Slam

What Slam does

SLAM! is a Netherlands-based dance and contemporary-music radio station operating under Mediahuis Radio B.V., a private limited company registered at Basisweg 30, 1043AP, Amsterdam (KvK 32116986), and itself a subsidiary of the Mediahuis media group that also owns 100%NL, Sublime, Nostalgie, and Radio Veronica. The core product is a continuous music broadcast service available nationally via FM (frequencies in Amsterdam 98.0, Den Haag 98.0, Alkmaar 98.3, Roermond 96.1, Maastricht 103.2), DAB+ digital radio, web player at slam.nl, native iOS and Android apps, smart speakers, and a dedicated SLAM! TV channel carried by Ziggo, KPN, Delta, Caiway, and TriNed. On top of the flagship feed, the station operates at least 14 channels including digital genre stations (SLAM! 90s, 00s, 10s, Non Stop, Juize, Summer, The Boom Room), scheduled flagship shows (De Ochtendshow, Middagshow, Housuh in de Pauzuh, MixMarathon, The Boom Room, WKNDMX), chart shows (SLAM!40, MixMarathon Chart), a video series (De MensenMening) and a podcast (De Jury).

Revenue is generated through three primary streams rather than subscription or licensing: (1) advertising and sponsorships, with sales centralized within Mediahuis Radio and contact routed through [email protected] (rates not publicly disclosed); (2) live event revenue, including DJ bookings at Dutch festivals (Mystic Garden ADE, 7th Sunday Festival) and club nights handled via Dedicated Agency, plus flagship IP such as the annual Dance 1000, 90s 500, and Summer 500 countdown events; and (3) corporate partnerships and promotional campaigns such as the Racesquare F1-simulation giveaway and the Spin For Life cancer-research charity marathon. The audience is primarily Dutch youth and young adults (18–35) interested in dance, pop, hip-hop, and electronic music, with a secondary B2B customer base of advertisers seeking access to that demographic and event organizers seeking recognizable radio-station talent for bookings.

Name

Slam

Legal name

Mediahuis Radio B.V.

Website

https://slam.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

SLAM! is a Dutch dance and contemporary-music radio station operated by Mediahuis Radio B.V., broadcasting across FM, DAB+, web, mobile apps, smart speakers, and a dedicated TV channel to serve Dutch youth listeners nationwide.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Musical Groups and Artists (71113), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty Interest Cable Networks (Auto, Outdoor, Hobby) (MPABAFAM)

akta.pro secondary industry

Party DJ, Music & Audio Services (HSACACAI)

Keywords

• Dance music radio
• Radio broadcasting
• Digital streaming stations
• Live event booking
• Music entertainment

Headquarters

HQ city

Naarden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advertising & Sponsorships: SLAM! generates revenue through advertising sales, with a dedicated sales team and an advertising page on Mediahuis Radio's website. Brands can advertise across radio broadcasts and digital platforms.
2. Event Revenue: The station organizes and promotes live events including SLAM! Housuh in de Pauzuh tours, festival appearances, and charity events like Spin For Life. Revenue comes from event partnerships, ticket sales, and brand activations.
3. Corporate Partnerships & Bookings: SLAM! offers corporate booking opportunities for events and appears to have partnerships with brands for promotional campaigns and contest prizes.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

SLAM! is a Dutch dance music radio station that broadcasts contemporary hits, dance tracks, and decade-specific music via FM, DAB+, web streaming, mobile apps, smart speakers, and television across the Netherlands. Beyond the core broadcast, it delivers a portfolio of digital genre stations, scheduled DJ-led radio programs, weekly charts (SLAM! 40, MixMarathon Chart), podcasts (De Jury), video content (De MensenMening), and live event services including the annual Spin For Life charity fundraiser and DJ booking tours.

Product overview

SLAM! is a Dutch dance music radio station operated by Mediahuis Radio B.V. The station offers a core radio broadcast service available via FM, DAB+, web streaming, mobile app, smart speakers, and TV platforms. Its product portfolio includes scheduled radio programs (SLAM! MixMarathon, Housuh in de Pauzuh, The Boom Room, SLAM! Middagshow, De Ochtendshow), digital themed stations (SLAM! 90s, 00s, 10s, Summer, Non-Stop, Juize, The Boom Room), music charts (SLAM!40, MixMarathon Chart), video content series (De MensenMening street interviews, De Jury Podcast), and annual events (Dance 1000, 90s 500, Spin For Life charity). The station also provides event booking services through Dedicated Agency for festivals and club nights.

