Edgar

What Edgar does

Edgar operates a curated marketplace that connects brands with hand-picked international creative talent — writers, designers, creative directors, and brand strategists — to deliver fixed-scope brand storytelling services. The platform is built around an automated back-office workflow that manages project matching, creative process orchestration, and delivery oversight, with a dedicated brand strategist assigned to each engagement for quality control. Edgar monetizes through three tiered fixed-price service packages: Story (€3,000) covering brand narrative and 'why' development; Brand (€5,000) covering identity and positioning; and Campaign (€7,500) covering visual micro-content and growth campaigns, all delivered with a money-back guarantee.

The company is legally organized as BlokBlok ltd, a Bulgarian private limited company, while its founding team (Damjan Obal, Maruša Novak, Marko Zabreznik) is Slovenia-based with a core staff of approximately six supported by a 100+ creative network. Go-to-market is sales-led and direct, with clients submitting briefs online and receiving near-instant quotes. Primary customer targeting is small businesses seeking ad-agency-quality work at lower price points, though Edgar also lists enterprise credentials (CNN, Microsoft, P&G, Mayo Clinic, Rock & Roll Hall of Fame, Ogilvy & Mather, DDB) primarily as portfolio signals. The StoryCrafter tool is offered as a free lead-generation and brand-narrative planning utility, creating a soft product-led growth funnel into the paid tiers.

Edgar's revenue model is fundamentally one-time / project-based rather than recurring subscription, which limits revenue predictability. Total disclosed institutional funding is approximately $69,000 across two seed rounds in 2014 from Eleven Ventures, indicating the business has been bootstrapped and has not raised material growth capital.

Name

Edgar

Legal name

BlokBlok ltd

Website

https://edgartells.me

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Edgar is a curated brand-storytelling marketplace that matches small businesses and brands with international creative teams and a dedicated brand strategist, delivered via fixed-price Story, Brand, and Campaign service tiers through an automated back-office platform.

Ownership category

akta.pro rank

Product category

Brand Storytelling and Creative Services Marketplace

NAICS

Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industry

Event Strategy & Experience Design (BPAFAGAA)

Keywords

• Brand storytelling marketplace
• Creative services platform
• Brand identity development
• Content campaign creation
• Freelance creative network

Headquarters

HQ city

Maribor

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brand Storytelling Services: Fixed-price service packages for brand development including STORY, BRAND, and CAMPAIGN tiers. Customers pay upfront for creative services delivered by matched creative teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Edgar operates a marketplace that connects brands with hand-picked international creative teams (storytellers, writers, designers, creative directors, brand strategists) to deliver brand narrative, brand identity, and campaign services. Submissions are taken via an online brief, quotes are generated in seconds, and delivery is managed through Edgar's proprietary automated back-office platform with a dedicated brand strategist overseeing quality. A free StoryCrafter tool allows prospects to draft a brand story in seven moments.

Product overview

Edgar operates as a unified marketplace platform offering brand storytelling services. The core product is the Edgar Marketplace, which pairs businesses with hand-picked creative teams through an automated back-office system. The platform offers three integrated service tiers: Story (€3000), Brand (€5000), and Campaign (€7500), progressing from brand narrative development through full visual identity to marketing campaigns. Additionally, StoryCrafter is offered as a free tool for users to create brand stories in a structured 7-moment format.

Differentiator

Problem solved

Functional benefit

Brands

• StoryCrafter: A special tool by Edgar where users can craft their story in 7 moments for free. Edgar's storytelling tool for brand narrative creation.

Products and services

• Edgar Marketplace Marketplace platform connecting businesses with hand-picked brand storytellers, creative teams, writers, designers, and brand strategists. An automated back office manages the creative process, matches clients to the best creative team for each project, and assigns a dedicated brand strategist for quality assurance. Targets small businesses and enterprises seeking agency-quality brand storytelling.
• StoryCrafter Free tool by Edgar that allows users to craft their brand story in seven moments through a guided interactive experience. Serves as a free lead-generation and brand storytelling product for prospects before they purchase a paid service package.

Quantifiable outcome

• 700% engagement increase for Elan brand campaigns
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• National GeographicminorStrategic or Co-development PartnerPartnership with National Geographic organization for brand storytelling initiatives.
• Challenge:FuturecoreStrategic or Co-development PartnerOngoing partnership with Challenge:Future organization. Edgar's campaigns reached 30,000+ active members from 197 countries with zero advertising cost.
• DDBminorStrategic or Co-development PartnerPartnership with DDB, one of the world's largest advertising agencies, for collaborative brand storytelling projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Superside: Superside is a subscription-based creative-as-a-service platform providing on-demand design and brand work for businesses. Closely matches Edgar's model of providing managed creative teams (not single freelancers) with transparent pricing and quality oversight.
• 99designs (by Vista): 99designs is a design marketplace connecting businesses with freelance designers for logos, branding, and creative assets. Directly comparable to Edgar as both operate marketplace models serving SMBs needing brand/design work at flat-fee price points.
• ManyPixels: ManyPixels offers flat-rate graphic design subscriptions for SMBs and startups. Comparable to Edgar in providing managed design output for small businesses at predictable monthly pricing with curated talent pools.
• DesignPickle: DesignPickle provides flat-rate unlimited graphic design subscriptions for businesses, including branding assets and creative content. Closely aligned with Edgar on customer segment (SMBs) and managed-creative-service positioning versus traditional agency hourly billing.
• Designhill: Designhill runs a design marketplace enabling businesses to crowdsource logos, branding, and print designs. Direct marketplace peer to Edgar's brand-storytelling marketplace in serving SMBs needing curated creative output.
• Kimp: Kimp offers unlimited graphic design via subscription for SMBs, pairing customers with dedicated designers and processes. Comparable to Edgar in serving small businesses needing reliable brand/design output at predictable monthly or project pricing.

Broad incumbents

• Upwork: Upwork is a broad freelance marketplace for creative, technical, and professional services. Comparable as the established alternative Edgar distinguishes itself against through bundled teams and embedded quality control.
• Fiverr: Fiverr is a global freelance services marketplace covering branding, design, writing, and marketing. Broader incumbent that Edgar explicitly positions against, offering wider scope but less curated, team-based delivery for brand storytelling needs.
• Pentagram: Pentagram is one of the world's largest independently owned brand-identity design firms. Represents the high-end incumbent against which Edgar offers a lower-cost, faster, SMB-accessible alternative for brand storytelling services.

Emerging players

• Canva: Canva provides self-serve design tools with brand kits, templates, and AI-assisted content generation. Indirect competitor with overlapping SMB branding/storytelling use cases, particularly competing with Edgar's free StoryCrafter entry point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/edgartells
• Facebookfacebook.com/edgartells
• LinkedInlinkedin.com/company/edgar-the-storyteller

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edgar