Dedicated Agency
Dedicated Agency is a Dutch booking agency that represents approximately 24 international DJs and electronic music artists, intermediating bookings between its roster and event organizers across festivals, clubs, corporate events, and private parties worldwide.
- Company typePrivate
- Founded-
- HeadquartersNootdorp, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Dedicated Agency does
Dedicated Agency B.V. is a privately held Dutch booking agency headquartered in Nootdorp, Netherlands, that represents a roster of approximately 24 DJs and electronic music artists for live event bookings worldwide. The agency's core service is intermediating between artists and event clients — spanning festivals, clubs, corporate events, and private parties — handling contract negotiation, payment processing, and logistics coordination on behalf of its roster. Its represented talent includes internationally recognized acts such as Nicky Romero, Gabry Ponte, Afro Bros, Jay Hardway, Jody Bernal, LNY TNZ, and Audiotricz, with territory-specific exclusivity arrangements covering EMEA, Asia/Australia, and worldwide markets (excluding Italy for select artists). The agency generates revenue through commissions on bookings, with tiered payment terms differentiating Benelux clients (25% deposit within 14 days, 75% balance 40 days prior) from international clients (50% deposit within 5 business days, 50% balance 60 days prior); pricing is quote-based and varies by event type, date, location, and artist.
The company's go-to-market is direct-to-client, with booking requests submitted through the dedicatedagency.com website, email ([email protected]), or phone (+31 (0)15 303 0945), supported by organic social media presence on Instagram, Facebook, and TikTok. Beyond traditional booking, the agency has expanded into brand activations through a 'Brands & Concepts' service offering and operates an industry networking event, 'Meet Me at the Hotel,' during Amsterdam Dance Event (ADE) — drawing over 1,500 visitors daily in partnership with Room Mate Aitana Hotel and brands such as We Rave You, Bootshaus, 1001Tracklists, SLAM!, and Revealed Recordings. Roster artists have generated measurable commercial outcomes, including Gabry Ponte's 3 billion+ total streams and Afro Bros' collaboration 'X' with Nicky Jam and J Balvin exceeding 2 billion YouTube views and 1 billion Spotify streams, providing the agency with strong social proof for booking pitches. The company has no proprietary technology platform, no mobile app, no public API, and no disclosed AI/ML capabilities — operating as a traditional relationship-driven agency business rather than a tech-enabled marketplace. There are no disclosed funding rounds, institutional investors, or parent company affiliations, indicating independent ownership.
Dedicated Agency firmographics
Firmographics- Name
- Dedicated Agency
- Legal name
- Dedicated Agency B.V.
- Website
- https://dedicatedagency.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dedicated Agency is a Dutch booking agency that represents approximately 24 international DJs and electronic music artists, intermediating bookings between its roster and event organizers across festivals, clubs, corporate events, and private parties worldwide.
- Ownership category
- akta.pro rank
Dedicated Agency industry classification
Industry- Product category
- Artist Booking Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Talent Booking Agencies (Live Performance) (MPAIAGAB)
- akta.pro secondary industries
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Talent Agency & Representation Services (HSACAHAK), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Entertainment Booking & Speaker/Talent Management (HSACAAAI)
Keywords
Where Dedicated Agency is headquartered
LocationHeadquarters
- HQ city
- Nootdorp
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Dedicated Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Artist Booking Commission: Dedicated Agency acts as the intermediary between artists and event clients, earning commission on bookings. They manage contracts, payments, and logistics for artist performances. Payment terms include 25% down payment within 14 days of contract signing for Benelux bookings, with 75% balance due 40 days before the event. International bookings require 50% down payment within 5 business days and 50% balance 60 days prior.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Dedicated Agency product offering
Product offeringCore offering
Dedicated Agency is a Dutch booking agency that represents a roster of approximately 24 DJs and electronic music artists, facilitating bookings for festivals, clubs, corporate events, and private parties. The agency acts as intermediary between represented artists and event clients, managing contracts, payment processing, and logistics coordination for performances. Notable represented artists include Grammy-nominated producers and artists with multi-billion stream counts.
Product overview
Dedicated Agency is an artist booking agency based in Nootdorp, Netherlands, that represents a roster of DJs and performers for live events. The agency's core service is facilitating artist bookings for events including festivals, clubs, corporate events, and private parties. The agency represents approximately 25 artists spanning various electronic music genres including house, hardstyle, techno, Afrobeat, and urban music.
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Booking Services
- Meet Me at the Hotel Networking Event
Quantifiable outcome
- Afro Bros' 'X' track has over 2 billion YouTube views and 1 billion Spotify streams
- +3 more outcomes
Companies that use Dedicated Agency
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Dedicated Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dedicated Agency partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Deepbloe AgencyminorListed as a partner on the Dedicated Agency website. Deepbloe Agency appears to be a music industry partner with a collaborative relationship.
