What Donohue Consultancy does

Donohue Consultancy is a Brisbane-based digital marketing and e-commerce development agency founded in 2017 that provides integrated digital marketing services to Australian SMBs and a small number of enterprise clients. The firm's core offering spans SEO, Google Ads management, Meta/social advertising, email marketing automation (delivered via Klaviyo), conversion rate optimization, and Answer Engine Optimization for AI search engines, complemented by custom website design and development on Shopify, Shopify Plus, Maropost Commerce Cloud (Neto), and WordPress platforms with optional eBay and Amazon marketplace integrations.

The company operates a professional services revenue model combining monthly retainers for ongoing digital marketing management with quote-based project work for website builds and platform migrations. It holds partner certifications with Google, Meta, Shopify (including Plus), Klaviyo (Master Gold tier), Semrush, and Maropost, and employs a team of eight specialists covering web development, UI/UX design, paid media, email, project management, and data migration. Pricing is not publicly disclosed but is offered on a quote or project basis with flexible 10-hour support blocks available for ongoing work and no lock-in contracts.

Its go-to-market is consultative and evidence-based, targeting primarily Australian e-commerce businesses across verticals including automotive/off-road, fashion, food and beverage, health and wellness, education, hobby/sport, and home/garden, with documented case studies showing client ROI outcomes ranging from x4.44 to x22.2 and revenue uplifts of 155% to 325%. The firm is founder-owned by David Donohue, bootstrapped with no disclosed institutional funding, and serves over 30 portfolio clients from its headquarters at 52 Prospect Street, Fortitude Valley, Queensland.

Name

Donohue Consultancy

Legal name

Donohue Consultancy

Website

https://donohueconsultancy.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Donohue Consultancy is a Brisbane-based digital marketing and e-commerce development agency serving Australian SMBs and select enterprises with SEO, paid media, email automation, CRO, and custom website builds on Shopify, Maropost, and WordPress platforms.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Ecommerce digital marketing
• Search engine optimisation
• Paid advertising management
• Shopify development agency
• Email marketing automation

Headquarters

HQ city

Fassifern Valley

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Professional services revenue model providing SEO, Google Ads management, email marketing, conversion rate optimization, and website design/development services to businesses on a retainer or project basis. Revenue generated through service fees for ongoing digital marketing management and one-time website development projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Donohue Consultancy is a Brisbane-based digital agency providing integrated digital marketing and ecommerce development services to businesses. Core offerings span SEO, Google Ads management, Meta/social media advertising, email marketing automation (Klaviyo), Conversion Rate Optimisation, and Answer Engine Optimisation, combined with custom website design, build, and migration services on Shopify, Shopify Plus, Maropost Commerce Cloud (Neto), and WordPress. Services are delivered through a consultative, data-driven model with monthly performance reporting and a documented track record of ROI outcomes for clients.

Product overview

Donohue Consultancy is a Brisbane-based digital agency offering an integrated suite of digital marketing and ecommerce development services. The core offering spans SEO, Google Ads, Meta/Social Media Advertising, Email Marketing (using Klaviyo), Conversion Rate Optimisation, and Answer Engine Optimisation for AI search. The agency specializes in three main ecommerce platforms: Shopify (standard and Plus tiers), Maropost Commerce Cloud (Neto), and WordPress, providing custom design, development, migrations, and ongoing optimization for each. Services are delivered through a consultative, data-driven approach with evidence-based recommendations and transparent monthly reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO (Search Engine Optimisation) Full-service SEO for businesses covering keyword research, competitor analysis, technical audits, on-page optimisation, off-page link building, and UX optimisation to improve search rankings and drive organic traffic.
• Google Ads Google Ads campaign management covering keyword research, campaign structuring, ad copy, targeting, bid optimisation, conversion tracking setup, and ongoing management for lead and sales generation.
• Meta & Social Media Advertising Facebook and Instagram advertising campaigns with data-driven targeting, brand awareness building, and conversion optimisation for ecommerce sales.
• Email Marketing Klaviyo-based email marketing services including platform migration, automation flows (welcome, abandoned cart, post-purchase, win-back), template design, content creation, segmentation, and growth strategies.
• Website Design & Development Custom website design and development for ecommerce and service-based businesses, covering discovery, concept designs, desktop and mobile mockups, build, launch, and ongoing support.
• Conversion Rate Optimisation (CRO) CRO audits and optimisation services including behaviour analysis, above-the-fold review, conversion audits, UX design optimisation, mobile experience optimisation, and trust and social proof placement.
• Answer Engine Optimisation (AEO) AI search optimisation that positions brand content as the definitive answer for AI search engines and voice assistants including ChatGPT, Perplexity, and Gemini.
• Shopify Agency Services Shopify store design, development, and optimisation for SMB ecommerce including setup, custom design, marketing integrations, social commerce, and ongoing support.
• Shopify Plus Agency Services Enterprise Shopify Plus services including advanced checkout customisation, B2B wholesale features, multi-storefront management, Shopify Scripts automation, and global scaling capabilities.
• Maropost Commerce Cloud (Neto) Services Maropost/Neto ecommerce platform services including store setup, migrations, inventory management, order processing, shipping automation, POS integration, and marketplace syncing with eBay and Amazon.
• WordPress Services WordPress website design, development, hosting, and ongoing support with custom designs, plugin integrations, CRM syncing, bookings, payments, and membership functionality.
• Digital Marketing Services Multi-channel digital marketing combining SEO, Paid Media, Creative Strategy, and Email Marketing with monthly reporting and transparent results.

Quantifiable outcome

• 155% extra revenue for Oxlades Art Supplies (Web Design + SEO)
• +8 more outcomes

Named customers23 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Partnerships

Seven partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Partner status enabling management of Google Ads campaigns, access to Google's advertising platform features, and demonstrated expertise in search advertising for clients.
• Meta (Facebook)coreTechnology or IntegrationFacebook/Meta Business Partner enabling management of Facebook and Instagram advertising campaigns for brand awareness and sales conversions.
• Maropost (Neto)coreTechnology or IntegrationMaropost Partner status for implementing Neto by Maropost ecommerce platform. Team includes 'Ex-Neto experts' with deep platform knowledge. Specializes in migrations, builds, and ongoing optimization.
• SemrushcoreTechnology or IntegrationSemrush Partner providing access to SEO analysis tools for keyword research, competitor analysis, and site auditing services.
• ShopifycoreTechnology or IntegrationOfficial Shopify Partner and Shopify Plus Agency specializing in Shopify store builds, customizations, and ecommerce development for SMB and enterprise clients.
• KlaviyocoreTechnology or IntegrationKlaviyo Master Gold Badge partner specializing in email marketing automation, platform setup, migration, email flows, and growth strategies for ecommerce brands.
• WordPresscoreTechnology or IntegrationWordPress development specialist providing custom WordPress website design, development, hosting, and ongoing support services.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/donohueconsultancy
• LinkedInlinkedin.com/company/donohue-consultancy

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donohue Consultancy