Sauna Cloud
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Sauna Cloud firmographics
Firmographics- Name
- Sauna Cloud
- Legal name
- SaunaCloud
- Website
- https://saunacloud.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sauna Cloud industry classification
Industry- Product category
- Custom Infrared Saunas
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Electric Housewares & Fans (3634), Electromedical & Electrotherapeutic Apparatus (3845), Heating Equipment, Except Electric & Warm Air Furnaces (3433)
- akta.pro primary industry
- Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG)
- akta.pro secondary industries
- Sauna & Steam Bath Facilities (HSADAKAC), Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)
Keywords
Where Sauna Cloud is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sauna Cloud business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Sauna Kits: Custom infrared sauna kits sold directly to consumers and commercial clients. Complete kit includes VantaWave heaters, CORE 5 power supply, WiFi control, pre-cut Western Red Cedar, bench components, glass door, hardware, and architectural plans. Customer hires own contractor for installation.
- Replacement Parts: Replacement parts shipped via FedEx Ground at no charge during warranty period. Parts include carbon infrared heating panels, halogen heaters, power supply, control panels, red light therapy components, lights and speakers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom Sauna Kit - $5,000 to $15,000+ depending on size and configuration |
| One time/ perpetual license | Pay-as-you-go | Atlas One - 120V entry model |
| One time/ perpetual license | Pay-as-you-go | Atlas - Standard Custom Model |
| One time/ perpetual license | Pay-as-you-go | Sierra - Elevated Aesthetics Custom Model |
| One time/ perpetual license | Pay-as-you-go | Total Installed Cost - $6,000 to $17,000 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Sauna Cloud product offering
Product offeringCore offering
SaunaCloud designs, manufactures, and sells custom-built infrared saunas for residential and commercial use. Each kit includes proprietary VantaWave carbon-blend infrared heaters engineered at the company's Diamond Springs, California facility, paired with the CORE 5 power supply and optional bench-integrated red light therapy. Customers receive pre-cut Western Red Cedar components, architectural plans, and phone/video installation support, while hiring their own licensed contractor and electrician for on-site assembly.
Product overview
SaunaCloud manufactures custom infrared saunas with integrated clinical-proximity red light therapy as its core product line. The portfolio centers on three custom sauna models (Atlas, Sierra, Atlas One) featuring proprietary VantaWave carbon-blend infrared heater technology and CORE 5 power management system. Red light therapy integrates directly into the bench at 2-6 inch clinical proximity as a key differentiator. The company also serves commercial and outdoor segments with dedicated product lines. All saunas are custom-built to order with engineered heater placement, handcrafted Western Red Cedar construction, and include architectural planning, phone/video installation support, and warranty coverage.
Differentiator
Problem solved
Functional benefit
Brands
- VantaWave®: Proprietary carbon-blend infrared heater technology engineered to eliminate trade-off between comfort, penetration, and EMF. Operates at 190°F+ surface temperature, 7.9-micron peak wavelength, <0.20 mG EMF at seated position.
- Atlas™
- Sierra
- Atlas One
- CORE 5™
Products and services
- Atlas Custom Infrared Sauna Premium custom infrared sauna featuring VantaWave heaters, Western Red Cedar construction, and 360-degree engineered heater placement covering upper back, mid-back, lumbar, and side positions. Requires 240V/30A or 50A dedicated circuit. The company's most popular model.
- Sierra Custom Infrared Sauna Custom infrared sauna built on the same therapeutic platform as Atlas with elevated aesthetics, featuring exotic wood options, premium hardware, and upgraded bench materials for customers seeking a design statement.
- Atlas One Compact Infrared Sauna Compact, lower-entry custom infrared sauna designed for smaller spaces, operating on a standard 120V/20A household outlet. Ideal for first-time sauna buyers or space-constrained installations without electrician requirements.
- Custom Infrared Sauna Kits Handcrafted custom infrared saunas designed to exact customer specifications, built with VantaWave heaters, Western Red Cedar, and engineered heater placement. Complete kit includes architectural plans, pre-cut cedar, glass door, hardware, bench components, and phone/video installation support with a 7-year residential warranty.
- Commercial Infrared Saunas Custom infrared saunas designed for commercial environments including hotels, gyms, wellness centers, and spas. Features the same therapeutic technology as residential models with 1-year commercial warranty coverage.
- Outdoor Infrared Saunas Weather-sealed infrared saunas constructed with cedar and stainless steel components, designed for outdoor installations with 3-year roof warranty against defects in materials and workmanship.
