Nocatee

What Nocatee does

Nocatee is a master-planned residential community located in Ponte Vedra, Florida, operating under SONOC Company LLC (a Florida LLC) with The PARC Group Inc. as its parent company. Founded in 2006 and currently employing 11–50 people, the company develops, sells, and operates one of the largest master-planned communities in the United States, spanning 5,000+ acres of greenway, a 2,400-acre preserve along the Intracoastal Waterway, and multiple residential neighborhoods. The core offering is integrated residential land development paired with an extensive amenity portfolio, including Splash Water Park, Spray Park (17,000+ sq ft pool, 75+ water features), a 5,000 sq ft Fitness Club, ten dog parks, Crosswater Hall event venue (capacity 200), kayak launches, EV-approved pathways, and a Town Center anchored by the largest Publix in Northeast Florida.

The company's business model is a hybrid monetization engine. Primary revenue is generated through wholesale land parcel sales to seven home builder partners (ICI Homes, Providence, David Weekley, Riverside, Dostie, Toll Brothers, DF Luxury Homes), who construct for-sale housing ranging from townhomes priced in the high $300s to luxury custom homes with package values of $1.8M+ at River Landing. Secondary revenue streams include commercial land sales for Town Center retail/office, Crosswater Hall event venue rentals, fitness and amenity memberships (Splash Water Park, Fitness Club), and senior living services via the Starling at Nocatee partnership. Pricing is segmented across entry-level (Woodland Park townhomes), mid-market (Seabrook Village, Crosswinds, West End), premium (Coral Ridge), and ultra-luxury (River Landing) tiers, with marketing concentrated on the school quality (St. Johns County, rated #1 in Florida), lifestyle amenities, and location between Jacksonville and St. Augustine.

Nocatee serves four primary customer segments: growing families drawn by top-rated schools and family amenities; multi-generational families seeking diverse housing options within one community; retirees and empty-nesters pursuing resort-style active living and the senior living continuum; and luxury/custom home buyers seeking Intracoastal Waterway frontage and bespoke construction. The go-to-market motion is direct-to-consumer via the Welcome Center and NocaTour golf cart experiences, supplemented by a robust builder referral channel and a multi-channel digital presence (HubSpot-driven website, Facebook, Instagram, YouTube, AM radio, and community event programming). The community operates exclusively in Northeast Florida with no disclosed geographic expansion plans.

Name

Nocatee

Legal name

SONOC Company LLC

Website

https://nocatee.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Nocatee is a master-planned residential community in Ponte Vedra, Florida, operated by SONOC Company LLC, offering diverse for-sale housing from townhomes to luxury custom homes alongside integrated amenities including water parks, trails, event venues, retail, and senior living.

Ownership category

akta.pro rank

Product category

Master-Planned Residential Community

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115), Lessors of Residential Buildings and Dwellings (531110), Residential Property Managers (531311), Lessors of Real Estate (5311)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Operators (No Developers) & Lessors (6510), Services-To Dwellings & Other Buildings (7340), Lessors Of Real Property, Nec (6519)

akta.pro primary industry

New Development / Declarant Transition Management (BPAJAHAK)

akta.pro secondary industries

Mixed-Use Community Association Management (BPAJAHAF), Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

Keywords

• Master-planned community
• Residential real estate
• Community amenities
• Home sales
• Event venue rental

Headquarters

HQ city

Ponte Vedra

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Home Sales: Nocatee generates revenue through the sale of homes across multiple neighborhoods. Various home builders construct homes ranging from townhomes (high $300s) to luxury single-family homes ($1.3M+). The community offers neighborhoods with multiple builders including ICI Homes, Dostie Homes, Providence Homes, David Weekley Homes, Riverside Homes, Toll Brothers, and DF Luxury Homes.
2. Land Parcel Sales: Sale of land parcels for retail, office, and non-residential uses in the Town Center area. Commercial land sales to businesses wanting to operate within the Nocatee community.
3. Event Venue Rental: Crosswater Hall generates revenue through rental of event spaces for weddings, corporate functions, and private events. The venue includes the Nocatee Room (up to 180 guests), The Green outdoor area (200 people), and conference spaces.
4. Resident Services and Amenities: Fitness card sales for group fitness classes, potentially other resident services and membership opportunities at facilities like Splash Water Park.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Nocatee is an award-winning master-planned residential community in Ponte Vedra, Florida that develops, markets, and sells residential homes across multiple neighborhoods (from townhomes starting in the high $300s to custom luxury homes above $1.8M) through a network of partner home builders, while operating shared community amenities (Splash Water Park, Spray Park, Fitness Club, Greenway Trails, parks), event venue Crosswater Hall, the retail Town Center, and resident services under the Nocatee brand.