Differentiator

Problem solved

Functional benefit

Products and services

• SLAM! Radio Broadcast Core Dutch dance music radio broadcast delivering contemporary hits, dance tracks, and decades programming across FM, DAB+, web streaming, smart speakers, and TV platforms throughout the Netherlands.
• SLAM! Mobile App
• SLAM! Digital Stations A suite of genre- and decade-specific digital streaming stations including SLAM! Non Stop (current hits), MixMarathon (club mixes), 90s, 00s, 10s (decade hits), Housuh in de Pauzuh (midday show stream), The Boom Room (deep house and techno), WKNDMX (weekday mixes), and Juize (hip-hop and R&B). Available via web player and the SLAM! mobile app.
• SLAM! TV Television broadcast channel for SLAM! radio distributed via Ziggo (channel 604), KPN (channel 816), Delta (channel 21), Caiway (channel 130), and TriNed (channel 190).
• SLAM! Housuh in de Pauzuh On Tour Booking service delivering SLAM! DJs as entertainment for festivals, club nights, and corporate events across the Netherlands, with bookings handled by Dedicated Agency / Dedicated Bookings ([email protected], +31 (0)15 30 30 945).
• Spin For Life Annual charity spinning marathon featuring SLAM! DJs as instructors, raising funds for cancer research; held at DeFabrique in Utrecht and Sportcity locations across the Netherlands.
• De Jury Podcast Weekly podcast featuring SLAM! presenters discussing topics such as relationships, work, and personal stories with candid conversations and guest appearances.
• De MensenMening Street interview video series featuring SLAM! hosts asking the public about opinions, experiences, and reactions to various topics, with an interactive jury voting element.
• SLAM! Annual Chart Events Annual listener-voted chart countdown events including SLAM! Dance 1000 (1000 greatest dance tracks of all time), SLAM! 90s 500 (500 greatest 90s tracks), and SLAM! Summer 500 (500 greatest summer tracks), each culminating in a top-N reveal broadcast on SLAM! Radio.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Dedicated AgencycoreChannel Partner/ Reseller/ DistributorDedicated Agency handles booking for SLAM! Housuh in de Pauzuh on tour. Contact: Ambachtshof 88, 2632BB Nootdorp, +31 (0)15 30 30 945, [email protected]
• RacesquareminorGTM or Marketing PartnerPartnership for contest giveaways where SLAM! listeners can win race experiences. Racesquare operates 7 F1 simulation venues across the Netherlands (Utrecht, Rotterdam, Zandvoort, Zwolle, Alkmaar, Eindhoven, Kerkrade, Hoorn).
• Mediahuis RadiocoreStrategic or Co-development PartnerSLAM! is owned by Mediahuis Radio B.V., which also operates 100%NL, Sublime, Nostalgie, and Radio Veronica stations. The parent company manages advertising sales and regulatory compliance.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Radio 538: Radio 538 is the largest Dutch national commercial pop/dance radio station, competing head-to-head with SLAM! for Dutch youth listeners and the same youth-oriented advertisers. It offers direct comparability on format (music-heavy national broadcast), revenue model (radio advertising plus live events such as 538 Live), and scale of distribution.
• Qmusic: Qmusic is a Dutch national commercial pop/dance station with a comparable youth positioning, chart programming (Q Top 30), and festival tie-ins (Qmusic The Party). It competes for the same demographic and advertiser budgets as SLAM! and operates an analogous multi-platform distribution stack.
• Radio Sublime: Sublime is SLAM!'s sister station under the same parent Mediahuis Radio B.V., sharing advertising sales, infrastructure, and operational overhead. It targets a different genre (jazz/soul/lounge) but is a useful internal benchmark on cost structure, advertiser pricing, and audience reach within the same group.
• Radio Veronica: Radio Veronica is another Mediahuis Radio B.V. station operating on FM, DAB+, web, and TV with event tie-ins (Veronica Hippo Rock). It offers an internal benchmark for shared sales force economics and legacy advertiser relationships within SLAM!'s own corporate family.
• Sky Radio: Sky Radio is a Dutch national commercial radio station with broad adult music positioning and DAB+/app distribution. It is comparable as a multi-platform commercial radio competitor bidding for advertiser spend against SLAM! in the same Dutch market.
• FunX: FunX is a Dutch public youth-focused urban radio network serving Dutch cities with hip-hop, R&B, and dance content aimed at young multicultural listeners. It targets a near-identical demographic cohort as SLAM! and competes directly for youth ad budgets and live-event bookings.
• 100% NL: 100% NL is a Dutch-language music station also operated by Mediahuis Radio B.V., sharing the same parent infrastructure, sales, and distribution. As a third Mediahuis sibling, it provides a like-for-like data point on advertiser pricing, audience reach, and event economics within SLAM!'s corporate group.

Broad incumbents

• NRJ (Energy): NRJ is a global dance/pop radio network broadcasting in multiple countries. It is relevant as a broad international operator of the same dance-music radio format, validating the format's commercial logic at scale and providing benchmark event/sponsorship data outside the Netherlands.
• BBC Radio 1: BBC Radio 1 is the UK's national youth dance/pop station with a flagship live-event franchise (Radio 1's Big Weekend, Radio 1's Dance Party). It is comparable as an established specialty-dance broadcaster with significant live-event extension, illustrating the upside potential of SLAM!'s dance-event strategy at a much larger scale.

Emerging players

• KISS FM UK: KISS FM UK is a UK commercial dance/electronic-focused radio brand with similar format specialization to SLAM!. It serves as a regional peer showing how a single-market specialist dance station can extend into events and digital, even though it does not directly compete with SLAM! in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/slamofficial
• YouTubeyoutube.com/@slam
• Facebookfacebook.com/SLAMFM
• LinkedInlinkedin.com/company/mediahuis-radio
• Instagraminstagram.com/slamfm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slam