Quantifiable outcome
- 40% lower cardiovascular mortality and 65% lower Alzheimer's risk with 4-7 sessions/week (Finnish Kuopio study, 2,315 men, 20 years)
- +4 more outcomes
Companies that use Sauna Cloud
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Sauna Cloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sauna Cloud partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Sauna Cloud competitors and assessment
Company assessmentDirect peers
- Clearlight Saunas: Premium custom infrared sauna manufacturer offering similar low-EMF infrared heating technology, direct-to-consumer sales motion, and comparable price points. Closest direct competitor in the high-end residential infrared sauna segment.
- Sun Home Saunas: Direct-to-consumer infrared and traditional sauna brand with custom build options, full-spectrum infrared, and integrated red light therapy offerings. Targets a similar premium residential customer with comparable bundle pricing.
- Finnleo: Long-established North American sauna manufacturer with Finnish heritage, offering both traditional and infrared custom saunas with dealer-network distribution. Comparable in custom sauna depth but broader in channel and product range.
- Almost Heaven Saunas: Custom barrel and indoor sauna manufacturer emphasizing premium cedar craftsmanship across infrared and traditional lines. Comparable custom build approach and craftsmanship-led positioning; overlaps on residential custom buyers.
- Dynamic Saunas: Direct-to-consumer infrared sauna brand offering lower-priced, prefab units with full-spectrum infrared and red light. Competes on price rather than customization, putting pressure on Sauna Cloud's premium end of the same category.
Emerging players
- Heavenly Heat Saunas: Boutique custom infrared sauna builder focused on low-EMF carbon heaters and premium materials. Smaller scale than Sauna Cloud but competes for the same wellness-focused residential buyer with a similar low-EMF pitch.
- Plunge: Fast-growing direct-to-consumer cold plunge and contrast therapy brand. Targets overlapping wellness-focused premium residential buyer pursuing home recovery setups; emerging threat in the same discretionary wellness category Sauna Cloud serves.
- Mito Red Light: Direct-to-consumer red light therapy panel brand. Partial overlap as a complementary modality that some Sauna Cloud customers pair with their saunas, and a potential adjacent competitor on integrated red light.
Broad incumbents
- Jacuzzi Inc. Established wellness brand with broad residential hot tub, spa, and sauna portfolios sold through extensive dealer networks. Broad incumbent in adjacent wellness categories that could credibly expand deeper into premium infrared.
- Hot Spring Spas: Large incumbent portable spa and wellness brand with established dealer distribution across North America. Operates in adjacent premium home wellness categories and could enter or expand infrared offerings over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sauna Cloud social profiles
Digital presenceSauna Cloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sauna Cloud leadership team
Management profileNumber of profiles
Profiles1 record
Sauna Cloud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sauna Cloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sauna Cloud
What does Sauna Cloud do?
SaunaCloud designs, manufactures, and sells custom-built infrared saunas for residential and commercial use. Each kit includes proprietary VantaWave carbon-blend infrared heaters engineered at the company's Diamond Springs, California facility, paired with the CORE 5 power supply and optional bench-integrated red light therapy. Customers receive pre-cut Western Red Cedar components, architectural plans, and phone/video installation support, while hiring their own licensed contractor and electrician for on-site assembly.
Is Sauna Cloud a public or private company?
Sauna Cloud is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sauna Cloud founded?
Sauna Cloud was founded in 2014. It employs 1 to 10 people.
Where is Sauna Cloud based?
Sauna Cloud is headquartered in San Francisco, United States, in the North America region.
How does Sauna Cloud make money?
Two revenue lines are on record. Custom Sauna Kits are the primary driver. The others are replacement Parts.
Who are Sauna Cloud's main competitors?
Direct peers on record are Clearlight Saunas, Sun Home Saunas, Finnleo, Almost Heaven Saunas and Dynamic Saunas. Emerging players are Heavenly Heat Saunas, Plunge and Mito Red Light. Broad incumbents are Jacuzzi Inc. and Hot Spring Spas.
Does Sauna Cloud have an API?
No public API is recorded for Sauna Cloud.
What industry is Sauna Cloud in?
Sauna Cloud's product category is Custom Infrared Saunas. Its primary akta.pro industry code is HSADAKAG, Infrared Therapy (Infrared Sauna & Light Therapy), with a secondary code of HSADAKAC, Sauna & Steam Bath Facilities. Its NAICS code is 333415 and its SIC code is 3634.