Product overview

Nocatee is an award-winning master-planned community in Ponte Vedra, Florida, operating as a single unified residential community rather than a modular software platform. The offering comprises multiple residential product lines (neighborhoods and housing types), community amenities (water parks, fitness facilities, parks, trails, event venues), and services (Welcome Center, NocaTours, Town Center retail). The residential portfolio includes neighborhoods such as Woodland Park (townhomes), West End at Town Center (townhomes and villas), Seabrook Village (various builders), Crosswinds at Nocatee (single-family), Reflections at Seabrook (final neighborhood with 214 homesites), Coral Ridge at Seabrook (luxury lots from $1.3M), and River Landing at Twenty Mile (custom luxury Preserve homesites from $1.8M), alongside apartment communities (The Reserve, Atwater, Bainbridge, Cadence, Starling, Rise, Fleet Landing, Velara) and senior living (Starling with Independent, Assisted Living, and Memory Care). The amenity portfolio centers on Splash Water Park (water playground with zip line), Spray Park (four-story interactive spray structure), Fitness Club (5,000 sq ft facility), extensive greenway trails (5,000+ acres), and multiple community parks. The Town Center provides retail and dining, while Crosswater Hall serves as an event venue.

Differentiator

Problem solved

Functional benefit

Brands

• Nocatee Town Center: The vibrant epicenter of activity featuring stores, restaurants, and the largest Publix and first Greenwise store in Northeast Florida.
• Crosswater Hall
• Nocatee Splash Water Park
• Nocatee Spray Park
• Nocatee Fitness Club
• Nocatee Preserve