- Revealed RecordingsminorFeatured as a partner logo on the website. Revealed Recordings is a record label that collaborates with the agency on artist representation and events.
- FG LogominorListed as a partner logo on the Dedicated Agency website.
- 03 EmblemminorListed as a partner logo on the Dedicated Agency website.
- We Rave YouminorCollaborated with Dedicated Agency on the 'Meet Me at the Hotel' networking event during ADE 2024.
- BootshausminorCollaborated with Dedicated Agency on the 'Meet Me at the Hotel' networking event during ADE 2024.
- 1001TracklistsminorCollaborated with Dedicated Agency on the 'Meet Me at the Hotel' networking event during ADE 2024.
- SLAM!minorCollaborated with Dedicated Agency on the 'Meet Me at the Hotel' networking event during ADE 2024.
- Room Mate Aitana HotelcoreThe venue partner for the 'Meet Me at the Hotel' networking event during ADE, hosting 1500+ industry visitors daily.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Dedicated Agency competitors and assessment
Company assessmentOthers
- Insomniac Events: Promoter and event producer (EDC, Beyond Wonderland) that books electronic artists at scale. Adjacent rather than directly competing — Insomniac is a buyer of talent, but its owned-events model overlaps with the festival end of Dedicated Agency's customer base.
- Live Nation: Global live-entertainment promoter and venue operator that books electronic artists into festivals and tours. Functions primarily as a customer/partner channel for Dedicated Agency's roster rather than as a head-to-head booking competitor.
Broad incumbents
- WME (William Morris Endeavor): Global mega-agency that represents a large stable of electronic music artists alongside broader entertainment talent. Competes for the same festival and brand-activation bookings as Dedicated Agency but with materially greater scale and cross-segment capabilities.
- Creative Artists Agency (CAA): Talent and sports agency with a global electronic music division representing headline DJs and producers. Comparable in function (artist booking/representation) but operates at significantly broader scale across music, film, sports, and endorsements.
- United Talent Agency (UTA): Major global talent agency with an electronic music practice representing DJs, producers, and live acts. Competes for marquee electronic bookings and brand partnerships alongside Dedicated Agency's roster.
- Paradigm Talent Agency: Full-service talent agency with electronic music representation on its roster. Comparable artist-booking function but operating as a broad entertainment incumbent rather than an electronic specialist.
Direct peers
- Arrival Artists: Independent artist agency booking electronic music talent for live events globally. Directly comparable in roster scope, booking model, and target client base (festivals, clubs, brands).
- Coda Agency: Electronic-music-specialist booking agency representing DJs and live acts for clubs, festivals, and brand events worldwide. Operates the same intermediary commission model on a comparable roster of electronic artists.
- Primary Talent International: UK-based artist booking agency with a heavy electronic-music roster (DJs, producers, live acts) serving festivals, clubs, and brands across Europe and globally. Closest direct functional peer to Dedicated Agency given shared model of representing electronic artists for live bookings.
- Little Lemon Agency: Boutique electronic-music booking agency representing DJs and live acts for clubs, festivals, and private events. Closely comparable niche positioning and commission-based business model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Dedicated Agency social profiles
Digital presenceDedicated Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dedicated Agency leadership team
Management profileNumber of profiles
Dedicated Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dedicated Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dedicated Agency
What does Dedicated Agency do?
Dedicated Agency is a Dutch booking agency that represents a roster of approximately 24 DJs and electronic music artists, facilitating bookings for festivals, clubs, corporate events, and private parties. The agency acts as intermediary between represented artists and event clients, managing contracts, payment processing, and logistics coordination for performances. Notable represented artists include Grammy-nominated producers and artists with multi-billion stream counts.
Is Dedicated Agency a public or private company?
Dedicated Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dedicated Agency founded?
Dedicated Agency was founded in -1. It employs 1 to 10 people.
Where is Dedicated Agency based?
Dedicated Agency is headquartered in Nootdorp, Netherlands, in the Europe region.
How does Dedicated Agency make money?
One revenue line is on record: artist Booking Commission.
Who are Dedicated Agency's main competitors?
Others on record are Insomniac Events and Live Nation. Broad incumbents are WME (William Morris Endeavor), Creative Artists Agency (CAA), United Talent Agency (UTA) and Paradigm Talent Agency. Direct peers are Arrival Artists, Coda Agency, Primary Talent International and Little Lemon Agency.
Does Dedicated Agency have an API?
No public API is recorded for Dedicated Agency.
What industry is Dedicated Agency in?
Dedicated Agency's product category is Artist Booking Services. Its primary akta.pro industry code is MPAIAGAB, Talent Booking Agencies (Live Performance), with a secondary code of MPAGAAAF, Artist Booking, Talent Buying & Agency Services. Its NAICS code is 7114 and its SIC code is 7900.