com/GunterFinancialServices
• LinkedInlinkedin.com/company/raymond-james-financial-inc-
• Instagraminstagram.com/raymondjames

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gunter Financial Services