Products and services

• Nocatee Master-Planned Community An award-winning master-planned community in Ponte Vedra, Florida offering a variety of neighborhoods with homes built by multiple builders, world-class amenities, parks, schools, and a Town Center, targeting individual home buyers, families, and retirees.
• Woodland Park Neighborhood A neighborhood featuring 65 townhomes ranging from approximately 1,421 to 1,884 square feet, developed by Providence Homes, starting from the high $300s, targeting first-time and move-up home buyers.
• West End at Town Center A townhome and villa community in the heart of Nocatee Town Center with townhomes by ICI Homes starting in the High $400s (1,635-1,966 sq ft) and villas by Dostie Homes starting in the Mid-$600s (1,800-2,355 sq ft), targeting urban lifestyle seekers.
• Seabrook Village A neighborhood offering homes from six builders (David Weekley Homes, Dostie Homes, ICI Homes, Providence Homes, Toll Brothers, Riverside Homes) ranging from 1,570 to 2,900 square feet and starting from the Low $500s, targeting growing families.
• Crosswinds at Nocatee A neighborhood featuring single-family homes by Riverside Homes ranging from approximately 1,758 to 2,398 square feet and starting in the Mid $500s, targeting family home buyers.
• Reflections at Seabrook The final Nocatee neighborhood with approximately 214 homesites offering floorplans from 1,570 to 2,900 square feet by David Weekley Homes, Dostie Homes, Providence Homes, and Riverside Homes, starting from the Mid $500s.
• Coral Ridge at Seabrook A controlled-access gated community with 182 homesites featuring the largest homesites in the Seabrook collection, home sizes ranging from 3,667 to 4,698 square feet by David Weekley Homes, starting from $1.3 Million, targeting luxury buyers.
• River Landing at Twenty Mile An exclusive enclave offering Preserve homesites for custom luxury home building along the Intracoastal Waterway, with homesites starting in the Mid $500s and total homesite-and-home packages valuing $1.8 Million and up, targeting affluent buyers seeking custom waterfront construction.
• Nocatee Apartment Communities Multiple luxury apartment communities within the Nocatee master-planned community including The Reserve, Atwater, Bainbridge Ponte Vedra, Cadence, Starling at Nocatee, Rise at Nocatee, Fleet Landing at Nocatee, and Velara, serving renters seeking amenity-rich community living.
• Nocatee Senior Living Senior living options including Starling at Nocatee offering Independent Living, Assisted Living, and Memory Care services for retirees and older adults.
• Nocatee Splash Water Park A resort-style water playground featuring Rip Tide Slides, Lazy Tides River, Splash Cove, lagoon pool, a 377-foot zip line, and an adult pool enclave, available to residents as a community amenity.
• Nocatee Spray Park A four-story interactive spray playground with over 75 water features, the largest pool in Nocatee at 17,000+ square feet surface area, and action slides including a dueling mat slide and two-person tube slide, available as a resident amenity.
• Nocatee Fitness Club A 5,000 square-foot fitness facility with cardio and strength-training equipment, personal trainers, and group fitness classes, open 24 hours, available to residents and accessible through fitness card subscription.
• Nocatee Greenway Trails Over 5,000 acres of connecting parks, protected wildlife corridors, and wetlands preserves with marked overlooks and scenic vistas, available to residents and the public as a recreation amenity.
• Nocatee Community Parks A network of community parks including Community Park (75-acre eco-friendly park), Crosswater Park, Cypress Park, Davis Park, Greenleaf Park, Seabrook Park, Twenty Mile Park, Twenty Mile Post, West End Park, and Settler's Pond, featuring lakes, nature trails, jogging paths, soccer fields, tennis courts, and 10 dog parks.
• Crosswater Hall Event Venue An award-winning event venue adjacent to Splash Water Park featuring the Nocatee Room (up to 180 guests), Seabreeze Room conference space, bridal suite, and The Green outdoor event lawn (200 guests), available for weddings, corporate functions, rehearsal dinners, and private events.
• Nocatee Town Center Commercial Leasing A vibrant town center featuring shops, restaurants, the largest Publix in Northeast Florida, and the first Greenwise store in the region, with retail space to lease, office space to lease, and land to purchase for commercial development.
• Nocatee Welcome Center The first stop for exploring Nocatee, providing information about neighborhoods, model homes, amenities, and offering NocaTours, with on-site staff at 245 Nocatee Center Way, Ponte Vedra, FL, open Tuesday-Saturday 9:30 AM to 5:30 PM.
• NocaTour Guided Community Tours Personal golf cart tours of Nocatee's Greenway Trailway System, Community Park, Splash Water Park, and Fitness Club, guided by Welcome Center representatives for prospective home buyers and visitors.
• Nocatee Preserve A 2,400-acre conservation area fronting 3.5 miles of the Intracoastal Waterway, donated to St. Johns County for passive public recreation, available for resident and public enjoyment of nature.
• Commercial Land Parcel Sales Sale of land parcels for retail, office, and non-residential uses in the Nocatee Town Center area to commercial buyers wanting to operate within the Nocatee master-planned community.
• Electric Vehicle Paths and Trail Network The first Electric Vehicle approved community in Northeast Florida, featuring miles of multi-use 16-foot-wide EV pathways and 1,200 feet of bridges connecting neighborhoods to amenities for resident and visitor use.
• Nocatee Kayak Launch A water access amenity located at the base of Nocatee Parkway for launching non-motorized water sports and exploring local waterways along the Intracoastal Waterway.

