What GearTrade.com does

GearTrade.com, founded in 1999 and headquartered in Park City, Utah, operates a full-service online consignment marketplace for pre-owned outdoor gear and apparel. Sellers ship used items to Geartrade, which handles inbound logistics, professional photography, dynamic pricing powered by 20+ years of proprietary sales data, warehousing, marketing, and customer service; items can be listed for up to 230 days before being donated or returned. Buyers browse a catalog spanning alpine skiing, snowboarding, climbing, hiking, biking, paddling, fly fishing, camping, and children's outdoor apparel, paying via standard e-commerce checkout with 14-day returns. The company's technology core is a consignment marketplace platform with an integrated Pricing Analytics Engine and Dynamic Price Optimization Algorithm that adjusts pricing over time based on seasonality and market conditions.

Name

GearTrade.com

Legal name

Geartrade.com

Website

https://www.geartrade.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

GearTrade.com is a 25-year-old, full-service online consignment marketplace where outdoor enthusiasts buy and sell pre-owned gear and apparel; Geartrade handles shipping, photography, pricing, warehousing, and fulfillment end-to-end, and also powers white-label resale programs for outdoor brands.

Ownership category

akta.pro rank

Product category

Outdoor Gear Consignment Marketplace

NAICS

Used Merchandise Retailers (4595), Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sporting Goods & Outdoor Gear Resale (CRAFAGAH)

Keywords

• Outdoor gear consignment
• Used outdoor apparel
• Resale marketplace
• Brand trade-in programs
• Circular economy platform

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Consignment Commission: Tiered commission structure where Geartrade retains 30-50% of sale price depending on item value. Higher-priced items result in higher commission rates. Platform covers inbound shipping, processing, photography, warehousing, marketing, and customer service.
2. Brand Trade-in Programs: White-label resale programs for outdoor brands where brands pay Geartrade to manage their used gear programs, handling all operations from refurbishment to final sale

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

GearTrade.com operates a full-service online consignment marketplace where consumers ship pre-owned outdoor gear to GearTrade, which then handles professional photography, market-based pricing (via a proprietary 20+ year pricing analytics engine), warehousing, marketing, customer service, and fulfillment. Buyers browse and purchase discounted used outdoor gear across categories such as ski, snowboard, hiking, climbing, biking, paddling, and kids' outdoor apparel and equipment. The platform also powers white-label brand trade-in and resale programs (DPS Revive, Flylow Leftover Land, Jones Re-Up, Town Hall Co RePlay) for outdoor brands.

Product overview

Geartrade.com operates as an outdoor gear consignment marketplace offering two interconnected services: a seller-facing consignment program where users ship their pre-owned outdoor equipment for Geartrade to handle photography, pricing (powered by 20+ years of sales data), warehousing, and fulfillment; and a buyer-facing marketplace where shoppers can purchase discounted pre-owned outdoor gear and apparel across categories including ski, snowboard, hiking, climbing, biking, and water sports. The platform supplements its core marketplace with branded trade-in programs (DPS Revive, Flylow Leftover Land, Jones Re-Up, Town Hall Co RePlay) that provide credit toward new purchases, and a loyalty rewards program. The company positions sustainability as a core value, having diverted over 3 million pounds of gear from landfills since 1999.

Differentiator

Problem solved

Functional benefit

Brands

• Geartrade Rewards: Loyalty rewards program for customers

Products and services

• Geartrade Consignment Marketplace Online marketplace where consumers buy discounted pre-owned outdoor gear and apparel across categories including alpine ski, snowboard, hiking, climbing, biking, paddling, fly fishing, and kids' outdoor equipment.
• Sell Your Gear Service Full-service consignment program: sellers ship used outdoor gear to GearTrade, which handles professional photography, market-data-based pricing, warehousing, marketing, customer service, and fulfillment, then pays out via Venmo, PayPal, or store credit.
• Town Hall Co RePlay Trade-In / Resale Program White-label resale program for kids' winter gear operated with Town Hall Outdoor Co, in which GearTrade handles refurbishment, inventory management, and sales via its online platform.

Quantifiable outcome

• 3 million+ pounds of gear diverted from landfills

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Town Hall Outdoor CocoreChannel Partner/ Reseller/ Distributor · 4 March 2026Partnership to launch RePlay, a resale program for kids' winter gear. Geartrade handles all aspects including product refurbishment, inventory management, and sales through Town Hall's website. This extends Geartrade's B2B services to power white-label resale for the partner brand.
• DPS RevivecoreChannel Partner/ Reseller/ DistributorBrand trade-in program where DPS handles customer trade-ins while Geartrade manages the resale operation, processing, and sales through its platform
• Flylow Leftover LandcoreChannel Partner/ Reseller/ DistributorFlylow brand resale program powered by Geartrade's infrastructure. Flylow customers can trade in used gear for credit toward new purchases
• Jones Re-UpcoreChannel Partner/ Reseller/ DistributorJones Snowboards' official trade-in and resale program managed by Geartrade, allowing customers to resell their used Jones gear

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• eBay: The largest general-purpose online resale marketplace; a competitor for consumer supply of used outdoor gear. Not a niche specialist, but the dominant scale player in second-hand commerce.
• REI Co-op (Re/Supply): The largest U.S. outdoor co-operative retailer operates Re/Supply, its own used-gear resale program for apparel and equipment. Directly competes with GearTrade for both consumer sellers and brand-partnership mindshare, but does so as part of a much broader retail and membership ecosystem.
• Poshmark: A leading social resale marketplace for apparel and accessories. Overlaps with GearTrade on the apparel side of outdoor gear, though it is a broader fashion-focused platform rather than an outdoor specialist.
• The North Face (Renewed): The North Face Renewed program resells refurbished used TNF apparel and gear. Comparable to GearTrade's brand-trade-in business model and competes for the same resale consumer.
• Backcountry: Specialty outdoor retailer offering new gear with used-gear trade-in via its 'Backcountry Restored' program. Competes with GearTrade for premium outdoor consumers and is now expanding into the same brand resale space.

Direct peers

• SidelineSwap: An online marketplace for buying and selling new and used sporting goods across multiple categories. Comparable to GearTrade as a multi-category sporting goods resale marketplace, though with a broader sporting-goods reach and less focus on high-end outdoor gear.
• Patagonia (Worn Wear): Patagonia's Worn Wear program trades in and resells used Patagonia apparel and gear. Directly comparable as a brand-operated resale platform in the outdoor category, though it is vertically integrated within a single brand rather than a multi-brand marketplace.

Regional players

• Play It Again Sports: A franchise-based chain of used and new sporting-goods retail stores across North America. Comparable as a used sporting-goods retailer, but primarily a brick-and-mortar model competing in physical retail rather than online consignment.

Emerging players

• Trove (branded resale): A white-label recommerce platform powering brand-owned resale programs for apparel and outdoor brands (now part of Yume). Directly comparable to GearTrade's B2B brand-partnership model and a likely competitor as more outdoor brands outsource resale infrastructure.
• Treet: An emerging resale-as-a-service platform that helps brands and retailers launch their own recommerce programs. Comparable to GearTrade's B2B white-label offering, though Treet is apparel-focused and emerging, while GearTrade is outdoor-specialized and established.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/geartrade
• Facebookfacebook.com/geartrade
• Instagraminstagram.com/geartrade
• TikToktiktok.com/@geartrade
• LinkedInlinkedin.com/company/geartrade

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GearTrade.com