Quantifiable outcome

• Highest water slide tower in Northeast Florida
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• ICI HomescoreChannel Partner/ Reseller/ DistributorICI Homes is one of the primary home builders operating in multiple Nocatee neighborhoods including West End at Town Center and Seabrook Village. They offer townhomes and single-family homes ranging from the High $400s to Low $500s.
• Providence HomescoreChannel Partner/ Reseller/ DistributorProvidence Homes builds in Woodland Park, Seabrook Village, Reflections at Seabrook, and other neighborhoods. They offer townhomes starting in the high $300s and single-family homes from the Low $500s.
• David Weekley HomescoreChannel Partner/ Reseller/ DistributorDavid Weekley Homes operates in Seabrook Village, Reflections at Seabrook, and Coral Ridge at Seabrook neighborhoods, offering homes from the Low $500s to $1.3 Million+.
• Dostie HomescoreChannel Partner/ Reseller/ DistributorDostie Homes builds single-family homes and villas in West End at Town Center (starting Mid $600s) and townhomes in Seabrook Village and Reflections at Seabrook.
• Riverside HomescoreChannel Partner/ Reseller/ DistributorRiverside Homes builds single-family homes in Crosswinds at Nocatee (starting Mid $500s) and luxury homes in Seabrook Village and Reflections at Seabrook.
• Toll BrotherscoreChannel Partner/ Reseller/ DistributorToll Brothers builds in Seabrook Village with inventory homes available by appointment only.
• DF Luxury HomescoreChannel Partner/ Reseller/ DistributorDF Luxury Homes builds custom luxury homes at River Landing at Twenty Mile with homesites starting Mid $500s and total packages valuing $1.8 Million and up.
• The Lodge & Club at Ponte Vedra BeachcoreStrategic or Co-development PartnerExclusive private club offering Nocatee residents preferred initiation fees. Members enjoy beachfront facilities, fitness classes, dining, and access to affiliated clubs including Ponte Vedra Inn & Club, Epping Forest Yacht & Country Club, and The River Club.
• Alhambra Dinner TheatreminorGTM or Marketing PartnerExclusive dining and entertainment partner offering Nocatee residents 10% discount on theatrical show tickets. Located in Jacksonville, approximately 20+ miles from Nocatee.
• St. Johns County School DistrictcoreOthersNocatee is located in St. Johns County, consistently rated as one of the Best School Districts in Florida. Nocatee has reserved land for additional elementary and middle schools.
• Duval County School DistrictminorOthersSome Nocatee neighborhoods are in Duval County school district including Bartram Springs Elementary, Twin Lakes Middle School, and Atlantic Coast High School.
• Publix (Town Center)coreChannel Partner/ Reseller/ DistributorThe largest Publix in Northeast Florida and the first Greenwise store are located at Nocatee Town Center, providing grocery and retail services to residents.
• Baptist Health PlaceminorChannel Partner/ Reseller/ DistributorHealthcare facility located adjacent to West End Park, providing medical services to Nocatee residents.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Villages: The largest master-planned retirement community in the U.S., located in Central Florida. Comparable as a Florida-based master-planned community operator with extensive amenities, residential product lines, and event-driven lifestyle programming — though much larger and retirement-focused.
• The Woodlands (Howard Hughes Holdings): A 28,000-acre master-planned community in The Woodlands, TX operated by Howard Hughes Holdings. Comparable as a flagship scaled MPC with town center, amenities, and event programming — much larger than Nocatee but operationally similar.
• Summerlin (Howard Hughes Holdings): A 22,500-acre master-planned community in Las Vegas, NV operated by Howard Hughes Holdings. Comparable as a publicly-traded, scaled MPC operator with multiple builders, town center retail (Downtown Summerlin), and extensive amenities — a useful benchmark for institutional MPC valuations.
• Irvine Ranch / FivePoint Communities: Operator of master-planned communities in Orange County, CA including Great Park Neighborhoods and Rancho Mission Viejo. Comparable as a California-based MPC operator with multi-builder ecosystem and amenity-rich lifestyle positioning.

Direct peers

• Lakewood Ranch: A master-planned community in Sarasota County, FL spanning ~50,000 acres with multiple villages, builders, and amenity centers. Directly comparable to Nocatee in business model — multi-builder residential sales, amenity operations, and town center retail — and a recent benchmark for Florida MPC valuations (sold for ~$1B+).
• Babcock Ranch: A master-planned, solar-powered community in Southwest Florida with similar residential, amenity, and sustainability positioning. Comparable as a Florida MPC developer-operator with bundled amenities and a focus on differentiated lifestyle.
• Weston (FL): A master-planned community in Broward County, FL designed around preservation areas, amenities, and family-oriented lifestyle. Comparable in Florida-specific MPC positioning with emphasis on schools, parks, and amenities.
• Cinco Ranch (Johnson Development): A master-planned community in Katy, TX operated by Johnson Development. Comparable to Nocatee in multi-builder residential model, amenity portfolio, and lifestyle-driven marketing approach in a high-growth suburban market.
• Bridgeland (Howard Hughes Holdings): A 11,400-acre master-planned community in Cypress, TX operated by Howard Hughes Holdings. Directly comparable to Nocatee in business model — multi-builder residential sales, amenity operations (water parks, trails, town center), and event-driven lifestyle programming.
• Celebration (Disney-developed): A master-planned community near Orlando, FL developed originally by The Walt Disney Company. Comparable to Nocatee as a Florida MPC with town center retail, events programming, and diversified residential types — though operated under different ownership structures today.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/NocateePonteVedra
• Facebookfacebook.com/nocateehomescommunity
• Instagraminstagram.com/nocateecrosswaterhall
• Xx.com/NocateeHomes
• LinkedInlinkedin.com/company/nocatee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nocatee